About 40 percent of the music videos we see on top local music shows are created by a vibrant film production company called Gorilla Films. Established about a decade ago, this Johannesburg -based company has completely taken over the music video industry.
Justin Campos, who co-founded the company in 1998 with his younger brother Nicky, says their clientele has grown to unprecedented levels, an achievement he attributes to his team’s cutting edge skills and low prices.
“Our biggest achievement so far is not the multiple awards we have won, it’s that every single client we have worked with is a satisfied client and this for us is what we thrive on. No matter who the flavour of the month is, Gorilla Films will endeavour to surpass all expectations,” he says.
According to Campos, the name Gorilla originates from the term “Guerilla-filmmaking”, which refers to innovative techniques used to produce high-end results with few resources. Over the past few years, the company has produced a string of award-winning music videos for big names such as Black Coffee, HHP, DJ Cleo, Kabelo, Ntando, Thandiswa Mazwai, Oskido and Theo Kgosinkwe.
In its early years, the company was run from a small townhouse in Sunninghill but has grown to become South Africa’s premium music video service provider, with offices in Randburg, where four other young and talented film makers help Campos.
The film producer says some musicians also prefer to work with Gorilla Films because of the company’s affordability. “We always produce high quality videos no matter what the budget is and I think that is what makes us stand out in this competitive market where everyone is trying to make the next best video.”
Campos adds that he is particularly impressed with the fact that every musician now knows his company, and “there is no more need to spend a lot of time on promotional campaigns.”
A self-taught film maker, Campos has been recognised at the South African Music Awards (SAMAs) and the Channel O Music Video Awards, as well as the Metro FM Music Awards. His younger brothers are also actively involved in the local entertainment sector. Nicky has since left Gorilla Films to explore other artistic avenues, and his other brother, David, is making a name for himself as a music producer.
Those wanting to work with Gorilla Films can contact the company at www.gorillafilms.co.za.