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MTN Radio Awards Countdown Begins!

Posted by radio On April - 13 - 2012

 

There is officially less than a week to go, and the countdown to the long-awaited MTN Radio Awards 2012, which will be hosted on 14 April, 2012, at the Sandton Convention Centre is in full effect.

The station categories have been divided into 4 main categories, namely; Commercial, PBS (Public Broadcasting Station), Community,  and Campus. Radiobiz brings you a synchronized package of the show-business report.

 

1.         BREAKFAST SHOW

Breakfast is the most important meal of the day, and if your first meal does not set your day off to a good start, then you should revise your diet, in this case- what you are listening to. The saying “if a station is not in profit by 9 a.m., then it never will be” makes this particular award one of the most important. The judges will be looking for a show that captures the energy and essence of its target market both geographically and demographically. Morning radio can often sound the same in many markets, so the judges will look for style, content and presentation that is original, creative, exciting and enticing.  Morning radio is often about team-broadcasting, and judges will, therefore, pay special attention to how the team blends together and plays off one another. The best morning radio, while often tightly packed and pre-produced, can be a meaningful vehicle for advertisers.

The contenders for this coveted category go to:

COMMERCIAL -5FM / 94.7 Highveld Stereo / 567 Cape Talk / Good Hope FM / KFM / Kaya FM / Talk Radio 702
PBS – Phalaphala FM / Ukhozi FM / Umhlobo Wenene FM
COMMUNITY – East Rand Stereo / Impact 103FM / Mix 93.8FM / Radio Islam / Tygerberg FM
CAMPUS – Tshwane FM / TUKS FM

 

2. NEWS AND ACTUALITY SHOW

This category is open to all radio stations that have a bona fide news and actuality programme comprising original news and current affairs of fifteen minutes in duration or more, and broadcast at any time of the day or night.  This excludes hourly news bulletins. The category would also be open to a broader talk show that covers current affairs. The show will be assessed on the way in which stories and issues are handled in terms of presentation, immediacy style and objectivity.
COMMERCIAL – 567 Cape Talk / Kaya FM / OFM / Talk Radio 702 X 2
COMMUNITY – Radio Islam (The Big Picture Programme, Al Masaa Afternoon Drive and Sabaahul Muslim) / Radio Pulpit (Josie Raath) / KQFM (KQ Talk)
PBS – RSG / SAfm (Andries Tatane and United Nations)

 

3DAYTIME SHOW

This category is open to all shows broadcast on all radio stations across the time channels that typically are not defined as either Breakfast time, or as Afternoon Drive time (e.g. between 09:00 and 16:00) during weekdays and over weekends. The show will be assessed on how well it understands the unique needs of the time channel and programmes accordingly, and judges will be looking for freshness in presentation, and how uniquely each broadcast hour is used.  Consideration will also be given to whether advertisers have got value for money, and whether the show deserves the accolade of being a regular essential appointment with the listener. High production values are a must.

The contenders for this category are:

COMMERCIAL – Alex Jay Show (94.7 Highveld Stereo) / Grant and Anele (5FM) / Lunch with Ayanda (Good Hope FM) / The Jenny Crwys Williams Show (Talk Radio 702) / The Midday Report (567 Cape Talk) / The Redi Thlabi Show (Talk Radio 702)
PBS – Ashraf Garda (SAfm) / Sedibeng (Thobela FM) / The Real Deal (Trufm)
COMMUNITY – Aboo Bakr Dawjee & Sulaimaan Ravat (Radio Islam) / Helen Desbois (East Rand Stereo) / Sameera Buccas (Radio Islam) / Saskia V (Mix 93.8FM)
4AFTERNOON DRIVE SHOW

Although it doesn’t pull the same audience numbers as Breakfast, afternoon drive is critical to the station’s mix on air and plays a significant role to the overall Time Spent Listening (TSL) and cumulative audience figures. The pace of the show is critical with a substantial volume of news and information having to be incorporated into the mix. Getting this show right requires a skilful mix of the ingredients that will keep the listener locked to the station and provide that mix of information, and entertainment that shortens the ride home and reduces the stress of rush-hour traffic.

The contenders for this Category are:

COMMERCIAL – 5FM / 567 Cape Talk / 94.7 Highveld Stereo / Algoa FM / East Coast Radio / Good Hope FM / Jacaranda 94.2 / Kaya FM / Talk Radio 702 /
PBS – Lesedi FM / Phalaphala FM / Ukhozi FM / Umhlobo Wenene
COMMUNITY – Bay FM / Mix 93.8FM / Radio Islam

 

5. NIGHT TIME SHOW 

This category is open to all radio stations across all categories broadcasting from 19:00 to 05:00 in the morning, weekdays and over weekends. Night-time broadcasting typically requires a change of pace and mood and the show must reflect this.  Judges will also look at how the show best addresses the needs of the audience, as well as excellence in presentation and production. Given that night-time radio audiences tend to dwindle as it gets later, judges will be asking one key question:  “What compels me to stay with this show?”

The contenders are:

COMMERCIAL – 5FM / 94.2 Jacaranda / 94.7 Highveld Stereo / Good Hope FM / Kaya FM / Talk Radio 702 and 567 Cape Talk
PBS – Lotus FM / SAfm (Chiawelo and Andries Tatane)
COMMUNITY – Radio Khwezi / Radio Islam / Radio Pulpit / RadioRiverside

 

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2 Responses to “MTN Radio Awards Countdown Begins!”

  1. Awaiting more posts!

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