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Y-Academy Moulds Radio Veterans

Posted by radio On May - 3 - 2012

 

 

By Gaopalelwe Moroane

For many, talent, luck and the good old hustle are the three tools needed in order to place one strategically in a career of their choice. The radio industry is one industry that requires such, however these aren’t necessarily enough to guarantee a successful career. As a result of this, Y FM, one of Johannesburg’s biggest youth radio stations, has designed an academy which hones talent in the business. This course has been aptly termed ‘Y –Academy’.

The academy co-ordinator, Tshepo Pule, known at the station as “Stapura” describes the course as, “the most ambitious training and development programme ever put together by any media house, in South Africa or anywhere.” The academy has been running since October, 2007 and is run by the YFM CEO Mr Kanthan Pillay.

The ideal candidate for this course is a South African graduate, who together with thirteen other candidates will be taken in by members of the Y FM team. Courses in copywriting, marketing, news reading and production amongst many others will be crammed into this course, and graduates from this academy emerge with a clear idea of what goes into getting a radio production on air.

Y FM is the home to many celebrities and success stories such as the late “Khabzela”, who is one of the icons who spearheaded awareness of HIV/ AIDS in the South African youth. Others who have grown to become forces to be reckoned with, and  have successfully emerged from this stable include DJ Fresh, Bad Boy, Mo Flava, Chilli M, Dineo Ranaka, Tholi B, Rudeboy Paul, Phat Joe and DJ Sbu, just to name a few.

Rhodes graduate Sibongile Gangxa also participated in the programme last year and is now a news reporter for the station. “I managed to impress a couple of people and get a permanent contract and am now drive-time news reader. “It was just a culture I could relate to”, she says.  Like the other Y academy graduates on their video diaries, “Sbosh” as she is affectionately known has nothing but good things to say about the experience. “It’s priceless – you are getting taught things people go to school to learn about,” she says excitedly.

For more information on how one can grab a hold of this amazing opportunity, visit YFM website. Radiobiz will be doing an indepth follow-up investigative article on Y-academy and the impact the institution has in building a sustainable radio elite.

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