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A Monumental Leap for NewsFlash

Posted by radio On May - 17 - 2012

 

 

NewsFlash News Agency is an agency which has sealed its success in the industry by delivering radio news bulletins with sound-bytes (interviews) to 42 radio stations. The agency has recently celebrated its monumental leap of reaching a combined radio audience of 3.1 million radio listeners.

The agency which was founded in 1995 is certainly a one-of a kind. The grand idea behind this initiative, according the agency’s press release is that it was ‘to specifically provide news to radio stations, including commercial and community stations that were going on the air for the first time countrywide”.

NewsFlash News Agency is owned and edited by Henning Coetzee. The agency has employed full time journalists who gather news in Gauteng and Western Cape. According to Coetzee, the agency has been this successful because it is, most importantly, cost effective. When considering the South African economic climate, it makes sense why this is a viable formula.

The idea behind the agency is derived from models in the United States and Europe, where most radio stations use a combination of their own news staff and an independent news agency that specializes in radio news. An additional bonus to this advantage is that, it frees a station’s own news staff up concentrate on news in the station’s own reception area, and news of particular interest to the station’s audience profile. NewsFlash gathers news by phone. It occasionally interviews newsmakers outside South Africa, recently for instance in Libya, and New Zealand.

“We supply news to radio stations in 6 of South Africa’s 9 provinces, with most clients in Gauteng and the Western Cape”, says Coetzee. Two of the agency’s clients are outside South Africa – a commercial station in Namibia and a station in Dubai that caters for the large number of South African and British expats working and living in Dubai. Many stations have been clients for more than 10 years.

Coetzee says NewsFlash is aiming for BEE partnering by the end of 2012.

For more information, visit: www.newsflash.co.za

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5 Responses to “A Monumental Leap for NewsFlash”

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