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The A- B-C’ s of Radio Technology 101

Posted by radio On May - 17 - 2012


Trying to keep up with radio technology jargon can be overwhelming, especially if you are not yet a seasoned dish in the industry. Radiobiz offers you the basics of radio technology, to familiarize what would  be otherwise as foreign as the Greek language.


Digital radio

Digital radio is broadcast in several different standards worldwide, namely: (Digital Audio Broadcasting) DAB in the UK, Denmark and many other European countries; DAB+ in Australia and Switzerland; and Digital Multimedia Broadcasting (DMB)-Radio in France. All pure digital radios fully support the digital broadcast standard of the country in which they are sold and many are multi-standard or can be upgraded to receive broadcasts if you take them overseas. With digital radio you’ll discover a broader range of music, debate and ideas, all in crystal clear digital sound.


Some of the perks of digital radio include:


  • Ease-of-use – digital radios are much easier to use than analogue radios because they automatically search for stations. Once the radio has found all available stations you just choose the one you want by name. No more trying to remember frequencies.
  • Wider station choice – as well as many of your existing favourite stations now broadcasting on digital radio, you’ll also find great exclusive-to-digital stations and there are more on the way.
  • Digital sound quality – digital radio is not subject to the same interference as analogue radio, resulting in crystal clear, digital-quality sound.
  • Extra features – even though they’re easier to use, digital radios bring you lots more features, some of which are unique to PURE. There’s scrolling text to show track titles, artists’ names, news and sports results. Features like textSCAN and Intellitext enable you to pause and control scrolling text and display extra text information from participating stations. And some models even allow you to pause and rewind live digital radio or upgrade the radio via USB or Wi-Fi.


FM radio

All of our radios (except Highway) include Frequency Modulation (FM) reception with Radio Data System (RDS). FM enables you to listen to local stations not yet broadcasting digitally and provides listening in remote areas yet to be served by digital transmitters. RDS provides extra text information, like station names, broadcast by some FM stations.


Internet radio

Internet radio uses the same Wi-Fi technology as portable computers to connect to the internet wirelessly. Through this connection our Flow range of radios allow you to access thousands of radio stations from across the world, use listen again to catch up with your favourite programmes whenever it suits you, enjoy a huge variety of podcasts and listen to a library of unique PURE sounds. Flow products let you find internet listening easily and organize it for quick access using the Lounge website ( Flow products also allow you to browse and play music stored on a Wi-Fi-enabled computer, and some will send as well as receive, enabling you to run and update internet applications like Twitter and Facebook.


A little bit of knowledge adds up to an invaluable education. The very basic of information becomes your foregrounding.

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