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Useful Broadcasting Hints and Tips

Posted by radio On May - 28 - 2012

BROADCASTING CONCEPTS

1. The listener controls the radio. He can turn it on or off. That is why you not only need to acquire an audience, but also know how to maintain one.

 

2. Radio is one-time communication. The message needs to be clear, simple and precise for a one-time hearing. Don’t be afraid to repeat the information in different ways.

 

3. Radio is one-way communication. There is no listener dialog. Therefore, consider the listeners’ thoughts and reactions and meet them where they are. Design your programs so they feel you understand them. Talk to them. Convince them you are aware that they are out there listening.

 

4. Radio is audio only. It is not like TV or video. Radio only stimulates the audience with the speakers expressive words, music or sound effects. Radio must create an image and stimulate the imagination to validate its message.

 

  BROADCASTING PRINCIPLES

 1. Our minds can only receive a limited amount of information at one time. Therefore, limit the details and the number of concepts presented in any given program. Be as brief and concise as the rules of the language will allow. Do not overwhelm or overload the listener with unnecessary details or too many topics.

 

2. No message can be understood faster than the mind can process and understand. Do not race through a program to save time. Speak naturally, as if talking with another person.

 

3. The quality of your voices tone influences how the message is received and interpreted. Match the quality of your tone to the intention, importance, and dynamics of the message.

 

4. Speak to a person, throughout the entire program, even when the selected target is a group. Always keep the individual person in mind.

 

5. Do not allow anything to impede the reception of the message. There is always the possibility of distractions during the transmission or reception of a message. Distractions can be technical, mechanical, semantic or some interruption. It can come from outside things over which you have no control. Make sure you cannot possibly cause a distraction. Watch your own movements. Do not make any noise or comment that will detract from the message.

 

PROGRAMMING PRINCIPLES

 

1. Focus on People – A program is interesting if it has an effect on the life of the listener. Talk about his culture, language, history, village, or someone he knows. Describe an activity that interests him. Make people feel a part of what is going on and draw them into becoming involved. Facts alone are boring. Resist relying on a list of figures, abstract facts or theories. That will almost guarantee that loss of interest in programs, now and in the future.

 

2. Include Conflict – Challenge and struggle stimulates. A program is interesting if it includes conflicts between people, interests, ideas or concepts. It doesn’t have to be violent or a case of life or death. It can be about differences, struggles, unresolved problems, questions or challenges.

 

3. Get Excited!! – Create interest and involve the audience. A program is interesting if the speakers show real passion and excitement for their subject. If the narrator, interviewer or actors are not involved in the program, you can’t expect the listener to feel involved, animated or enthused.

 

4. Keep It Simple – Avoid confusion. The program material needs to be adapted a level the audience will understand. Adjust words, speed of the speaker’s presentation and the number of concepts to their level.

 

5. Use Your Imagination – Make it come alive! A program is interesting if sounds as if it is

happening, even as you speak. Try to visualize the situation. This not only helps the presentation, but it also helps the listener understand. So, imagine the situation and describe it.

 

6. Bring in Variety – Change demands attention. A program is interesting if it has variety. Change keeps programs from becoming routine, boring and unattractive. Change the format, presentation, speaker’s voices, and the technology. Use sound effects, re-verb, and equalization. It will encourage the mind to continue to focus on the message.

Source: www.vernacularmedia.org

 

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