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Up Close and Personal With Qhubani ‘Qness’ Ndlovu

Posted by radio On June - 18 - 2012

By Helen Phushela

 

Music is the back drop of Qhubani Andile Ndlovu’s life. Known as DJ Qness, Qhubani he was born in the Vaal, where his love for production and music started. People struggled pronounce his name Qhubani, and so the name ‘Qness’ was born.  The local producer founded his company ‘Native Soul Productions’ in 2008 when he released “Fungama Unamathe” under  his stable. It was then that Qhubani “Qness” Ndluvu made his first appearance with his first debut single titled “fungama unamathe”, which rocked dance floors across South Africa; the single was featured on DJ Mbusos “Phezulu Selections Volume2.

 

Qhubani fell in-love with music and sounds at the tender age of 14 when his parents got him a piano for his birthday. “I was self-taught. I used to rush back home from school, while other kids were rushing to parks and soccer fields. I would be in my parent’s dining room playing the piano.” His first performance was in high school, where he was an RnB singer for a boy band. He then moved to hip hop with the band, where he became the producer.  He went on to study information Technology and Programming, where he got exposed to the likes of Mbuso and Oskido’s music. In 2005 the production industry was booming with producers popping everywhere.  Qhubani was one of the many hopefuls who were looking for a big break.

 

Qhubani looks back on his Vaal days as the stepping stone to his career today. “There is no typical day in the life of a producer because each day is different”, he says. He gives us a run through his day, which he says starts with a prayer, then meeting with artists from his stable ‘Native Soul Music’. He emphasizes that his day is incomplete without his family and most importantly his son, Loyiso.

 

South African producers have clearly upped their standards these past two years, where we have been witness to major club bangers and quality beats, some of which emerge from local studios and labels such as Native Soul. However, Qhubani feels that as South Africans, we still haven’t capitalized on our own sound. “I feel like we are failing to come up with a signature sound, that can be recognised globally and also elevate our local artists to international level”, he says. The world is waiting for South Africa to bring its own sound to events such as the Miami Invasion, with talent such as Qhubani, that shouldn’t be long.

 

Qhubani has hit the big time after hard work, perseverance, and support. When asked for the formula as to how one can be a producer he humbly replies, “there is no formula to becoming a producer other than your talent and ability to make hits. Then the foundation can be built from there. There are endless opportunities in the media as well as the production platform in South Africa, as compared to previous years. Everywhere you go there is a production company or a media agency”.

 

Native Soul is working on an exciting venture, which will benefit all upcoming DJs struggling to make it. The programme will be called Apprentice DJ, where we will see Qhubani Qness Ndlovu help find another diamond in the rough.

 

South Africa’s youth need someone who speaks their language and Qhubani understands the youth culture very well. “South Africa has so many trends going on and every young person wants to be an artist, and people will only listen to some who relates to their daily lives.” says Qhubani.

 

June is Youth month and as the descendants of the youth of 1976, we are going to be celebrating it differently, in different places. The earliest memory he has of June 16 is that of his performance at a school youth concert with his band.  Qhubani, ever passionate about youth development in South Africa, stresses to young aspirant music producers that “whatever you do, go to school first, then pursue your music dream, keeping in mind that there are hundreds and thousands of DJ’s out there. You have to be distinctive, just be yourself, there is only one you. People will love you for that.”

 

South Africa’s’ young and talented DJs must keep their ear to the ground if they want to be part of the Apprentice DJ programme.

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