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Avusa Media LIVE breaks records

Posted by radio On June - 22 - 2012

Strong content and innovation in the new structure of Avusa Media LIVE (AML) have resulted in the  AML team producing strong traffic and exceeding expectations across the board.  AML recorded a record month by reaching 2,097,317 unique browsers and 30,487,069 page views locally across their network in May 2012.    “It’s been a good year, we have realised efficiencies throughout the business and there is great content and user engagement on a scale never seen before,” says Derek Abdinor, General Manager of AML.

Sowetan LIVE saw a growth of 17% in their Unique Browsers, and their Page Views grew to nearly 15 million in May.  The Sowetan LIVE audience is one of the most engaging news sites in South Africa with users spending an average of 10:33 minutes on site per session.

Times LIVE recorded a record growth of 25% to 622,792 Unique Browsers and 27% to 5,528,052 Page Views respectively.  The growth can be attributed to strong breaking news on Times LIVE. Times LIVE Twitter (@TimesLIVE) has reached more than 50,000 followers.

Sport LIVE launched their LIVE Score Centre in April and is already proving highly popular with local and domestic audiences.  Sport LIVE recorded 63,846 Unique Browsers and 431,930 Page Views in May 2012.  This shows a growth of 32% on Unique Browsers and 48% on Page Views.  “Sport LIVE grew by 32 percent when our live scoring and commentary was picked up locally and overseas during the PSL and Champion League games” says Reuben Goldberg, Editor of Sport LIVE.

Marc Hershowitz, Sales and Commercial Manager, points out that “The industry has reacted very favourably and our reputation for innovation not only from an advertising and creative perspective but from a user perspective has been rewarded.  This is a talented team that is producing strong results internally and externally.

Issued by: Avusa Media Live

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