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Radio Production the ‘Bujy’ Way

Posted by radio On June - 27 - 2012

By Helen Phushela

Photo: Sthembinkosi ‘Bujy’ Junior Bikwa

 

Bujy has enough energy to light up the Jo’burg CBD for hours. Born Sthembinkosi Junior Bikwa (24), the affectionately named ‘Bujy’ has had his eye on the prize, making hard work seem like so much fun. It is hard not to notice him when he walks in the room, with his ‘in your face’ character. The Zimbabwean born star came to South Africa at the age of four in 1992, with his South African mother.

He started as a Love-Life volunteer on local radio stations in Orange Farm, while also doing vox-pops for SABC, and that is where his love for radio production took over. Sthembinkosi then developed a-hands-on approach writing scripts, choosing topics and handling the production side of things.

Bujy grew up in Orange Farm before moving to Johannesburg, where his quest for fame and fortune began. His vibrant and outgoing personality won the hearts of viewers, when he took on the television scene on the Dance Your Butt Off show SA. The show debuted with 9 million viewers; it fed his hunger for fame and being the center of attention. “Yes I was the most favourite in South Africa even though I didn’t take home the 1st prize,” says Bujy. He recently did an MTN advertisement that went viral.

In a summary of his stepping-stones to breakthrough, Bujy summarises the opportunities which have advanced his career: “I interviewed Brad Pitt at the age of 17, it appeared in The Star, I later made it onto YFM when Gauteng fell in love with my personality as a content producer and then co-hosted for the Biggest Drive time show in GP”, he says.

Sthembinkosi joined YFM in the 2009, as the producer/ co-host for Dineo Live on Drive, that’s when ‘Bujy” was born, “I loved radio more when I realized the impact it had on people, the music and the radio personalities. I have always wanted to be a media personality and I just felt like radio was the one,” he says.

Producers are the mechanics behind most successful shows and beats, they put together content of a radio show and deal with all the technicalities. Even if most producers are not as famous as the hosts of the shows they produce, Bujy is a completely different entity. The vibrant young mover and shaker made his mark behind the mic and on the production side. As much as Radio production is perceived as a job for ‘tech heads’, it also requires a creative individual who is not afraid to spread themselves thin. Writing for the ear and not for the eye, makes radio production tricky for most producers and challenges one to go a step further than everyone else.

When asked who inspires him, Sthembinkosi Bujy Bikwa answers; “God is my inspiration, as well as young people who are making it no matter what”. Sadly the vivacious character that is Bujy is no longer riding the airwaves every afternoon as well as producing Dineo Live On Drive. However, this does not mean the end of the road for Bujy. He plans on taking on South African television by storm. In addition, Bujy also has his own company named ‘BIG WAY Productions’ which organises events with a star studded line-up. His first show was on Youth Day, June 16 at the Vaal Monate Cafe.

Radio production opened doors for Bujy, who, through hard work and self-confidence, made it very far. Those who were addicted to the drive time show may not have to wait long before they see this pure uncut peace of South African talent again, as he plans to release an album in September. Bujy plans to take the entertainment industry to a new level.

There is no definition for such raw talent and inspiration, combined with hard work, but Sthembinkosi Bujy Bikwa has one that aptly sums him up: “I am a young achiever, gay, extremely talented and an entrepreneur, in a nut shell am showbiz!”

 

 

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One Response to “Radio Production the ‘Bujy’ Way”

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