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Reaping the Rewards in Awards

Posted by radio On July - 2 - 2012

By Helen Phushela

The station formally known as Radio5 back in the 90s, first aired on October 13, 1975. At the time, 5fm then had eight medium wave transmitters. The nationwide broadcasting station is owned by the SABC and the name represented the Public Broadcasters fifth radio station at the time.  The station received its current name when it was re-branded with the slogan “the power of”, with music as its heart beat and supported by sports, news and traffic. The Auckland-park based radio station has grown into the giant it is today. 5fm has managed to set its standards high by basing its programming on personality.

 

The MTN Radio Awards which took place in April, saw 5fm being nominated 10 times in respective categories. The station managed to scoop the 4 most coveted awards, one of the big 4 being voted as winner of the ‘Best Commercial Radio Station of the Year’. In addition, in May, 2012, 5fm walked away with the prestigious ‘Coolest Radio Station’ award, for the 7th year in a row at the Sunday Times Generation Next Youth Brand Survey.

 

Clearly 5fm is doing something right, proving that it is the leader in trends and music for the versatile youth of South Africa. Due to their cutting edge reporting and way of delivering news and information, the station has allowed for maximum participation of listeners, which has set them apart from the rest. The intelligent entertainment feeds the knowledge-famished youth of today.

As if its accomplishments weren’t enough, 5fm was also nominated as one of the Most Influential International Stations at the Worldwide Radio Summit. What is the station’s formula to success? Station manager Aisha Mohammed attributes that “we speak to the listener, not above them or at them. Another key point is that, in a world increasingly filled with competing “noise” in the form of choice, 5FM is still relevant and stands out from the clutter.”

 

The station has been dubbed “the entertainment power house”, for playing most popular contemporary music and entertainment. 5Fm houses talent such as DJ Euphonic, DJ Fresh, Sias du Plessis and Gareth Cliff  just to name a few. It is the primary source of music & lifestyle trends for a nation of cool and trendy young adults.

 

Through its CSI project Youngblood5, 5fm continues to touch communities and change lives. Youngblood5 is supported by listeners both on air as well as on-the-ground activations throughout the year. In terms of mentorship vacancies, 5FM’s internship programmes are highly sought-after. The programme takes in interns twice a year looking for broadcast talent.

 

5fm has also experienced dramatic change this year during the stations line-up change in April, Sasha Martinengo who left after being with the station 17 years. We also saw the end of the dynamic duo Grant and Anele. The pair had been working together since their tertiary days, and was with 5fm for 4years. The station underwent extreme change which has affected it positively. Motivation continues to be part of 5fm programming even with the new line-up which is doing well filling the big shoes left by those who moved on.

 

“The youth of today are the future of our country and as the youth, the opportunities for your future are endless. However, don’t be complacent because your future is no one’s hands but your own. A culture of expectancy usually results in short term failures and long term regret. My advice to aspiring radio people out there is to follow your dream no matter the obstacles, keep the big picture in mind and never stop working towards it. This tabled with hard work and a drive to succeed will get you to where you want to go’, says Mohammed.

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One Response to “Reaping the Rewards in Awards”

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