By Helen Phushela
On the 1st of October 2012 the public broadcaster (SABC) deepened its partnership with money-web the AltX-listed media company. The relationship between the SABC and money-web started when business radio was introduced in South Africa back in April 1997. That was when SA fm launched Market Update, hosted by Alec Hogg. He was then the SABC head of news input for SABC TV.
In the past Money-web outsourced its sales operation to United Stations in 2006 November. Money-web CEO Alec Hogg stated that the relationship between them was successful and united stations played a big role in building their brand. Money-web has been handling SABC s daytime radio business shows since 2004, they will now in addition to that provide breaking business, investment and personal finance reports within RSG, SAFM and LOTUS FM programming. This will also expand to SABC owned stations. The SABC stated that it only made sense that money-web take over the sole responsibility for the public broadcaster’s sales. Hence it is a mutual beneficial agreement helping mostly empower and educate the 20million SABC listeners in South Africa.
The previously provided shows will remain while new changes are brought to is light, with hour long phone in programs concentrating on personal finance. These will be aired by RSG and Lotus FM. As much as every person in South Africa is well aware of the financial constraints that the country going through, educating people on it is still vital, most people relay on the public broadcasters radio stations for news and information. The partnership between the two bodies will benefit the majority in South Africa. The popular Gildsake met Money-web on RSG has been on air for 8yrs, hosted by Andries Van Zyl. Gildsake has by far the highest listener-ship of any business show in the country. Its time slot switched from 5pm to 6:30pm during the radio revamp in April. The AltX-listed company’s relationship with Lotus fm has been refined; the previous 15minute programme has been replaced by more integrated offering with six business news updates.
Money-web is an inter-grated media company that focuses on producing independent and high quality investment information. Half of the company’s revenue is generated by their internet properties; the balance is divided almost equally between radio and print. It is South Africa’s most dominant online source of online investment information. Their online revenue is generated by their international brand moneyweb.com. Money-web produces leading South African radio finance shows. They offer independent thinking financially which now all South Africans will benefit from, through this strengthened relationship with the SABC. This can only mean fruitful and great outcome for those involved.