It is that time of the year when SAARF releases the latest RAMS and while many trends since the last release have remained unchanged, there are some slight changes in pattern audience behaviour. Overall time spent listening to radio has remained unchanged, time spent listening to radio in large urban areas continues to decrease. The opposite is true for many community radio stations around the country.
There have been some significant increases in listenership statistics from community radio stations such as Franshoek 87.6 FM in the Western Cape from 0.2% in August to 0.4% in October. In the Northern Cape more than one station has managed to show significant growth in listenership numbers, Bosveld Stereo listenership jumped from 0.6% in August to 1.7% in October, Moretele Community Radio 106.1FM jumped from 3.0 to 4.7 and Radio Mafisa went from 4.7% to 7.5%. The total increase in community radio listenership in the Northern Cape shifted from 34.3% to 40.1%. This pattern of increase in listenership is also prevalent in the Free State with a total jump from 36.2% to 36.4%. Limpopo community radio listenership exhibited a different trend with a significant drop from 23.2% to 19.1. Ukhozi FM still leads as an audience favourite, sitting at 51.1%, followed by Umhlobo Wenene FM at 10.1%. Lisedi FM is third with 6.1% of audiences listing it as a favourite.
To see the complete presentation, go to: www.SAARF.co.za