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Posted by radio On November - 22 - 2012

Algoa FM DJs have been shifted to new weekend time-slots; following analysis of audience likes and wants. Algoa FM operations director Alfie Jay said that the station decided to refresh the DJ line-up following in-depth research analysis which included focus groups, the station’s recent brand audit and the latest RAMS (Radio Audience Measurement Survey) figures. “The need for the station to refresh and adapt its line-up persisted as a common thread amidst these sources,” he says

According to Jay, research was piloted across the station’s footprint including respondents from Eastern and Southern Cape. The consequent changes to the line-up are scheduled to take effect on December 1 this year (2012).“We make it a priority to invest in extensive research so that we can address the ever-changing needs and preferences of our target audience and clients. In doing so, we also meet the interests of our presenters to continue growing and evolving our brand,” says Algoa FM managing director Dave Tiltmann.

The changes to the line-up are as follows: Wayne Hart will present the Algoa FM Top 30 on Saturday mornings, followed by husband and wife team Mio and Queenie Khondleka presenting Saturday lunch. Briony Sparg will remain in her Saturday afternoon slot with Gordon Graham broadcasting “live” from the Algoa FM studio in East London between 7 and 10pm. On Sundays, the morning will begin with Charl Leslie serving up breakfast, followed by Lance Du Plisses in the mid-morning classics hot seat. Tové Kane will present Sunday lunch followed by Briony Sparg and Viv Bozack between 7 and 10pm. The other change to the line-up sees Charl Leslie and Queenie swopping their weekday time-slots.

Jay further said that the presenters who’ve been selected to fill these time slots best reflect the lifestyle of our weekend audience. “We are confident our listeners will enjoy the changes and that the station will benefit from increased interest and subsequent audience growth”.

Issued by Algoa FM


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