Joint chairpersons of Cape Town Radio (Pty) Ltd, Anant Singh and Dr Ernest Messina announced that the company’s brand new radio station will go on-air in mid-March this year. They also announced the appointment of an experienced executive team comprising of Managing Director, Tony Mallam, Programme Director, Clive Ridgway, Head of Talk Content, Lizma van Zyl and Marketing Manager, Nomfundo Calana, all of whom come with a wealth of knowledge.
Singh commented: “We are excited about launching a brand new radio station in Cape Town. Our format is based on extensive research and it is designed to deliver to the market the under-served elements of talk, news and current affairs, especially in the Afrikaans language. Additionally, the station will take heed of what our listeners want to hear and this will further inform our content. For us, we are very excited that the station is a venture following Cape Town Film Studios and we are confident that it will meet with the same success.”
Dr Messina added: “We will further develop vibrant new radio talent who will be supported and nurtured by experienced professionals in our team. To this end, we are convinced that we have assembled an experienced and formidable team who has the necessary skills, passion and commitment to ensure the long-term viability and sustainability of the station. Our objective is to establish and develop it to become the Number One radio brand in Cape Town.”
Says Managing Director, Tony Mallam: “The station, which will broadcast in both Afrikaans and English, will be a hybrid talk and music station and will broadcast live 24/7 in the Cape Town Metropolitan area.”
Commenting further on the station format, Programme Director, Clive Ridgway said: “Our music format is a mix of adult contemporary and pop hits, aimed primarily at listeners between the ages of 25 and 49 years old. The playlist comprises 50% local South African songs and 50% international songs. Regular music research will be conducted to ensure that the station is in tune with the target audience.
“The other 50% of our content will be talk. Our talk programmes will be a mix of news, actuality, listener participation as well as interaction between news anchors and content presenters. The talk will be a seamless mix of Afrikaans and English with a typical Cape Town flavour. This will be managed by our Head of Talk Content, Lizma van Zyl,” continued Ridgway.
The overall programming sound will be upbeat and energising with the intention of making a positive contribution to the diverse Cape Town community. According to Mallam the ‘talk and tunes’ format has been designed to provide a unique listening experience to the Cape audience as well as being an attractive modern platform for radio advertisers.
Ridgway further commented: “What we will be launching is more than a radio station. It’s a purpose driven audio brand started by a conscientious group of Cape Town radio professionals, business and community leaders. As custodians of a powerful communication medium, we understand that we have an obligation to make a constructive contribution to our community and we have chosen to do so through positive programme content and being solutions-driven on air. Through our research, we will be broadcasting with the knowledge that we have a deep understanding of the needs and sentiments of our listener-community. We will be presenting content with the knowledge that what you hear, affects how you feel – how you feel, affects what you do and what you do affects who you become.”
About Cape Town Radio (Pty) Ltd
Cape Town Radio (Pty) Ltd is co-chaired by renowned film producer, Anant Singh who also chairs Cape Town Film Studios.
Co-chairperson, Dr Ernest Messina is a respected business leader with an academic background. Dr Messina chairs among other bodies, the Groot Constantia Trust.
Historically Disadvantaged Individuals hold 88.7% of the shareholding of Cape Town Radio (Pty) Ltd. The shareholders have significant media, entertainment and business experience with a deep understanding of the radio industry.
The shareholders are:
· Videovision Entertainment (Pty) Ltd
· Women’s Development Bank (WDB) Investment Holdings
· Allparts Cape (Pty) Ltd
· African Peoples Investment Company (Pty) Ltd
· Radio 021 (Pty) Ltd
Issued by : Gina T Z Ganswyk
Cape Town Radio (Pty) Ltd
Tel: 021 914 6388 / 082 578 5010