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Voice of modern reason and power

Posted by radio On April - 18 - 2013

[By: Kagiso Mnisi]

 

Acclaimed academic Nicholas Nassim Taleb, uses a metaphor that describes an event that is a surprise (to the observer) and has a major effect in his book, The Black Swan. This rationale is easily pinned to the wall in the advent of Power FM. The station which is in the throes of launching as the nation’s first black owned talk radio station, is pioneered by MSG Afrika Investment Holdings chief executive, Given Mkhari. The over stretch of media rhetoric has not fallen short of calling the 39 year old a barrage of titles from mogul to magnate, which comes as warranted if his resume is  anything to ram the table about.

 

Speculations ran amock when Eusebius McKaiser announced his resignation from Primedia’s 702 and succeeded it with a hint that he might be joining Mkhari’s team. As a widely featured political analyst, bestselling author and an admirably entertaining commentator; the knee jerk to most has been that Power FM’s brand will be of a ‘no favour’ make. Closely kept to chest, the station’s cards hold a royal flush of also having Lupi Ngcayisa on board.

 

Mkhari’s exponential leap has been the stuff of lores, his salad days fundamentally started at Turf radio which was launched by him and lifetime business partner Simphiwe Mdlalose. His rise not showing any sign of being capped, Mkhari the won a bursary to study at Bard University in the US under the mentorship of the late Chinua Achebe. The local radio space has heard him at Kaya FM, Metro FM to eventually giving Limpopo a bolster with the launch of the commercial Capricorn FM.

 

Power FM’s is tipped to be progressive and unapologetic about holding leaders accountable – be they in government, civil society, the workplace or the home. Its focus on contemporary issues facing black 25-49 year old urban South Africans who are political, frank and able to have fun; is waited upon with bated breath from punters all around. Will there be enough power to critique the black experience? All eyes and ears are stark focused whether this black swan will take an enduring flight.

 

Given Mkhari on Power FM at the MTN Radio Awards:

http://www.youtube.com/watch?v=NTAW7_JM8c0&feature=youtu.be

 

Writer and radio producer, Bongani Mahlangu speaks about the move from Kaya FM to Power FM:

http://soundcloud.com/frank-enormous/bongani-mahlangu-radio

 

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