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[By: Kagiso Mnisi]

Prominent in Adil More’s repertoire has always been his way of articulating thoughtfulness in a refreshing way. Since his days as a Y generationer, the man has been able to maintain a mild mannered stance on the airwaves but still with enough presence to make enthusiastic listeners to come back for more. Adil’s campaign at Metro FM began six years ago and after a couple of shake ups by programming he remains one of its most engaging hosts. Radiobiz chats to him about global competition in the radio sector, surveys and e-Toll.


Radiobiz : What are your preferred ingredients in creating an entertaining 09:00 – 12:00 slot during weekends?

‘Originality bears longevity’ has always been my compass and everything I engage in. I therefore strive to create output that’s different from what anyone else has to offer as an individual, radio show and a chart show.


Radiobiz :How do you and Minnie strike a balance between being agreeable and of opposing views so that your show stays fresh?

There are established expectations and roles from programming and the station that are outlined based on presenter strengths which fortunately diffuse any of the above mentioned potential situation/s.


Radiobiz :What other aspects of the radio medium to you still want to explore?

My goal – I suspect every radio presenters goal – is

1) Host a prime time weekly Morning Show.

2) Move up to programming.

3) Complete integration of radio with social media.


Radiobiz :Radio has proven to be a resilient medium in South Africa, what do you think the sector still needs to do to compete globally?

Imagine BLACKCOFFEE was a station and not a DJ. In other words improved and clear identity of the sound of South Africa and Africa gives us a prospect to embrace our pride like never before.


Radiobiz : Do you think research surveys such as Radio Audience Measurement help programming in any way ?

They are certainly the frame of reference for corporate and that speaks directly to programming. Personally? In my years of broadcast am yet to meet anyone who’s had any kind of contact with surveyors.


Radiobiz : Media sites and literature have punted Power FM as the station to watch, as a radio practitioner what good do you think will come out of the station’s presence ?

Options are always welcomed there’s certainly room for that and more. An opinion from a ‘native’ perspective would be an interesting and relatable one.


Radiobiz :Are you for or against E-Toll and why ?

I am for any effort that improves the livelihood of all involved as long as it’s within the affordability of its people, there is no point in initiating anything if it’s going to further cripple the majority for the benefit of a few.


Radiobiz :Looking back at your time spent on the airwaves, can the pursuit of career advancement ever exist alongside genuine service to the public ?

Yes … otherwise politicians of genuine intentions as few as they may be would never exist.

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