[By: Radiobiz Reporter]
Kathrina Pillay, Councillor at the Independent Communications Authority, made public ICASA’s decision to render licences for sound broadcast in secondary markets. These markets are regionally in Free State, Eastern Cape and Northern Cape. She added that, “the licensing of additional commercial sound broadcasting services will also stimulate competition and provide choice and variety of radio services available to South Africans.”
ICASA’s crusade comes as a developmental strategy to “provide a platform for the expression of multiple views; providing entertainment; promoting information dissemination and education; strengthening social cohesion and giving a voice to various sections of the population”, says Pillay
The process began with the publication of an Invitation to Apply (ITA), on 2 February 2012, inviting applications for individual commercial sound broadcasting service licences in the secondary markets. The ITA stipulated that only one licence will be issued to the successful applicant in the Northern Cape and with another in the Eastern Cape.
Applications had to be submitted to the Authority by 27 June 2012. By the closing date, the Authority had received six applications in response to the ITA, five which include Motheo Media Technologies (Pty) Ltd, Seriti Broadcasting Company, Free Soul FM and Histotrim (Pty). The former three were later disqualified for lack for non-compliance with ITA requirements. The other application came from from Eastern Cape’s Histoprox (Pty) Ltd. No licence application was received in respect of the Northern Cape. The council’s ultimate decision was that that Histotrim (Pty) Ltd and Histoprox (Pty) Ltd be awarded licences.