Audience levels declined, however, in Bloemfontein across an average Monday to Friday and on Sundays. Stations behind this movement were Lesedi FM and METRO FM, as well as the community radio sector, all of which lost audience in Bloemfontein across the week and on an average Monday to Friday. Radio listening levels for South Africa remained stable over the previous RAMS release, RAMS May 2014.
TOTAL NATIONAL LISTENING LEVELS FOR RADIO ARE:
- Seven-day listening (p7d) – 89.0%
- Average Monday to Friday listening – 68.2% (with a decline in Bloemfontein)
- Saturday listening – 64.4%
- Sunday listening – 63.9% (with a decline in Bloemfontein)
TIME SPENT LISTENING
On average, people listen to the radio for three hours, 30 minutes per day. Time spent listening was unchanged over the previous release.
- Average weekly listening amounts to 24 hours, 30 minutes.
INDIVIDUAL STATION DATA
There were no significant audience shifts for any radio station, whether commercial or community.
NATIONAL LISTENING LEVELS
RAMS June 2014 provides the first past-7-day audience figures for four new community stations (all results are off large-urban data only).
FIRST RESULTS FOR NEW STATIONS
- Both Christian station 103 Hope FM in the Sedibeng district and the West Rand’s Mogale FM have 9 000 listeners and reach 0.1% of the Gauteng adult population.
IN THE WESTERN CAPE
- Christian station Cape Pulpit/Kaapse Kansel 729 AM has 1 000 listeners tuning in per week.
IN THE EASTERN CAPE
- East-London-based newcomer Kumkani FM 95.8 MHZ has attracted a healthy 25 000 listeners since going on air in November 2013; it reaches 0.5% of the province’s adult population.
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