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Can DJ Fresh Unleash Radio Bomb?

Posted by radio On July - 21 - 2014

[By: Farai Diza]

 

It’s that season again when “dreamers” get the opportunity to share their aspirations with the world in a well cut talent search show –SA’s Got Talent that premieres on eTV on Sunday 7 September.

 

freshSeason 5 of the much anticipated show has seen some changes to its judges with the addition of Lalla Hirayama and DJ Fresh replacing Ian von Memerty and Kabelo Mabalane who have been with SA’s Got Talent for the 3rd and 4th seasons since SABC 2

But it is the emergence of DJ Fresh that will get radio enthusiasts all pumped up.

 

Born Thato Sikwame, DJ Fresh has been on radio for as long as I can remember having kicked off his career in Botswana in the early nineties and from the minute he was shown the mic, he has made the most of broadcasting.

 

After anchoring the YFM breakfast show for years, DJ Fresh joined 5FM to present the Fresh Drive before moving to the breakfast show a few months ago after Gareth Cliff’s departure.

 

He has also released a total of 24 house albums over a career spanning more than two decades and has shared the DJ booth with world renowned DJ’s “Little Loule” Vega, Frankie Knuckles, Armand Van Helden, Oskido and Ready D.

 

“The SA’s Got Talent team had been asking me to join them as a judge as I usually take bookings way in advance. The timing was never right and I’m glad that we finally found a time that’s mutually right. I have watched the shows from the start whenever I could so I am familiar with what I am getting myself into,” professed Fresh.

 

As usual with shows like these, there will only be one winner. But according to DJ Fresh just being on the show should be enough for anyone to push their talent to another level.

I watched last season’s talent show and was heavily disappointed when an aspiring radio soccer commentator (from Joburg) got on stage, strutted his stuff, and went home with tears.  The young man did an IsiZulu commentary mimicking the Soweto Derby match between giants Orlando Pirates and Kaizer Chiefs. When Chiefs had scored (perhaps a wrong choice) the young lad didn’t get just one or two but got all three buzzers flashing in red.

 

I was left with one question I failed to answer: Does the show not recognise radio presenters as talented entertainers?

 

One only hopes that DJ Fresh will give radio a big boast on SA’s Got Talent by noticing radio talent that’s itching for recognition.

 

“It is advisable to start early in the arts because your work ethic improves with age. So it all differs from one individual to the next. You have success stories of people like Usher who are still in the game and killing it, although they started out young,” stated Fresh.

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