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Patrick Baron, Executive Creative Director of McCann in Australia will chair the Radio, Television, Film and Video panel for the Loeries. Last year Baron was honoured by the Advertising Age USA as the world’s No.1 Creative Director and Art Director. He is also the only Australian creative director and art director to have had work awarded by TED.loeries2


Baron will also be speaking at the DStv Seminar of Creativity during Loeries Creative Week Cape Town on 19 September. Joining Baron at the Seminar and on the judging panel is Regional judge Ali Ali, Film Director and Founder of Elephant in Cairo. Ali took home a Cannes Gold Lion this year for directing a two-for-one movie ticket campaign offer from telecommunications company Du.


The crafts panels for radio, television, film and video media are made up of specialists in the key areas. The craft panels can be viewed on, where all announced panels can be viewed.


Judging takes place during Loeries® Creative Week™ Cape Town from 15 to 21 September 2014. Finalists will be announced during the week and winners will be announced on Saturday 20 and Sunday 21 September at the 36th Annual Loerie Awards at the CTICC.





  • Patrick Baron (chairman)

Executive Creative Director, McCann Australia

  • Ali Ali (regional judge)

Film Director

  • Ahmed Tilly  

Executive Creative Director, Black River FC

  • Brett Morris  

Chief Executive Officer, FCB

  • Chris Gotz    

Executive Creative Director, Ogilvy Cape Town

  • Jenny Glover

Joint Executive Creative Director, Net#work BBDO

  • Justin Gomes

Executive Creative Director, FoxP2

  • Kirk    Gainsford      

Executive Creative Director, Lowe Cape Town

  • Rob McLennan        

Creative Founding Partner, King James II

  • Rui Alves       

Executive Creative Director, Y&R SA

  • Xolisa Dyeshana       

Executive Creative Director, Joe Public

  • Pete     Case   

Founder & CEO, Gloo
Specialist: Internet & Mobile Commercials

  • Michael Middleton   

Director, Jump

Specialist: Long Format TV & Cinema Commercials and Non-broadcast Video & Film


Key dates to remember:


  • Loeries Effective Creativity Deadline 31 July
  • Loeries® Creative Week™ Cape Town: 15-21 September
  • DStv Seminar of Creativity 2014: 19 September
  • The Loerie Awards Ceremonies: 20-21 September
  • Ticket Sales for Creative Week are open
  • For more information go to



Major Partners


The major partners of the 2014 Loeries are DStv Media Sales, the City of

Cape Town, Western Cape Government and Gearhouse South Africa


Category Partners


Adams & Adams, ADreach, Commercial Producers Association, Continental

Outdoor Media, The Times, Unilever South Africa, Woolworths, and YFM

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