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Nedbank Steps Up Its Game In Promoting Arts And Culture

Posted by radio On July - 30 - 2014

[By: Farai Diza]


There is just no separating radio from South Africa’s blooming arts and culture sector. The two go along perfectly just like pap and boerewors.


5756_Nedbank_Affinities_Logos_01Nedbank’s Arts Affinity Programme, which was established 20 years ago, has so far donated R15 million to the Arts and Culture Trust. The programme includes a suite of investment and banking accounts which when used by a client, automatically results in Nedbank donating a sum of money to the trust.


The programme is one of four multi award winning programmes that also include the Green Affinity, the Sport Affinity and the Children’s Affinity.


Since inception in 1994, the Nedbank Arts and Culture Trust has supported over 700 arts, culture and heritage development projects in South Africa. Funded projects include the upliftment of communities through music, dance, visual art, new media, crafts, the theatre, and the spoken and written word.


“The arts and culture trust has contributed immensely to the 20 years of democracy of South Africa by developing and preserving the arts and cultural heritage of our country. During the period, over R20 million has been disbursed to key projects, bursaries and scholarships,” said Nedbank’s Head of Cause Marketing, Maseda Ratshikuni.


Ratshikuni testified that the Arts and Culture Trust has supported more than 800 developmental arts and culture projects in South Africa including the Artist Proof Studio in Newtown, Johannesburg – an innovative community printmaking centre of excellence that provides a professional studio, gallery and education projects.


“The programme is an innovative way to fund South African arts, culture, and heritage because it ensures that these important projects have a continuous source of income for years to come. Art is not the cherry on the cake, it is the yeast, and this holds particularly true in the area of education. A number of studies have shown an improvement in literacy when people take part in drama whilst structured music activities aids better performance in maths and languages,” he divulged.


“Nedbank will continue on this richly rewarding journey together with the arts fraternity as it provides and illuminating mirror through which we as a society can reflect on our past, stipulate dialogue about our present and look forward to the future together,” he stressed.

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