SABC will be celebrating the Nelson Mandela International Day on 18 July, through various activations and campaigns around the country. Nelson Mandela International Day was launched in recognition of Nelson Mandela’s birthday on 18 July, 2009 via unanimous decision of the UN General Assembly.
This year SABC 1,2 and 3 will be activating from Qunu, the home of the late father of the Nation Mr Nelson Mandela. SABC has secured a partnership with the Eastern Cape municipality to fully maximize the legacy that will be left behind for the community.
Meanwhile, SABC radio station Lotus FM staff, freelancers and stakeholders will come together to dedicate 67 minutes of the day to ensure that Madiba’s dream for the children of Southern Africa comes true.
The station will host a telethon to collect as many school shoes as possible on the 17th July 2015. All staff, listeners and viewers are encouraged to come down to the SABC’s KwaZulu-Natal – situated at 100 KE Masinga Road to dedicate 67 minutes by calling friends, family and corporate companies to donate towards this worthy cause. All school shoes donated on this day will be distributed as part of Lotus FM’s Warm Hearts campaign. “Your gift will help us to realize Mandela’s legacy wish,” says station manager, Alvin Pillay.
“It is imperative that we teach the children of this country to be the best at whatever they do, they must be the difference, be the change and in their own way, they will be changing their future world”, comments Lotus FM Programmes Manager, Santosh Beharie.
SABC Spokesperson, Kaizer Kganyago said, “The SABC is honoured to be associated and to celebrate the International Mandela Day. We believe that being involved in this project is in keeping with the legacy of our late former President Nelson Mandela through the restoration of human dignity for all South Africans”.
Other SABC activities lined up for the International Mandela Day are as follows:
Will celebrate Mandela Day by devoting “67 Minutes of Community Service” by feeding and donating blankets to the homeless and the needy living in and around Johannesburg CBD on 17 July 2015 from 09:00 to 15:00 at Joubert Park Johannesburg.
RSG will encourage people to spend 67 minutes to donate blood and save someone’s life. RSG will, be driving this campaign for the entire month of July through various programming content, interviews with recipients, live reads, digital exposure and a competition/give-away. So the public is not limited to only donating blood on 18 July, but throughout the month of July when it’s most convenient for them.
#readSA5 campaign ideas for Mandela Day:
The focus of the campaign will be to ask 5 FM listeners to donate money via SMS to a Youngblood5 book fund for Mandela Month. 5FM will collect proceeds from the SMS line and at the end of July hand over monies/books to three rural schools (names supplied by the SABC foundation)
Special Nelson Mandela Day broadcast – Broadcast from Constitutional Hill:
On the 17 July 5FM will do live broadcasts from Nick Hamman to Rob Forbes Move 5Talks a week earlier and invite guest speaker to talk about Madiba. 5FM to record one liners of our listeners reading the constitution and will play out on the day.
The SABC Foundation will be partnering with Ndaba Mandela’s Africa Rising Foundation to highlight Mandela Day in Qunu. This celebration will set the tone for all future celebrations in Qunu leading up to Madiba’s 100th birthday in 2018. 5FM will offer a prize for a listener to travel to Qunu and spend Mandela Day celebrations in Mandela’s hometown. The 5FM winner will be a Youngblood5 ambassador for the station and will work with a selected NGO in Qunu. The programme in Qunu will run for a four year period and interviews on the progress with the selected NGO will take place throughout the year.
SAFM kick starts Mandela Month with a daily Blanket Drive, Soup Kitchen activation with Gift of the Givers during the National Arts Festival from the 2nd to the 12th of July, to which SAFM is a partner. SAFM will make sure the underprivileged community of Grahamstown have a meal and blankets for the bitter cold nights. An organization that has captured SAFM’s attention is Retshwenyegile Relief Givers, a non- profit organisation in Bodibe village (about 10 km’s outside Mahikeng) SAfm will spend Mandela day with this community to offer support and assistance just like Tata would.
Metro FM, Nedbank and the SABC Foundation will partner for the Volunteerism campaign which will start on 6 July until 31 July 2015. Metro FM will provide a platform for the Facebook community to log the causes they support and stand a chance to receive support from Nedbank. Volunteers have to access Metro FM’s Facebook page and log the NPO (Non-Profit Organisation) they support and ask their social media community to like their organisation – creating a volunteerism movement on social media.
Four organisations with the highest Facebook likes will receive financial assistance from Metro FM, Nedbank and SABC Foundation. At the end of the campaign four organisations will receive financial assistance, with each winning R12,000.00. The nominated organisation must have an NPO certificate and the nominator has to be personally volunteering at the organisation for a minimum of six months.
On Saturday, 18 July, Metro FM, SABC Foundation and Nedbank will host a Cook Off at Leamogetswe Safety Home in Atteridgeville, Pretoria. On this day necessities valued at R50,000.00 will be donated to this home. Metro FM will be joined by 10 representatives from Nedbank, musicians (nominees/winners from Metro FM Music Awards) and television personalities from SABC 3. All the people present will cook for the 82 kids who reside at this home including the guests. The 5 Star Show will come live from the home in order to link what is happening on the ground to on air. Interviews will be afforded to the care givers at the home, Nedbank representative, SABC Foundation and a Metro FM representative including the musicians present on the day.
On 18th and 19th July, Thobela FM will donate blankets to the elderly in Bochum and in Solomondale in Limpopo. The station will further hand over a library to Ga- Mamabolo Primary school on the 31st July
Phalaphala fm will celebrate Mandela day by devoting “67 Minutes of Community Services “ by handing over a four roomed house to Takalani Children Home. The home assist abandoned, abused and orphanage children. Takalani Children Home is based at Siloam village, Vhembe Municipality in Limpopo.
Munghana Lonene FM:
Will hand over 3 houses, the first house is in Madodonga village in the Vhembe district and the beneficiaries there is, Joseph Lishiva’s family under chief Sinthumule. The house will be handed over on 15th July 2015. The husband is disabled and unemployed while the wife is blind and relies on the husband for every movement. Due to the inter cultural background of Xitsonga and Tshivenda speaker in the area, Munghana Lonene fm will transverse with sister station Phalaphala fm. The second house is in Ruanda informal settlement, N’wamitwa in Tzaneen and will be handed over to Daniel Grobler’s family on 17th July 2015. The family stays in a one room mud house. The father is sick and has been in and out of hospital while the mother is unemployed. The third project is in Majeje village in Phalaborwa and will be handed over to the Khosa family in Majeje village. The family of 8 stays in a one room shack, the hand-over ceremony is scheduled for 18th July 2015. The station is partnering with Correctional Services & DBGIM on all 3 projects.
Will be doing activations in partnership with Nedbank every Friday in July starting on the 17th. On the 17th, the station and Nedbank will donate 100 blankets to a home/NGO for the elder in MP/Limpopo. On the 24th July, Ikwekwezi FM and Nedbank will donate 25 hippo water rollers and 2 Jojo Tanks to a crèche and the community of Dennilton. On the 31st July, the station in partnership with Nedbank will donate R50,000 to a home/NGO. This will be done live on air with the representative from Nedbank and the chosen home present.
Umhlobo Wenene FM:
Umhlobo Wenene Fm will kick off Mandela Month with donating Blankets to a home that cares for orphans’ in Joza Location in Grahamstown. On the 17 July 2015, the station’s On Air personalities (OAP’s) will spend a day creating awareness about scarcity of water. The station with the department of water affairs will be sharing tips on how to save water.
On 24 July ,the station will spend the day pampering senior citizens at Georgio Hotel and Spa in Port Elizabeth, The Station will also do another winter campaign activation in Cape Town with the Breakfast show the BEE and Expresso
Good Hope FM:
Good Hope FM Super Heroes in association with Neill Anthony (Private Chef):
The campaign will run from 08 – 18 July and focus on cooking 67 litres of soup for various soup kitchens, community centres and playschools within the Cape Metropole and surrounds. Various shows will broadcast from Banks Boutique Kitchen, the soup cooking kitchen, each day and DJ’s will accompany Neill Anthony with the delivery and distribution of the soup to the various locations. Good Hope FM DJ’s will cross live from the various drop off points.
Will be handing over outdoor playground equipment for gross motor development and blankets for the children of Nompumelelo Pre-School in Grahamstown.
Will do a broadcast in Alexandra on the 17th of July 2015 from 09:00 to 18:00
On Saturday 18 July, there will be a Men’s dialogue at Kempton Park, God Never Fail Church, under the leadership of Rev Nhlapho to discuss the role of men in society and issues affecting men.The church will identify a needy family where all men attending the dialogue will go and help that family.
The station will partner with KZN Men’s forum holding a men’s dialogue with traditional leadership and local men at Embo in KwaZulu Natal. On the same day, Ukhozi FM and the Department of Higher Education will be at Esikhaleni (Esikhawini) FET to promote the year of artisan. This is aimed at young and unemployed men. The station will do a live broadcast from there.
During the month of July the station will spend its 67 minutes on Friday 17 July with 79 elders of Gugulethu Old Aged Centre at Nhlazatshe, Mpumalanga, blankets will be presented to the elders as gifts, and OAPs will spend the day cooking traditional food for the elders. The campaign will be live on air by means of a recorded promo to ask local businesses to join the station during the handover. It will also live off air, where the station will visit the old age centre which takes care of 79 elders in Nhlazatshe
The SABC provincial office will hand over winter clothing items which have been collected and is requesting staff to bring more in order to assist to the poor.
Other SABC Radio Stations such, Lesedi FM, Channel Africa, X-K FM, will also be doing activations around the country in honor of Madiba.
See also SABC News’ Nelson Mandela website.
The official SABC hashtag is #BEMOREMADIBA