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Latest RAMS show an increase in TSL

Posted by radio On April - 5 - 2016

NEW SMALL URBAN/RURAL SAMPLE FOR THIS RELEASE

 

  • This March 16 RAMS release contains a New Small Urban/Rural sample, covering July-December 15 fieldwork
  • The previous November 15 RAMS release contained a different Small Urban/Rural sample, covering January-June 15 fieldwork

 

 SAARF_Feat~14

SAME FIELDWORK PERIOD FOR URBAN AND RURAL SAMPLES IN THIS RELEASE

 

  • The Urban and Rural samples cover the same fieldwork period for this March 2016 Release:

July to December 2015

 

 

POPULATIONS USED FOR THIS RELEASE

 

  • Identical population figures to the November 2015 Release, have been applied to this March 2016 survey

 

NATIONAL LISTENING TRENDS

 

COMMERCIAL/PBS NATIONAL TOP 10:

 

Positions and 7-day incidences are almost identical to the November 15 release:

 

  1. Ukhozi FM                                                              –    7 532 000
  2. Metro FM                                                               –    6 856 000
  3. Umhlobo Wenene FM                                        –    4 662 000
  4. Lesedi FM                                                               –    4 069 000
  5. Motsweding FM                                                    –    3 137 000
  6. Thobela FM                                                            –    3 001 000
  7. Jacaranda FM                                                        –    2 024 000
  8. Kaya FM                                                                  –    1 832 000
  9. 5FM                                                                          –    1 817 000
  10. RSG                                                                          –    1 792 000
  11. Gagasi FM                                                               –    1 792 000

 

 

TIME SPENT LISTENING (TSL) has grown by 4 minutes per day

 

 Growth is across all communities, both Urban and Rural.

 

INCIDENCE OF LISTENING has grown significantly across the week, in both Urban and Rural areas.

 

PROVINCE LISTENING TRENDS

  

  TSL TSLChange Number Stations Number Change 7-Day Listening
Gauteng 3h10 +4 min 2.2 + 0.1 Total and Commercial significantly upCommunity stable
Western Cape 3h07 +11 min 1.8 = Total and Commercial significantly upSome growth for Community
KwaZulu-Natal 3h08 -1 min 1.8 = Total and Commercial significantly upCommunity stable
Eastern Cape 3h05 +4 min 1.7 = Total and Commercial stableCommunity significantly up
Mpumalanga 3h21 +16 min 1.9 + 0.1 Stable, for both Commercial + Community
Limpopo 3h34 +17 min 1.7 = Commercial and Community are significantly up
Free State 3h52 -11 min 1.7 = Stable, for both Commercial + Community
North-West 3h12 -17 min 1.8 – 0.1 Stable, for both Commercial + Community
Northern Cape 2h57 -14 min 1.7 = Stable in Total + for CommunityCommercial significantly down

 

 

NEW RURAL SAMPLE:

  • Urban and Rural Samples cover the same fieldwork period: Jul-Dec 2015

 

INCIDENCE OF RADIO LISTENING:

  • Listening levels are significantly up across the week – movements are two directional, station by station

 

TIME SPENT LISTENING:

  • In total, there has been a small increase of 4 minutes per day, compared to the Nov 2015 release
  • Growth is across both Urban and Rural communities

 

¼ HOUR LISTENING LEVELS:

  • Very comparable in total for Mon to Sun audiences, compared to Nov 15 and Year Previous

 

OTHER TRENDS:

  • 9 stations, per listener, per week – completely stable
  • Profiles of listeners by gender, age and population remain extremely comparable

 

RECOVERY OF LISTENING:

  • WCape: Listening has recovered, back up to Sept 15 levels

This supports the research premise that the Nov 15 RAMS lower levels were potentially a combined effect of Seasonality, coupled with an atypically eventful Jan-Jun 15 fieldwork period – fires, floods, bad weather, student protests, new DA leader

 

  • Limpopo: Listening has recovered, back up to Sept 15 levels

This supports the research premise that the Nov 15 RAMS lower levels were possibly the result of the very eventful Jan-Jun 15 fieldwork period – strike action, municipal action/unrest, lead up to Julius Malema court case, ANC by-elections

 

EASTERN CAPE LISTENING REMAINS STABLE:

  • The March 16 RAMS levels are almost identical to the Nov 15 RAMS levels – both surveys reflecting the Rural Eastern Cape radio audience

 

[Source:SAARF]

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