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Small business is about to make a big noise with the launch of the SME Zone on DStv this weekend. The dedicated weekend block, on Channel 412, is styled as a “self-help” manual for small business and those looking to start their own enterprises. The SME Zone is a weekend extension of Times Media’s finance and news channel, Business Day TV. It follows the success of programmes like The Big Small Business Show, now in its fourth year.

 

bdlogo_263x252The SME Zone will feature step-by-step guides on how to identify, start and grow a successful business; educational modules such as The Small Business MBA; real-lifementoring sessions with experts; and tipsand inspiration from some of SA’s top entrepreneurs.

 

“Nine out of 10 small businesses fail within the first 3 years,” says Semeyi Zake, creator and executive producer of the SME Zone. “That’s a terrible waste of hope, energy and resources. We aim to give entrepreneurs a fighting chance,via clear templates and business models that will greatly increase their chances of success.

 

”Some of the shows in the SME Zone line-up include: Jumpstart (self-help jobs you can start with R500 or less); Biz Guide 101 (a blueprint for running 25 popular businesses); Pimp my Bizz (revamping a faltering enterprise); Pitch & Polish (a nationwide search for the best ideas); and SME Funding.

 

“We realized there’s a hunger for business knowledge beyond the markets and corporate deals. As a channel, we are passionate about small business, realizing that this is where we can make an impact in addressing the country’s skills gap and play our role in creating employment and growing this economy,” Zake adds.

 

Vernon Matzopoulos, Head of Broadcast at Times Media, said: “We’re looking to help grow the next generation of business, and TV is an incredibly powerful medium of instruction to drive that. Thanks to DStv’s generosity in making the airtime available, we can now reach into 5.5 million homes –and hopefully inspire a small business revolution.”

 

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