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Latest RAMS Nov 2016 from BRCSA

Posted by radio On December - 3 - 2016

The new RAMS from the Broadcasting Research Council of SA are out and the numbers look quite different from what SAARF used to show.

 

See below highlights:

stations

Metro FM declining

  • Metro FM have lost listeners from 4,1m to 3,9m  [Jan – Jun] – [Jan – Sep]
  • Ukhozi FM remained flat at 7,2m listeners
  • Gagasi FM up to 1,4m from 1,3m listeners
  • Power FM broke the 100k line growing to 103k from 99k
  • Talk 702 declined from 547k to 530k listeners a week
  • North West FM is up from 203k to 212k listeners per week
  • Izwi Lomzansi is up to 109k from 93k

 

device-mix

Interesting Listening patterns

dev-mix3

  • 64% listened to one station only, Ndebele & Swati are driving this trend at 73% and 70% respectively.
  • 76% consume radio on their normal radios, 37% use their cellphones , 26% use vehicle radio , 8% listen via TV and 2% through computers.
  • 87% listens from their homes , 33% consumer radio while driving on the road , 11% while at work/school and 6% do so while at restaurants, malls or airports

gp

New Insights

  • 7 Highveld has the highest % of people listening through vehicle radio followed by Talk Radio702
  • Rise FM has the highest % of people listening via Computers
  • Trufm & Rise FM are leading the pack on people listening through TV
  • Bok Radio has high % of people listening in their vehicles

 

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