Adam Pattison, VP Americas & EMEA for BBM is in the country to attend a series of events aimed at increasing BBM’s profile and presence in South Africa. Since the launch of its new product model and offering, BBM has identified South Africa and Nigeria as key growth markets forthe brand and Pattison is here to support the major brand outreach that BBM will be launching in 2017.
“South Africa is an important market for BBM and we see massive growth potential in the country. In 2017 we are making major investments in the South African business in order to address the needs of our3 million monthly active users and to continue to grow the BBM community in South Africa.
Our key objective is to create utility for our users, essentially creating an ecosystem of relevant and localised content and services that are housed within our Discover Tab.”
BBM will be partnering with a host of content providers and other platforms in order to increasing the offering its key differentiating factors.
In addition, BBM also offers unique product features that address the needs of the modern day user, such as the ability to retract messages, create private chats, sending timed messages, money transfers via PayPal, unparalleled privacy through two-way contact authentication, video and voice calling, and sharing location in real time.
During his visit to South Africa Adam will be attending the Product of the Year 2017 Innovation Awards where BBM are the headline sponsor, the Mobile Marketing Association Breakfast; Mobile Media in 2017, as well as meeting with key stakeholders and partners.
In the next few weeks BBM will be making further announcements in regards to partnerships and projects for this critically important market.
Adam joined the BBM team in 2013 as it transitioned into a multiplatform product on iOS, Android and Windows operating systems and is part of the global leadership team that developed BBM into the multi million-dollar advertising business that it is today.