BBM users in South Africa can now reduce the amount they pay for their mobile service simply by participating in surveys or shopping at their favourite retailers
Billaway, a marketing technology company that converts global currencies earned through consumers’ everyday activities into free mobile airtime has partnered with Creative Media Works, a stand-alone consumer-focused social networking business operating as BBM to launch Rewards for consumers across Android and iOS platforms in South Africa.
With Rewards, BBM users can now reduce the amount they pay for their mobile service simply by participating in surveys or shopping at their favourite retailers*. The underlying mobile cost reduction technology relies entirely on Billaway’s marketing platform, which can be integrated seamlessly into any mobile application, web-based eCommerce site or traditional retailer’s marketing strategies.
BBM is one of the largest mobile messaging applications. In addition to offering free voice and video calls, BBM also allows users to send pictures,audio recordings, files, share real-time location on a map, as well as a wide selection of stickers. Since it was created in August 2005, BBM has evolved from a pure messaging application for communication (text and video) to a social eco-system unifying chat, social, commerce and services.
“At BBM, we continue to innovate and evolve our content and services, including the likes of bill payments, top-up, vouchers/coupons, news,video, shopping, travel and games,” says MatthewTalbot, CEO of BBM. “We’re providing our users with an enrichedexperience within BBM and giving them more compelling reasons to share BBM with their friends and family.”
With mobile expenses proving high,South Africa has been chosen as the market for the initial roll out of the new Rewards, with additional countries slated for launch in the coming year.
“As consumer consumption of mobile data rapidly increases, Billaway is excited to partner with such an integrated service like BBM,”says Paul Harkins, CEO of Billaway. “This partnership brings Billaway closer to its goal of enabling every global consumer using mobile data with the option to reduce the cost of their monthly mobile bill, through everyday activities.”