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DStv Now usage booms

Posted by radio On March - 13 - 2017

DStv customers are loving the fact that they can watch what they want, when they want, if our stats are anything to go by. Between December 2015 and December 2016, DStv Now usage grew by a remarkable 90%!

 

DStv Now is accessible either via an app or through your desktop browser. You can watch Live TV, enjoy DStv Catch Up content (via streaming or download), manage your account or see the full DStv TV Guide on the go.

 

During the the last year, more than four million titles were played across Live TV, Catch Up and downloads. These titles were split across the online platform (38%), Android (33%) and iOS (30%) apps.

 

Our online platform has been proving increasingly popular, since we introduced a slicker HTML video player which reduces buffering and works on any browser. It uses adaptive bitrates to deliver the best possible viewing experience based on your connection speed and quality.

 

“In addition to the 90% growth in DStv Now users, we also saw an increase in engagement, with almost four times as many movies and series being viewed in December 2016 compared to December 2015,” says Graeme Cumming, head of DStv Digital Media. “The number of video plays on our web platform grew by more than 500%, with app plays up by nearly 300%. We were delighted to top the four-million play mark at the end of last year and are sure that DStv Now’s evolution over the next few months will continue to drive the number of customers that use the service, as well as the volume of content they watch.”

 

Usage of DStv Now peaked in 2016 with live sporting events such as the ICC Cricket World Cup, Super Rugby, the Olympics and the Springboks’ end-of-year tour to Europe and the UK. Viewing clearly follows linear TV patterns, with peak usage between 19:00 and 21:00, which just goes to show how the service is an important additional viewing environment at home.

 

While Android customers dominate the DStv Now Live TV viewership figures, iOS customers watch Catch Up content almost three times as often as their Android counterparts. Web viewers split their time nearly 50/50 between Live TV and Catch Up services.

 

In terms of popularity, both local and international shows have done equally well across Android, iOS and online platforms for January 2017, with Binnelanders, MasterChef Australia and Isibaya sharing the top three spots.

 

On the Live TV front, sport dominated across the platforms in January 2017. Android customers’ most-viewed channels were SuperSport 2, SuperSport 3 and M-Net respectively; while iOS customers showed a preference for SuperSport 3 over SuperSport 2, followed by M-Net. Online customers also watched SuperSport 2 more actively followed by M-Net and SuperSport 3. kykNET and Via came in at fifth and seventh place respectively, reflecting a hunger for local content.

 

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