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DEOD brings a disruptive model in Pay-TV market

Posted by radio On May - 5 - 2017

Digital Entertainment on Demand (DEOD) is going live in South Africa, offering a selection of rental and subscription video entertainment on-demand services, including news and sports Internet TV channels, direct to viewers’ phones, tablets, and laptops. A range of Smart TV applications, plus Chromecast and Airplay support will also be offered in the coming weeks.

 

Unlike traditional free-to-air and pay-TV services, DEOD offers true freedom of choice: consumers can enjoy Internet TV channel programming, subscribe to bouquets of content to watch as they choose, or they can simply opt to rent individual movies on a pay-per-view basis – anywhere, any time.

 

DEOD is being launched in South Africa and markets across Africa by video on demand (VOD) solutions provider, Discover Digital, in partnership with regional telcos and businesses.

 

“Viewers today want freedom of choice. They want customisable, affordable access to movies, news, sports, music and TV series wherever they are,” says Discover Digital Managing Director, Stephen Watson. “Our disruptive new model breaks the traditional broadcast and pay-TV mould by letting viewers choose the channel category packages they want and what subscription models they prefer.”

 

Priced from only R49 for the News Service and R99 for the Sports Service, to R189 for the Premium Package which includes all news and sports channels, DEOD Sports Network (DSN) and a selection of series, music videos and movies on- demand. DEOD offers premium on-demand content subscriptions at a price viewers can afford. The DEOD Rental Service also offers viewers the option to rent a selection of movies from the latest off cinema to classics on a pay-per-view basis from as little as R18-R30.

 

“Discover Digital’s highly flexible platforms mean we can constantly repackage content and bouquets to meet viewer demands,” says Watson. “For example, we offer a sports pack of five world sports channels including the Motorvision motorsports channel, Sportskool, Channel Edge HD extreme sports, Fightbox HD, and the Nautical Sailing and Boating Channel. We have a news pack of leading global news channels including Al Jazeera, Africanews, Euronews, Bloomberg, Russia Today, and France24, with more channels being added soon including BBC World News. We also offer short-term Premium subscriptions that give viewers access just for a weekend at R49 or just a week at R69, as well as special interest channels and VOD bouquets for kids and music lovers as well as faith and inspiration-related programming.”

 

 

DEOD Sports Network (DSN) is offered in all packages and delivers world sports news, covering major sports championships and leagues, including the Olympics, Football, Rugby, Golf, Cricket, Tennis and more. Viewers can catch up on daily short news stories, player and coach interviews on-demand. Advertisers and broadcast sponsors can also partner with DEOD to activate this content to engage with consumers.

 

Watson says DEOD also breaks new ground for mobile viewers, delivering a premium viewing experience with little to no latency, even on mobile phones. “To really experience the benefits of VOD, which is about consuming what you want, where you want and when you want, it has to be suitable for mobile too,” says Watson. “We put in-country CDNs, caching and networks in place, and we use adaptive bitrate technology to ensure that viewers in every country enjoy the best possible viewing experience. We have also added the ability for viewers to schedule the download of selected content for off-line playback. Very soon consumers will also be able to download immediately or schedule the download for off-peak data periods, to take advantage of the off-peak data rates that most ISP and telcos offer.” Adding to the convenience of this innovative new on-demand service, DEOD payment systems will include credit cards, debit orders and voucher payment/redemption options through our DEOD Partnerships, plus future mobile money and charge to bill options in partnerships with telcos and mobile wallet operators.

 

 

“As a full-service, video on demand business, we want to use the increased connectivity consumers now have access to, to deliver more entertainment in a number of ways. The opportunity in Africa is to deliver to mobile phones a broad range of digital entertainment – from video and TV to music, magazines and radio,” says Watson. “We believe everybody deserves to have access to quality, affordable content and we will continue to challenge the status quo of competitive offerings and expand our DEOD services to merge lifestyle and entertainment to take it to consumers when and how they want it.”

 

 

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