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Jon Savage: The EYE of the DIGITAL AGE

Posted by radio On June - 21 - 2017

In this digital age where everyone claims to be the latest “disrupter,” true innovation is hard to find.However, in South Africa, one name is repeatedly the force behind some of themost effective, awarded, creative, and unique campaigns; Jon Savage.

 

Jon’s latest project, theinternet radio station The Eye(www.theeeye.tv) is breaking all of the rules of both the internet andbroadcasting. Putting content and creativity at the centre of the project, Jonis manifesting his mantra: content before commerce.

 

By not compromising on theimportance of quality content, Jon is proving that in the digital age thecurrent agency model that develops content around brands is flawed. In other words,as Jon explains, “Make amazing content. Then everyone will come.”

 

The Eye’s inventive, irreverentand often iconoclastic content has proven this model by attracting a steadyflow of new listeners who have become repeat listeners. The actual statisticsfor the station bear this out, with their Friday lunch show alone attractingmore than 10 000 organic live viewers on Facebook each week as well as over4000 on the audio stream.

 

Show presenters that include,Jack Parow, Cath Grenfell, Slikour, Reason, and Gigi Lamayne – and also international guest presenters such as Yasiin Bey (Mos Def), Stelth Ulvang(Lumineers) and others – are given autonomy to create programming that they love, based on the station’s vision, as explained by Jon, “The Eye is radio youcan see. It’s made by people who actually really really really want good things for you and the people around you. We are naive and passionate makers of stuff.”

 

This passionate commitment to content is paying off with a host of top brands now flocking to the platform as they begin to understand that people will engage with brands who associate themselves with relevant and interesting content.

 

For the past 15 years Jon has shaken up the advertising and digital spaces as a self-described “trouble-maker – and maker of things,” Jon’screativity runs the gamut. Starting his career as the front-man of thehighly-rated and globe-trotting rock band Cassette, Jon then launched another career as a filmmaker, 5FM DJ and innovative content creator.

 

Jon’s first feature film, the rockumentary (in Spinal Tap style), Stone Cold Jane Austen, was entirely crowdfunded and was screened at the Cannes Film Festival, again illustrating his power in creating loyal communities around powerful content. The film rights were international,  LA-based distributors, Arsenal Films.

 

As a DJ at 5FM, Jon developed the Mashlab concept that won 4 Loeries in 2016, and has also won numerous South African Music Awards for Video Direction and Jon is currently working with multiple top agencies and brands to create content-focussed projects that can give brands longevity in the digital space.

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