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For a number of years, South Africa’s internet radio offering has varied in quality and perhaps more significantly, has struggled to confirm the veracity of its reach. Early game-changers struggled to get the real numbers (and to be able to verify them), and more recently, just about every former commercial radio DJ seems to be launching their own internet radio platform. However, most of these new “radio stations” are just that – attempts to duplicate the commercial radio model on the internet – and, big surprise, it doesn’t work.

 

Commercial radio’s model works for radio,  but it does not work within the saturated and highly creative digital space. To truly resonate and to stake a place within markets that are tired of, and are tuning out of, commercial radio, internet driven “radio” must be more than simply big name presenters playing big name hits – a pale replica of its commercial radio roots.

 

The internet radio model that works is one that is authentic, highly creative, innovative and driven by truly unique and personality driven content. The Eye, the internet radio station founded by digital innovator and “maker of things” Jon Savage, is proving to be the first internet radio station in the country with significant and verifiable traction.  The station is powered by real innovation combined with a content model that truly connects with people. Broadcasting from various locations with a rotating array of guests, musical genres, themes, and hosts, The Eye is etching out a strong niche presence in this highly competitive space.

 

The current “flagship” show on The Eye is billed as “the funnest dance show on the planet,” Fuggitdrukanommmer, and streams live on Fridays from 12-1pm. On average the show is securing 15 000 live organic  streaming views(not paid boosts here) on Facebook, with 4,000 listening via the audio feed, and another 10 000 on demand viewers watching via the website over the weekend that follows.

 

The latest episode of the show reached its largest market to date with 23,500  Facebook viewers plus 4,200 listeners, creating a verifiable audience of 27,500 without any additional marketing or promotions.

 

The show is hosted by the hilarious DJ Travisto, who is not only a great bedroom DJ, but a hilarious host too – talking back live on every incoming comment that comes in on social media with quips and catch phrases. It’s entertainment gone right, live during the Friday lunch break.

 

For more information on The Eye: www.theeye.tv https://www.facebook.com/WeAreTheEye/

 

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