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Apple launches iPhone SE

Posted by radio On April - 25 - 2020
Apple recently announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.
iPhone SE comes in three beautiful colours — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).
“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”

Popular Design with a 4.7-inch Display

iPhone SE features an aerospace-grade aluminium and durable glass design with an all-black front, and is available in black, white and (PRODUCT)RED. The rear glass finish includes a centred Apple logo and is made using a seven-layer colour process for precise hue and opacity, delivering rich depth of colour with a colour-matched aluminium band. It is water- and dust-resistant with an IP67 rating for water resistance up to 1 metre for 30 minutes.1
The 4.7-inch Retina HD display with True Tone adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience. The vibrant wide colour gamut Retina HD display offers incredible colour accuracy, and supports Dolby Vision and HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions — such as animating Live Photos, previewing messages, rearranging apps and more — as well as contextual menus.
iPhone SE also features the familiar Home button designed with sapphire crystal to be durable and to protect the sensor, and a steel ring to detect a user’s fingerprint for Touch ID. Using Touch ID is an easy, private and secure alternative to entering a passcode to unlock iPhone, fill in passwords using iCloud Keychain, log in to apps, authorise App Store purchases, and make Apple Pay transactions.

A13 Bionic — The Fastest Chip in a Smartphone

Introduced with iPhone 11 and iPhone 11 Pro, A13 Bionic is the fastest chip ever in a smartphone and provides unparalleled performance for every task iPhone SE handles. Perfect for photography, gaming and augmented reality experiences, A13 Bionic makes every action feel fluid.
A13 Bionic was built with a focus on machine learning, with a dedicated 8-core Neural Engine capable of 5 trillion operations per second, two Machine Learning Accelerators on the CPU and a new Machine Learning Controller to balance performance and efficiency. Together, A13 Bionic and iOS 13 enable new intelligent apps that make use of machine learning and Core ML.
Built for efficiency, the A13 Bionic also enables great battery life for iPhone SE. iPhone SE is wireless-charging capable with Qi-certified chargers and also supports fast-charging,giving customers up to 50 percent charge in just 30 minutes.2 Lightning-fast download speeds are available with Wi-Fi 6 and Gigabit-class LTE.3 Dual SIM with eSIM provides the flexibility for users to have two separate phone numbers on a single device while traveling abroad or for use as a business line.4

New Camera Experience Powered by A13 Bionic

iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode,all six Portrait Lighting effects and Depth Control.5 Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognised subjects in a frame for more natural-looking images with stunning highlight and shadow details.
Pricing and Availability
  • iPhone SE will be available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at $399 (US). Customers can also get iPhone SE for $9.54 a month or $229 with trade-in from apple.com, in the Apple Store app and Apple Stores.6 iPhone SE is available through Apple Authorised Resellers and select carriers (prices may vary).

  • iPhone SE is available to pre-order on apple.com and the Apple Store app beginning at 1 p.m. BST on Friday, April 17, and will be available from Apple, Apple Authorised Resellers and select carriers on Friday, April 24, in the US and more than 40 other countries and regions.
  • Apple TV+ is available on the Apple TV app on iPhone, Apple TV, iPod touch, Mac and other platforms including online (tv.apple.com), for $4.99 per month with a seven-day free trial. Customers who purchase iPhone SE can enjoy one year of Apple TV+ for free.
  • Customers with questions about iPhone SE or which iPhone is right for them can contact a Specialist at 1-800-MY-APPLE or start a chat in Messages directly from the Apple Store app.
  • Anyone who purchases online from Apple will receive free no-contact home delivery and the option to trade in their current iPhone for credit toward the purchase of iPhone SE.8
  • Customers can extend their limited warranty with AppleCare+, and get 24/7 priority access to technical support.

 

 

 

 

 

A portion of proceeds for iPhone SE (PRODUCT)RED purchases will go directly to Global Fund’s newly established COVID-19 Response — providing funding to countries in need of PPE, diagnostics treatment, lab equipment, public safety communications, supply chain support and more — as well as HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

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