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One on one with Phindi Gule – (PART A)

Posted by radio On January - 28 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

 

It is perhaps unoriginal to associate the cliché, dynamite comes in small packages’ to Vuma 103FM’s station manager, Phindi Gule. But then she is so adorably petite in person and she is a powerhouse when it comes to radio.

Welcoming me from reception and leading us to her office in the up market and corporate building that houses the Vuma offices in Umhlanga New Town Centre, she exudes a warm and generous personality. One question from me, and she opens up generously answering all the other questions in the process, revealing her passion for speaking – a trait and an instrumental tool that sealed her destiny in radio. She is so synonymous with the KZN province because of her work at East Coast Radio, Gagasi FM and now Vuma 103FM, but Phindi G, as she’s known on radio, is a Joburg girl – born and bred. She studied Chemical Engineering at Cape Tech in Cape Town. Her majors were Chemistry and Information Technology (IT) and she specialized in the latter and got to work for SAA as a programmer in 1994 where she worked for about three years.  

 

The Beginning

“I have a passion for public speaking, I’m a talkative person and I love radio. I remember I always listened to radio in my office at SAA. And I listened to Radio Metro, as it was called then. I loved the music on Radio Metro. However there was this newsreader who read the news like she wasn’t opening her mouth and I felt I could do a better job. So I called the station asking for a weekend job to read the news. Koos Radebe was the station manager then. I did not get hold of him at first so I left a very professional message saying ‘It’s Miss Gule from SAA….’ He called back on a Monday and we met on a Tuesday where I had to record a demo tape and I was given Sowetan Newspaper to read. On a Thursday I was told I got the job and had to start reading news on Saturday. And the rest is the future,” Phindi recalls. 

That is how she started her radio career – with her steadfast approach. Although the process of getting into radio is much more rigorous today, she makes it sound easy. “When I speak to young people I always tell them, sometimes it is not so hard to get what you want. It can be that easy. The Bible says ‘ask and you shall receive'”, she says. After four months of reading the news Phindi got bored. She explains that back in the day, all commercial radio stations at the SABC had a newsroom where news was compiled and edited for them. All they had to do as newsreaders was to read.

 

Voice of Soweto

Phindi enrolled in a course where she leant how to manage the news desk and at that time she also heard of Voice of Soweto. “I was given an opportunity by Mpumi Dakile, one of the founders of the station to do a 9pm to 12 midnight time show. I still kept my job at SAA. I did this for about a year and a couple of months. But there came a crucial time when I had to choose. This one time I was in studio, but I was also on stand by at SAA. When you’re on stand by you sometimes have to come into the office to fix programmes where some flights are delayed for instance. Luckily Rude Boy Paul who was in the studio ready to his 12 – 3am slot, agreed to stand in for me,” she says.

Phindi stuck with SAA simply because her parents believed she has academic security and a better future with the company. As the last born of an academic family she felt obligated to listen to her parents. She explains her time at Voice of Soweto as exciting as she was working with her peers such as Penny Lebyane, Pat Cash and Leo Manne, and talking to people as young as she was, who were the target market. But while at SAA around 1996 – 1997, The Independent Communications Authority of South Africa (ICASA) opened up space for new license applications for independent radio stations. One of the stations that got the license was YFM.

 

Years at YFM

One of the founders of YFM, Dirk Hartford gave Phindi and the likes of DJ Fresh, Sammy T, Rude Boy Paul (Paul Mnisi) and Bad Boy T (Thomas Msengana) an opportunity to audition.  “This was also crucial as I had to convince my parents that radio was my passion. I would take time off at work to attend radio workshops to make sure that I was there when YFM needed me. When they had finalized on their programming, I was given the 9 – 12 midday slot. I remember it so vividly in October 1997. On the first of that month we went on air. Sammy T was the first presenter to go on air and I was the second,” reveals Phindi.

With the help of her brother in law and her sisters, Phindi was able to convince her parents to let her do radio. They agreed on condition that she study something that was relevant to her new vocation. So she studied Journalism and she spent five years at YFM.

“I had the time of my life at YFM. It is where I got to learn to be responsible for my actions. It was an interesting time where we were young opinionated black people and we were given the room to express those opinions. People like Randall Abrahams who came in and ran the station made the difference. We spoke for and to young people and what they were all about. Young black people emerged and they were taking over the country. Bongo Maffin came out at that time. Oskido came out. Your Dr Mageu’s and your TKZ’s were hits. Nkhensani Nkosi also started her revolutionary Stoned Cherrie label and Loxion Kulture was also there. Basetsana Khumalo (Makgalemele then) became Miss South Africa. The timing was perfect and it was very right to be black at that time,” Phindi recalls fondly.  She notes that one of the things about radio is that you have a lot of time in your hands. Her plan was to use that time constructively. She spent five years at YFM. The first two years there was spent presenting on YFM only. The last three years were coupled by managing radio Siyaya which was an in house radio for Score supermarket.

To be continued, when Phindi takes us through her journey to KZN…

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Do you prefer Night time or Weekend Radio?

Posted by radio On January - 27 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

 

In trying to compare night time radio with weekend radio, it is important to first understand that radio is a lifestyle medium. At the heart of its doing is trying to blend in with what people are doing. Radio veteran and Radio 2000 presenter, Kgomotso ‘KG’ Moeketsi emphasizes that radio’s ethos is to mirror’s people’s lifestyles and following what your audience is doing at any given time.

 

Morning /breakfast shows are usually pacy to get people ready and energized for work. It gets slower in the afternoon as people prepare for lunch and the pace picks up again when you’re pumped up after lunch. The drive time slot is faster to get people through traffic and from work. Early evening radio is issue based and night time radio levels up with soft music because people are getting ready to sleep. This works like a body clock. (But this is excluding talk radio as it is issue driven at all times.)  Moeketsi is also quick to point out that there are dynamics that make this different for other radio stations.

 

“Culture and the environment play a huge rule in determining these differences. Gauteng’s pace might be faster than KZN’s simply because Joburg is an economic hub for most people in South Africa, for example. And those are the different nuances that come into play,” she says. The similarity between night time radio and weekend radio is that most people at those times are in no hurry. The difference is in the content. Weekend radio tends to focus more on being the soundtrack to people’s unwinding and it’s more casual. You don’t have to concentrate hard, hence music countdowns/ music charts have become a symbol of weekend radio. The interaction with the audience is kept minimal. And not a lot of business happens for the radio station on the weekend, unless there’s a specific promotion or sponsorship on.

 

Night time radio starts with the evening slot from 6pm. And this is an important time, (also on TV) as it is Prime Time. Business is good at this time as paying advertisements are at their peak and this is when investors also check to see or hear if their products are being marketed. From 6pm to 9pm, it’s usually issue driven radio (talk radio), whether it be in sport or politics. And it’s the participation of the audience and what they have to say that makes things interesting.

 

As from 9pm radio takes on a magazine show structure with softer music and at times opens the lines for those who might be working night shift. The topics here tend to be lighter and at times personal for some listeners. Because most people are asleep at this time, some listeners who have called in on certain subjects have been braver and freer, making for some really good radio. So in comparing night time radio and weekend radio, night time tends to be a lot more interesting and better.    

So, tell us whats your take on this?

 

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WE BRING YOU METRO FM’S GODFATHER – KOOS RADEBE

Posted by radio On January - 24 - 2013 ADD COMMENTS

[By:Boitumelo Mmakou]

The station manager is hired to overlook the work, supervise, and oversee the training by department managers. As the very first station manager of Metro FM from 1986 till 1994 who was appointed from within the South African Broadcasting Cooperation (SABC), Koos Radebe had come to master that role.

 

During his time at Metro FM, Koos Radebe did more than just run the station as manager, he was a trend setter, a man that put many radio personalities on the map, and he set the radio station to new heights and introduced a different look into what radio was then. He was and till this day is still a great influence to the radio industry in South Africa if not the whole of Africa. It is his commitment and dedication for radio that Metro FM achieved their goal as the leading radio station for black South Africans, and being the source of enlightenment for many black communities around the country, as well as bridging the gap between the rural area’s and the more urban societies. This in turn inspired other radio stations to follow in the same path, and create a new revolution of radio especially during apartheid.

 

 

Koos Radebe’s passion for radio is one that began with his talent in soccer. In the early seventies Koos went from being a striker to a midfielder during his high school and tertiary days. Then in 1974 Koos Radebe found himself as a commentator, a job he came to love and perfect. His journey as a sports commentator for Radio Zulu, which is now known as Ukhozi FM at the SABC, is one that was often never easy to do. During that time technology had not advanced as well has it has today, and there was hardly any support from the SABC for the sports commentators, it was a period when commentators would sit in the crowd to broadcast the game, and would often be interrupted by the audience that was watching the game with them, and due to lack of security for the commentators, this made it hard for commentators such as Koos Radebe to commentate without making any mistakes. However, Koos continued his work in sports, and soon became one of the first faces known by black viewers on television to cover many of the sports events.

 

The expandable knowledge and experience within radio is what completed Koos Radebe’s excellence in his position of Station Manager at Metro FM. One of the major assets that Koos looked for in the presenters that were hired at the time was English speaking black people, English was and still is the main language of communication and is thus important to know, not many black people during apartheid were fluent in English, but it was important to encourage and open that medium to the Metro FM listeners. Koos believes that what makes a good radio presenter is someone with a great personality and someone who can communicate well with the listeners, he also states that all the presenters that he had on board during that time were good at their job and all contributed to the diversity that Metro FM is, and even though he does not have a particular favourite presenter at the moment he is proud of how far Metro FM as well as other radio station have come today.

 

Since leaving his position as station manger at Metro FM in 1994, Mr. Radebe was appointed  General Manager of the SABC’s Commercial Radio Stations, made up of Metro FM, 5FM, Highveld Stereo and Radio 2000.  In 1996, he took over the national PBS portfolio of stations under the SABC as General Manager and was in 1999 appointed the first Director of the combined Radio and Television Sports Department (Top sport) where he extended the listenership of cricket, rugby and tennis in black radio stations and in 1998 covered the Soccer World Cup in France. His success in radio and television industry have won him numerous awards, i.e. In 2008 he was inducted into the South African Sports Hall of Fame and the 2011 MTN Radio Awards Hall of Fame to mention a few.  After retiring from the world of radio and television broadcasting, he served as Sales and Marketing Director for Tracker Network (Proprietary) Limited and later assumed the position of Communications and CSI Director for the same company, Tracker. After finally retiring from the Corporate World, he started his own Communications Company, 1KRCommuncations, which consults in the CSI, Enterprise Development, Corporate Events, Media Relations and Broadcast Development space. Koos Radebe, even long after he left active broadcasting, he will remain an influence to many radio personalities such as Eddie Zondi and many others.

 

 

 

 

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EXCITING NEW POSITIONS AT RADIOBIZ

Posted by radio On January - 19 - 2013 ADD COMMENTS

Radiobiz is currently looking to fill the vacant positions of Junior Online Content Editor and Marketing Consultant. If you have a passion for the online industry, radio and marketing a fairly new brand this is the opportunity not to be missed. To apply send us your CV to info@radiobiz.co.za

 

Junior Online Content Editor

 Responsibilities:

  •    Ensure that content on Radiobiz social media and blogging platforms is of the quality needed to grow audiences and enhance the overall performance of Radiobiz.
  •     Lead and co-ordinate the efforts of Radiobiz editorial team across all areas in which Radiobiz operates.
  •     Design and create web banner/adverts, e-mailers & on-line newsletters.
  •     Source news and images for Radiobiz.
  •     Manage the website and give direction regarding updates and maintenance of the site.
  •     Writing, research, sub-editor, proof reading, design & layout pages, manage traffic, & chasing artwork, pictures, sign off, etc. for the website.
  •     Drive projects designed to grow readership.
  •     Co-ordinate the editorial and technical roll-out of new products.
  •     Produce articles on a weekly basis.
  •     Ensure that there is sufficient content to be published on the website.
  •     Represent Radiobiz in public.
  •     Work closely with the Directors to secure the financial sustainability of Radiobiz.
  •     Co-ordinate internal and external content before going live.
  •     Conduct interviews with key Radio stakeholders.
  •     Maintain good relations with key industry players.
  •     Attend press briefings and conferences.
  •     Interviewing media industry personalities.
  •     Keep up to date with latest news within the media industry.
  •     Explore new ways to create online channel content.
  •     Content creation and planning for future ideas.

 Skills Required

  •     Ability to manipulate images and use Photoshop, Fireworks etc.
  •     Strong editing, proofreading and writing skills, with a keen sense of design layout.
  •     Public speaking skills

 

 

Junior Marketing Consultant

Responsibilities:

  •  Plan and coordinate all marketing activities
  •  Establish an online, print and off-line presence with relevant stakeholder e.g. media houses, advertisers, govt institutions and regulatory bodies.
  •  Explore and drive online marketing avenues
  •  Investigate all guerrilla marketing options
  •  Assist the editor with sourcing content
  •  Keep and maintain a database of all the key contacts within the media/radio   industry.
  •  Monitor, evaluate and report marketing results to Management through good and    reliable self-produced reports
  •  Organize and run monthly marketing status meetings with key internal and external players
  •  Update Radiobiz  CSI/CSR initiatives online
  •  Attend all media events as requested by management
  •  Co-create marketing and PR calendar
  •  Plan and execute events
  •  Daily tracking and reporting on Radiobiz Google Analytics
  •  Tracks and measures the effectiveness of marketing materials.
  •  Knows our target market and what motivates them to buy.
  •  Compile PowerPoint presentations. Sales backup must ensure that the pictures are correct and that the spelling and layout of the presentations are in line with company’s      corporate image
  •  Manage and populate social media networks (Twitter, LinkedIn, FB etc.)
  •  Developing flash banners
  •  Execute all administrative duties of NAV Multimedia
  •  Formulate brand identity and integrity.

 

Closing Date: 31 January 2013

 

 

 

 

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RADIO TAKES FULL ADVANTAGE OF THE SOCIAL MEDIA SPACE

Posted by radio On November - 21 - 2012 ADD COMMENTS

Image taken from www.ebu.ch/ifc

[By Helen Phushela]

Social networking has now taken over the world; people are no longer limited to sending letters, SMSes or making phone calls to communicate. It has become more economical to Tweet, BBM, WhatsApp or Facebook someone than to call. Radio stations have taken full advantage of these mediums to reach a wider audience. In the days of landlines and telegrams people could not put a face to the voice. Radio presenters were not as popular as small screen personalities. Social networks provide interaction and of-cause free marketing.

Social networking sites such as Facebook, twitter, MySpace, and linked-in quadrupled from 2005 to 2009. Society says that the sites are good for their social life and interacting with others. While celebrities and media personalities reckon they bring them closer to their fans. On the other hand sceptics still say it is the dangers of social networks outweigh all these other functions.  According to data released by the South African Audience Research Foundation, 16.4% of South Africans with access to the internet use it for social networking. People spend most of their time on social networks, breaking news are now on twitter before they are aired. E.g. the passing of kwaito star Brown Dash and song star Whitney Huston and many others were tweeted minutes after they died. Journalists now have to compete with social networks; this is changing the news and information landscape. Now people tune into radio for quality detailed news, others for confirmation of what they heard or read on twitter, Facebook or tumbler. “Though I haven’t been using social media that much, I think it is all about engagement, posting things that are of interest to your followers and fans. Communicating my work to them and letting them in on who DJ Scratch is.” Said a local radio station DJ. Using these platforms gives radio personalities a full on identity, they get to build their brand as well.

The pros of social media for radio, is that it allows for listeners to interact with their favourite radio personalities long after the show is over. They know who is behind the mic and can now know a bit more about the voice blasting through their speakers on their way to work. Every station and presenters are brands that need to be marketed to keep them relevant. Social media works as a gig guide as well, for radio personalities to let their fans and listeners know where they will be. It has made it easy and possible for them to maintain their fan base. Now they are no longer a world away from the people who buy their music and listen to them daily. It’s a vehicle to cross promote their shows.

That is where the four C’s also come into play, Connect, Communicate, Curate and Create. Social media has created a perfect platform for radio stations and show presenters to connect with listeners by enabling them to post topics on Facebook, to tweet and to blog on content. The show goes on even after the last jingle plays. Communicate, letting listeners into their lives and keeping things above board. Curating by pointing listeners in the right direction, music links and show recordings, articles etc. Creations, letting people know where you at, where your heading after the show. Giving them a chance to bump into you and say hi.

Social networks do not have regulations that can actually secure a conviction if someone infringes on your rights. Social networks such as twitter have made and brought down many stars, many celebrities launched attacks on each other on social networks. Tarnishing their brand, when their relevance is short lived and people quickly pull away. They are also good hunting ground for stalkers.

Never the less the pros of social networking outweigh the cons, sceptics may think of it as prowling place for dodgy and unruly people. Truth of the matter is that social networks provide for free marketing for all businesses, radio included. Listeners get to connect with personalities as if they were friends. The gap between radio and its audience has been bridged.

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Community radio…For us, by us

Posted by radio On November - 5 - 2012 ADD COMMENTS

 

[by Abongile Zizi]

Community radio in South Africa is enjoying a strong foothold on audiences that is growing daily. SAARF RAMS released in August 2012 show that community radio listenership sits at 8720’000 listeners. Around the same time last year, total community radio listenership sat at 84466’000. These numbers indicated a slight growth from 24.8% to 25.0%. A single percentile might not seem like a drastic jump but the steady and consistent climb of this type of radio is very telling of the impact community radio is starting to have on audiences. The consistent growth of community radio is due to a myriad of factors that intrinsic to its very nature. The existence of agencies like the Media Development and Diversity Agency (MDDA) which give financial and structural support to community based media organisations has created a fertile environment for community radio to flourish. Earlier this year, the oldest community radio station in South Africa, Bush Radio experienced severe financial difficulties; this is not a unique situation. Many community radio stations experience financial difficulties because they are funded through grants, sponsorships and the little advertising revenue they generate.

Community radio is for the community, by the community. In this instance community is a broad term as it refers to both geographical communities and communities of interest. Catering to a niche market is part of the reason why there’s a growing listenership base for community radio.  Within communities localised media serves to create a common ground for the group to explore their shared concerns in depth and on their own terms be it through language, religion or shared geography. Within geographical communities, community radio further extends the already intimate relationship that radio stations share with their listeners as it speaks directly to their needs in a language they can understand.

While PBS and Commercial radio cater to a multitude of interests that are relevant to their target market, the ground level approach and localised content provided by community radio has a stronger appeal to audiences because of the localisation of the content. The foothold that Commercial and PBS stations had on audiences has been shaken by community radio because these stations compete with them for audiences and enjoy somewhat of an advantage.

Currently, there are over a hundred community radio stations in South Africa, these stations cater to multiple communities with multiple needs. In community radio not only is content aligned with national interest, content approach is focused on localised impact. Isolated communities have found a voice though community radio. Most community radio stations are made up of volunteers from the community who can be seen as a representation of the community within which these stations function. They also nurture raw talent by affording interested community members an environment to learn and grow as radio presenters, producers, reporters and newsreaders. Radio personalities like Metro FM’s DJ Sbu and 702 Talk Radio’s Niall Collie started off at community radio level. Community radio not only trains and produces media practitioners who can rival those of PBS and commercial stations, it gives communities a voice.

Sources: MDDA, SAARF

Picture taken from: www.Bushradio.wordpress.com

 

 

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Radio and the digital migration

Posted by radio On November - 2 - 2012 ADD COMMENTS

By Abongile Zizi  

In a country nearing complete readiness for Digital Terestrial Television (DTT), the same transition for radio is still far off. This is because digital radio would only be a necessity if all analogue frequencies were full and no more FM stations could be licensed. It is a misconception that analogue radio will have to give way for a digital transition, the question then becomes, what does digital migration mean for radio?

South African radio audiences seem satisfied with the current AM and FM signals which are analogue and widely used for radio broadcasts. The obvious advantage that goes without stating is that with the digital migration more radio channels can be accommodated on the spectrum.  This gives room for radio to grow and diversify to cater to a variety of interests and audiences.  Radio stations are moving to using digital equipment in production but this does not translate to a readiness. Currently, ICASA is working on revising the Frequency Migration Plan for South Africa as the implementation of DTT has a notable influence on radio frequencies. Because of DTT, ICASA has to now efficiently plan how they allocate frequencies to radio communications. The regulator has already approved two digital technologies for digital radio in South Africa: Digital Audio Broadcasting (DAB) and Digital Radio Mondiale (DRM).

Debates around the type of technology to be implemented for a move to digital radio are pivotal in understanding what a possible radio migration would entail. Part of the appeal of radio is that unlike television, it is an exclusively audio based medium. Some digital radio standards allow for data streams to accompany the audio in the form of text with programme information and web-cam like pictures of DJ’s or advertising, this change the exclusively audio element of radio.

As a country far from an audio digital migration, it is fair to note that digital audio is being delivered to audiences through other mediums. In a paper titled “Challenges and perspectives of digital migration for African media, Professor Guy Burger, Director for Freedom of Expression and Media Development at UNESCO states; “Even if digital terrestrial broadcasts for radio do take root in African countries, eventually it is likely that audio will actually travel via a patchwork of technologies, such as satellite for remote areas, and cell phones for outdoor listening, while indoors would be via internet or even digital TV.”

It is an exciting time for the country with the strides we have made in relation to DTT and although digitised radio signals are still far off in terms of implementation, digital technology in the country is revolutionising radio from production to reception.

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Radio evolution

Posted by radio On October - 25 - 2012 ADD COMMENTS

By Abongile Zizi

Immediate, live and area specific, these are some of the aspects of radio that have been drastically changed by the growth of radio podcasts, cell phones and PVRs. Internet access in South Africa has grown rapidly with the growing use of smart phones and the influence this growth has had on media consumption and production is unmistakable.

Researchers put the numbers of South Africans with access to the internet at roughly 39% of the urban population and 27% of the rural bearing in mind that these figures are growing daily. With the integral relationship being formed by radio stations with their audiences through social media, the ability to reach segments of these audiences who are outside the immediate broadcast area speaks directly to the rise of radio consumption because the location barrier is broken.  Cellphones and PVR are a driving force in the breaking of the broadcast location barrier. Growing internet access and the creation of cellphone applications allows us to listen to audio streams of our favourite radio channels on the go and from anywhere in the country. PVR has introduced a dynamic to media production that allows for audiences to record their favorite television programs and watch them at their own leisure; this creates an opportunity for them to catch live radio broadcasts while recording television content for later viewing.

Podcasting has introduced another dimension to the consumption of radio.  Traditionally radio broadcasts were live, thus making them immediate and limiting the impact of content to the people listening to the radio at that specific time. The ability to access segments of broadcast material long after the fact and at audiences’ own leisure has increased the “shelf life” of radio content. Content is easily accessible for download and reaches a wider audience and thus has the potential for greater impact.  Youtube has also revolutionized content consumption and content shelf life. Earlier this year, 702’s Redi Thlabi had an interview with President Jacob Zuma that was simulcast on air and youtube, the interview was then podcast and was available on a myriad of platforms after it aired live. This is just one example of how these mediums can be used to further influence the consumption of radio content.

The evolution of radio consumption has run parallel with the growing accessibility to the internet and modern technologies. The incorporation of online media into traditional ways of broadcasting is an evolution on its own when considering its implications on content production, branding and advertising. Accessibility plays a major role in the steady rise of radio consumers in the country at all levels and this has been demonstrated by the SAARF RAMS released in August 2012. These show a steady climb in radio consumption.  They also showed that the percentage of people listening to radio through other devices had increased by 24.7% for cellphones and 3.7% through the internet. Content production trends are evolving rapidly to cater to the changing radio landscape and the shifting consumption patterns.  It looks like radio is evolving and the transformation is a site to behold.

 

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News Radio 24/7

Posted by radio On October - 24 - 2012 ADD COMMENTS

By Helen Phushela

All-news radio is a form of a 24hour News radio station.  Unlike television which caters for the eye, radio writes for the ear, where producers and show compilers need to create an image in the listeners mind. 24Hour radio news broadcast would require most, if not all to adapt and make longer than 15minute news bulletins. This form of 24hour news has already been introduced in the United States where they have all round radio news stations. In South Africa we have what is called Talk/News radio stations. Talk Radio 702 and Cape talk, SAfm etc. all these stations play music to an extent.

A 24hour radio news station might sound like a good idea, if all is taken into account.  Graveyard shifts would be re-runs of day time heated debates about current affairs. With political developing stories daily, the station would have the leverage of breaking news. Writing for the ear would prove to be a challenge as people need to visualise the scene or the situation that is described by the reporter. In journalism broadcast jargon this would be referred to as “Say what you see”.  The reporter solely relies on good written scripts to pass the message to the listener.

Pro’s of radio as a medium

Radio is the second oldest form of media; it is usually overlapped by television capabilities. Radio is still the largest mobile medium, which allows people to interact with hosts.Cell phones and online radio station archives allow for the public to take radio with them everywhere they go. With the Digital Terrestrial age, radio will also experience change. Radio stations such as Metro Fm will use the same frequency country wide. This influences frequency distribution thus making room for a 24hour radio news channel.

Con’s of 24hour radio station

Radio as a medium has been compromised in its traditional form, instead of it being dominant with people choosing to use it as a news source people now use the internet. 24Hour radio news station will have to compete with Graveyard shift DJs who already have a fan base. With the new nature of station hopping, the content of the station would have to cater to everyone. “Strike while the iron is hot” motto will not apply to the station programming, 7pm breaking news will be stale at 10pm. As other news channels would have exhausted all the story angles.

Radio capitalises on current affairs and breaking news, as a short written medium.  A 24hour news radio station would only appeal to a certain segment of the audience and with the changing news consumption patterns, a 24 hour news radio channel would need to break news constantly in order to compete with the internet. For a 24hour news radio station to survive it must never be news starved, to guarantee success and increased listenership

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By Helen Phushela

On the 1st of October 2012 the public broadcaster (SABC) deepened its partnership with money-web the AltX-listed media company. The relationship between the SABC and money-web started when business radio was introduced in South Africa back in April 1997. That was when SA fm launched Market Update, hosted by Alec Hogg. He was then the SABC head of news input for SABC TV.

In the past Money-web outsourced its sales operation to United Stations in 2006 November. Money-web CEO Alec Hogg stated that the relationship between them was successful and united stations played a big role in building their brand.  Money-web has been handling SABC s daytime radio business shows since 2004, they will now in addition to that provide breaking business, investment and personal finance reports within RSG, SAFM and LOTUS FM programming. This will also expand to SABC owned stations. The SABC stated that it only made sense that money-web take over the sole responsibility for the public broadcaster’s sales. Hence it is a mutual beneficial agreement helping mostly empower and educate the 20million SABC listeners in South Africa.

The previously provided shows will remain while new changes are brought to is light, with hour long phone in programs concentrating on personal finance. These will be aired by RSG and Lotus FM.  As much as every person in South Africa is well aware of the financial constraints that the country going through, educating people on it is still vital, most people relay on the public broadcasters radio stations for news and information. The partnership between the two bodies will benefit the majority in South Africa. The popular Gildsake met Money-web on RSG has been on air for 8yrs, hosted by Andries Van Zyl. Gildsake has by far the highest listener-ship of any business show in the country. Its time slot switched from 5pm to 6:30pm during the radio revamp in April. The AltX-listed company’s relationship with Lotus fm has been refined; the previous 15minute programme has been replaced by more integrated offering with six business news updates.

 

Money-web is an inter-grated media company that focuses on producing independent and high quality investment information. Half of the company’s revenue is generated by their internet properties; the balance is divided almost equally between radio and print. It is South Africa’s most dominant online source of online investment information. Their online revenue is generated by their international brand moneyweb.com. Money-web produces leading South African radio finance shows. They offer independent thinking financially which now all South Africans will benefit from, through this strengthened relationship with the SABC. This can only mean fruitful and great outcome for those involved.

Source: Moneyweb.co.za

 

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Entries Open for 2019 Liberty Radio Awards

Liberty is pleased to announce that entries for the 2019 Liberty Radio Awards officially open on Monday 5 November 2018 […]

Mkhari to host businessman Johann Rupert in the 2018 POWER 987 Chairman’s Conversation

POWER 98.7 Chairman Given Mkhari will host prominent South African and international businessman Johann Rupert in an intimate discussion for […]

In Numbers – The #DStvMVCA Favourite Radio Personality Nominees

Anele Mdoda 2 – The number of times she’s been on air at 947 – she was poached by 5FM […]

The International Radio Festival announce the final line up of radio stations

IRF Malta Days: 29 October – 30 October   IRF International Days: 31 October – 4 November   IRF Audio […]


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