Today Liberty announced the launch of the Liberty Radio Awards in 2017. Formerly known as the MTN Radio Awards, the awards are an industry-wide initiative that promotes and recognises excellence in radio journalism. The awards are renowned for their credibility and transparency. Importantly, radio is South Africa’s leading media platform and Liberty is proud to be associated with the awards.
Convenor of the Liberty Radio Awards, Lance Rothschild said: “We’re thrilled to have Liberty on board to re-kindle the flame of the radio awards. The absence of the awards in 2016 was sorely felt by the industry, but we are now able to continue this important programme with Liberty’s support.”
Commenting on the sponsorship, Mr. Sandile Hlophe, Chief Executive of Liberty’s Group Arrangements, said: “More than 90% of the population has access to radio on a daily basis making it the widest reaching and most impactful medium in the country. Liberty’s involvement with the Awards will enable us to enhance the quality of radio journalism for the benefit of listeners, who are the very customers we service.”
Mr. Tshepo Matseba, Marketing and Communication Executive at Liberty Corporate added: “At Liberty we believe in empowering people to secure their financial freedom. Radio, in addition to being entertaining, promotes conversations and provides critical educational information on which people can base their financial decisions. Our partnership with the awards recognises this important role of radio in our nation, while cherry picking the best the industry has to offer”.
The Liberty Radio Awards are open to all ICASA-licensed radio stations in the country and there are several award categories across the four pillars of radio: Campus, Community, PBS and Commercial. Entries are free and will open end November 2016 and close in late January 2017. The Award ceremony will be held on Saturday 8th April 2017.