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The MTV Shuga: Down South world premiere hit Jozi in a BIG way, with the new season coming to your screens on the 8th March…

The fifth series of MTV Shuga is ready to take the world by storm. We have a host of new faces joining us in Mzansi to bring you our biggest season yet. Love, sex and relationships are all on the menu for the coming series, as well as MUCH MUCH MORE. We are bringing you 12 episodes filled with drama, action and lust. Don’t say we didn’t warn you fam.

 

MTV Shuga: Down South premieres on Wednesday 8th March on MTV Base (SA) at 21:30 CAT and on MTV Base (ROA) at 22:05 WAT.

 

The new season will be set in our characters’ homes, the local parks, cafes and hangouts of the made-up township of ‘Zenzele’, as well as real-life Braamfontein. Keeping true to the previous instalments of MTV Shuga, we are bringing you powerful, modern and REAL story lines, as well as the hottest actors and musicians Africa has to offer.

MTV Shuga: Down South, directed by Mmabatho Montsho, Thabang Moleya and Rea Rangaka, focuses on the issues faced by young South Africans, with young girls and women in particular occupying our focus, due to their vulnerability to pregnancy and HIV infection. The stories don’t stop there though, and series five is filled to the brim with interweaving stories of heartbreak, love, betrayal and difficult decisions affecting South Africa’s youth. Wait fam, there’s more. We’ll be tackling the issue of ‘blessers’, living with HIV and topics concerning young members of the LGBT community.

 

You already know that the Shugafam roll deep, but here’s a little reminder in case you forgot…

 

MTV Shuga: Down South will be bringing in musical forces, Seyi Shay, Fifi Cooper and Kwesta for cameo appearances on the new show. Some old faces will be hitting us up too, with Mohau Cele returning as dissatisfied school girl ‘Bongi’. Emmanuel Ikubese is back as the one and only ‘Femi’, who is chasing his dreams of being the best music promoter in town whilst living with HIV. Our boy since day dot, Nick Mutuma, is back too as good kid gone bad, ‘Leo’. Vanessa Mdee plays “Storm”, wife to Clint Brink’s ‘Rakeem‘.

 

Other key roles are played by Adesua Etomi, Thuso Mbedu, Jezriel Skei, Lerato Walaza, Given Stuurman, Samkelisiwe Makhoba, Stephanie Sandows, S’thandiwe Kgoroge, Phila Mazibuko, Ayanda Makayi, Graeme Kriega, Lehlohonolo Makoko, Nqobile Sipamla, Thembsie Matu and Winnie Ntshaba.

 

Not only will the stunning visuals, dope music, and powerful storylines have you hooked, but by putting a spotlight on real issues that affect real people, MTV Shuga: Down South is looking to give us all an insight into the challenges people face.

 

You can catch the new series every week on MTV Base (DStv Channel 322). The series will subsequently air on BET (DStv channel 129), other networks including BET International (UK/France), and third party broadcasters including SABC (South Africa), NTA (Nigeria), Citizen TV (Kenya), KBC (Kenya), GHONE (Ghana), RTNC (DRC), Tanzanian Broadcasting Corporation (Tanzania), NBS TV (Uganda), African Movie Channel US (USA), and TV Brasil (Brazil).

 

We’re also coming at you with a 15-part radio series, which will run alongside our TV series, peer educator programme, comic book, audience polling, consumer helplines, mobile information service, social media and other digital platforms. We are going IN!

 

Fam, we’re not done yet.

 

We have teamed up with MTV Base once again to produce a special, one-off episode of ‘16 and Pregnant’. Running alongside the new drama series, ‘MTV Shuga Presents 16 and Pregnant’ will follow the stories of three pregnant South African teens in an hour-long documentary, as they deal with the everyday challenges facing young people, whilst also having a baby on the way. The show will go out on MTV Base (SA) on Wednesday 15th June 2017 at 21:30 CAT and MTV (SA) on Wednesday 12th July at 21:15 CAT.

 

If you want to keep up-to-date with all things MTV Shuga then check out our website, Twitter, Instagram and Facebook, using the hashtag #MTVShugaDS.

 

Not long now Shugafam…

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M-Net channels get a refresh

Posted by radio On March - 1 - 2017 ADD COMMENTS

DStv customers have spoken… and MultiChoice and M-Net took note. DStv Premium customers can soon look forward to more fresh series with fewer movies and series repeats from M-Net.

MultiChoice and M-Net will be making key changes to some of the M-Net channels to improve DStv customers’ viewing experience.

 

Supersized M-Net 101

 

The ever-popular M-Net Edge (102) will be integrated into M-Net 101 from Saturday 1 April 2017. This will give customers a supersized channel with bumper-to-bumper entertainment ranging from the latest shows from M-Net 101 to the edgier entertainment previously on M-Net Edge.

 

Customers can look forward to an extended prime time on M-Net 101 from 18:00 to midnight every day. This means fewer repeats on M-Net, which will now be the one destination for the best and newest shows from the US, alongside some great local shows.

 

Customers can tune in to sitcom fun at 18:00, followed by the latest blockbuster international reality shows at 18:30 and top-notch drama, crime, comedy or action series from 19:30 onwards. Once the kids are safely in bed – between 21:30 and midnight – customers can enjoy critically acclaimed edgier entertainment like Billions Season 2, Magicians Season 2, The Leftovers Season 3, Bates Motel Season 5, Broadchurch Season 3, Mad Dogs Season 1, Detour Season 2 and more.

 

To top it off, M-Net will pull out all the stops to give our customers great entertainment on Saturdays. The reality show repeats will be dropped on Saturdays and Sundays, in favour of fresh sitcoms and dramas, which will air on Saturdays from 18:00. Brand new series like cutting-edge medical drama Pure Genius (Augustus Prew, Dermot Mulroney, and Odette Annable), dark comedy Imposters (Inbar Lavi, Parker Young and Stephen Bishop) and the epic event limited series When We Rise (Guy Pearce, Mary-Louise Parker and Rachel Griffiths) can be seen during prime time on Saturdays.

 

“The entertainment landscape is changing faster than ever – we’ve made these changes based on what our customers have told us. We know they want to see the best new and returning series, and that is exactly what they will get,” says Group General Manager for M-Net SA, Nkateko Mabaso.

 

More fresh movies more often

 

M-Net want to show fewer older movies and repeats so DStv customers can enjoy more fresh and newer movies more often. This is why M-Net Movies Showcase (107) will be dropped in favour of more themed movie pop-up channels and movie festivals on existing M-Net movie channels.

 

“Our pop-up channels are extremely popular,” says Mabaso. “Viewers love the fact that they can easily find a collection of their favourite movies packaged under a specific theme on one channel. They enjoyed the Star Wars and Harry Potter pop-up channels – and we’re planning several more throughout the year.”

 

The recently launched M-Net Movies Collection also adds to the breadth of M-Net’s movie offering. The M-Net Movies Collection comprise more than 1000 movies and is available on DStv Catch Up Plus, accessible to customers when they connect their DStv Exploras to the internet. The collection is also accessible on the DStv Catch Up section on DStv Now online and on the app. DStv Premium customers can choose what movie they would like to watch, when it suits them best.

 

DStv Family customers gets VUZU

 

There is also good news about fewer repeats for DStv Family customers. From April, VUZU (116) will move into their family of channels. VUZU will replace M-Net Family (162) which has not performed as well as expected. VUZU carries many of the popular family and celebrity reality shows that our DStv Family customers enjoy.

 

Reset your recordings

 

Leading up to the integration of M-Net Edge and M-Net 101, DStv Premium customers can enjoy two, three or four back-to-back episodes of their favourite shows in the next couple of weeks.

 

Customers with DStv Exploras and PVRs are reminded to reset their recordings as their favourite shows find their new home on M-Net 101. These shows include Elementary, Major Crimes and Grimm, as well as Express from the US shows Crashing, Girls, Homeland, Last Week Tonight with John Oliver and Lucifer. Remember to also keep an eye on the DStv Catch Up calendar available on DStv.com.

 

For the latest information regarding these changes please consult your on-screen TV guide, find the online schedules at MNet.tv or DStv.com, or the TV Guide on the DStv Now app.

 

The following shows will be affected:

M-Net 101:

 

 

The Saturday and Sunday omnibus slots have been removed from the schedule.

 

Speechless Season 1 will premiere on Friday 3 March 2017 18:00

 

Pure Genius Season 1 will premiere on Saturday 4 March 2017 at 19:30

 

When We Rise Season 1 will start on Saturday 4 March as two back-to-back episodes from 21:30. Season 1 will end on Saturday 25 March at 21:30

 

Imposters Season 1 will start on Saturday 4 March at 20:30

 

The 101 Season 1 will start on Sunday 5 March 2017 at 15:30

 

The Ellen DeGeneres Show Season 14 will go on a production break on Tuesday 7 March at 17:00. New episodes will resume on Tuesday 14 March at 17:00

 

The Ellen DeGeneres Show Season 14 will also go on a production break from Tuesday 28 March at 17:00. New episodes will resume on Tuesday 4 April at 17:00

 

The Catch Season 2 will premiere on Monday 13 March  at 20:30. Bull Season 1 will take an extended production break from Monday 27 February until end of May. During the production break, M-Net will air The Catch Season 2

 

Chicago Fire Season 5 will go on a one-week production break on Tuesday 14 March at 19:30. New episodes will resume on Tuesday 21 March at 19:30

 

Chicago Med will go on a production break on Tuesday 28 February at 21:30. New episodes will resume on Tuesday 7 March at 21:30.

 

Taken Season 1 starts on Thursday 9 March at 20:30

 

Lethal Weapon will go on a one-week production break on Thursday 2 March at 19:30. Season 1 will now end on Thursday 16 March.

 

NCIS Los Angeles Season 8 will now start on Thursday 23 March at 19:30

 

Blindspot Season 2 will go on a production break from Thursday 9 March at 21:30. New episodes will resume on Thursday 30 March 2017 at 21:30

 

Miss SA will air on Sunday 26 March at 17:00. The Voice SA season will be pre-empted that week.

 

 

M-Net Edge:

 

The Last Ship

 

The Last Ship Season 3 will end on Saturday 11 March at 18:00 as four back-to-back episodes

 

Midnight Sun

 

Midnight Sun Season 1 will come your way as two back-to-back episodes on Saturday 25 March at 21:00 and 22:00

Midnight Sun Season 1 will end on Saturday 25 March at 21:00

 

The Magicians

 

Season 1 will air as two back-to-back episodes at 20:00 and 21:00 until Monday 27 March.

The Magicians Season 1 will end on Monday 27 March at 21:00

 

Quarry

 

Season 1 will end on at Tuesday 28 March as two back-to-back episodes at 21:00

 

Aftermath

 

Season 1 will be coming your way as two back-to-back episodes starting February 22 on Wednesday at 21:00 and 22:00 until Wednesday 22 March.

On Wednesday 29 March, Aftermath will air as three back-to-back episodes on from 21:00 to 23:00

Aftermath Season 1 will end on Wednesday 29 March at 21:00

 

The Borgias

 

Season 2 and 3 will be coming your way as four back-to-back episodes every Thursday until Thursday 23 March from 22:00 to 01:00

On Thursday 30 March, The Borgias will air as three back-to-back episodes on from 22:00 to 00:00

The Borgias Season 3 will end on Thursday 30 March at 22:00

 

Hyde & Seek

 

Season 1 ends on Thursday 30 March as two back-to-back episodes at 18:00

 

The Art of More

 

Season 2 will end on Thursday 30 March as two back-to-back episodes at 20:00

 

OZ

 

Oz Season 3 and 4 will be coming your way as three back-to-back episodes every Friday at 22:15, 23:25 and 00:45 until Friday 31 March

OZ ends on Friday 31 March at 22:15

 

Wrecked

 

Wrecked Season 1 will start on Friday 17 March at 18:50

Season 1 will be coming your way as three back-to-back episodes on Friday 17 March and 24 March between 18:50 to 20:00.

On Friday 31 March, Wrecked Season 1 will air as four back-to-back episodes from 18:00 to 19:30

Wrecked Season 1 will end on Friday 31 March at 18:00

 

The Detour

 

Season 1 will premiere on Friday 10 March at 20:00

The Detour Season 1 will air as two back-to-back episode on Fridays at 20:00 and 21:00 until 17 March.

On Friday 24 March and 31 March, The Detour will come your way as three back-to-back episodes at 20:00 to 20:40

The Detour will end on Friday 31 March

 

Mad Dogs

 

Season 1 has been rescheduled. The new start date will be announced at a later date.

 

M-Net Edge Express From The US:

 

Crashing

 

Episode 6 will be the last episode to air on M-Net Edge on Friday 31 March at  21:40

Crashing Season 1 will continue from episode 7 in its new home and time slot on Friday 7 April at 23:00 on M-Net 101

 

Girls

 

Episode 7 will be the last episode to air on M-Net Edge on Friday 31 March at 21:00

Girls Season 6 will continue from episode 8 in its new home and time slot on Friday 7 April at 22:30 on M-Net 101

 

Homeland

 

Episode 10 will be the last episode to air on M-Net Edge on Tuesday 28 March at 20:00

Homeland Season 6 will continue from episode 11 in its new home and time slot on Tuesday 4 April at 22:30 on M-Net 101

 

 

Last Week Tonight with John Oliver

 

Episode 6 will be the last episode to air on M-Net Edge on Saturday 25 March at 23:00

Last Week Tonight with John Oliver Season 4 will continue from episode 7 in its new home and time slot on Sunday 9 April on M-Net 101 after the Sunday Movie

 

 

Lucifer

 

Season 2 is currently on a production break

Lucifer Season 2 will return from production break with episode xx on M-Net 101. The return date will be confirmed at a later date

 

 

M-Net Edge series moving to M-Net 101:

 

Elementary

 

Episode 9 will be the last episode to air on M-Net Edge on Wednesday 29 March at 19:00

Elementary Season 5 will continue from episode 10 in its new home and time slot on Saturday 27 May at 18:30 on M-Net 101

 

 

Major Crimes

 

Season 5 is currently on a production break.

Major Crimes Season 5 will return with episode 14 on M-Net 101 on Saturday 1 April at 18:30

 

 

Grimm

 

Episode 12 will be the last episode to air on M-Net Edge on Monday 27 March at 19:00

Grimm Season 6 will continue from episode 13 in its new home and time slot on Monday 3 April at 22:30 on M-Net 101

 

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Gugulethu Cele joins Kaya Bizz on Kaya FM 95.9

Posted by radio On February - 27 - 2017 ADD COMMENTS

Kaya FM is pleased to announce that business journalist Gugulethu Cele will be the new host of Kaya Bizz as of 6 March 2017. As the South African economy remains at centre stage and the country grapples with the economic realities of participating globally and tackling slowing economic growth. Kaya FM is proud to be playing this part of now giving listeners a front-row seat to a dialogue with entrepreneurs, industrialists, politicians and analysts to move these pivotal enterprises tools and keys to the next phase.

 

With new anchor, Gugulethu Cele at the helm of Gauteng’s biggest business radio show, Kaya Bizz, Gugulethu will be leading the conversation on what is next for the Afropolitan business landscape. The show will present local and international business news, entrepreneurship, corporate and investment banking. Since its inception in May 2006 Kaya Bizz has grown from a half-an-hour daily finance update to an hour show bringing compelling business news and market reviews to listeners.

 

“I am excited to be joining Kaya FM and engaging with Afropolitan’s on their financial aspirations on an individual as well as business level and helping them get there. Kaya Bizz has proven to be a powerful platform which has allowed Afropolitan’s to be more than just observers of the market, as such I am looking forward to building on the foundation that has been set,” says Cele.

 

KayaBizz is an established African-focused radio business show and a reliable source of information different features and themes for each day including entrepreneurship and technology. This Kaya FM business stronghold has been ever present in the inception, birthing and growth of the Afropolitan business evolution.

 

Some of the topical features include The SMME Clinic on Mondays that offers advice and resolve issues faced by entrepreneurs especially SMEs and covers personal finance. Many of these small businesses are budding and fruitful enterprises employing a number of employees and have given meaningful and gainful employment to many communities in and around the country.

 

The African continent is the focus of Tuesday’s show and technology stories relevant to our listeners. Entrepreneurship is our theme on Wednesdays. As we round up the week on Thursdays we look at business and leisure.

 

Gugulethu is a seasoned finance and business journalist who also works as a senior anchor at CNBC Africa, where daily she engages with c-suite executives, political leaders and captains of industry from across the continent, covering a range of issues from market moving news, current affairs and economic insights. Her previous work experiences include Talk Radio 702 and providing market report updates for Moneyweb and their affiliates, SA FM and Lotus FM. Some of her career highlights include attending and reporting from the 2014 and 2016 Annual World Economic Forum in Davos, Switzerland and the 2015 World Economic Forum in Africa.

 

As a leading business content platform Kaya Bizz continues to empower the black middle class, specifically Afropolitans by making the subject matter accessible to our listeners, bringing expert analysts and top business minds on the show to delve into complex subjects. Kaya Bizz aims to be a transformation agent in our listeners’ lives as it educates, informs and entertains.

 

[Issued by: Kaya FM]

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DStv Premium subscribers to enjoy DStv Now

Posted by radio On February - 24 - 2017 ADD COMMENTS

All DStv Premium customers will now be able to enjoy more than 60 live DStv channels and access to world-class TV shows and movies on-the-go on Catch Up.

 

MultiChoice has extended access to the full DStv Now service to all DStv Premium customers. Previously, this service was only available to DStv Premium customers with active PVRs.

 

The Catch Up library on the DStv Now app turns your smartphone or tablet into a decoder in your pocket. You can watch live TV or stream or download series and movies from DStv Catch Up. Now it’s easy to enjoy DStv originals like The Voice SA and Ons Sprokiesbruilhof.

 

This library also includes the M-Net Movies Collection which offers 1000 movies that are updated weekly. There’s also a DStv Kids section on the app, specifically designed to keep the little ones entertained when you’re away from home, with a handy parental control feature to ensure the kids watch what’s right for them.

 

Premium customers can now stream live sport from the SuperSport channels; perfect for keeping up with live action like Vodacom Super Rugby and the Proteas versus New Zealand.  DStv Now can also be used to access Express from the US shows on M-Net, M-Net Edge and Vuzu AMP including Suits, Quantico, Homeland, Madam Secretary and Vikings which are available within hours of their US broadcast.

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Line-up changes at Power FM

Posted by radio On February - 24 - 2017 ADD COMMENTS

As it enters its fourth year of broadcast, Gauteng-based commercial talk radio station, POWER 98.7 will refresh its on-air line up effective 1 March 2017.

 

TT takes over from Lawrence

Thabiso “TT” Tema who has been the host of POWER Drive since its inception will move into POWER Breakfast on weekdays from 06h00 to 09h00. Thabo Mdluli, who joined the station as a music presenter and later moved to the midnight talk show POWER Zone, will take over POWER Drive, weekdays 15h00 to 17h00. Lawrence Tlhabane, who presented the breakfast show will move into a stand-in role.

 

The station officially welcomes Joanne Joseph who will take on the daily Current Affairs show, POWER Update, weekdays between midday and 13h00. Joseph is not new to the station, having stood in for Jeremy Maggs in the past.

 

 

POWER 98.7 has been known for unearthing talent in the radio broadcast medium. This time around, Power 98.7 is proud to introduce Ayabonga Cawe, an economist and renowned commentator on socio-economic developments in South Africa. He joins the station as the new host of POWER Hour, which will now air from 17h00 to 18h00 Monday to Thursday. The station also announced the time channel swap between POWER Hour and POWER Business. Andile Khumalo remains on POWER Business, which will now air from 18h00 to 19h00 every Monday to Thursday.

 

Another new development is the introduction of well-known sport journalist and commentator, Kwena Moabelo who will present POWER Zone, previously hosted by Thabo Mdluli from midnight to 03h00.

 

Enearthing new talent

As part of its line up refreshment, the station is introducing four-hour time slots for its weekend programming. POWER listeners will now wake up to AK Tshabalala who takes on the 06h00 to 10h00 slot on Saturdays and Sundays. The weekend line-up also comes with a host of new and young talent mostly from community radio stations, including AB Da Costa on Fridays and Saturdays from 22h00 to 02h00; Becky Motumo and Mputla Mpya from 02h00 to 06h00 on Saturday and Sunday mornings respectively.

 

 

POWER 98.7 Head of Programing, Ferdinand Mabalane says, “The changes are a reflection of the evolving needs of the station’s growing audience. We welcome the new voices to the station and thank all talent who have contributed to our growth”. Mabalane takes particular pride in the station’s track record of providing a platform to talent who had no previous talk radio experience prior to joining POWER98.7 and have now grown into household talk radio names. These include Iman Rappetti, Aphelele Somi, Andile Khumalo, JJ Tabane, Masechaba Ndlovu and Thabo Mdluli, to mention a few.

 

The rest of the line-up remains the same and is tabled below:

Day Show Slot Presenter
Monday to Friday POWER Breakfast 06h00 – 09h00 Thabiso TT Tema
  POWER Talk 09h00 – 12h00 Iman Rappetti
POWER Update 12h00 – 13h00 Joanne Joseph
POWER Lunch 13h00 – 15h00 Aphelele Somi
POWER Drive 15h00 – 17h00 Thabo Mdluli
Monday to Thursday POWER Hour 17h00 – 18h00 Ayabonga Cawe
POWER Business 18h00 – 19h00 Andile Khumalo
POWER Life 19h00 – 21h00 Masechaba Ndlovu
Sunday to Thursday POWER Perspective 21h00 – 00h00 JJ Tabane
Monday to Friday POWER Zone 00h00 – 03h00 Kwena Moabelo
POWER Up 03h00 – 06h00 Sebenzile Nkambule
Fridays POWER SportExtra 17h00 – 18h00 Thabiso Mosia
Friday POWER Weekend 18h00 – 22h00 Pete Radali
Friday into Saturday POWER Lounge 22h00 – 02h00 AB Da Costa
Saturday POWER Grooves 02h00 – 06h00 Becky Motumo
POWER Weekend Breakfast 06h00 – 10h00 AK Tshabalala
POWER Experience 10h00 – 14h00 Mesia Gumede
POWER Fix 14h00 – 18h00 Pabi Moloi
POWER Weekend 18h00 – 22h00 Mputla Mpya
Saturday into Sunday POWER Lounge 22h00 – 02h00 AB Da Costa
Sunday POWER Grooves 02h00 – 06h00 Mpumi Mlambo
POWER Weekend Breakfast 06h00 – 10h00 AK Tshabalala
POWER Experience 10h00 – 14h00 Mesia Gumede
POWER Fix 14h00 – 18h00 Pabi Moloi
Soul POWER 18h00 – 21h00 Ursula Chikane

 

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Amon & Pearl to host the MMA16

Posted by radio On February - 24 - 2017 ADD COMMENTS

METRO FM is pleased to announce its hosts for the 16th edition of the METRO FM Music Awards.  The multi-talented Ms. Pearl Modiadie along with the bigger than life radio legend and personality Mr. Amon Mokoena have been tasked with the huge responsibility to hosting one of the most anticipated awards on the music industry’s calendar.  Ms. Modiadie and Mr. Mokoena host the midday show ‘The Great Escape’ on METRO FM.

 

Ms. Sibongile Mtyali, METRO FM Station Manager stated “For us Pearl and Amon were an obvious choice to host this year’s awards.  Over the two years of them working together, their professionalism, working chemistry and how they resonate well with our audiences, have kept listeners logged onto their show.  We felt that it was important to bring that chemistry on-air, live to our audiences, when the awards are broadcast on SABC 1 on Saturday the 25th of February at 20:00.”

 

Ms. Mtyali further stated “Viewers of the awards can expects elements of what happens on-air on METRO FM to give them a taste of what the station’s bouquet offers.”

 

We encourage the public to watch the awards to see all the amazing acts on stage and their favourite celebrities walking the black carpet.

 

PRESENTERS PROFILES

 

PEARL MODIADIE

 

29 year-old Pearl Modiadie is an accomplished TV and Radio Presenter, Producer and Actress.  With over a decade in the entertainment industry, Pearl has become a formidable force to be reckoned with, reaching millions of households across the country and beyond.

 

Having started her career as a teenager, she has grown in front of her adoring fans and has worn numerous hats as more than just a former kid’s TV Presenter but a successful Radio Personality, a sought-after MC, Actress, TV Producer and seasoned Voiceover Artist.  She has hosted some of the most talked-about events including award shows.  It is certainly not by chance that she has grown to be the remarkable professional that she is, with a decade of experience under her belt.

 

With an infectious laughter, bubbly personality and commendable work ethic, Pearl has proven that working hard relentlessly on your dreams pays off.

 

She is currently the host of METRO FM’s “The Great Escape” alongside Amon Mokoena.  She also hosts the brand new and popular show – Raw Silk; a fashion reality show currently on SABC 1.  She also hosts the number one talk show in the country, Zaziwa – which she also produces and is currently on SABC 1 on Sundays.

 

AMON MOKOENA

 

Amon Mokoena is the driving force and voice behind the energetic midday radio show, “The Great Escape (TGE)” on METRO FM (Mon-Fri 12pm-3pm) as well as “The Chill Factor”, Sundays (12pm-3pm).  Prior to this, his “wicked” sense of humour was waking up South Africa on the station’s Saturday breakfast show, “The AM Rise” (6am to 10am).  A natural born radio talent and public speaker, Amon has done little else since first stepping behind the microphone.  During his career, he’s had the pleasure of being on the airwaves at some of the country’s leading radio stations, such as Motsweding FM, 94.7, Highveld Stereo and 99.2 YFM.

 

Amon is an all-round nice guy, has a genuine joie de vivre and thrives under the pressure of the limelight.  He has a Bachelor of Arts (Communication) degree from the University of the North-West and is fluent in Setswana and English.  He’s also a sought-after MC, professional voice over artist, club DJ and over weekends you’ll find Amon at various gigs countrywide.

 

Catch Amon Mokoena Sunday to Friday 12pm-3pm on METRO FM.

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There’s a certain twilight zone feel about life these days. All of our absolutes are no longer absolute.

 

And just when you think it can’t get any crazier… it does.  The entire Donald  Trump story feels like it was plagiarised from a Ben Elton novel.

 

It doesn’t feel any less crazy in the advertising world. Everything we took as absolute 15 years ago has exploded. There’s a great video doing the rounds in the radio industry of a presentation that marketing guru, Professor Mark Ritson,  gave to the Commercial Radio Conference in Australia in October last year. It’s quite long but it’s well worth a view, not just for radio people, but for anybody in advertising who is trying to make sense of the seismic shifts the industry is experiencing.

(View the video here: https://www.youtube.com/watch?v=hgQHpgUk20c )

 

Ritson points out that 15 years ago you wouldn’t have believed that, worldwide, digital advertising would outstrip all other sectors by 2020 (which all predictions say it will.) Even more unbelievable is the fact that over 50% of all advertising in 2020 will go to to just 2 companies, Facebook and Google. Two companies that virtually nobody had heard of 15 years ago (well, we certainly hadn’t heard of Facebook as it was only founded in 2004.)

 

So, who are the losers going to be? Perceived wisdom says it’s going to be a disaster for traditional media, that it already is a disaster for print and press, while the demise of TV and Radio is inevitable.

 

This is a very plausible prediction, irresistible even, but only if you’re unable to see beyond a narrow definition of media as either traditional or digital.

 

What Ritson does superbly in his presentation is to bust the myth that we can define advertising in such narrow terms. It’s like we have two clear and distinct columns. On one side we have boring and unmeasurable traditional media. On the other we have sexy and measurable digital, and every medium has to fall into one or the other.

 

However, does this categorisation actually make any sense? Ritson makes the point that over 50% of Americans now listen to radio online. So does that make radio a digital medium? By 2020 over 50% of Out Of Home’s (OOH) revenue will come from digital. Does that make OOH a digital medium?

 

Digital giant Amazon’s great new disruptive initiative? They’re building bookstores. Not virtual bookstores but real bookstores made of bricks and glass and stocking real books. So does that make Amazon a traditional business?

 

It’s a nonsensical categorisation. And it’s completely unnecessary. The truth is that all currently ‘traditional’ media will ultimately operate in a digital space. So, for that matter, will every business. Digital is not a medium, it’s the market place. A good marketer understands that digital is the place where we convert the sale. It’s the end of the consumer journey, but not necessarily the beginning. The beginning of that journey is still so often what we know as traditional media.

 

One of the main reasons marketers are shifting to an ‘and’ and not a ‘versus’ approach is that those who have tried a digital-only strategy are beginning to understand that it carries some serious limitations. We know that banners don’t really deliver. Then there’s the fact  that digital audience metrics are not standardised and are certainly less rigorous than those used to measure radio.

 

Did you know that a consumer need only watch 3 seconds of a video (not even full screen) for it to be deemed that they watched the entire video?

Meanwhile, Facebook has admitted to inflating the measurement of video viewing by 80%. Traditional media would simply never get away with being that unaccountable and vague.

 

It seems to me that any product or trend that takes a market by storm tends to go through 3 distinct phases. First off there’s the Revolution phase where literally everybody embraces the new product and nobody can see any of its flaws.  The old order is declared well and truly dead.  Next comes the Reflection phase where the hype calms down and people start to critically analyse the new product. Maybe, just maybe, the old order had some merits. Finally, there’s the Realignment phase where the new product does dominate (because it genuinely is a game changer) but the best bits of the old order are retained.

 

A lot of marketers are firmly in phase one… Revolution. They’ve embraced a ‘digital first’ advertising strategy which basically means putting everything into digital. In his presentation, Ritson argues that this is no strategy at all.  In fact ‘digital first’ has effectively killed strategy for many brands. They’re choosing their media before asking themselves the most fundamental of marketing questions: What’s my target segment? What is my brand position? What is my communication objective?

 

The result is that a lot of big brands are sacrificing awareness for a series of supposed one-on-one engagements. They’re putting the cart before the horse. One-on-one engagements are gold but only if you know you’re talking to the right person and you’re sure they understand who you are and what you stand for. It’s the classic one-night stand as opposed to a meaningful relationship.

 

However, many other marketers have managed to progress to the Reflection phase. They’ve stopped seeing digital and traditional as mutually exclusive categories.  They’ve realised that an ‘and’ approach bears better results than a ‘versus’ approach. That they can have the best of both worlds: awareness and one-on-one engagement.

 

Traditional radio  is far from dead. It still reaches nearly  90% of South Africans. Marketers are beginning to understand and wake up to the fact that radio is incredibly and probably the most genial of all media in that, when you add it to a campaign with absolutely any other medium, it will improve results.

 

 

A study by Michael Gale, a Marketing Consultant in the USA, showed how radio significantly increased digital performance. For the 13 consecutive weeks where radio supported his digital campaign visitors increased by over 20% across organic search, paid search, display and social. This wasn’t a once-off. This pattern repeated itself over numerous radio campaigns.

https://www.linkedin.com/pulse/can-radio-really-boost-search-performance-michael-gale

 

Gale believes this is due to radio’s ability to create top of mind awareness. “Radio grabs attention, creates interest, and builds desire that supports your digital display, SEO/SEM and social strategy. All these elements together will help generate leads that increase sales.”

 

Taking the ‘And’ approach involves marketers asking themselves a key question:  ‘How do I continue to do the really cool things that digital has allowed me to do, but still achieve the awareness, reach and frequency staples that radio (or other traditional media) is so good at delivering ?’

 

Big brands are starting to get this. The recent Vodacom Instagrannies campaign was all about getting consumers to interact with a digital game on a daily basis. A marketer in the Revolution phase would have ploughed everything into digital media. But Vodacom chose to drive their campaign with a major TV campaign which was then amplified by a highly engaging three-dimensional radio campaign involving content, activations and celebrities.

 

What TV and radio did was to create widespread awareness of and affinity with the Instagrannies. So that when consumers did go online to play the game they already felt a connection to the characters and therefore to the Vodacom brand. This was a meningful relationship with the customer… not a one-night stand.

 

By John Walls

 

Director at Ultimate Media, the leading radio convergence specialist agency in South Africa.

 

www.ultimatemedia.co.za

 

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They are young, black and proud – and they are here to make their presence felt. Say hello to Mzansi’s youth, better known as millennials and Generation Y.

 

This coming April, Mzansi Magic (DStv channel 161) will unveil South Africa’s newest daily series when they introduce viewers to Isithembiso, a youth telenovela that peels off the facade  of innocence to delve into what it means to be young in an era of instant gratification, social media, peer pressure and promises that shape the future of the young.

 

As today’s youth faces more choices and struggles than ever before, Isithembiso explores the theme of “promise”, a word that perfectly encapsulate the hope that comes with being young. There are promises made and broken – promises of a better life, a brighter future, greater life choices… Ultimately, the idealistic filter through which the young look at life is ripped off to reveal that “all that glitters is not always gold”.

 

Brought to you by Bomb Productions, who have been serving Mzansi the nail-biting award-winning soapie Isibaya since 2013, Isithembiso explores themes of Innocence, Seduction, Corruption and Redemption.  It will inform and educate the youth on life choices and the responsibility that comes with freedom.

 

As Born-Frees are rapidly discovering, freedom is not free, and no one is promised a tomorrow.

 

Don’t miss Isithembiso when it premieres on Mzansi Magic, DStv channel 161, in April 2017.

 

 

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Adam Pattison, VP Americas & EMEA for BBM is in the country to attend a series of events aimed at increasing BBM’s profile and presence in South Africa.  Since the launch of its new product model and offering, BBM has identified South Africa and Nigeria as key growth markets forthe brand and Pattison is here to support the major brand outreach that BBM will be launching in 2017.

 

 

 

“South Africa is an important market for BBM and we see massive growth potential in the country.  In 2017 we are making major investments in the South African business in order to address the needs of our3 million monthly active users and to continue to grow the BBM community in South Africa.

 

Our key objective is to create utility for our users, essentially creating an ecosystem of relevant and localised content and services that are housed within our Discover Tab.”

 

BBM will be partnering with a host of content providers and other platforms in order to increasing the offering its key differentiating factors.

 

In addition, BBM also offers unique product features that address the needs of the modern day user, such as the ability to retract messages, create private chats, sending timed messages, money transfers via PayPal, unparalleled privacy through two-way contact authentication, video and voice calling, and sharing location in real time.

 

During his visit to South Africa Adam will be attending the Product of the Year 2017 Innovation Awards where BBM are the headline sponsor, the Mobile Marketing Association Breakfast; Mobile Media in 2017, as well as meeting with key stakeholders and partners.

 

In the next few weeks BBM will be making further announcements in regards to partnerships and projects for this critically important market.

 

Adam joined the BBM team in 2013 as it transitioned into a multiplatform product on iOS, Android and Windows operating systems and is part of the global leadership team that developed BBM into the multi million-dollar advertising business that it is today.

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The South African Broadcasting Corporation (SABC) has announced that it will no longer continue with the production of SABC 3 programme ‘Come Dine With Me South Africa’.

 

The SABC has been in negotiations with the rights holder, production house Rapid Blue, to showcase ‘Come Dine With Me South Africa’. However the Corporation was informed by the production company that they have subsequently withdrawn their offer for it to produce the show.

 

The SABC would like to apologise to all South Africans who adhered to the call to action in anticipation that we would be producing the show.

 

The SABC strives to have the best local television formats and will continue to pursue bringing you the best of local premium content. Further announcements of the show’s replacement will follow.

 

 

[Issued by: SABC]

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