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Is Radio Cut Out For Outsourcing?

Posted by radio On February - 3 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]


Outsourcing is common in the world of local television. The brief for syndication call ups spans across various genres from documentaries to children and current affairs shows, where the public is encouraged to draft and pitch ideas that falls well within the national broadcaster’s values and mandate. Can the same be done for radio? As a recent article in the The Guardian suggests, the trend could well be in the horizon globally. This is seen as means to “enable corporation to cut costs by handing over entire stations to outside producers”, says Andrew Harrison, chief executive of the commercial radio trade body in the UK.


Syndication on local radio


Domestic radio has been experimenting with syndication recently. As heard on stations such as Highveld 94.7 and Cape Town’s KFM 94.5, On Air with Ryan Seacrest aired   for the first time in 2010 during every weekday from 7pm – 10pm. Shows such as Seacrest’s are available from radio networks that distribute material to stations and individual stations decide which shows to carry from a wide variety of networks and independent radio content providers. Examples of widely syndicated commercial music programs include weekly countdowns and night time shows. A report published on Media Toolbox a few years ago (which was edited by Herman Manson who now runs widely publicized what was to be a syndication of Alec Hogg’s business radio programme. The show broadcasted on Classic FM and simultaneously syndicated to independent radio stations. That bore testimony of the possibilities of outsourcing in the South African radio arena.


Outsourcing of Ideas


5fm’s former morning drive jock, Mark Gillman, had a stint as a correspondent in the United Kingdom for the Elana Afrika show when she still hosted the weekend breakfast on the same station. Gillman’s involvement was a trend barometer of goings on in the media space, which later became a precept to his current TMGS Creative venture: a company that offers technological expertise and brand architecture for the radio industry. International trends suggest that this model is commercially viable


 Environments where radio syndication thrive


Programme outsourcing is common place in developed countries where communication infrastructure is robust. The Gordian knot that is South Africa’s inadequate bandwidth keeps the radio industry on the back foot when pitted with its overseas counterparts. This is with the logic that the premise for syndication is largely by way of the internet. However mobile technology is the country’s pillar of hope with data showing that local consumers are among the forerunners, according to Nielsen Wire, the number of South Africans using mobile phones continues to spike from the 29 million recorded in 2011. This position proceeds to bypass radio, TV or personal computers in usage. If these indicators are anything to go by, the mobile phone environment could well be fertile ground for radio syndication to plug into.


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SABC accelerates repayment of loan

Posted by radio On February - 2 - 2013 ADD COMMENTS

South African Broadcasting Corporation Board Chairperson, Ben Ngubane has announced that the public broadcaster has made a once-off payment of R416 million to Nedbank as part of its endeavour to repay its R1billion government guaranteed loan as quickly as possible. 


Ngubane says the payment has accelerated return-payments by 14 months. The public broadcaster still owes the bank R230 million. Ngubane says: “We are very pleased with the performance of the organisation over the last two years. It is through the turnaround strategy and different initiatives instituted internally, that we were able to start turning the organisation around and be able to pay back Nedbank in the speedily fashion that we have done.”      

Ngubane was addressing the media in Auckland Park in Johannesburg yesterday.

Source: SABC

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Radio 2000 and Good Music

Posted by radio On February - 1 - 2013 ADD COMMENTS

[By Kgomotso Moncho]


Radio personality and veteran, Kgomotso KG Moeketsi tweeted recently about how her ingenuity lies in having an ear for good music. There was no sense of arrogance in her tweet, but a profound sense of music appreciation and it’s true, she knows good music.  Perhaps that’s the reason she aligns herself with Radio 2000. She now presents the Urban Cruise on weekends.


Radio 2000 may well be one of the few radio stations that go all out to play real good music. This of course is an opinion, based on certain fact. Radio 2000 is a PBS station that positions itself as an Urban Adult Contemporary radio station targeting 35 – 49 year olds, although it also attracts young professionals in their mid 20s to early 30s. Its target audience are highly educated and successful people who enjoy a healthy modern lifestyle, it says in their station profile.


Because of this, the station may be dismissed for playing mature music, but it does keep up with what’s hip and topping the charts, while gravitating to what is soulful. It was on KG Moeketsi’s show that I got to hear a song I never though I’d hear on radio. It was Ayanda Nhlangothi’s Ngilambe Lazelashona, found in her debut album, Music2Me (Umngoma).

While other radio stations playlisted the first single from the album, I Wonder, Radio 2000 took things further and playlisted the other song. Ayanda is a niece to the legendary Tu Nokwe (the Nokwes are known as the Jacksons of Africa) and famous for being a top finalist in the first Idols SA competition 2002, so her pedigree speaks for itself. So imagine my shock and delight upon hearing this on radio. Radio 2000 did this again with a Lizz Wright tune I never thought I’d hear on radio. The song was My Heart, found on The Orchard album. Lizz Wright is a known jazz and soul singer, but this song is up beat and funky and it was playlisted on a weekday, yet again on KG’s show.


Radio 2000 specializes in genres from rock, pop, smooth jazz, reggae, R&B and Afro Pop. So you can hear anything from John Mayer, 340ml to Zap Mama. In addition to going for what’s good to the ear and sometimes alternative, the station is one of the very few that pushes for local music. This is why you’d hear live bands such as Kwani Experience or UJu playlisted on Radio 2000.


In this way, the station is not a follower, but leads its own way. A way that could go very far in teaching and opening up a listener’s ears to a melting pot of good music out there. The station has been guilty of playing songs that seemed too old school for their listeners’ taste. But when the listeners complained, the station listened. And it was delightful to hear a groovy Blue Six track playlisted on 2000 recently.

If it’s not a song you did not expect to hear on radio, it’s a new song that could quip your musical curiosity. And Radio 2000 does that very well. 


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[By: Kgomotso Moncho]

Kgomotso’s conversation with Vuma FM’s manager continues, she tells us about her move to KwaZulu-Natal where she is currently based.

East Coast Radio and the move to KZN

She was then scooped up by East Coast Radio in KZN in 2003. “Radio can be very overwhelming and people put this hype around you. But I surround myself with people like my family who don’t see a celebrity in me. They just see Phindile. So moving to KZN was not a hard decision. And here I had no expectation to live up to. I could just be myself. I started with a weekend show at East Coast Radio for seven months where I would literally fly into Durban do my show and fly out.”

When she was offered a weekday show, she relocated. She did all kinds of different slots from 9-12 afternoons, to 3-6am. The one thing that Phindi prides herself on is being a hands-on presenter. While at YFM she also got to work on the station’s website. And when she got to East Coast Radio she taught herself to multitask, presenting and running her desk and doing the technical stuff. She says she was always asking things, wanting to learn, that some people might have thought she was a nuisance. After five years at East Coast Radio, she left and formed a marketing and events company which she ran for a year.


Gagasi calling

During that time P4, which had re-launched and repositioned itself as Gagasi FM contacted her.  “From the time I had been with YFM to the time I had left East Coast Radio, radio had evolved so much. There were iPods and smart phones so people did not solely depend on radio for music. So I told myself that the next radio show I was going to do had to contribute immensely to the lives of the people who listened to me. This is what I told Gagasi and they gave me the 9am -12 midday show. I themed my shows: Monday we spoke about health, Tuesdays would focus on careers, Wednesdays would be on legal matters ,Thursdays would be for finance and on Fridays I would dedicate to unsung heroes in our communities, be it an old lady in Kwa Mashu who houses homeless kids in her house, for instance. That is how I structured the show and an extension of the show became an event,” she says.


 Vuma 103FM and the present

 She left Gagasi after five years which was in September last year when she was offered the position of Station Manager at the new KZN regional radio station, Vuma 103fm. “This position came to me at a time when I had grown and it spoke to the way I live my life. I grew up with Christian values which this station is based on. I come into the job with my 15 years of experience in radio with the objective to make Vuma a successful radio station in the country, well aware of the fact that there are a few female station managers in the country. It’s a huge challenge, but that someone believes that I can do it, also makes me feel confident. But the other thing that made me feel like I can do anything I set my mind to is having run the comrades marathon. Everyone should do run the comrades at some point in their lives. It will change your life I promise, you,” Phindi says.


She adds that all the things she has learnt in her 15 years of radio experience she is now implementing. “I had to find the presenters for the station which was difficult. But I was adamant to get people from KZN. Our listenership is 24 upwards, but our epicenter is 32, so the average age of our presenters is 32. It takes a lot of guts to make certain decisions. Like when I decided to bring Leleti Khumalo on board as a presenter. I got backlash that Leleti is not a radio person and such, but my response is always that Koos Radebe took a chance on me. He did not know me and I had no radio experience, when he took me in as a news reader. We all have something, that potential. A lot of the presenters are coming from community radio stations. And because I have been on radio, I know how things work. Because I’m a hands-on person, I get involved. We have only been on air for just over a month and we are growing. On our first day on air on our Facebook page, we went over 1500 likes and it was encouraging.”


Talking about what attracted her to radio Phindi says she likes that radio is old fashioned and that it allows people to use their imaginations, while allowing the presenter to speak to thousands of people. That requires one to be responsible with the platform in addition to being informed when you’re behind the mic. She also likes the interactive nature of radio which allows the listeners a voice and the fact that radio is not for the elite.


In rounding up all her experience she has no highlights, but instead milestones of what each experience gave her. “YFM made me appreciate being a young person. It gave me my life as a young adult and the people I worked with were awesome and as young as was. When it started I was the only female presenter and it felt like I was being spoilt by my big brothers. When I got to East Coast Radio I was at a point where I wanted to learn everything about radio to the bottom of it. And East Coast radio is like an oiled machine. It is a well run radio station and there is so much that I learnt there about how radio works as a business. I had the time of my life there as well. Gagasi got me to a point where I could understand and explore the province as an outsider from Gauteng. My Zulu is not the most awesome but the love I got from the listeners was amazing. They took me by the hand to teach me the language. I enjoyed the interaction and understanding the culture. And my experience at Gagasi in a way prepared me for my current job.” says Phindi in conclusion.


Things you might not know about Phindi:

She is a manic runner and loves exercising

She loves reading, especially self help and inspirational books

Radio has taught her or revealed to her that she loves old people. There’s an old age home she likes visiting in Kwa Mashu

She loves to cook and is a home body

She loves travelling

And she loves fashion and calls herself a style guru at heart (and she attributes this to her dad, whom her mom tells her was very stylish). She hopes to open up a boutique soon specializing in clothes for petite women.










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Healthy living made fun with SAfm

Posted by radio On January - 31 - 2013 ADD COMMENTS

[Issued By : SAfm]

SAfm was involved in the 7th Kellogg’s Health of the Nation 50 hour Sports Challenge at the Southern Suburbs Sport and Recreation centre in Rosettenville. The campaign’s aim is to highlight the importance of physical activity in a child’s life and was well attended with 3000 participants getting physically “set for school”. Among the children were learners from schools from Troyeville, Denver, Yeoville and the surrounding communities.


“Healthy living made fun” was the theme of the weekend, Health of the Nations coaches played with the children a broad spectrum of field sports from rugby,soccer,60m races netball and tennis to name but a few. The first day of the weekend challenge SAfm had a live broadcast at the grounds on the Afternoon Talk show presented by Ashraf Garda, who had the honourable Mr. Gert Oosthuizen, Deputy Minister of Sport and Recreation who addressed their involvement in this initiatives and the importance of making healthy sports a lifestyle.


The programme included an interview with the adventure couple Gugu Zulu and Letshego Moshoeu, runner ups of the 2011 SA survivor race challenge series and Kellogg’s Health of the Nation ambassadors. For over 10 years their lives have been revolving around exercise and sports, they’re certainly set a positive example.


During the course of the day the children had breaks in between with food, drinks and high energy music and live performance by Lilly Million musician, guitarist and singer.The second day of the weekend challenge the youthful showIn-Tune presented by Naledi Moleo broadcasted live at the grounds where she interviewed some of the young exercise fanatics who cheerfully said they loved this weekend sports challenge because they love playing sports most especially with friends. Following after that was the SAfm Sports Special show presented by Nick Bauer. One of the highlights on that day was the SAfm crew including the sports presenter Nick Bauer surprisingly participating in some activities.


To put the message across more effectively professional sports team Gravity Core was invited to entertain the children with performances of strength, flexibility and fitness. Gravity Core, most commonly referred to as G Core is passionate about core strengthening and body resistant training. After a long, hard working and fun weekend, all that remained were healthy children with smiles- if only one could capture the joy on the children’s faces.


SAfm would like to thank everyone that made it a spectacular weekend for the children; Mr. Gert Oosthuizen, Deputy Minister of Sport and Recreation, Kellogg’s Health of the Nation ambassadors Gugu Zulu and Letshego Moshoeu and musician Lilly Million.

SAfm would like to also thank the organizational partners that all made this possible Kellogg’s, Sporting Chance, Kia Motors, Virgin Active, City of Joburg and Good Hope fm.


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Stevie B’s Bizz in Radio

Posted by radio On January - 30 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

When the bell tolls at17:00-18:00 during weekdays, chances are finance enthusiasts, Afropolitans and captains of industry are finely tuned to Kaya FM Bizz. The show has endured ever since inception in 2005, mainly because of its uncanny way of giving market updates in a no-frills way. This is largely because its host, Steven Bacher, has cracked the code of financial news commentary with his not only made for LSE post grads commentary. Bacher has honed this skill over the years; his genesis on radio  began at Primedia’s Talk station 702 before joining  Kaya FM. It can also be recollected that he was part of breakfast show which had the motor mouth, Phat Joe, as its host during the Caster Semenya row.  Kaya FM Bizz is not your straight from the conveyor belt kind of show. One of the finer touches of the show is the Business Classic, which appropriately offsets the humdrum that comes with finance speak through song. Steven’s wealth of knowledge on finance can be traced from his Stock broking  days at the JSE, he went on to be the youngest junior member at the stock exchange after listing his own firm, Greewich, which he later sold out to Mettle Group. Bacher is accomplished in social critique which also extends to taste. This is his testimony

How was the radio scene when you started out?

I started at Kaya FM in 2004; the scene was very competitive as it is now. We competed with Metro, 94.7 Highveld, Talk Radio 702 and many others. So we always had to be on our guard. We saw ourselves as a true Afrocentric radio station for contemporary adults.


What has changed?

Kaya is not strictly Afrocentric anymore but has a wider appeal. We aim at Afripolitans above the age of 30. The scene has not changed so much in 9 years apart from the fact that advertisers want more bang for their buck. Times are difficult and everyone is trying to get a piece of the pie. There are a few more radio stations around so it is getting more competitive.


Describe your role as Kaya FM’s business editor?

I present the business show from 5pm to 6pm weekdays. We talk about the markets, entrepreneurship, SMME’s and the big business stories of the day. I even get to play a song called the business classic. It is the biggest business show on radio and we talk to the masses and not just businessmen. I also help our news department with business stories and I organize financial workshops for my listeners every month


What in your opinion makes good radio when it comes to business matters?

You have to speak in layman’s terms and simplify everything. You have to have the big stories of the day and make sure you speak to the movers and shakers in the industry. You have to be informative and entertaining at the same time


 What are your thoughts on the ruling party’s National Development Plan post Mangaung?

 It has to be implemented otherwise it will be just an idea that we see floating away with time.


Kaya FM is an adult contemporary station that caters for a predominantly black upwardly mobile audience. What significant role does this audience play in the country’s economy?

Firstly they are the so called BLACK DIAMONDS, which is a term that doesn’t exist. They are people who spend money, have families and are the core of the nation. They are the voters and the decision makers. They vote with their feet. It’s a market you cannot ignore and if you do it’s at your own peril. They are aspiring to greater things and are to be taken seriously.


Do you think a debate on this country’s financial health is conclusive of the ‘common man’s’ sentiments? Does it infiltrate all pockets of society?

No I don’t.


What lured you to radio?

My passion for making a difference out there. It’s a great medium and I am lucky to have such a career. I guess I also liked to be noticed and you get noticed on radio. It wasn’t for the money and I enjoy the little bit of fame it offers me.


There is debate that there should be a ‘small government and big society’ dynamic to turn the world’s financial status around. What are your thoughts on social movements, NGOs and other bodies that preach alternative economics?

They should be taken seriously because big government certainly can’t do it on its own and it’s up to the smaller organizations to implement change


 Who is you favourite business commentator/ analyst and why?

 Chris Gilmore from ABSA. He is just the most knowledgeable and articulate analyst there is.

 What are you currently reading?

 The life and times of Joseph Stalin


Analysts have come out saying that South Africa has been lagging behind in growth when compared to countries such as Ghana, Ethiopia and Zambia. What models do we need to implement to be just as competitive?

We must stop being lazy and welcome foreign investment far more than we do so.

If South Africa gets knocked out of AFCON, who will you support?



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Selling Radio in an integrated digital world

Posted by radio On January - 29 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

Media across the board finds itself at a juncture of going digital or remaining a dinosaur which effectively equates to irrelevance if the latter is chosen. Radio specifically has had to skip a few hoops in an attempt to jump the digital divide due to high costs of operation, the slow growth of sales and the pesky incursions of digital ‘pureplays’ like Pandora and Spotify. Radio as a medium that fundamentally evokes feeling, has to display advertising that entertains and is skillfully embedded into a station’s overall programming.


Specialist marketers for radio are coming up with innovations that supersede the traditional 30 second ad duration. This paradigm shift has with it the trend to go beyond the generic formula via features such as interviews, drama series, sponsorships, outside broadcasts and more towards interesting programme integration and listener relevance. This is demonstrated by FNB’s “Steve Campaign”, which goes for quality rather than media length and gave a generally conservative sector an edge.


 The surge of integration has radio stations acquiring the services of digital specialists that are required to boost online presence, interactions and the overall bottom line. CEO of Radio Advertising Bureau International, Erica Farber says, “radio stations have been very resilient to be able to sell the intricacies of their own individual format” and “in the digital world, that helps the medium”. This is demonstrative of the gospel currently preached by the higher echelons of the importance of a convergent outlook. These developments also see an increasing necessity of data analytics where audience behaviour is concerned.


The spectrum of selling innovative content in the digital radio sphere also spans as far as niche platforms. Pan African Space Station, which is free form radio curated by Chimurenga’s editor Ntone Edjabe and Neo Muyanga is an epitome of this. PASS’ unique pay off There are other worlds out there they never told you about, is in line with the station’s counter cultural view point in streaming live music from the continent and around the globe. The station based in Cape Town, uses an integrative approach of purveying material with the Chimurenga publication as a backdrop and driver. As a publication chimurenga has had contributions from writers in fields such as architecture, anthropology, film and activism to name a few. The publication recently embarked on a campaign of an experimental newspaper called The Chronic which looked back at the Xenophobic attacks of May 2008. This publication-free form radio mix is exemplary of the traction of multi-forum selling.


Joburg based ghost writer and brand consultant figures that, “internet streaming is yet to be properly explored locally” and “there remains a niche audience of creative office workers (the headphones brigade who work in ad agencies and other offices) who have 24/7 access”. This is an “area marketers should keep a close eye on,” he says. Miller adds, “The mix of traditional broadcast, phone-ins and emails, and now social media is making stations to re-look their content”. In expansion to this, the ghost writer says “stations should bear in mind that we’re moving past the era of radio as only just an audio theatre” and “if the station places itself at the centre of a community; they should treat the social media as a central philosophical pillar”.


 The role of a radio host within the context of integration is also in scrutiny. Miller sentiments are that, “the host is closer to listeners than a few years back thanks to social media”. He raises that “the personalities who are happy mixing with listeners in the real world, online and via the show will inevitably have a lot of influence”. This influence debunks the old adage of ‘a face for radio’ which has proven not be as relevant as it has been in the past. Today one’s physical face and one’s social face really do matter.

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One on one with Phindi Gule – (PART A)

Posted by radio On January - 28 - 2013 ADD COMMENTS

[By Kgomotso Moncho]


It is perhaps unoriginal to associate the cliché, dynamite comes in small packages’ to Vuma 103FM’s station manager, Phindi Gule. But then she is so adorably petite in person and she is a powerhouse when it comes to radio.

Welcoming me from reception and leading us to her office in the up market and corporate building that houses the Vuma offices in Umhlanga New Town Centre, she exudes a warm and generous personality. One question from me, and she opens up generously answering all the other questions in the process, revealing her passion for speaking – a trait and an instrumental tool that sealed her destiny in radio. She is so synonymous with the KZN province because of her work at East Coast Radio, Gagasi FM and now Vuma 103FM, but Phindi G, as she’s known on radio, is a Joburg girl – born and bred. She studied Chemical Engineering at Cape Tech in Cape Town. Her majors were Chemistry and Information Technology (IT) and she specialized in the latter and got to work for SAA as a programmer in 1994 where she worked for about three years.  


The Beginning

“I have a passion for public speaking, I’m a talkative person and I love radio. I remember I always listened to radio in my office at SAA. And I listened to Radio Metro, as it was called then. I loved the music on Radio Metro. However there was this newsreader who read the news like she wasn’t opening her mouth and I felt I could do a better job. So I called the station asking for a weekend job to read the news. Koos Radebe was the station manager then. I did not get hold of him at first so I left a very professional message saying ‘It’s Miss Gule from SAA….’ He called back on a Monday and we met on a Tuesday where I had to record a demo tape and I was given Sowetan Newspaper to read. On a Thursday I was told I got the job and had to start reading news on Saturday. And the rest is the future,” Phindi recalls. 

That is how she started her radio career – with her steadfast approach. Although the process of getting into radio is much more rigorous today, she makes it sound easy. “When I speak to young people I always tell them, sometimes it is not so hard to get what you want. It can be that easy. The Bible says ‘ask and you shall receive'”, she says. After four months of reading the news Phindi got bored. She explains that back in the day, all commercial radio stations at the SABC had a newsroom where news was compiled and edited for them. All they had to do as newsreaders was to read.


Voice of Soweto

Phindi enrolled in a course where she leant how to manage the news desk and at that time she also heard of Voice of Soweto. “I was given an opportunity by Mpumi Dakile, one of the founders of the station to do a 9pm to 12 midnight time show. I still kept my job at SAA. I did this for about a year and a couple of months. But there came a crucial time when I had to choose. This one time I was in studio, but I was also on stand by at SAA. When you’re on stand by you sometimes have to come into the office to fix programmes where some flights are delayed for instance. Luckily Rude Boy Paul who was in the studio ready to his 12 – 3am slot, agreed to stand in for me,” she says.

Phindi stuck with SAA simply because her parents believed she has academic security and a better future with the company. As the last born of an academic family she felt obligated to listen to her parents. She explains her time at Voice of Soweto as exciting as she was working with her peers such as Penny Lebyane, Pat Cash and Leo Manne, and talking to people as young as she was, who were the target market. But while at SAA around 1996 – 1997, The Independent Communications Authority of South Africa (ICASA) opened up space for new license applications for independent radio stations. One of the stations that got the license was YFM.


Years at YFM

One of the founders of YFM, Dirk Hartford gave Phindi and the likes of DJ Fresh, Sammy T, Rude Boy Paul (Paul Mnisi) and Bad Boy T (Thomas Msengana) an opportunity to audition.  “This was also crucial as I had to convince my parents that radio was my passion. I would take time off at work to attend radio workshops to make sure that I was there when YFM needed me. When they had finalized on their programming, I was given the 9 – 12 midday slot. I remember it so vividly in October 1997. On the first of that month we went on air. Sammy T was the first presenter to go on air and I was the second,” reveals Phindi.

With the help of her brother in law and her sisters, Phindi was able to convince her parents to let her do radio. They agreed on condition that she study something that was relevant to her new vocation. So she studied Journalism and she spent five years at YFM.

“I had the time of my life at YFM. It is where I got to learn to be responsible for my actions. It was an interesting time where we were young opinionated black people and we were given the room to express those opinions. People like Randall Abrahams who came in and ran the station made the difference. We spoke for and to young people and what they were all about. Young black people emerged and they were taking over the country. Bongo Maffin came out at that time. Oskido came out. Your Dr Mageu’s and your TKZ’s were hits. Nkhensani Nkosi also started her revolutionary Stoned Cherrie label and Loxion Kulture was also there. Basetsana Khumalo (Makgalemele then) became Miss South Africa. The timing was perfect and it was very right to be black at that time,” Phindi recalls fondly.  She notes that one of the things about radio is that you have a lot of time in your hands. Her plan was to use that time constructively. She spent five years at YFM. The first two years there was spent presenting on YFM only. The last three years were coupled by managing radio Siyaya which was an in house radio for Score supermarket.

To be continued, when Phindi takes us through her journey to KZN…

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Do you prefer Night time or Weekend Radio?

Posted by radio On January - 27 - 2013 ADD COMMENTS

[By Kgomotso Moncho]


In trying to compare night time radio with weekend radio, it is important to first understand that radio is a lifestyle medium. At the heart of its doing is trying to blend in with what people are doing. Radio veteran and Radio 2000 presenter, Kgomotso ‘KG’ Moeketsi emphasizes that radio’s ethos is to mirror’s people’s lifestyles and following what your audience is doing at any given time.


Morning /breakfast shows are usually pacy to get people ready and energized for work. It gets slower in the afternoon as people prepare for lunch and the pace picks up again when you’re pumped up after lunch. The drive time slot is faster to get people through traffic and from work. Early evening radio is issue based and night time radio levels up with soft music because people are getting ready to sleep. This works like a body clock. (But this is excluding talk radio as it is issue driven at all times.)  Moeketsi is also quick to point out that there are dynamics that make this different for other radio stations.


“Culture and the environment play a huge rule in determining these differences. Gauteng’s pace might be faster than KZN’s simply because Joburg is an economic hub for most people in South Africa, for example. And those are the different nuances that come into play,” she says. The similarity between night time radio and weekend radio is that most people at those times are in no hurry. The difference is in the content. Weekend radio tends to focus more on being the soundtrack to people’s unwinding and it’s more casual. You don’t have to concentrate hard, hence music countdowns/ music charts have become a symbol of weekend radio. The interaction with the audience is kept minimal. And not a lot of business happens for the radio station on the weekend, unless there’s a specific promotion or sponsorship on.


Night time radio starts with the evening slot from 6pm. And this is an important time, (also on TV) as it is Prime Time. Business is good at this time as paying advertisements are at their peak and this is when investors also check to see or hear if their products are being marketed. From 6pm to 9pm, it’s usually issue driven radio (talk radio), whether it be in sport or politics. And it’s the participation of the audience and what they have to say that makes things interesting.


As from 9pm radio takes on a magazine show structure with softer music and at times opens the lines for those who might be working night shift. The topics here tend to be lighter and at times personal for some listeners. Because most people are asleep at this time, some listeners who have called in on certain subjects have been braver and freer, making for some really good radio. So in comparing night time radio and weekend radio, night time tends to be a lot more interesting and better.    

So, tell us whats your take on this?


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Posted by radio On January - 24 - 2013 ADD COMMENTS

[By:Boitumelo Mmakou]

The station manager is hired to overlook the work, supervise, and oversee the training by department managers. As the very first station manager of Metro FM from 1986 till 1994 who was appointed from within the South African Broadcasting Cooperation (SABC), Koos Radebe had come to master that role.


During his time at Metro FM, Koos Radebe did more than just run the station as manager, he was a trend setter, a man that put many radio personalities on the map, and he set the radio station to new heights and introduced a different look into what radio was then. He was and till this day is still a great influence to the radio industry in South Africa if not the whole of Africa. It is his commitment and dedication for radio that Metro FM achieved their goal as the leading radio station for black South Africans, and being the source of enlightenment for many black communities around the country, as well as bridging the gap between the rural area’s and the more urban societies. This in turn inspired other radio stations to follow in the same path, and create a new revolution of radio especially during apartheid.



Koos Radebe’s passion for radio is one that began with his talent in soccer. In the early seventies Koos went from being a striker to a midfielder during his high school and tertiary days. Then in 1974 Koos Radebe found himself as a commentator, a job he came to love and perfect. His journey as a sports commentator for Radio Zulu, which is now known as Ukhozi FM at the SABC, is one that was often never easy to do. During that time technology had not advanced as well has it has today, and there was hardly any support from the SABC for the sports commentators, it was a period when commentators would sit in the crowd to broadcast the game, and would often be interrupted by the audience that was watching the game with them, and due to lack of security for the commentators, this made it hard for commentators such as Koos Radebe to commentate without making any mistakes. However, Koos continued his work in sports, and soon became one of the first faces known by black viewers on television to cover many of the sports events.


The expandable knowledge and experience within radio is what completed Koos Radebe’s excellence in his position of Station Manager at Metro FM. One of the major assets that Koos looked for in the presenters that were hired at the time was English speaking black people, English was and still is the main language of communication and is thus important to know, not many black people during apartheid were fluent in English, but it was important to encourage and open that medium to the Metro FM listeners. Koos believes that what makes a good radio presenter is someone with a great personality and someone who can communicate well with the listeners, he also states that all the presenters that he had on board during that time were good at their job and all contributed to the diversity that Metro FM is, and even though he does not have a particular favourite presenter at the moment he is proud of how far Metro FM as well as other radio station have come today.


Since leaving his position as station manger at Metro FM in 1994, Mr. Radebe was appointed  General Manager of the SABC’s Commercial Radio Stations, made up of Metro FM, 5FM, Highveld Stereo and Radio 2000.  In 1996, he took over the national PBS portfolio of stations under the SABC as General Manager and was in 1999 appointed the first Director of the combined Radio and Television Sports Department (Top sport) where he extended the listenership of cricket, rugby and tennis in black radio stations and in 1998 covered the Soccer World Cup in France. His success in radio and television industry have won him numerous awards, i.e. In 2008 he was inducted into the South African Sports Hall of Fame and the 2011 MTN Radio Awards Hall of Fame to mention a few.  After retiring from the world of radio and television broadcasting, he served as Sales and Marketing Director for Tracker Network (Proprietary) Limited and later assumed the position of Communications and CSI Director for the same company, Tracker. After finally retiring from the Corporate World, he started his own Communications Company, 1KRCommuncations, which consults in the CSI, Enterprise Development, Corporate Events, Media Relations and Broadcast Development space. Koos Radebe, even long after he left active broadcasting, he will remain an influence to many radio personalities such as Eddie Zondi and many others.





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