Google+
Subscribe to: Newsletter      Comments      News

MTN PLAY RADIO, A NEW DIRECTION

Posted by radio On December - 7 - 2012 ADD COMMENTS

[By: Abongile Zizi]

 As the first mobile radio station to be launched in South Africa, MTN play radio gives MTN subscribers around the clock access to five mobile music radio stations. Subscribers pay R35 a month to access the service. Currently it offers the latest Hip Hop, Afrikaans, Gospel, House/Kwaito, and Pop music, 50% of which is exclusively local music. What sets MTN Play radio apart is that unlike conventional radio stations, the content is exclusively uninterrupted music.

 According to SAARF, 20.7% of cell phone users in the country use their cell phones to listen to music. MTN’s Lucky Mokabane says what sets this service apart is the amazing niche music and entertainment features that are not currently on offer in the free to air broadcast space. Intrinsic in the nature of online radio is the niche experience; audiences are spoilt for choice, from terrestrial stations that stream their content live to exclusively internet based radio stations like 2Oceansvibe Radio and Bakgat. What separates MTN Play radio from 2Oceansvibe and Bakgat is the format; these stations have kept some of the traditional aspects of radio format by having continuity as part of their content.

The mobile network has very big plans for the service, aspiring to be the best radio service in the country for young South Africans looking for new music. MTN Play Radio is expecting to offer an advanced media rich interactive experience. “Unlike traditional radio, the service will provide customers with exactly what they want, when they want it, in great audio quality. The content offering is going to grow into a more media rich interactive listening experience, with more than 20 radio stations.”

As a subscription service, MTN Play requires that subscribers pay upfront for their music experience while other online radio offerings are free. The arrival of the Apple Itunes store in South Africa can be interpreted as further indication that there is a market for pay to play services in the country.

The service has been operational for two months and made news when renowned media personality Majota Mandlakayise Isaac Kambule, popularly known as Phat Joe left Heart FM to focus on his other media ventures, one of which is MTN Play radio. “Phat Joe is a multitalented broadcaster, techie and businessman. His talents are being used to help establish the MTN Play Radio brand and set it on a course to being the number one radio platform in Africa” said Mokabane. Phat Joe’s career in broadcasting spans over seventeen years. He has worked with a number of radio and television stations from Radio Bop, Yfm, Metro FM, Kaya FM, Heart 104.9 FM and e.tv. Joe now hosts the popular The Real Goboza on Sabc 1.

To listen to MTN Play Radio right now, go to MTNPlay.co.za or sms MTNRADIO10 to 083 123 686.

Did you like this? Share it:

METRO FM AWARDS TO BE HELD IN DURBAN

Posted by radio On December - 6 - 2012 ADD COMMENTS

Bigger, better and nothing short of spectacular! This is how the 12th METRO FM Music Awards will be at the Durban ICC, on the 23rd February 2013. This was revealed at the media launch which took place on the 30 November 2012, at the beautiful Coastlands Hotel at Umhlanga in Durban.

 This is the second time that the city of Durban, will be hosting these prestigious awards, as they did back in 2003 when they were hosted outside of Johannesburg, for the first time. To top it all, METRO FM is repositioning these iconic awards, which have been undergoing a major make over and will undoubtedly change the South African music industry as a whole.

 SABC Radio Group Executive, Mr. Leslie Ntloko said that, the METRO FM Music Awards helps build talent in the music industry. “Not only are these awards a celebration of the artists, they are also an economic drive for the province as scores of people will be visiting the city to witness this spectacular event come February 2013. KwaZulu Natal MEC: Economic Development & Tourism, Mr. Mike Mabuyakhulu said, “We are extremely excited to partner with the SABC and METRO FM as the fundamental brands. We know you will have a great time in KwaZulu Natal as the province is the “…Mecca of entertainment in South Africa. We work with brand leaders in this industry and METRO FM is a big one.”

“We would like to thank the South African media for helping to build the METRO FM brand. SABC is a huge brand, the only public broadcaster”, said SABC Spokesperson, Mr. Kaizer Kganyago. METRO FM Station Manager Mr. Martin Vilakazi gave the vote of thanks.

 Do yourself a favour by saving money this festive season and book your ticket and be part of this spectacular event come the 23 February 2013.

Issued by SABC

Did you like this? Share it:

TruFM joins the fight against women and child abuse

Posted by radio On December - 5 - 2012 ADD COMMENTS

As we intensify efforts to fight against the abuse of women and children, I wish to highlight the story of Tholeni, a village in Butterworth near Eastern Cape. This is a community that has suffered the devastating effects of women and children abuse over a period of five years, where residents have lived in fear in the village dubbed as “The Village of Death”. Since 2007 a total of 15 women and 11 children have been killed.

 The village is mostly made up of elderly women and children in many cases homesteads are far apart. The victims had mostly been raped and hacked to death at night. Community members of Tholeni have gone through all kinds of feelings from anger, hurt, fear, mistrust, loss, grief and uncertainty. The community members have to deal with the realities of losing loved ones in the most inhumane manner which will linger on in their minds for a long time to come.

 Trufm has done its part by holding a number of dialogues to provide a platform for the victims to vent and share their anger. This process was not easy and the men’s sector together with the Eastern Cape Council of churches assisted the station a great deal. Community members are the ones who guided the station on how best to assist them as they go through the process of making sense of what has happened in their lives.

 Critical stakeholders have joined TruFM to be part of this sensitive and necessary journey to rebuild the lives of the community of Tholeni. Stakeholders include, the Film and Publication Board, Men’s sector, Brothers for life, Commission on Gender Equality, Eastern Cape Council of Churches and the Eastern Cape House of Traditional Leaders.

Issued by TruFM Marketing

 

Did you like this? Share it:

The Media Connection’s brand activation specialist, The Brand ConneXion, has launched a new service offering for advertisers and brands – live community radio outside broadcasts.  The Brand ConneXion has converted two of its vehicles into full outside broadcast units, enabling it to run live outside broadcasts from just about any location in South Africa.

“We team up with the local radio station in that specific area, the station brings its presenters and DJs along to our outside broadcast unit and we run the live show from any event or activation,” explains The Brand ConneXion’s Operations Manager, Simon Milne. “This added event or activation advantage enables the brand or advertiser to secure even greater reach for an existing event,” he adds.

The live outside broadcast unit is professionally branded with both the client and the radio station’s branding, and each live broadcast lasts for three hours. “Our clients also receive ten pre-promo slots on the particular radio station to draw consumers to the event, and the live broadcasts can include interviews, competitions, consumer engagement and so much more, all closely tied to the client’s message,” says Milne.

The Brand ConneXion has already conducted a number of live outside broadcasts for The Department of Trade and Industry and various retailers. The Media Connection provides a sales and administration function for radio and TV stations that have limited experience with, and access to, the national advertising industry in South Africa. There are 135 community radio stations on air, with which The Media Connection has representation agreements, as well as 15 sub-Saharan TV and radio stations that have appointed it to procure advertising for them.

For more information, contact The Media Connection at 086 137 2346 or visit www.themediaconnection.co.za.

Issued by: The Media Connection

Did you like this? Share it:

SPEAK MY LANGUAGE

Posted by radio On December - 4 - 2012 ADD COMMENTS

[By: Abongile Zizi]

 

Picture taken from joedawsonvoiceovers.com

As an integral part of communication, language in radio plays a vital role in how the station communicates with its listeners and how the audience interacts with the station.

Throughout the years, South Africa has become a melting pot of diversity; different groups of people with different languages share the same spaces and interact with each other on a daily basis. In dealing with language, certain stations like Umhlobo Wenene in the Eastern Cape broadcast exclusively in IsiXhosa, Radio Sonder Grense (RSG) broadcasts in Afrikaans while SAFM broadcasts in English. Many radio stations have this formula; where one language is dominant over any other language that may be used during broadcast. Some stations use a single language exclusively as the broadcast language.

 A lot of youth stations and campus radio stations have a different approach to the language rules of radio using slang and a mixture of languages TruFM in the Eastern Cape prides itself in being “like no one else” broadcasting in both isiXhosa and English. The station’s target audience comprises of the listeners between the ages of 16-24 and the 25-34 groups.

Gagasi FM, KZN’s biggest regional station also has its own brand of language mix branded “zunglish” this is a mixture of Isizulu and English. It is the only bilingual commercial radio station in Kwa Zulu Natal targeting 18-34 year old listeners. The move towards a language blend in radio is indicative of the blurring line between languages in the 16-34 year old age group.  The biggest consumers of media and technology in the country belong to this very group and stations targeting them are having to find new ways to engage with this perceptive bunch. Aside from social networking and hosting events, stations are also using language in order to further appeal to the audience.

Branding itself as a lifestyle, YFM is a youth station that has branded itself as the station that runs GP. As a youth station, YFM has positioned itself as an authority on youth culture. Looking at the youth of Gauteng, YFM uses more than language and social media to communicate their brand and connect with their audiences. Providing a platform for up and coming artist, playing the latest music and delivering news that are relevant to their target audience, the YFM brand has a mass appeal to the youth. According to the latest SAARF RAMS, YFM has an average listenership of 513 000 listeners weekly. RAMS are not the only signifiers of appeal and popularity and as of the 2nd of December this year, the station has 52759 twitter followers and 118239 likes on Facebook. These numbers change on a daily basis. YFM’s social media accounts are highly active with audiences interacting with the station on a daily basis.

Language is the cornerstone of radio as it sets the tone for interaction with audiences and communicates the brand for the station. Appealing to the youth and urban adults is becoming increasingly hard as this group of listeners is constantly changing and broad.

Looking at social media usage and how the youth use these platforms to communicate their identity, radio stations targeting this group are always faced with the challenge of change and need to constantly be dynamic in their approach to delivering content. Delivering economic indicators during broadcasts, YFM listeners are treated to a different experience, these figures are delivered using burger prices! For example, a burger is R19.95 Jozi; the same burger would cost you R31.98 in New York City, R29.08 in London and R33.72 in Paris. This is how YFM audiences are made aware of the exchange rate.

The adaptation of content to suit the target market is a solid marketing principle that is used universally in order to sell goods or services. The use of a language mix in radio targeting the urban youth and adult market is one way that stations are guaranteeing they speak their audiences’ language.

Did you like this? Share it:

espAfrika has revealed the first 13 acts which will form part of the line-up for next year’s Cape Town International Jazz Festival (CTIJF) taking place on the 5th and 6th of April 2013 at the Cape Town International convention centre.

For the first time ever at the CTIJF audiences will be able to experience the world-famous Buena Vista Social Club featuring Omara Portuondo (Cuba). A celebration of traditional Cuban music popularized in the members club with the same name in Havana, Buena Vista Social Club became an international success thanks to a widely acclaimed studio album release in 1997 and an Academy Award nominated documentary which captured their two live performances released in 1999.

Renowned bassist, composer, singer, arranger and producer Victor Ntoni headlines the list of premier South African acts that will perform at the festival. Music lovers will also be delighted at the news that; Jimmy Dludlu, Zonke Dikana, Mi Casa as well as Khuli Chana and AKA will also be performing at the festival.

Celebrated artists Jack DeJohnette, Ravi Coltrane and Matt Garrison will come together at the CTIJF as part of a ground breaking Jack Dejohnette Trio (USA). Acid funk jazz group the Brand New Heavies (UK) will provide some nostalgia at the CTIJF with hits like Never Stop, Dream Come True and You are the Universe.

“We are delighted with this line-up. Once again we have been able to secure world-class international acts as well as the cream of our local talent. There is something for everyone from lovers of traditional jazz to younger audiences looking to hear more mainstream, popular music. Festival goers will not be disappointed,” says Rashid Lombard, festival director and CEO of espAfrika.

Patricia De Lille, Executive Mayor of Cape Town echoes this sentiment. “This musical celebration epitomises what this administration aims to do in building an inclusive city by bringing together people from diverse backgrounds throughout the city and the rest of the country to enjoy the musical talents of local artists and renowned international superstars. The City will continue to support this festival, to promote the heritage of jazz music and ensure that it continues to attract large crowds.”

Now in its 14th year the Cape Town International Jazz Festival has grown into an important part of South Africa’s cultural landscape serving both as a draw card for major international acts and as a platform for local talent. The festival is also a highly respected global event on the international live music festival calendar.

Tickets for this year’s event will go on sale on Saturday, 1 December, and will be available for purchase at Computicket outlets, Shoprite Checker’s outlets and via the Computicket website.The ticket prices are as follows: day passes: R440, weekend passes: R645 and Rosies Stage tickets are R30 (per performance).

For more information on this year’s event go to www.capetownjazzfest.com

Did you like this? Share it:

 [By Chloe Smith] 

8ta surprised Brickfields Festival fans by hosting not one but two Brickfields Music Festivals this year. Describing itself as a “burgeoning inner city soirée”.Brickfields Music Festival provides music-loving South Africans with a line-up rivalling that of established local music festivals, showcasing the best local talent from all over the country in a one-day, four-stage event.

 After its inception in November 2011, the festival has only gained followers. The music manages to speak to more than one market in South Africa while maintaining an overall ‘essence’ that makes the young people go crazy. The four-stages scheme allows multiple artists to be showcased, with each stage being dedicated to providing a certain type of music. The Live Stage features all live bands while the TOY TOY, Carfax and Mielie Beat Bar stages offer performances from loved local DJs. This scheme manages to cater to the few who like only one type of music as well as the many who want to experience a real variety, available throughout the festival by just walking from one stage to the next.

 Capitalising on the Newtown movement that is spreading across Johannesburg, the venue is as interesting as the line-up. The entrance is situated in a large alleyway, giving the Brickfields name a tangible appearance with contemporary-grunge décor and buildings. Though the festival is held in Johannesburg inner-city, the Brickfields team went to lengths to give the festival that out-of-town feeling, with the bar area resting on fake green grass (a pleasant contrast to the rainy weather) and plastic-covered hay bales providing comfortable seating.

With a break in the gloomy clouds, the Live Stage opened up the day’s festivities with a performance from Soweto-based band BCUC (Bantu Continua Uhuru Consciousness). They describe their sound as “indigenous funky soul”, drawing from tribal instrumentation and beats to accent their portrayal of modern South Africa as a country “rich in tradition, rituals and beliefs.” Frontman Jovi’s performance could be called nothing short of colourful. Vibrating with passion, he careened around stage, transferring his love and enthusiasm for their music to the audience. Kgomotso added her incredible vocals to the set, injecting the music with a soulful feeling. The drums, the whistles, the tambourines and the slow blues guitar all came together in a unique, inspiringly cultural relationship that brought to mind memories of dark skies, fires and a time when music was a story.

Kgomotso from BCUC

 Shortstraw brought the indie to Brickfields. Their sound was unique, contagious and made you want to get your feet moving. The catchy pop influences on their music didn’t add up to a generic sound, combining with their folk-indie instrumentals and their enthusiastic performance to create a happy-go-lucky atmosphere. With songs that spoke to the audience’s every day experience, Shortstraw certainly made an impressive Brickfields debut.

Shadowclub, one of the main attractions, surprised the crowd by announcing that they would be playing a few songs from their upcoming album, due next year. The Shadowclub sound combines rock and jazz, with emotional vocals from frontman Jacques and challenging guitar riffs. The band drew in a dancing, jiving crowd with their 6pm slot, setting the tone for the night with music that is impossible to resist. MC Jon Savage introduced the band alternatively as “Jacques And The Pants”, taking his inspiration from Jacques’ optical black-and-white leggings, covered in palm trees.Jon Savage then took the stage with Tumi and his band Yesterday’s Pupil. Tumi’s vocals were more moving than most, communicating passions and pains from deep within. Standing on stage playing her bass, Tumi managed to enchant. Yesterday’s Pupil added their alternative rock sounds to her R&B lyrics and came out with a riveting combination that was both light-hearted and meaningful.

 

Unfortunately, due to the rain, the Live Stage was completely shut down for the rest of the night. Cape Town’s Machineri and Spoek Mathambo played intimate sets in the 8ta VIP lounge, located next to the main bar area. Other main acts Van Coke Kartel and Beast were cancelled, due to risks from the wet equipment.

 The TOY TOY stage, on the other hand, saw most of the rest of action. Felix Laband played to hoards of devoted fans, yet again sealing his status as one of the best local DJs. Other anticipated acts filled up the late hours, seeing performances from Craig Massive, Chinxxx and Monique Pascal of Pascal and Pearce.

As a whole, the festival was an enormous success. We hope to see an even better line-up next year with fewer weather interruptions. The 3rd Brickfields Music Festival has certainly convinced me to become a staple fan.

 

Did you like this? Share it:

GAGASI FM CELEBRATES ITS SPONSORS AND STAKEHOLDERS

Posted by radio On November - 23 - 2012 ADD COMMENTS
 [By Kgomotso Moncho]
Chairman of Gagasi FM board,Peter-Paul Ngwenya

“It is important to celebrate success so you can assess how you can do better the next time,” said the MEC of Economic Development and Tourism, Mr Mike Mabuyakhulu, guest speaker at the Gagasi FM annual gala dinner held recently to thank the station’s sponsors and stakeholders for another year of hard work. It was a stylish occasion held at the chic Docklands Hotel in Durban and the quality of the event was perhaps a reflection on the quality of radio station Gagasi FM is.

In its six years of existence, Gagasi is now the second biggest regional station in the country, after Jacaranda, with a listenership of 1.78 million. It’s an urban contemporary youth station targeting those between 16 and 34. It competes with national radio stations but it is able to be on the ground as a regional station. It prides itself on “Putting KZN First,” – and that’s the slogan of their news department.

 KZN is said to be rich and leading when it comes to news production and Gagasi maintains this by sourcing its journalists from KZN academic institutions. They cover national and regional stories and the objective is for the newsroom to soon dominate the digital space with the help of social media. The news team seemed excited at the prospect of covering the Mangaung Conference live for the station.   One of the nuances that make Gagasi FM stand out is that it broadcasts in Isizulu and English, even their bulletins are bilingual. “This is how young people of KZN communicate,” Programmes Manager, Vukile Zondi pointed out.

Alex Mthiyane,Vukile Zondi, Peter Paul Ngwenya, Chris Meyiwa

The station’s top advertisers are blue chip clients and it has maintained a good relationship with provincial government. MEC’s like Mr Mike Mabuyakhulu use Gagasi FM to engage the public on their programmes. Mabuyakhulu highlighted how KZN is becoming the province of major events with the 5thBRICS Summit being held in Durban in 2013, for example. He believes Gagasi plays its role by being the messenger and contributing to citizenship.Other distinguished sponsors included the Moses Kotane Institute – a maths and science technology and engineering academy which targets poor and disadvantaged out of school youth and works with the ethos of Ubuntu.

 Reflecting on 2012, Managing Director of Gagasi FM admitted it was a challenging and turbulent year. “This year saw government cutting down on advertising in the media and we felt the pinch. We are a regional radio station running on six transmitters when our competitors have 18. The only area we don’t reach in KZN is New Castle and we have applied for additional footprint. We are hoping to increase to eight,” he said.     

Meyiwa believes in the potential of the station and the main drive is audience growth. He trusts they can reach 2.3 million listeners. The vision is to become the station of choice to the listener, customer and employees.

Did you like this? Share it:

The South African Broadcasting Corporation (SABC) and the Premier Soccer League (PSL) have announced that a 5 year trade exchange agreement between both parties regarding radio broadcasting rights has been reached. Speaking at the announcement, the chairman of the PSL, Dr Ivin Khoza expressed excitement at the prospect of deepening the relationship between the fans and supporters of the PSL and the beautiful game. “Every week day from 5 o’clock in the morning till 11 o’clock at night, across 11 radio stations of the SABC, in every language spoken by all South Africans, reaching every part of our great country”.

The agreement is set to enhance the already established relationship between the PSL and the SABC. Eleven radio stations will not only continue to be broadcasting live PSL matches but will be introducing weekly magazine programs focusing on the PSL. All PSL announcements will be made through SABC radio platforms.

The SABC’s Acting Chief Operations Officer, Mr. Hlaudi Motsoeneng said “For us, we are delighted that we can utilize the power of our radio stations, to fulfil our mandate of showing sports of national importance. For the South African public, the love of soccer is strong and this partnership with the PSL will ensure that we can provide our audiences with compelling sports programming, while generating revenue for the organisation.”

This season the PSL introduced Q-Innovation, which ensures that every league game played by the clubs is played as if it were a knock out match. In a speech announcing the partnership, PSL Chairman Dr Khoza said public interest and participation had become more important than ever before and that fans and supporters of the beautiful game wanted more than just being followers of the game. The magazine show will be a big part of the PSL’s Q-Innovations strategy by providing communication support. “With every game having the status of a knockout competition, it is time to bring in the public to participate directly in the excitement of the Q-Innovation”

Participating radio stations are; Ukhozi; Umhlobo we Nene; Phalaphala; Munghana Lonene; Motsweding; Lesedi; Ligwalagwala; Thobela; Ikwekwezi; Radio Sonder Grense; Radio 2000 and SAFM.

Sources: www.sabc.co.za, www.psl.co.za

 

Did you like this? Share it:

ALGOA FM SHAKES UP IT’S DJ LINE UP

Posted by radio On November - 22 - 2012 ADD COMMENTS

Algoa FM DJs have been shifted to new weekend time-slots; following analysis of audience likes and wants. Algoa FM operations director Alfie Jay said that the station decided to refresh the DJ line-up following in-depth research analysis which included focus groups, the station’s recent brand audit and the latest RAMS (Radio Audience Measurement Survey) figures. “The need for the station to refresh and adapt its line-up persisted as a common thread amidst these sources,” he says

According to Jay, research was piloted across the station’s footprint including respondents from Eastern and Southern Cape. The consequent changes to the line-up are scheduled to take effect on December 1 this year (2012).“We make it a priority to invest in extensive research so that we can address the ever-changing needs and preferences of our target audience and clients. In doing so, we also meet the interests of our presenters to continue growing and evolving our brand,” says Algoa FM managing director Dave Tiltmann.

The changes to the line-up are as follows: Wayne Hart will present the Algoa FM Top 30 on Saturday mornings, followed by husband and wife team Mio and Queenie Khondleka presenting Saturday lunch. Briony Sparg will remain in her Saturday afternoon slot with Gordon Graham broadcasting “live” from the Algoa FM studio in East London between 7 and 10pm. On Sundays, the morning will begin with Charl Leslie serving up breakfast, followed by Lance Du Plisses in the mid-morning classics hot seat. Tové Kane will present Sunday lunch followed by Briony Sparg and Viv Bozack between 7 and 10pm. The other change to the line-up sees Charl Leslie and Queenie swopping their weekday time-slots.

Jay further said that the presenters who’ve been selected to fill these time slots best reflect the lifestyle of our weekend audience. “We are confident our listeners will enjoy the changes and that the station will benefit from increased interest and subsequent audience growth”.

Issued by Algoa FM

 

Did you like this? Share it:

SABC commemorates June 16

SABC will commemorate the 41th anniversary of the Soweto Uprising now known as June 16, National Youth Day. The uprisings […]

Youth to take over Algoa Airwaves

Grade eleven learners in and around Port Elizabeth and East London have responded in their droves to be a part […]

Heart FM shuts down broadcast studio for 16 days 

Heart FM will once again take the microphone to the heart of Western Cape communities for the 16DaysForYouth initiative from 1 June 2017. […]

Much-loved celebs sign up for OFM’s Celeb Radio

OFM, the sound of your life in Central South Africa, has secured the services of two top celebs to present […]


TAG CLOUD

POPULAR