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Narrowcasting: Widening the royalty net

Posted by radio On February - 27 - 2013 ADD COMMENTS

Keitumetse Setshedi, SAMRO’s Broadcasting and Online Transmissions Manager, and Xolani Zulu, Accounts Executive for Mechanical Rights at SAMRO, explain some of the ins and outs of narrowcasting – a potential additional revenue stream for music creators and an excellent branding tool for music users. 

What is narrowcasting?

This form of television or radio broadcasting is defined as the transmission of content to a certain targeted section of the public – such as the music you hear in the supermarket or at the shopping mall.  Whereas broadcasting is aimed at a larger, general audience, narrowcasting is, as its name implies, geared towards a smaller, defined niche audience. 

How is the narrowcasting signal transmitted?

It is usually transmitted via satellite or the internet to a restricted audience, not to the general public. 

Is a broadcasting licence required to narrowcast?

Such in-store or in-house radio stations do not require an ICASA licence. But a business or entity does need to obtain a music usage licence from SAMRO, authorising them to narrowcast SAMRO members’ music. A licence to use or play music in public is required by law, in terms of the South African Copyright Act.

Obtaining a SAMRO licence to narrowcast will help ensure that the Performing Rights royalties that accrue from the public use of the musical works will be channelled to the SAMRO members who created them.  

What are some examples of narrowcasters?

A narrowcaster can be used for any venue. The most common examples are in-store radio stations like Mr Price’s Red Cap Radio, but even hospitals, schools, taxi ranks or airports can narrowcast their own content, as the concept is simply about relaying a signal to a specific target audience. 

What about music that is relayed via a public address (PA) system – is that narrowcasting?

No. An airport or taxi rank can “broadcast” some content through its PA system, not as a narrowcaster but merely playing pre-recorded content aired from its offices. 

Can narrowcasting be used for special once-off events?


 How can SAMRO music creators benefit from narrowcasting?

Narrowcasting is yet another avenue for SAMRO members to reap the rewards for their creative output whenever their original music works are used publicly. The Performing Rights royalties that accrue to them through this method of public music usage will be paid to them during the regular SAMRO distribution cycles. Members can rest assured that SAMRO is continuing to work hard to protect their music rights and is continuing to pursue ways to ensure compliance in this growing industry. 

What are the advantages of narrowcasting for a business? 

For businesses, the principal benefit is that the music creates a feel or ambiance. That then adds value to the business’s offering, as it helps create a pleasant setting that is enjoyed by the target market, and it makes the audience stay longer (e.g. at a restaurant) and keep coming back.

Narrowcasting is also becoming a popular form of marketing and branding by retailers. They use customer demographics to select the type of music played in specific areas at specific times of the day.

What are some of the challenges concerning the licensing of narrowcasters?

New digital technology and online streaming has made commercial music more “freely” available and is posing licence compliance challenges for SAMRO – in several areas of music usage, not just narrowcasting.  Not all narrowcasters possess a SAMRO licence, or are aware that they require one. However, the SAMRO Sales Department is actively addressing this challenge.  

And what are some of the opportunities or pluses?

Narrowcasting is also presenting SAMRO with exciting new opportunities for growth. It is a potential additional revenue stream for SAMRO’s music creators, and SAMRO is always looking for new ways to extract the optimal value from members’ music in order to maximise members’ earnings. Furthermore, the use of digital media is far more accurate when it comes to reporting and capturing data, which will be a definite advantage going forward. 

How does SAMRO keep abreast of the volume of licensed music used in narrowcast channels?

SAMRO collects playlists and cue sheets from all licensees. This allows the organisation to track music usage and perform statistical analyses to determine the appropriate licence fees, which will ultimately be passed on to the music creators as royalty income. 

In addition, SAMRO collects market intelligence and receives information from members whose music is played by some of the narrowcasters. In some cases the organisation conducts cold-calling exercises to investigate the use of rights-protected music. Who at SAMRO can members and music users contact to enquire about the possibilities offered by narrowcasting?

Source: This article first appeared on SAMRO’s website


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Listen up guys and girls, if you are grade 9, 10 or 11 and want to expand you knowledge, experience a world of adventure, explore new land and express yourself, then the Boxer Youth Leadership Programme 2013 is where you need to be.

All you have to do to enter is write a 500 word essay that begins with the words “Thanks to Human Rights Day, It’s my right to…” and who knows, you could be chosen to spend a week in KZN.

Get to your nearest Boxer store now and submit your essay. You have until the 28th of February 2013 to enter. Don’t miss out.

For more information visit the Boxer website on, you can also visit the official Boxer and Ukhozi FM Facebook pages.


Source: Ukhozi FM

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ABN Productions to host a pre-BRICS summit session

Posted by radio On February - 26 - 2013 ADD COMMENTS

ABN Productions, in partnership with CNBC Africa, Brand South Africa and South African Tourism will host a networking session for delegates on the eve of the BRICS Summit taking place in Durban. The session will be held at the Hilton hotel in Durban on 25 March 2013, under the theme ‘BRICS and Africa – the Bankable Ties’.

The session will provide attendees with a platform to discuss strategic objectives on business opportunities, economic development and identify key areas that representatives from different countries can work together on.


“South Africa’s hosting of BRICS shows the country’s strategic influence in the telling of Africa’s economic regeneration,’’ said Roberta Naidoo, ABN Group Managing Director.“South Africa’s role not just in the economic arena, but also in peace, security and reconstruction on the continent, is a story CNBC Africa wants to capture critically from a variety of perspectives.”


For Brand South Africa, the summit next month will help its mission of promoting trade and investment, industrialisation and job creation, says CEO Miller Matola. “The forthcoming BRICS Summit is the biggest gathering of the most powerful grouping of the world’s leading emerging economies, and underlines South Africa’s leading role in global affairs today,’’ Miller says.


“Since joining BRICS in 2010, South Africa has committed itself to advancing its national socio-economic interests, trade and investment, the African agenda and sustainable growth. As the current chair of BRICS, South Africa is providing critical leadership to the grouping’s fight against poverty, job creation and sustainable economic growth”.


Over 3,000 delegates are expected to attend the summit to be held on March 26 and 27. The Fifth BRICS Summit marks the end of the first cycle of high-level meetings since the first summit was hosted by the Russian Federation in 2009.

For more information go to 

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Stage is set for the first SAMRO Wawela Music Awards

Posted by radio On February - 26 - 2013 ADD COMMENTS

SAMRO is raising the curtain on the first annual Wawela Music Awards, putting the best of South Africa’s global breakthrough acts on show. 

Wawela is a Zulu word that means “go beyond”, and no phrase could be more fitting for the inaugural Wawela Music Awards, proudly brought to you by SAMRO, which celebrate South African music that has done just that: gone beyond our borders and put our tunes on the international agenda. 


There’s no doubt SA music is on a mission. Never before have we had so many of our own composers, songwriters and performers making their mark as loud and proud South African music ambassadors all over the world. SAMRO believes it’s time these musicians are rewarded with as much applause from South Africa as they receive internationally. The first annual Wawela Music Awards ceremony will take place in Johannesburg on Friday, 28 June 2013.  These awards are inspired by South African music creators’ accomplishments on the international stage. They will also pay homage to the legends of local music who have paved the way to this point through their extraordinary lifetime achievements. 


So how does it work? The awards are open to SAMRO members only, and only those who have had their work featured outside the borders of South Africa for the period 1 January 2011 to 31 December 2011. Composers will be selected across a range of genres, styles and categories. The judging panel will also hand out a number of special awards.  


The winners of the inaugural Wawela Music Awards will be those musicians who have truly “gone beyond” – whose music has broken through and made an impact internationally. Certain categories will be judged on statistical performance, based on sales and radio play in international markets, while other awards will be decided on merit by a panel of respected and experienced industry professionals. 


Do you fit the bill? Has your music flown the SA flag internationally? SAMRO members who would like to submit their entries for the Wawela Music Awards should visit and register. Entry is free, but all entrants must be available to attend the awards, if nominated. As the excitement ramps up, SAMRO will be releasing more details about the event, the performing acts, nominees and finalists. 


The awards are a gesture from SAMRO to thank the country’s creative trailblazers who have flown the South African music flag high abroad and have made us proud of our vibrant, diverse and ever-evolving musical heritage. 

Go beyond, with the Wawela Music Awards: Internationally embraced, locally awarded! 


Contact SAMRO:


Twitter: @WawelaMusic


Tel:  011 712 – 8505

For media interviews, access to high res pictures and any media enquiries please contact or call (011) 788 7632 or 083 954 6133.


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[By Radiobiz reporter]

Irish publishing group Independent News and Media (INM) has decided to sell its South African unit, Independent News and Media SA (INM SA) for R2 billion to the Sekunjalo Consortium, headed by Cape Town business mogul and philanthropist Dr Igbal Survé.


Survé is the CEO of the Sekunjalo Group, which through its JSE-listed Sekunjalo Investment Holdings has interests in health, technology, marine and telecoms businesses. He said the consortium was a broad-based black economic empowerment group that included trade unions and a number of other parties from different parts of the country. The sale comes after the Irish group’s problems of high debt, which has seen the publishers take radical steps to restructure, including selling its flagship UK title, The Independent, in recent years.


INM’s plans to sell its South African business were first confirmed last July when it was announced Investec and Hawpoint had been appointed to advise on the sale. Other parties interested in buying INM SA included consortiums led by Cyril Ramaphosa, Moeletsi Mbeki and owners of The New Age newspaper, The Gupta Family. The sale still has to go through the finalisation of further approvals and a final agreement is to be signed by both parties. There’s also the INM shareholder approval to be considered and the green light has to be given by Competition Authorities in South Africa. The Competition Commission process is expected to take three months.


INM South Africa constitutes the country’s largest English-Language newspaper group boasting titles such as The Star, Pretoria News, Cape Argus, Daily News, Cape Times, The Mercury and Isolezwe, to name a few. Survé has announced big plans for Independent Newspapers, but he has also stated how delighted he is to bring it home. The group was previously owned by Anglo American and was sold in the mid 1990s to the Irish INM. 


His plans for Independent include expanding on its electronic publishing and to increase the number of titles in vernacular languages, praising the success of Isolezwe in KZN. “The iol website has more than 2.5 million individual visitors and this can be improved upon. I would also, ideally, like to see every province have a newspaper title in their local language, such as Sepedi in Limpopo,” said Dr Survé.


He also said he would like to expand the brand into Southern African countries like Mozambique, as well as in East Africa targeting, Kenya.  In a climate that deems the future of print media bleak since the emergence of digital and social media, as well as citizen journalism, Survé says he is optimistic about Africa.“I believe in my continent and we need to reflect positively about ourselves. The media is an important medium to convey such a message of Africa and to grow the continent intellectually and economically. The newspaper industry can be grown and South Africa has great potential,” he says, pointing out he’s not the only businessman with this view.


“Warren Buffet has just bought a lot of newspapers and there are countries like Brazil and India where readership is growing. And in Africa, literacy is growing. It’s a question of content.” His commitment and passion for nation building he says is the main catalyst for his interest in the media. Another motivating factor is his feeling that the newspapers he reads are negative and that there are other positive stories and viewpoints that are not being captured.


He has been criticised for having close ties with the ANC, which critics say may threaten editorial independence. But he emphasises that he is an independent thinker and therefore he is all for editorial independence. There are no plans to change the current management of INM SA, but the name of the group may change once the deal is completed.  


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Staying Soft Power: Azania Mosaka Part 2

Posted by radio On February - 22 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

We bring you the second part of out chat with Azania , enjoy. The interview (which by the way did the rounds mid a Total Bliss Broadcast)


You career has meandered over the years from presenting ground breaking shows such as Bassiq to your leap onto radio. What important lessons have you learnt throughout your career in media?


I’ve learnt that pacing yourself is important. Take time to learn your craft and everything that it involves. Become an expert at your chosen field and take time to be immersed in it.


What makes your current show, Total Bliss, the one to listen to?

We have made the show one that is a meeting place for friends around a common place. Our listeners own the show with us. They drive key features such as the Office Power Play (OPP), Music on Demand (MOD), Aaaaaaaaargh Aza…I’m in Agony!!! (AAA). We pride ourselves on being on the pulse what they think or where they are because we interact with them throughout the three hours. Our music also reflects the many moods and moments of life.


The mid-morning slot has been dominated by female presenters on local radio over the years, is there a method to this madness?


The 9am -12 midday slot has been packaged as a mellow part of the day with the understanding of people’s routines and the peaks and truths of the day. On Metro it’s been hosted by men and women. I think it’s about the mood that the show establishes more than the gender of the host.


What is your first love, television or radio and why?

Radio is my eternal love because it’s immediate, dynamic and its live nature keeps it number one. Television was my first love because that’s where I feel in love with media.


When emerged on radio, Yfm was the bastion youth culture. Did you ever harbour any desire to be part of Y team considering your links with the urban youth inclined Rage Productions at that time?


YFM was groundbreaking when it came into existence and there is plenty to admire about what the brand did for youth culture at the time. But Metro FM is the leader that other stations always copy and chase. The youth listenership on Metro FM is different from that of YFM in terms of attitude and outlook. Metro FM is national station and so was my TV presence; it was therefore the perfect fit for me. So No, the desire was not there.


You have been a judge on Popstars; do you think the instant-fame formula works considering the minute scale of South Africa’s showbiz?

I think talent search reality shows are a great springboard for aspiring artists. This however does not guarantee success because it’s a challenging industry.


What are your thoughts on the looming Protection of Information Bill?

I believe there are state secrets and information that must be protected but stories of corruption and government official misconduct should be exposed. So parts of the bill are acceptable and others aren’t.


Which radio personalities do you revere?

Glen Lewis and DJ Fresh


We live in a world of networks and integration, how has that changed the way you communicate with your audience?

We’re now able to interact with more listeners across different platforms. We’re able to meet them wherever they are. This means that we can now reach more people as they go through their day even if it’s not via the radio. This has broken barriers and makes the radio interaction 24/7. It also means we can compete for listener’s attention with other platforms (television, print, online, iPod etc.). I love it!!!


What book are you currently reading?

Forgive by Joyce Meyer


If you were to ransack anyone’s closet who would it be?

Zandile Nkonyeni Head of Marketing SABC 2 – I just love her style


Complete. The best communicators……..

Oprah, Pastor Mosa Sono


What aspirations do you still harbour?

To get published and to manage a radio brand.




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What women want

Posted by radio On February - 22 - 2013 ADD COMMENTS

[Issued By: RAB]

Claire Mawisa, Kaya FM Head of Content says; “This time slot is more interactive and has a slower pace than both breakfast and lunch time shows – perfect for the female listener who loves to engage and discuss topics in depth. All women love to chat! I think it was traditionally known as ‘the female slot’, but I do feel that men should not be ignored, as they are also listening.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

I think the 9-12 slot is perfect, because there is an intimacy during this time slot that other shows can’t compete with. Advertising in this space has the opportunity to be less hard-hitting, to truly connect with our listener. We certainly have a strategy around women / females as we believe that the family purchasing decisions are still held by them. We celebrate successful women on air (where possible we use female experts as contributors) and through our Kaya FM activations.


Cindy Diamond, Sales Director: Inland at MediaMark says; “This slot is a great place to connect with all office listeners and people working from home (‘working’ encompasses stay-at-home moms as well as entrepreneurs and professionals). It’s a time of day where things are less frantic and there’s more propensity to listen to the radio for longer periods of time. The commonly-held belief is that those not too busy to listen will be more relaxed and receptive, and that many people listening at this time are not commuting and therefore have a higher propensity to engage via phone, SMS, email and digital platforms. I think the old presumptions about women being the focus during mid-morning relied on the stereotype that women stay at home and are busy with ‘housework’ at this time.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

Adult contemporary stations and those broadly targeting 25-49 year old listeners through music (I include Heart 104.9 FM, East Coast Radio, Jacaranda FM and Gagasi 99.5 in this category) tend to appeal to female listeners across the day. There is no set time that will get you the most success with females as a category. What’s important now is what kind of consumer is being targeted? If you want to reach a large number of female audiences with a brand message, then morning drive is still the best option. But if you want a more experiential campaign to promote attributes of a brand, the more sedate environment of 9-12pm will help the promotion stand out.

Malani van Huyssteen, Primedia Group Sales Manager says; “With commercial radio, we generally build audiences across the day. Programming is aimed at a broad audience across socio-economic, political, age and gender lines. There is no distinction made between male and female audiences. On talk radio, topics are chosen due to public interest, timeliness and relevance criteria for a broad audience. It follows then that there will be topics and issues for which the audience will ‘self-select’ out of personal interest. The same goes for music radio, which is targeted across all groups, depending on the station’s given license conditions. For example, 94.7 Highveld is an ‘adult contemporary’ station generally aimed at 25-49 year olds, as opposed to a classical music station.

Audiences are generally loyal to a specific radio station, rather than a certain presenter or time slot. This is unlike TV, which is programme-driven, and therefore easier to segment by gender choice.

This does not necessarily mean that radio is not a suitable medium for messages targeted specifically at a female audience. If marketers have a female specific product, it is the creative message that drives the response, rather than the presenter or the time slot”.

Florence Kikine, Head of Media Strategy, SABC Radio Sales says; “No two women are the same, want the same or appreciate the same and factors including life stages, profession, location and educational background may account for this. Radio is generally designed to appeal or speak to the different groups or markets of the population. If you look at ‘morning drive’ it generally appeals to people on the go; news, finance, business, weather, traffic interspersed with music and humor.


The African Language Stations generally deliver more females listeners across most of their time slots than males, with early mornings dominated by this group and delivery as high as 66% on some. This could be because many females have to wake up earlier to prepare the family for the day.

For advertisers looking to advertise to women specifically, which slot would you recommend and why?

Females, just like their male counterparts have various needs and communication requirements that are either time-dependent or circumstance-driven, so there is no one slot to direct them to. Women enjoy interacting with each other or with experts as they are the ones mostly responsible for the running of the household. In most stations the 9-12 slot caters for that interactivity with family or female orientated topics.


It is vital that marketers don’t narrow their search for female listeners to only one slot. Women’s’ socio-economic lifestyles are fast changing in South Africa. As more and women take charge of leadership roles within the economy, their listening habits are shifting too.

Women have a need to engage with one another, listen to and admire each other’s’ success. We have integrated this within our programming to feature more success stories from women in government, business, sport, and community builders.

African Language stations such as Ukhozi FM and Lesedi FM are popular amongst women in townships and rural areas because of their educational and informative formats. These women respond well to ‘agony-aunt’ type features.  Advertisers like Unilever (runs an educational feature with household tips on the OMO mailbag campaign), Tiger Brands (Mama Koo campaign), Sanlam (Takalani Sesame educational campaign) and many more, have all successfully benefited from the mid-morning shows audiences on SABC ALS radio stations.

Gospel music, which is essentially delivered on Sundays, is another environment that marketers may focus on when targeting female listeners. They ‘make appointments’ to listen to their favourite shows or presenters.

The female domination on radio listeners is not exclusive to ALS; RSG also delivers features including Pet shows, medical matters, book clubs and drama.

Ultimately, What Women Want is à Great programming that is relevant to their needs and is perfectly timed!


The SABC Radio stations deliver more females than males at 13.9 million. The African Language stations alone deliver 11.2 million women, representing 53.4% of all listeners


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Listeners’ votes count in MTN Radio Awards

Posted by radio On February - 21 - 2013 ADD COMMENTS

Radio listeners are once again invited to vote for their favourite radio station in the MTN Radio Awards, the only awards programme in South Africa which promotes and recognises excellence in radio.


Votes for the My Station Awards are now open, giving listeners the opportunity to make their voices heard in the annual event. Recognition is given to two radio stations, one for the most listener votes, and another for the most number of votes as a ratio against their RAMS audience numbers. Ukhozi FM (highest RAMS audience) and Radio Islam (most listener votes) were the most popular stations among listeners at last year’s awards.


Each radio station participates in the My Station Awards voluntarily and listeners vote by sending their station’s code via SMS to 40616 (Standard SMS rates apply). One lucky voter stands a chance to win an amazing prize which includes two tickets to the MTN Radio Awards banquet, a smartphone, R500 worth of MTN airtime, and an all-expenses paid trip for two to the 19th MTN SAMA Awards in May.


“We introduced the My Station Awards category in 2012 as there was an astounding demand for audience participation in the awards programme. And it ran exceptionally well last year,” says Lance Rothschild, MTN Radio Awards CEO.


Audience voting in the My Station Awards closes at midnight on Friday 15 March. The codes for the various stations are found on this link below:


Source: MTN Radio Awards

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CNBC Africa to broadcast the budget speech live

Posted by radio On February - 21 - 2013 ADD COMMENTS

[Issued By: CNBC Africa]

CNBC AFRICA, Africa’s largest business television news channel, will be the only business channel to broadcast LIVE breaking developments throughout Budget Day on Wednesday, 27 February.

The channel will cross live to the budget speech by South African Minister of Finance, Pravin Gordhan, while senior anchor Alishia Seckam will come out of lock-up with many of the country’s top financial commentators and experts, ready to analyse the minister’s speech as he makes it.


“Budget day is one of the most important events on our financial calendar and at CNBC Africa we pull out all stops to provide our viewers with the highest standard of analysis and understanding of the issues stemming from the minister’s presentation, from revenue proposals to social spending plans,” said Godfrey Mutizwa, CNBC Africa’s Chief Editor.   


A number of high powered panels will contextualise the details and ramifications of this year’s budget at the CNBC Africa Johannesburg studios. CNBC Africa, by virtue of its markets-coverage leadership position in the market, has been able to secure all the top analysts, commentators, economists and opinion leaders for live debates throughout the day and evening.

Join CNBC Africa in our ‘Pointers for Pravin twitter campaign’; post your tweets, telling us what you would like to hear from the Finance Minister at the upcoming Budget Day speech, maybe you would like a larger amount allocated to education? Or sin taxes to be dropped?  The tweets will be streamed on air throughout Budget Day on 27 February.


Don’t miss the South African Budget Day, with coverage starting from 1pm on Wednesday, 27 February continuing live until 9pm.

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Colour the course with the Algoa FM charity golf day

Posted by radio On February - 21 - 2013 ADD COMMENTS

[Issued by: Algoa FM]

An education-focussed organisation has been selected by Algoa FM as the beneficiary of the annual Algoa FM Summer Charity Golf day, which will be taking place on Thursday, March 7 at the Humewood golf club in Port Elizabeth.
Funds raised by the charity event will go towards building a centre for those involved in early childhood education in the Gqebera (Walmer) township run by KICK.
EARLY INSPIRATION runs a training programme for under-equipped teachers, and is currently busy training the teachers in at least 30 poorly resourced early childhood education facilities in the township.

It is estimated that around 40 per cent of young children in South Africa have not mastered the foundational concepts of learning required before going to school, according to KICK president Ryan Hutton. KICK’s chief executive officer Lauren Stretch, says “the conditions staff face daily in the centres is frightening – teachers work from unsafe, under-resourced structures which are often a health hazard.
“In most cases children are receiving only one meal a day, which is provided by the ECD Centre. Most teachers have 40 children in their care and not only need to teach these children foundational concepts of cognitive development, but also provide love, compassion, nutrition, support, discipline, structure and care for these children.
“KICK would like to provide schools with a safe, secure, well-resourced facility to enable only the best teaching for these young children”.

The Algoa FM Summer Charity Golf Day is being taken to a “new level,” in order to raise as much as possible for this worthy cause says managing director Dave Tiltmann.
The format will be a “fourball betterball,” and Algoa FM will be giving away R15 000 airtime to the corporate team that goes the extra mile at their sponsored tee or green, according to Tiltmann.

Fourball bookings for the corporate day are initially allocated to companies which sponsor tees/ greens or specified areas. Thereafter, fourballs are allocated according to the value of prizes or prize money or donations. “This is both a worthy cause and an investment in the future of the youth and business in Nelson Mandela Bay,” says Tiltmann.


To take part in the Algoa FM charity golf day visit their web site, fill out the form and send your confirmation through before Friday, February 22.


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