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Thomas Mlambo joins SABC Sport

Posted by radio On March - 12 - 2013 ADD COMMENTS

The South African Broadcasting Corporation (SABC) announced that highly respected sports presenters, Mr. Thomas Mlambo and Mr. Tshepo Mabona, respectively have returned to the public broadcaster. The duo will join a high calibre of presenters within the sports division. Their appointments are effective immediately.

Thomas Mlambo
Image by:Supersport

 

Mr. Tshepo Mabona said “I am happy to be back at the SABC, as this is the organisation that has made me who I am today.  I arrived as a boy and experienced a number of challenges as a man. However the organisation has demonstrated that they are willing to bend over backwards to accommodate talent that they have groomed, and personally this has always been the SABC that has shown that they are serious about football.  I would like to take this opportunity to welcome Thomas as this is a homecoming for me.  I look forward to a significant growth, year on year as well as to show the viewers that sometimes you see the game better when you’re sitting on the bench.  “I am back”.

 

Mr. Sizwe Nzimande, Group Executive: Sports said “We are really excited about the gentleman returning to the organisation that discovered their talent. We have high expectations that they will continue with their unique styles of presenting and will showcase their in-depth knowledge when it comes to sports”.
“We wish them well in this new endeavour and they have our full support”.

Mr. Mlambo and Mr. Mabona will present sports shows like ‘Laduma’.

 

Issued by: [SABC Group Communications]

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The Port Elizabeth Toy Run®, a non-profit and annual charity event, today handed over R165 000 raised during the 2012 event to five beneficiaries in the Metro at a function held at the Diaz Club. In its twenty-first year, the 2012 event gained momentum with good weather on the day of the bikers’ Toy Run® helping to boost the figure raised in 2011 by more than R10 000.

 

Annual fund raising through the Toy Run® focuses on supporting children through pre-identified, well established organizations in need.

The 2012 beneficiaries are:

1. Bethel Safe House in Swartkops R30 000

2. Ncedanani Pre School in KwaNobuhle R35 000

3. Sunrise Pre School in Greenbushes R35 000

4. Victory Kids in Newton Park R20 000

5. Zama SA in New Brighton R20 000

 

This R140 000 will answer the call of need to assist these five beneficiaries to pay for food (vouchers will be allocated), educational equipment, enhancement and maintenance to premises conducive to learning (mainly the pre schools) and children’s beds and bedding, amongst others.

 

The remaining R25k is paid out as follows: Morewag Primary R7500 and Winterberg School R5000 for selling the most Toy Run® lucky draw tickets; Algoa Cares (AlgoaFM) R3500 to various organizations; Drosty Home R3000 and R6 000 food vouchers for Winterberg School.

 

The Toy Run hosted 350 children at its annual children’s parties: 300 at the Nelson Mandela Bay Stadium and a further 50 at the Aurora Centre for the Handicapped. Hundreds of toys donated by participating bikers and the public have been handed out to underprivileged children across the Metro with the help of Zwartkops Round Table 195.

 

The committee wishes to thank all its participating sponsors, the public, bikers and its volunteers most sincerely for their support, without which we would not be able to reach out to hundreds of children in the Metro through the annual Toy Run®.

 

The 22nd Anniversary of the Port Elizabeth Toy Run®, in 2013, aims to raise R220 000. The event takes place Sunday 24 November 2013 and we look forward to the support of Port Elizabeth businesses, the public and the local biking community in helping us to help the children.

 

[Issued By: Algoa FM]

 

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Mediamark Events has arrived

Posted by radio On March - 11 - 2013 ADD COMMENTS

Mediamark has launched its new Events division, assisting in the provision of multimedia marketing solutions that will address advertisers’ goals across media channels.  This division will be working closely with its serviced radio stations in order to commercialise events that are owned and operated by the stations.

 

Warren Bedil, previous Commercial Director of Jacaranda FM, has been appointed as Business Development Director of Mediamark Events. Bedil says that the division plans to utilise the strengths of the respective brand properties to attract headline, sub and associate sponsors.  “This will ensure longevity and profitability of events such as Jacaranda Day and the East Coast Radio Discovery Big Walk.”

 

“Part of the strategy is to utilise the strength of the Kagiso Broadcasting audience reach to acquire sponsorships,” explains Nick Grubb, Managing Director: Radio at Kagiso Broadcasting.  “This division will be at the forefront of new business ideas and innovation by driving collaboration between companies within the Group.”

 

Elton Ollerhead, Mediamark’s Managing Director explains that adding the Events division to the company’s offering allows Mediamark to expand on solutions that can be presented to advertisers.  “It allows advertisers the ability to buy multi-channel solutions from one provider whilst at the same time allowing Mediamark to develop new ways in which to monetise commercial radio station inventory and opportunities around their event aspirations.”

 

According to Bedil there are brands that have an appetite for eventing and Mediamark Events will identify these brands and offer them the opportunity to engage with the audience in a unique way.  The Events division will streamline and standardise the process of monetising events, as well as make events richer for attendees as it aims to have a more diverse set of sponsors who may offer activations or product sampling. The division will further offer clients access into markets via multiple contact points including on-air, online and on-the-ground exposure.

 

To begin with, Mediamark Events will focus on Jacaranda FM and East Coast Radio as their respective event strategies are at an advanced stage.  Once the division is well established, the other Mediamark stations will follow suit.

 

[Source: Mediamark]

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[Issued by: Independent Newspapers KZN]

 

Operating as a 24/7 news organisation has benefited all three editions of the modern Zulu newspaper, Isolezwe.

Audited sales figures presented at the end of February show year-on-year growth of 3% for the daily, 9% for the Sunday and a massive 25% leap for the Saturday.

Explaining how his titles are countering the prevailing downward trend in newspaper sales, editor Sazi Hadebe says: “Isolezwe‘s popularity is fuelled by more than just an editorial formula, or a knack for writing in the vernacular.

 

“The people who work on the title live it. We live in the townships and suburbs and care about the people around us. We write about real issues – often everyday things that matter to readers. And we write as though we’re talking with our neighbours, with open honesty and respect.

 

“Through consistency and high standards, we’ve earned a reputation for credibility so readers come to us for the ‘freshest’ news and an angle they can trust and relate to. “But, like our readers, we also know how to have a good time. Our entertainment team is out there. It’s a priority in the weekend titles, we’re known for our excellent coverage of all music genres – from the latest DJs to traditional maskandi, isicathamiya, jazz – our readers have eclectic taste and so do we.

 

“Sport, especially soccer, is another drawcard. Here we go beyond the game, with calendars, posters, fixtures, as well as post and pre-match columns and features on current and past players.”Adding the Saturday (ngoMgqibelo) edition a year-and-a-half ago gave us the chance to strengthen our editorial team. Along with the Sunday (ngeSonto) staff, we’ve been able to bring more depth and breadth to our newsroom. As a result, we have a tight, highly skilled 24/7 news operation serving all three titles.

 

“We work together to break news but each edition has a distinct tone and content focus. Sunday has a more laid-back, weekend vibe. Popular features include gossip and news about national celebs. “Human interest stories feature prominently on Saturdays, sport has five dedicated pages, we provide solid advice on various topics – the most popular of which is sex. And Isolezwe ngoMgqibelo‘s compact pull-out seven-day TV guide is a great value add,” says Hadebe.

 

Their approach must be working because sales, readerships and advertising revenues are increasing across all three editions. Hadebe is quick to add that contributions from the distribution, marketing and advertising functions are key to the brand’s success. As well as good relationships with radio stations, advertisers, entertainers, artists and community organisations.

 

Selling 87,175 after five years, Isolezwe ngeSonto has increased its dominance in the Sunday Zulu market and opened a clear gap between itself and the No 2. In just its fifth audited quarter, Isolezwe ngoMgqibelo sold an average of 73 448 copies, up from the 58,851 copies sold in Quarter 4 2011.

“There’s still plenty of scope for us to grow,” says Hadebe, “we’re well set-up and ready to take on more. Watch this space.”

 

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94.7 Highveld Stereo and Kfm face the BCCSA

Posted by radio On March - 9 - 2013 ADD COMMENTS

[By: Radiobiz reporter]

 

The Broadcasting Complaints Commission of South Africa (BCCSA) recently ruled on two complaints lodged against 94.7 Highveld Stereo and KFM.

94.7 Highveld Stereo:

The first complaint in opposition to Highveld Stereo had to do with sexualisation in the media and the protection of children from this. The complainants named Hill and Roux found fault with sexually suggestive sounds broadcast as part of a prank call shortly after 7am on Highveld. This formed part of a practical joke which was played on the partner of a woman who had initiated the hoax with the anchor. The complainants felt the material may be harmful to children.

“My seven year old son enjoys the Highveld Stereo music so we switched on to it. At approximately 7:12am, a prank playing DJ played material of an extremely dubious nature for public broadcast, especially given the station’s popularity with school going children. The audio footage was of a woman moaning in a sexually suggestive way. I quickly switched stations out of concern for my young son,” said Hill.

Roux added, “I was driving with my 14 year old son.  For this joke, the woman in question recorded a fake orgasm which the presenter used. I felt embarrassed and immediately changed frequency.  I found it totally inappropriate, if the presenter had saved the broadcast for after 8am, it would have been better. In my opinion and observation, most of the current problems are due to moral decay. Radio stations have a moral and public duty to refrain from this decay.”

BCCSA chairperson, Professor JCW Van Rooyen, referred the matter to a tribunal for a hearing and a decision.

In their evaluation they found that the defence of the respondent (Ms Pheladi Gwangwa, Station manager at Radio 702) was that the correct warning of 15PG was given numerous times before the prank was broadcast. This indicates that parental guidance was advised. But the tribunal pointed out to the respondent that age restrictions and advisories are only intended for television.

They went on to note the anxiety and concern of the parents understandable, and emphasized that greater care should be taken by broadcasters with regards to subjects such as sexuality, bad language, profanities and the like at a time of day when large numbers of children are likely to be in the audience.

The judgment is as follows: “ We have come to the conclusion that although, this is not the kind of material which should be broadcast at that time of the morning, the repeated warnings and the absence of sexually explicit language, saved the broadcast. We do not believe that a substantial number of children under the age of 12 would have understood what the sounds implied. The embarrassment experienced is of course, on the part of the parents, understandable in the circumstances. The complaint is not upheld.”

 

KFM:

The second complaint was directed at KFM about an unbalanced news item which the complainant, Peter Allderman, felt was one sided.  The Eye Witness News (EWN) report which was broadcast on December 12 around 7:30am related to the Western Cape Provincial Education Department’s plan to close down approximately 20 schools. 

Mr Allderman’s complaint was that the report’s contents which stated that “the teachers would possibly lose their jobs”, were simply not true. He said every teacher would be offered alternative employment and it is up to them. He went on to say that the report was deceptive and it was wrong not to permit the Education Department to comment.

KFM and EWN responded to the allegations by saying they had not breached the provisions of the BCCSA Code of Conduct and that their reporting was truthful, accurate and fair. What was complained on was simply one instalment on a story that had been covered on over a long period of time, which had featured both sides of the story.

“The story broke out in or about mid year in 2012. EWN covered it from beginning and broadcast several reports on it, prior to the one complained about. Although the Education department’s response may not have been broadcast on this particular occasion, it had been given a right of reply throughout KFM and EWN reporting on this story when it broke out,” they said.

In their evaluation, Professor JCW Van Rooyen and his Tribunal stated that, “As long as balance is gained within a reasonable period, the Code is not transgressed. The respondent argued that the matter was balanced in news reports that covered the story as it developed. Ultimately balance was achieved and it was made clear that the teachers’ grievances were eventually addressed and their jobs protected. We considered the relevant broadcasts, which were made available to us, and we were satisfied that balance was indeed achieved.”

The complaint was not upheld based on the fact that balance was achieved in prior and later newscasts which dealt with the subject as it developed. 

  

  

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Capetonians to welcome Smile 90.4fm

Posted by radio On March - 6 - 2013 ADD COMMENTS

Following the recent announcement of a new radio station for Cape Town, joint chairpersons of Cape Town Radio (Pty) Ltd Anant Singh and Dr Ernest Messina, revealed today that Smile 90.4fm is the name of the new radio station.  Smile 90.4fm will soon hit the airwaves providing entertainment, information and inspiration to listeners in the Cape Metropolitan area.

 

In a joint statement, Singh and Messina said: “Our purpose is to use the broadcast frequency we have been entrusted with to build audience and client relationships, bridge cultural divides, promote a sense of community, do good business and spread optimism while presenting the most entertaining, interesting and informative audio content which will manifest in the proverbial smile.”

 

Clive Ridgway, Programme Director of Smile 90.4fm added: “Radio as we know it is at the media crossroads – facing the challenges of the internet, new media and social networks. Launching into a world dominated by new media requires something unique and special. For this reason Smile 90.4fm is launching not as a radio station, but as an audio brand, with the purpose of making a positive contribution to the Cape Town community and being relevant in the information age.

 

“The presenters, some of whom are well-known throughout the country and also through other community and commercial radio networks, will come as a pleasant and welcome surprise to listeners. They have been handpicked to appeal to a cross spectrum of people in our community. They will present and connect with the listeners within the context of the vision and values of Smile 90.4fm. Our presenters themselves are reflective of who we are as a radio station, and what Smile 90.4fm will advocate and espouse in terms of our positive values, commitment to development, upliftment and social engagement in our community,” continued Ridgway.

 

Tony Mallam, Managing Director of Smile 90.4fm, added: “Smile 90.4fm will present a mix of music and talk. The language of the brand will be a seamless combination of conversational Afrikaans and English. We are committed to amplifying voices and messages that genuinely reflect and add value to the lives of everyone who has made Cape Town their home. The Smile playlist comprises of a mix of adult contemporary and pop hits with local tunes making up 50% of the playlist. The station is aimed at the 25 to 49 year-old age group in the upper LSM’s.”

 

Advertising sales will be a combination of the efforts of Mediamark and direct sales. Mallam continued: “We are looking at both local and national sales. The direct sales team will be headed by Magriet Paulsen, who has years of experience in both Cape Town and Gauteng. National sales will be managed by Mediamark. We decided on using an established and experienced media sales house for speed of entry into the market, as building a credible sales team for national clients takes time and is expensive. Mediamark already has established relationships and credibility with the national advertising market. They are highly respected and recognised in the market and also handle sales for East Coast Radio in KwaZulu Natal and Jacaranda in Gauteng.

 

“We thought long and hard about our advertising strategy. We are targeting a potential audience of around 600 000 people and we are competing with other stations based in Cape Town. Our advertising rates are affordable and fair. They are forward-looking but we are aware we need to build audience. We therefore have some very exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future,” Mallam commented further.

 

Mallam added that BrandsRock was appointed as the new audio brand’s agency. “We approached a number of agencies and they all presented excellent campaigns. In the end we selected BrandsRock as their campaign was most in line with what we had in mind. Nomfundo Calana has been appointed as Marketing Manager. She comes with a wealth of media experience and will form an integral part of our team.”

 

Smile 90.4fm is designed on the principle that strong, functional and meaningful relationships are rooted in shared values and aspirations. Singh and Messina concluded: “We are confident that we have assembled an experienced and formidable team which will be complemented with a group of young, energetic and fresh talent. Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station.  We are therefore not launching a product; we are starting a movement – a new wave on the air. The name says it all.  Hear it … feel it … Smile 90.4fm.”

 

[Issued by: Cape Town Radio (Pty)Ltd]

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New commercial isiZulu radio station, Vuma 103 FM, based in Durban, KwaZulu-Natal, has announced that it has concluded an agreement with specialist radio sales house, United Stations, in a strategic alliance to drive its national and agency advertising business.

Left to right Phindile Grootboom, Vuma 103 FM Sales Manager, Memoria Masilela, Sponsorship and Promotions Executive United Stations, Brenda Jackson, Marketing Manager Vuma, and Rivak Bunce, Managing Director United Stations

 

 

The inspirational, family and lifestyle-focused station launched in late November 2012, has a large broadcast footprint extending across Greater Durban, Pietermaritzburg and the North and South Coast and according to Chief Operating Officer Nolan Vernon, has begun to make a significant impact on the market. 

 

“Vuma has an exceptional advantage as it was borne out of KNI, a community radio station which had a massive listener base of hundreds of thousands developed over ten years, which has moved over to our station.” says Vernon. “Since going on air, we were, and continue to be, encouraged by the number of interactions and by the positive responses received in the social media sphere, which gives us a good indication of the growing audience.” 

 

“The first few months have been focused on developing the content and programming, and, of course, settling in.” he says. “Now we are moving into a phase to develop advertising features and partnerships, and United Stations is an obvious choice in helping us achieve these business aims.” 

 

“United Stations brings a team of seasoned and passionate sales professionals, as well as the tools, the strategy and a brand-focused approach into the partnership that is designed to deliver business results for advertisers on Vuma 103 FM.” says Rivak Bunce, Managing Director of United Stations.  

 

“The partnership approach is key, and a relationship has been created between the sales house and the station to ensure that a shared passion for radio and advertising is reflected in professional and creative delivery to advertisers.” says Bunce. “With imagination and innovation, together with the Vuma team; we aim to present focused, integrated solutions to advertisers and to go beyond traditional airtime campaigns.”

 

United Stations has assigned a brand-focused business development team led by seasoned radio advertising strategist Michelle Randall.  They will marry advertisers’ objectives with Vuma 103 FM’s initiatives, utilizing a wide range of properties including on–air and online content, sponsorships, promotions, special events and targeted programming.

 

Radio, together with its social and online media platforms, has become much more interactive now. This coupled with the immediacy of radio, means that there are infinite opportunities to create the right kind of message and provide effective marketing solutions for our advertisers.” says Vernon. “We have designed Vuma to make this process of delivering a responsive audience really easy, and we look forward to working closely with United Stations and agencies and advertisers in creating these campaigns.”

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South African radio presenter and Idols judge Gareth Cliff is to lend his voice talent to TV’s number one hit animation, Disney’s Phineas and Ferb. Cliff has been cast as a Ducky MoMo salesman in the third season of the BAFTA-nominated and Emmy-award winning animated comedy series.

In South Africa, the series is broadcast on Disney XD (DStv Channel 304), which has consistently ranked as the most popular kids channel in the country.

 

Animation fan Cliff is just one of the latest of a worldwide legion of celebrity guest stars including David Beckham, Ben Stiller, Michael J. Fox, Selena Gomez and Slash. With more than 100 episodes and counting, the TV series, which has proven a hit with adults and children alike, has attracted over 289 million viewers worldwide and boasts First Lady Michelle Obama as one of its many fans.
Series creator and executive producer Jeff ‘Swampy’ Marsh comments: “Dan Povenmire and I shared our love of comedy when we were creating Phineas and Ferb; it was one of the things that bonded us creatively. Having had the opportunity to work with some of the best talent over the first few seasons of Phineas and Ferb has proved immensely popular with the fans and is incredibly exciting for us. Adding the talented and hugely funny Gareth Cliff, who is loved by kids and adults across South Africa to that list, is hugely exciting”
With his episode premiering in South Africa at 9.45am on Saturday 16th March on Disney XD (DStv Channel 304), Cliff adds: “I really enjoy Phineas and Ferb, so I am thrilled to be part of such an iconic series. Doing a voice-over cameo is a first for me, so I jumped at the challenge! It’s a show that both adults and kids of all ages can enjoy together and I can’t wait for everyone to see my episode.”
In the episode Tri-State Treasure: Boot of Secrets, Phineas and Ferb venture on a city-wide quest to help their father unearth a missing piece of Danville history, unaware that there are other less scrupulous collectors close behind them. Enter Cliff, who voices an antique dealer who has a Ducky MoMo in his possession, which Candace (Ashley Tisdale) tries to buy. Meanwhile, Doofenshmirtz makes himself younger to win a children’s film festival. The episode also guest stars Tim Curry as Worthington.

 

Now in its third season, the series has gone from strength to strength. Currently Phineas and Ferb is the number one rated show on Disney XD and the top animated series on Disney Channel (DStv Channel 303) with kids. The show recently enjoyed its highest ever ratings quarter with 94 million viewers watching across EMEA.

 

Disney Channel recently announced that it had ordered a fourth season of the BAFTA-nominated and Emmy Award-winning TV series, and will see new episodes rolling out into 2014. The popularity ofPhineas and Ferb has been mirrored across Disney’s other pisions as the Disney Channel show achieved its best ever quarterly ratings across EMEA, and spawned not only a phenomenally successful movie but books, music, apps, magazines, consumer products, and a feature film in development for 2014 from Disney Studios.

 

Phineas and Ferb centres around the adventures of Phineas and his English stepbrother Ferb – played by British actor Thomas Sangster (Nanny McPhee, Love Actually) – who set out to conquer boredom and make every day of their 104-day summer holiday count, much to the annoyance of their older sister, Candace, played by Ashley Tisdale (High School Musical). The series is co-produced and created by Dan Povenmire (Family Guy) and Jeff ‘Swampy’ Marsh (The Simpsons).

 

[Source: garethcliff.com]

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[Issued by: Supersport]

 

Rugby commentary’s ebullient duo of Makhaya Jack and Kaunda Ntunja will soon be extending their insights on rugby to the big screen as SuperSport once again sets the trend, launching a first for the country, an exclusive isiXhosa rugby magazine programme dubbed, Vula – Ngumbhoxo Lo, which translates as “Open – This is Rugby”.

Kaunda Ntunja
Image by: Supersport

“I’m so looking forward to the start of Vula. It’s definitely going to be a show with a difference, like no other. The way we are going to put it out there, non-rugby lovers will be converted after just one viewing,” promised Ntunja.

 Premiering on Tuesday evenings on SuperSport 4 from 6pm, the show will feature the latest news from the rugby world, match previews and reviews with top rugby personalities, some of whom have played the game at the highest level, all in the isiXhosa Language.

 

Vula will also aim to educate the viewer about the rich history of black South African rugby with interviews with the many stalwarts who took up the oval ball in the many townships across the country.

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All too known story of interns

Posted by radio On March - 4 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

The recent downturn had with it a sweep of job losses the world over as well as an upsurge in companies not recruiting new graduates. The Washingtonian highlights this with staggering accounts of graduates, dubbed ‘permaterns’, who leap from one internship to the other because they cannot be retained long term. The local radios pace has been not averse to scourge itself with only a handful of stations having visible structures most to facilitate the bridge from higher learning to the workplace. The Y-Academy as the most recognised beacon of light- is one where a six month internship programme is offered for participants to learn about varying aspects of radio. This drive involves a call up for those interested to register and result being a call to a few that make the cut. Save for the woes of the economic climate, what else is done to stimulate growth through work force across the board so that there is sustainability? From a personal experience, very little.

 

An anecdote from my not so distant past had me applying for an internship at a news department of a talk radio wedged somewhere in in the high rises of Sandton. Good enough, one passed the phone litmus test via the stations HR- I had an impressive voice according to the lady. Came the start of my interning, a desk was given to me and hardly five minutes the much dreaded Monday morning editorial meeting was underway. The news items of the day where gone through and whatever follow ups needed to put stories to bed. I was not a stranger to the drill since I had done another week long stint at a paper earlier that same year. What would have any newcomer perplexed was the general lack of interest in the new guy on the floor. No brief or the slightest orientation on how a radio news department functions or even where the cool water urn is. Yes the recesses of one’s mind are screaming ‘show initiative’ at that moment but where does a new urchin start when he is far from confident about drafting a news bulletin or stepping into the editors office to ask about microphone technique.

 

This beckoned the question: are new graduates given the right tools to survive or are they left to speculate and at that do poorly so as to retain the appeal of already existing radio personalities? If audience retention and expansion are any indicators, it is a no-brainier what the answer to that is. The lack of legitimate training is one congruent to the concerns highlighted in JP Morgan’s SMME Development paper which states that “the country is significantly lacking in the delivery of high quality Business Development Services (BDS) to accompany technical skills development and access to finance for emerging business people.”

 

In the media environment skills such as interpersonal conflict awareness/resolution, content development, market relevant material and business administration skills are few and far between. The odd media school module only just scrapes the surface on these and their delivery is often not satisfactory. A step into the cauldron by a graduate without these skills is perpetual of the cycle of ‘permaternship’ from company to company because of shortage in the know how. And the obvious intervention by newsrooms and radio stations would be a needs assessment and orientation based on these important pillars.

 

 

Another of the hindrances evident in newsrooms is the second language dynamic. That a student did not mind their P’s and Q’s their entire lives using the English medium should be taken into account. Truth is editors would like to wish it away to the point of doing a disservice to their organisation and the new graduate. Media practitioners new on the job should be coached in writing for the web, print and broadcast.

 

And that are some of the things I wish had been taught as an intern and I believe so many others hopping from one place of employment to next in search of the holy grail of permanence and job security.

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