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Capetonians to welcome Smile 90.4fm

Posted by radio On March - 6 - 2013 ADD COMMENTS

Following the recent announcement of a new radio station for Cape Town, joint chairpersons of Cape Town Radio (Pty) Ltd Anant Singh and Dr Ernest Messina, revealed today that Smile 90.4fm is the name of the new radio station.  Smile 90.4fm will soon hit the airwaves providing entertainment, information and inspiration to listeners in the Cape Metropolitan area.

 

In a joint statement, Singh and Messina said: “Our purpose is to use the broadcast frequency we have been entrusted with to build audience and client relationships, bridge cultural divides, promote a sense of community, do good business and spread optimism while presenting the most entertaining, interesting and informative audio content which will manifest in the proverbial smile.”

 

Clive Ridgway, Programme Director of Smile 90.4fm added: “Radio as we know it is at the media crossroads – facing the challenges of the internet, new media and social networks. Launching into a world dominated by new media requires something unique and special. For this reason Smile 90.4fm is launching not as a radio station, but as an audio brand, with the purpose of making a positive contribution to the Cape Town community and being relevant in the information age.

 

“The presenters, some of whom are well-known throughout the country and also through other community and commercial radio networks, will come as a pleasant and welcome surprise to listeners. They have been handpicked to appeal to a cross spectrum of people in our community. They will present and connect with the listeners within the context of the vision and values of Smile 90.4fm. Our presenters themselves are reflective of who we are as a radio station, and what Smile 90.4fm will advocate and espouse in terms of our positive values, commitment to development, upliftment and social engagement in our community,” continued Ridgway.

 

Tony Mallam, Managing Director of Smile 90.4fm, added: “Smile 90.4fm will present a mix of music and talk. The language of the brand will be a seamless combination of conversational Afrikaans and English. We are committed to amplifying voices and messages that genuinely reflect and add value to the lives of everyone who has made Cape Town their home. The Smile playlist comprises of a mix of adult contemporary and pop hits with local tunes making up 50% of the playlist. The station is aimed at the 25 to 49 year-old age group in the upper LSM’s.”

 

Advertising sales will be a combination of the efforts of Mediamark and direct sales. Mallam continued: “We are looking at both local and national sales. The direct sales team will be headed by Magriet Paulsen, who has years of experience in both Cape Town and Gauteng. National sales will be managed by Mediamark. We decided on using an established and experienced media sales house for speed of entry into the market, as building a credible sales team for national clients takes time and is expensive. Mediamark already has established relationships and credibility with the national advertising market. They are highly respected and recognised in the market and also handle sales for East Coast Radio in KwaZulu Natal and Jacaranda in Gauteng.

 

“We thought long and hard about our advertising strategy. We are targeting a potential audience of around 600 000 people and we are competing with other stations based in Cape Town. Our advertising rates are affordable and fair. They are forward-looking but we are aware we need to build audience. We therefore have some very exciting launch packages and long-term deals. The first advertisers on board now will get preferential deals in the future,” Mallam commented further.

 

Mallam added that BrandsRock was appointed as the new audio brand’s agency. “We approached a number of agencies and they all presented excellent campaigns. In the end we selected BrandsRock as their campaign was most in line with what we had in mind. Nomfundo Calana has been appointed as Marketing Manager. She comes with a wealth of media experience and will form an integral part of our team.”

 

Smile 90.4fm is designed on the principle that strong, functional and meaningful relationships are rooted in shared values and aspirations. Singh and Messina concluded: “We are confident that we have assembled an experienced and formidable team which will be complemented with a group of young, energetic and fresh talent. Our team has the required skills, passion and commitment to ensure the long-term viability and sustainability of the station.  We are therefore not launching a product; we are starting a movement – a new wave on the air. The name says it all.  Hear it … feel it … Smile 90.4fm.”

 

[Issued by: Cape Town Radio (Pty)Ltd]

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New commercial isiZulu radio station, Vuma 103 FM, based in Durban, KwaZulu-Natal, has announced that it has concluded an agreement with specialist radio sales house, United Stations, in a strategic alliance to drive its national and agency advertising business.

Left to right Phindile Grootboom, Vuma 103 FM Sales Manager, Memoria Masilela, Sponsorship and Promotions Executive United Stations, Brenda Jackson, Marketing Manager Vuma, and Rivak Bunce, Managing Director United Stations

 

 

The inspirational, family and lifestyle-focused station launched in late November 2012, has a large broadcast footprint extending across Greater Durban, Pietermaritzburg and the North and South Coast and according to Chief Operating Officer Nolan Vernon, has begun to make a significant impact on the market. 

 

“Vuma has an exceptional advantage as it was borne out of KNI, a community radio station which had a massive listener base of hundreds of thousands developed over ten years, which has moved over to our station.” says Vernon. “Since going on air, we were, and continue to be, encouraged by the number of interactions and by the positive responses received in the social media sphere, which gives us a good indication of the growing audience.” 

 

“The first few months have been focused on developing the content and programming, and, of course, settling in.” he says. “Now we are moving into a phase to develop advertising features and partnerships, and United Stations is an obvious choice in helping us achieve these business aims.” 

 

“United Stations brings a team of seasoned and passionate sales professionals, as well as the tools, the strategy and a brand-focused approach into the partnership that is designed to deliver business results for advertisers on Vuma 103 FM.” says Rivak Bunce, Managing Director of United Stations.  

 

“The partnership approach is key, and a relationship has been created between the sales house and the station to ensure that a shared passion for radio and advertising is reflected in professional and creative delivery to advertisers.” says Bunce. “With imagination and innovation, together with the Vuma team; we aim to present focused, integrated solutions to advertisers and to go beyond traditional airtime campaigns.”

 

United Stations has assigned a brand-focused business development team led by seasoned radio advertising strategist Michelle Randall.  They will marry advertisers’ objectives with Vuma 103 FM’s initiatives, utilizing a wide range of properties including on–air and online content, sponsorships, promotions, special events and targeted programming.

 

Radio, together with its social and online media platforms, has become much more interactive now. This coupled with the immediacy of radio, means that there are infinite opportunities to create the right kind of message and provide effective marketing solutions for our advertisers.” says Vernon. “We have designed Vuma to make this process of delivering a responsive audience really easy, and we look forward to working closely with United Stations and agencies and advertisers in creating these campaigns.”

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South African radio presenter and Idols judge Gareth Cliff is to lend his voice talent to TV’s number one hit animation, Disney’s Phineas and Ferb. Cliff has been cast as a Ducky MoMo salesman in the third season of the BAFTA-nominated and Emmy-award winning animated comedy series.

In South Africa, the series is broadcast on Disney XD (DStv Channel 304), which has consistently ranked as the most popular kids channel in the country.

 

Animation fan Cliff is just one of the latest of a worldwide legion of celebrity guest stars including David Beckham, Ben Stiller, Michael J. Fox, Selena Gomez and Slash. With more than 100 episodes and counting, the TV series, which has proven a hit with adults and children alike, has attracted over 289 million viewers worldwide and boasts First Lady Michelle Obama as one of its many fans.
Series creator and executive producer Jeff ‘Swampy’ Marsh comments: “Dan Povenmire and I shared our love of comedy when we were creating Phineas and Ferb; it was one of the things that bonded us creatively. Having had the opportunity to work with some of the best talent over the first few seasons of Phineas and Ferb has proved immensely popular with the fans and is incredibly exciting for us. Adding the talented and hugely funny Gareth Cliff, who is loved by kids and adults across South Africa to that list, is hugely exciting”
With his episode premiering in South Africa at 9.45am on Saturday 16th March on Disney XD (DStv Channel 304), Cliff adds: “I really enjoy Phineas and Ferb, so I am thrilled to be part of such an iconic series. Doing a voice-over cameo is a first for me, so I jumped at the challenge! It’s a show that both adults and kids of all ages can enjoy together and I can’t wait for everyone to see my episode.”
In the episode Tri-State Treasure: Boot of Secrets, Phineas and Ferb venture on a city-wide quest to help their father unearth a missing piece of Danville history, unaware that there are other less scrupulous collectors close behind them. Enter Cliff, who voices an antique dealer who has a Ducky MoMo in his possession, which Candace (Ashley Tisdale) tries to buy. Meanwhile, Doofenshmirtz makes himself younger to win a children’s film festival. The episode also guest stars Tim Curry as Worthington.

 

Now in its third season, the series has gone from strength to strength. Currently Phineas and Ferb is the number one rated show on Disney XD and the top animated series on Disney Channel (DStv Channel 303) with kids. The show recently enjoyed its highest ever ratings quarter with 94 million viewers watching across EMEA.

 

Disney Channel recently announced that it had ordered a fourth season of the BAFTA-nominated and Emmy Award-winning TV series, and will see new episodes rolling out into 2014. The popularity ofPhineas and Ferb has been mirrored across Disney’s other pisions as the Disney Channel show achieved its best ever quarterly ratings across EMEA, and spawned not only a phenomenally successful movie but books, music, apps, magazines, consumer products, and a feature film in development for 2014 from Disney Studios.

 

Phineas and Ferb centres around the adventures of Phineas and his English stepbrother Ferb – played by British actor Thomas Sangster (Nanny McPhee, Love Actually) – who set out to conquer boredom and make every day of their 104-day summer holiday count, much to the annoyance of their older sister, Candace, played by Ashley Tisdale (High School Musical). The series is co-produced and created by Dan Povenmire (Family Guy) and Jeff ‘Swampy’ Marsh (The Simpsons).

 

[Source: garethcliff.com]

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[Issued by: Supersport]

 

Rugby commentary’s ebullient duo of Makhaya Jack and Kaunda Ntunja will soon be extending their insights on rugby to the big screen as SuperSport once again sets the trend, launching a first for the country, an exclusive isiXhosa rugby magazine programme dubbed, Vula – Ngumbhoxo Lo, which translates as “Open – This is Rugby”.

Kaunda Ntunja
Image by: Supersport

“I’m so looking forward to the start of Vula. It’s definitely going to be a show with a difference, like no other. The way we are going to put it out there, non-rugby lovers will be converted after just one viewing,” promised Ntunja.

 Premiering on Tuesday evenings on SuperSport 4 from 6pm, the show will feature the latest news from the rugby world, match previews and reviews with top rugby personalities, some of whom have played the game at the highest level, all in the isiXhosa Language.

 

Vula will also aim to educate the viewer about the rich history of black South African rugby with interviews with the many stalwarts who took up the oval ball in the many townships across the country.

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All too known story of interns

Posted by radio On March - 4 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

The recent downturn had with it a sweep of job losses the world over as well as an upsurge in companies not recruiting new graduates. The Washingtonian highlights this with staggering accounts of graduates, dubbed ‘permaterns’, who leap from one internship to the other because they cannot be retained long term. The local radios pace has been not averse to scourge itself with only a handful of stations having visible structures most to facilitate the bridge from higher learning to the workplace. The Y-Academy as the most recognised beacon of light- is one where a six month internship programme is offered for participants to learn about varying aspects of radio. This drive involves a call up for those interested to register and result being a call to a few that make the cut. Save for the woes of the economic climate, what else is done to stimulate growth through work force across the board so that there is sustainability? From a personal experience, very little.

 

An anecdote from my not so distant past had me applying for an internship at a news department of a talk radio wedged somewhere in in the high rises of Sandton. Good enough, one passed the phone litmus test via the stations HR- I had an impressive voice according to the lady. Came the start of my interning, a desk was given to me and hardly five minutes the much dreaded Monday morning editorial meeting was underway. The news items of the day where gone through and whatever follow ups needed to put stories to bed. I was not a stranger to the drill since I had done another week long stint at a paper earlier that same year. What would have any newcomer perplexed was the general lack of interest in the new guy on the floor. No brief or the slightest orientation on how a radio news department functions or even where the cool water urn is. Yes the recesses of one’s mind are screaming ‘show initiative’ at that moment but where does a new urchin start when he is far from confident about drafting a news bulletin or stepping into the editors office to ask about microphone technique.

 

This beckoned the question: are new graduates given the right tools to survive or are they left to speculate and at that do poorly so as to retain the appeal of already existing radio personalities? If audience retention and expansion are any indicators, it is a no-brainier what the answer to that is. The lack of legitimate training is one congruent to the concerns highlighted in JP Morgan’s SMME Development paper which states that “the country is significantly lacking in the delivery of high quality Business Development Services (BDS) to accompany technical skills development and access to finance for emerging business people.”

 

In the media environment skills such as interpersonal conflict awareness/resolution, content development, market relevant material and business administration skills are few and far between. The odd media school module only just scrapes the surface on these and their delivery is often not satisfactory. A step into the cauldron by a graduate without these skills is perpetual of the cycle of ‘permaternship’ from company to company because of shortage in the know how. And the obvious intervention by newsrooms and radio stations would be a needs assessment and orientation based on these important pillars.

 

 

Another of the hindrances evident in newsrooms is the second language dynamic. That a student did not mind their P’s and Q’s their entire lives using the English medium should be taken into account. Truth is editors would like to wish it away to the point of doing a disservice to their organisation and the new graduate. Media practitioners new on the job should be coached in writing for the web, print and broadcast.

 

And that are some of the things I wish had been taught as an intern and I believe so many others hopping from one place of employment to next in search of the holy grail of permanence and job security.

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5FM Mentorship Programme kick-starts in June

Posted by radio On March - 3 - 2013 ADD COMMENTS

5FM’s mentorship opportunities are two weeks long and accommodate 6 interns at a time. This is an intensive programme, where you will experience every aspect of 5FM. An open day is a full day at 5FM – a one day whirlwind tour of what happens on and off air.

 

Mentorship dates for 2013:

 

Mentorship programme – 24-28 Jun

Mentorship open day – 23 Oct

Mentorship programme – 25-29 Nov

 

 

THE SCREENING PROCESS:

 

1.  Email intern@5fm.co.za with your name, age and region where you live; a 100-word motivation as to why we should pick you and what your aim in obtaining this experience is all about; and 5 things that make you stand out from the crowd. Please also specify whether you are interested in taking part in the 2-week mentorship, or to attend our open day.

2.  It does not matter if you are studying, working, chilling or still at school – if you love 5FM, you stand a chance to be picked.
 

TERMS & CONDITIONS:

1.  Any content produced by an intern during the duration of their time at 5FM is owned by 5FM, unless permission is granted otherwise by management

2.  The internship programme is an experience for which you will not be remunerated

3.  Interns need to be located in Johannesburg for the duration of their 2 week internship at their own expense

 

Again, if you’d like to take part, mail intern@5fm.co.za with your reason. Also, please also specify whether you are interested in attending our open day or in taking part in the 2-week mentorship programme.

 

Please note that we have received over 2000 applicants so please be patient. If you have submitted your motivation and have not been chosen, send it in again!

 

[Issued by: 5fm]

 

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Music Exchange, South Africa’s 3rd Independent Music Conference that gets everyone in the music industry talking, is set to take place from 21-22 March, with an additional day confirmed for the 23 March 2013 for workshops (see list below for more details on workshops).

The most influential names in the music industry have signed up to impart and share their knowledge and expertise at this year’s Music Conference 

Some of the Panelists and Artists to look out for are:

Benjy Mudie A&R for Universal Music and Idols mentor, Rashid Lombard, founder of Cape Town Jazz Festival, internationally acclaimed artist Sipho “Hotstix” Mabuse, Music label Ghetto Ruff CEO Lance Stehr, renowned producer Gabi Le Roux, chief editor for Rolling Stone SA Magazine Miles Keylock.

 

Thebe Ikalafeng, ( Ikalafeng is vice-chairman of the Brand Council of South Africa and a non-executive director of Mercantile Bank Holdings, Brand South Africa, WWF South Africa (WorldWideFund for Nature to name a few),  as well as CEO of Brandsrock Mike Joubert   and CEO of SAMRO  Nick Motstate ,  Nick Matzukis  the renowned  Music Attorney is launching his new book at the conference entitled ” South African Music Law, Contracts and Business” – 2013 (third) edition”  as well as Radio personality  Ian Bredenkamp from KFM to name but a few, are all speaking at the conference .

 

Artists who are speaking at the Conference include :Arno Carstens, R J Benjamin ,Chad Saaiman ,  Jimmy Nevis, Dubmasta China ,  Andrew McPherson  ,Mark Haze ,The Rudimentals , REBURN , Shadowclub , 7th Son , Goodnight Wembly, Dino Michael , DJ Da Capo. International producer and record label owner Charles Webster who produces luminaries such as Black Coffee, Bucie, MiCasa,Tracy Thorn (Everything But The Girl/Massive Attack) , Cathy Batistessa, Vanessa Daou, Wendy and Lisa and Robert Owens to name a few)

 

Delegates will hear about the future of music from the “who’s who” of the music industry. All panelists and speakers will make themselves available for the full two days. Delegates will move into focused presentations on a number of topics and these will be followed by panel discussions with experts in each field.

Delegates are encouraged to submit their demos via the Soundcloud link on the website.5 to 10 bands /Artists / DJ’s and Music Professionals will be selected and given the opportunity to showcase their talent at the showcase evening at the end of Day 1. Attendance for the Showcase evening will be free to delegates.

A number of key International Music Aficionados will also be present…”Speakers will be published shortly.

Please see website for a full list of Artists and Panelists and for further details on Topics to be discussed at this year’s 2013 Music Conference. www.musicexchange.co.za

Music Exchange Offering:

A 2 day ticket purchased for Music Exchange at R499 will include the following:

 

1. Catering for                                      21, 22 and 23 March 2013

2. Showcase Evening on the                  21 March 2013

3. Concert Evening on the                     22 March 2013

4. Workshops –                                    23rd March as follows:

 

  • ADMT – African Dance & Music Technology – An interactive DJ interactive workshop which will include how to DJ/ production / remixing / mastering and running label etc.

 

  • With Dino Michael and Charles Websterwho is producing luminaries such as Black Coffee, Bucie, MiCasa,Tracy Thorn (everything but the girl/massive attack) , Cathy Batistessa, Vanessa Daou, Wendy and Lisa and Robert Owens to name a few!!!!) The very talented SA Producer & DJ Da Capowill also be part of this interactive workshop

 

  • The Score – Music database and Music Portal for Artists – “How to use this database to List Your Gig Guide” and other effective tools.

 

  • Contracts and Advise Legal  – Ankia Pelser

 

  • Web development  and Sugaman.Org  – Brian Currin

 

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Ligwalagwala FM dresses 80 school kids

Posted by radio On March - 1 - 2013 ADD COMMENTS

80 Learners expressed joy and excitement as the “pride of the nation” Ligwalagwala FM took an ample amount of school uniforms to 4 different schools in the Lowveld. This was part of the Back to School campaign that the station hosts annually to uplift the lives of children. The schools that received the uniform were, Makhosana Manzini High School Mkhuhlu, Thembeka High School Kanyamazane, Zikodze Secondary School Gutshwa and M C Zitha Combined School Nkomazi.

 

A team of people from the station including station DJs, The Angel of the Airwave, Lanyambose, The Bigzill, Drama Queen, Fortune Ntekati and T-Boy travelled to the schools to surprise the leaners with a handful of school uniform on the week of 18 February 2013. All the schools gave the team a warm welcome as some of the leaners expressed their joy through dance and music.

 

“We were over joyed when Ligwalagwala FM contacted the school wanting to donate school uniform to some of our leaners, we have needy children with parents who are unable to provide due to unemployment and some of our leaners do not have parents. We wish the station all the best and hope that it will proper in all that it does,” said Mrs Nyalunga, Principal, Zikodze Secondary School, Gutshwa.

 

“The station would like to thank its listeners for identifying these schools and wishes to continue working with its listeners in uplifting the lives of the disadvantaged,” said Rio Mabunda, Station Manager.

 

[Issued by: Ligwalagwala FM]

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Zooming in on Donald

Posted by radio On March - 1 - 2013 ADD COMMENTS

[By: Helen Phushela]

“The Love I know I Deserve” the loud screams of people singing along to Donald’s I Deserve single. The song has held its own on the charts since its release last year February. For those who live under a rock, Donald Moatshe is the new R&B hype master, who has all women and men across the age difference singing along to his music. He is one of Mzansi’s best talent yet, he is from Northam just outside Rustenburg. Where he went to St Dominic Primary and then became a University of Johannesburg student. Donald burst onto the music scene with his biggest single I Deserve (The love I know I deserve). This gave him the right ladder to super stardom, lending him a national anthem.

Image by:salyrix.co.za

  

Donald Moatshe has been in the music industry for 8 years, unnoticed he has written songs for the likes of Kelly Khumalo and Kwela Tebza. His first album was titled Just Donald, and was released in 2009 under DJ Cleo’s Will of Steel Productions (WOS). Donald has since left WOS to start his own label, D-Exclusive in 2011. “I took a long time thinking about it and made a life changing decision so that I could grow” said Donald. In 2012 he released his second album Train of Love, which has the track “I Deserve” a chart topping lead single.

 

Donald started working on his second album in 2011; he wanted to target a younger crowd so he made a dance album. As a song writer and vocalist this didn’t come as a problem. On the album he worked with Chris J. from Ghana. The hit-single I Deserve came from a personal experience that the artist went through after an accident he survived in August 2011. He did not receive support from his girlfriend and says that the album is like a diary for him as it talks about how he crawled so that he can walk again. “It took me literally 30 minutes to write those lyrics and verse”. At that very moment he knew that was a song he just had to share with South Africa; little did he know that it would become this big. The song’s video received airplay from Channel O, Live Amp and MTV; it now sits at 109,017 and ‘In Denial’ with 98,112 views on YouTube.

 

I Deserve reached Top 10 on the Media Guide charts. Also securing first place on RAMs Top 100 & Top 40 charts. Donald says that the song Denial explains how it feels to get into a new relationship with old wound. “You sort of hold back and your partner can feel it when you not fully committed to them.” After six nominations at the Metro FM awards, Donald took home best produced album and best styled artist/group awards. He has managed to keep a slick clean cut look to keep his female fans going gaga. In an emotional thank you speech Donald thanked his fans and announced his album hitting the gold mark in sales. When listening to the 12 track album one can’t help but bob their head and dance to tracks such as Dance with me. 

 

He has gone through so much to produce this album and got positive feedback. “I’m over whelmed by all these good things that are happening to me. It doesn’t matter how bad the situation is, you can make a comeback.” He says he still believes in love now more than ever and it will only happen when it should.

 

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Mbuli’s Lukewarm Mic at SAFM

Posted by radio On February - 28 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

 

An hour into SAFM’s Morning Talk between 09am-12pm weekdays,  host Vuyo Mbuli prompts listeners to call in with positive stories, which in talk radio territory is a rarity. What follows via a Facebook response is: “how can you talk positively when there aren’t positives for the majority of the people,” a seemingly bewildered listener replied. A tight rope walk by the presenter given the climate of perpetual violence in the country, an uninspiring SONA13 and a call for political game change by Agang and other opposition. Mbuli’s sunshine-like anchorage is what is to be expected of an interim presenter, he is holding the fort until a suitable replacement is found after Siki Mgabadeli’s departure. SAFM’s specs punts Morning Talk to be a one stop shop where “newsmakers and guest experts offer their insights and perspectives into the national and global discourse on a myriad of issues.”

 

If full circles are anything to go by, Mbuli’s radio career started at SAFM in 1995, which subsequently paved way for other accomplishments such as hosting Morning Live on SABC 2 and public speaking ventures. However his return to the stations comes at a time when SAFM’s editorial independence is being questioned across the media spectrum. After Mgabadeli’s show was cut in the run up to the ruling party’s elective conference, the general sentiment is that the station dances to the state’s fiddle.

 

SAFM commands a listenership of 550 000 and Mbuli’s show is said to “navigate the minefield of legislations and codes of practice, to give listeners news they can use” to appease this mix. But typical of the media machine ‘flavours of the month’ have shorter lifespans than moths, where you can be the ‘in’ for a while and before you know it much more colourful wunderkids such as Eusebius Mckaiser have trumped you.

 

A listen to Morning Talk has all the niceties of talk where listeners can call in with whatever they deem pressing on the day. It also features corporate relations where organisations are warranted space to divulge their latest maneuverings. A tit bit of on this morning (20th February 2013) just happens to be Nedbank and Old Mutual Budget Speech Competition, where an open call is made to University students to have a go at the budget speech. This lends the show a collaborative /crowdsourcing clout where issues affecting society are concerned.

 

If read into, Mbuli’s presence at SAFM does not smack of any major overhaul but rather a case of the station filling a gap with an experienced host. The move falls short of a seismic shift appeal when for instance compared to recent changes implemented at Talk Radio 702. The crux is that Mbuli is temporarily warming the mic and if taken permanently, even that won’t warrant a must-tune-in for listeners.

 

Lead so that we can listen

 

Thought leadership has given dynamism to so many industries across the sphere. A chef in Accra is able to relate insightful experiences about Ghana’s culinary heritage to people all over the world through the right positioning devices. Advice equates to commerce! To a certain degree local radio has also enjoyed the play of thought leadership, SAFM in itself has Business and Arts SA’s CEO, Michelle Constant, presenting a show on developmental issues in the arts. Others thought leaders include Ashraf Garda with a gaze on South African media matters. In this light a clear craft of a niche which takes context and needs into account can benefit Mbuli’s current campaign at SAFM. The range of issues tackled on Morning Talk are vast but with a singular arrow head in the form of a feature, the show can be top of mind. It all boils down to the clichéd business speak of recognizing opportunity. The same old does not cut it for modern day radio. With a country clearly going through puberty. South Africa has a lot of issue based narratives. Pick one as a flagship feature and start advocating Mr. Mbuli, a long time in the media space warrants you that.

 

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