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[Issued by: CNBC Africa]

 

Behind the Business of the Arts’, a new monthly show, premiers on CNBC AFRICA, Africa’s largest business television news channel, next week. In the first episode of the hour-long the show, the focus will be on this year’s Cape Town International Jazz Festival. It will air on Saturday, 13 April at 8am CAT. The show is sponsored by the South African Department of Arts and Culture.

 

The Cape Town International Jazz Festival has grown into a hugely successful international event since its inception in 2000. Attendance figures have more than doubled from an initial 14 000 to 34 000 in the last decade. Melodytrip has ranked the event fourth in the world, outshining others such as Switzerland’s Montreaux Festival and the North Sea Jazz Festival in Holland.

 

“The new show is part of our strategy to follow our typical viewers by providing them with the right content,” said Godfrey Mutizwa, CNBC Africa’s Chief Editor. “The new fare forms part of our revised offering during weekends when we know our viewers relax after a hard week in the markets.”
Known as Africa’s Grandest Gathering, the festival, now in its 14th year, took place on 5 April and 6 April this year at the Cape Town International Convention Centre. Its winning formula of a mix of more than 40 international and local acts over two days on five stages has earned it the status of Africa’s most prestigious musical event.

 

Don’t miss the premiere of ‘Behind the Business of the Arts’ on Saturday, 13 April at 8am CAT with repeats on Sunday at 11am CAT, only on CNBC Africa, channel 410!

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Metro’s revolving door has loyalists in tears

Posted by radio On April - 12 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

 

When the trumpet wails signaling the end of an era, there is no shortage of weeping that follows. Indicative of this is Metro FM’s latest bolster of its line up where by far the headlining news is of Eddie Zondi vacating the 21:00 – 00:00 slot, The Obsession.

 

As one of the jocks to have had a staggering a following on the station for years, Zondi crafted a widely recognised brand of serenades and relationship tit bits with his late night ballads. He makes space for Ismail Abrahams who has come a long way since a formidable reign at Gagasi FM (he drew the most listeners albeit not knowing a word of Zulu). Abrahams started making his presence felt at Metro during his mid-morning Saturday shows. If the Station Manager, Martin Vilakazi, is astute in saying “it is important to refresh, strengthen and rotate talent to ensure we receive maximum output”; it has to be conceded that Abrahams is the man for those fuzzy late hours.

 

A presentation of an award at the Metro’s by the jock was a sure public relations hint of what the station intends on doing with his talents. As always such moves have to be negotiated with the listening ear, this is with the cognisance that the late night urban adult contemporary listener of now feels more at ease with modern sounds than they would with 80s or early 90s new jack swing. This very listener forms part of the microcosm that wields buying power and therefore needs to be appeased starting with the radio personality on board to brands purchasing space during the time of the show. However purists will not be completely left out in the cold since Zondi stands to retain the Romantic Repertoire on Sundays.

 

Another shape shift is the welcome back of Phat Joe for weekend breakfast. Not one to fall short of courting controversy, his cubicle is a stone’s throw away from a former cadre, Thomas Msengana who also keeps the fires burning at 5FM roundabout the same time. Phat Joe’s glory days (by way of history) are a time travel away to 1997 as the morning jester to youth station, on the show that was known as Live and Dangerous. He made himself a name as agitator, provocateur and everything else rebellious. Hopping from station to station (Metro FM, Kaya FM, Heart FM) as a pariah that just would not toe the line has like relentless voodoo, followed him wherever he has touched a microphone. If deduced, Metro FM spin department has a kit put aside as collateral in case the jester reverts to his old ways and veers off the line of the stations mores.

 

 

 

With these changes, this is what people on the streets had to say about Metro FM’s recent line-up changes.

 

  http://www.youtube.com/watch?v=BCVCoW1vsSA&feature=youtu.be

  http://www.youtube.com/watch?v=cvBZTpbDQZA&feature=youtu.be

  http://www.youtube.com/watch?v=Yl9jRZAI3mY&feature=youtu.be

 

 

 

Other changes on Metro:

Sakina Kamwendo features Kgopedi wa Namane on one of her shows during the week

William and Marian keep their Saturday evening slot with the Pyjama Party, but will have new shows on Sunday morning respectively

Nothemba Madumo’s jazz slot moves to 8pm on Sunday evenings.  Thereafter Carol Ralefeta takes the airwaves to midnight

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SAMRO announces leadership changes

Posted by radio On April - 11 - 2013 ADD COMMENTS

JOHANNESBURG – The Chairman of the Board of Directors of the Southern African Music Rights Organization (SAMRO), Reverend Abe Sibiya, announced yesterday that the organization’s Chief Executive Officer (CEO), Mr. Nicholas Motsatse, will be stepping down from his role at the end of June this year. He will be replaced by the current Deputy CEO, Mr. Sipho Dlamini.

 

In announcing the changes Sibiya stated that Motsatse had informed him of his intention to step down during the latter part of last year. He said: “It is with a mixture of sadness and loss, yet again, a sense of appreciation for one of our great leaders who has decided over a considerable period of time to explore much of what life has to offer while there is sunshine. I therefore wish to announce to you that Mr Motsatse, our CEO and a Chairperson’s dream, has after much thought and discussion with his family reached the decision to bid SAMRO farewell.” Sibiya also stated that Motsatse’s decision was personal and had nothing to do with the changes in Chairmanship or any other matter related to SAMRO.

 

Commenting on his decision to step down, Motsatse said that he had given the matter a great deal of thought and it was not a decision taken lightly. ‘I have had the privilege of working with a very competent and supportive Board and I could not ask for any better. My time at SAMRO will always be the highlight of my career as a manager and a leader. I however believe that the time is right for a new leadership to take this organization to greater heights,” he said.  

 

The incoming CEO, Sipho Dlamini, joined SAMRO at the beginning of 2012 as GM: Marketing. He was promoted to the position of Deputy CEO at the beginning of 2013 to give him an opportunity to work closely with Motsatse. Commenting on his appointment Sibiya states: “Mr Dlamini is his own man, a thinker, an executive full of promise, articulate, precise and very well versed in this industry.” He elaborated: “If we are to manage change well, then we all must believe in the wisdom of preparation and succession. SAMRO is a complicated organization and so are its processes, relationships locally and internationally. It begs and calls for a man or woman who can fill the great shoes of previous SAMRO CEO’s with distinction as is the expected tradition.”

 

“I am deeply honoured to have been given the opportunity to lead team SAMRO at this important juncture in its development. Having just passed the half a century mark as an organization, I am fully aware of the challenges but also the opportunities lying ahead of SAMRO. It is therefore with a sense of excitement and anticipation that I accept this very important responsibility,” said Dlamini.

 

The rapidly changing business environment, especially for the copyright and music industries, will mean that the new pair of Sibiya and Dlamini will be critical in steering the organization through some major developments. Fortunately, the track records of both these gentlemen in the music industry and the global business environment will stand them in good stead. 

 

[Source: SAMRO]

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[By: Kgomotso Moncho]

 

Kabelo Molopyane is a finalist in the category Breakfast Presenter from a PBS station in the MTN Radio Awards. He presents the breakfast show, Ragoga Gee on Motsweding FM and this is the first time he’s entering the awards. He feels he’s still new in the Breakfast /morning radio space, as he’s only been presenting the show for nine months. Winning could be instrumental in giving him a confidence booster.

 

But Molopyane has long earned his stripes as a radio presenter, having hosted all of the other shows on different time slots on Motsweding FM. This makes him one of the popular names at this station, which broadcasts across the country, with special audiences in the North West and Northern Cape provinces.

 

He hails from Makolokwe, a village in the outskirts of Brits, a small town in the North West. He speaks proudly of his village, saying how it could be a model tourism destination because of its special mountains, game and a selection of wild fruit. This is where it all started for him, where his love for radio was sparked.

“I love music and as a kid I did not have money for cassettes and such, so I listened to the radio. My love of music sparked my love of radio. From as young as 14 years, I knew I wanted to hear my voice on radio,” Molopyane says.

 

He started in the Drama department of Motsweding FM in 1996. He joined Soshanguve community radio in 1997 to begin his broadcasting training. “Soshanguve gave me the tools to become a presenter,” he says. He went to Radio Mafisa in Rustenburg in 2000 where he specialized in sport.

 

He was called to Motsweding FM in 2002 where he became an all rounder, starting with the graveyard shift and Saturday evening shows, midday shows to the Afternoon Drive, for which he has become well known.

 

Now he is adding the Breakfast slot, which is the flagship of any station to his resume.  Talking about Ragoga Gee, the Breakfast show and what makes it stand out, he says, “The aim of the show is to be current. We break the news to our listeners and keep them updated on the news, sports, weather and traffic fronts. The language we broadcast in, which is Setswana, is a big part of what makes us stand out. We have a daily sports quiz, which is popular with the listeners. This was started during the 2010 Soccer world Cup, and we have retained it simply because our audience loves it, we are a sport loving nation. Other popular features include the daily brain teaser and the Golden Oldies music feature, for which we get a lot of calls.”

 

He adds that Motsweding FM is probably the only PBS station with a DJ mix in the morning, which is kept brief with only about eight minutes of airplay.

 

His experience has taught him a lot of things, including what it takes to be a good presenter.

 

“Never broadcast, but communicate with your audience, and talk to one listener who you can picture in your head. It’s important to keep your head on the ground, to read a lot and be alert. Radio has taught me to be better informed, to always know what is happening around me and in the world. I think it is the role of radio to be educational, to give the people messages about HIV/AIDS and other relevant issues. We face a challenge from technology and social media, but radio has always been first in giving information and entertainment to the people. In special cases we have also been taught a thing or two by our listeners,” Molopyane says.

 

Looking ahead he wants to explore his talents further in the sport arena. He is an experienced sport commentator and bulletin anchor. But for now he hopes to settle in, in the Breakfast slot for a few more years.         

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[Issued by: Algoa FM]

 

The challenge of starting up a new radio station in Gauteng has lured Algoa FM programme manager and Saturday lunchtime presenter Mio Khondleka away from the coast.

He is joining the new radio station, Power FM, as Music Manager. The station is due to start broadcasting later this year. Khondleka will be joined in Gauteng by his wife, Queenie.
South Africa’s only “married on-air duo” joined Algoa FM in April 2012. “The challenge of being part of the team that starts a new radio station, in a primary radio market, is very appealing to me. Music is my other passion and serving as music manager is something I am really looking forward to, especially considering that Johannesburg is a city known as the hub of media, providing numerous opportunities in both television and music”, says Mio Khondleka.

 

 
“Mio and Queenie have made a solid contribution to Algoa FM. Mio is a good young radio man who’s leadership qualities and keen music sense have impacted positively at the station whilst Queenie’s lovable and kindred spirit resonates warmly with Algoa FM’s listeners”, says Algoa FM Operations Director, Alfie Jay. “There was never any doubt that sooner or later they would be snatched up by the primary radio market, who are constantly scouting for good talent.”

 

“We wish Mio and Queenie everything of the best in their careers ahead”, says Jay.

Both Mio and Queenie describe their experience at Algoa FM as unparalleled and an opportunity to learn more about the industry as a whole. “There is a spirit that resonates here at Algoa FM that you can`t find anywhere else. In many ways this past year was a great learning experience”, says Mio.

 

 
Queenie, who has become well-loved amongst her listeners for her genuine caring nature and giving spirit, had this to say about Algoa FM and its listeners.
“All my colleagues were absolutely amazing! I get it now; I understand the industry and the role I play. I can’t say thank you enough to our audience. The Algoa FM listeners allowed me the opportunity to learn and to grow. They accepted me even when I didn’t believe in myself and my capabilities and with each phone call, SMS, email and every Facebook like, comment or message, I grew more and more. Thank you to everybody who embraced me and loved me so much!”

 

 
Algoa FM will soon announce its plans for their replacements. “We embrace the fact that change is the new constant and it certainly bodes well for yet another exciting time in radio”, says Jay.

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Tickets for the eagerly anticipated music event of the year, the 19th Annual MTN South African Music Awards (MTN SAMA 19) to be held at the Sun City Superbowl on Saturday 11 May 2013 have gone on sale at Computicket outlets countrywide.

 

Fans wishing to witness the glamour and excitement of this incredible event can purchase tickets for gallery seats which have been set at R330.00 per person including entrance to the Public After Party in the Hall of Treasures. Golden Circle will for the first time be available to the public this year (there are very limited spaces) and these coveted tickets will go for R400.00 per person and will also include access to the Public After Party in the Hall of Treasures.

 

If the reaction to the nominations announcement is anything to go by, the 19th Annual MTN South African Music Awards (MTN SAMA 19) promises to be the best ever yet as the top artists go pound for pound against each other in some of the most mouthwatering contests seen in years.

 

The MTN South African Music Awards exist to recognize accomplishment in the South African recording industry and will be broadcast live to millions of viewers on the country’s favourite and biggest channel, SABC 1. 

 

Book your tickets early on www.computicket.com and avoid disappointment. For further details, please visit the official website – http://samusicawards.co.za

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Changes at 5FM are a rock and a hard place

Posted by radio On April - 10 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

 

For most radio stations the first and last quarters of the year are often abuzz with schedule reshuffles. Not to have the same ‘turnaround’ strategies as some sectors, radio’s clean up processes have to do with analytical benchmarks from what audiences gravitate towards and generally keeping things fresh.

 

 

With the news of 5FM’s ‘rock powernites’ presenter, Jon Savage, vacating the slot which airs at 10pm on weekdays, questions surrounding the station’s attitude towards rock music genre have surfaced. Savage’s three year run at 5FM came with the credibility of being a member of indie rock outfit Cassette, an affiliate to conceptual rock poetry group, The Buck Fever Underground, and recently a serial blogger on the music industry. The station has in the past created a mythology around its rock music presenters, one that positioned them as ‘know it alls’ of the art form in the way they introduce emerging bands to the mainstream and of course trivia associated with it.

 

 

The departure of Savage puts the stations vision under the radar in whether its commercial cum Top 40 slinging format is the way to go; and that rock music anchors are are now easily dispensable unlike in the past. Savage’s predecessor, Barney Simon, spent more than eight years as 5FM’s in-house rock fundi and judging by that pattern, the popular opinion was that these presenters have more endurance than most at the station. Clearly things have changed and the devil in the detail sees advertisers converging towards shows that are more widely accessible to the listener.

 

But as a fairly recognisable rock music presenter, what highlighted Savage’s tenure at the station? From having cross atlantic interviews with musicians such as Seether, Red Hot Chilli Peppers, Muse. Metallica and the odd opinion piece in Rollling Stone SA magazine the assumption would be that the jock’s repertoire packed a reasonable punch. Rock powernites also frequently invited household musicians to have performance live in studio where the listener could phone in to ask questions.

 

On the day that the news of his leaving broke, Jon Savage said, “this is not the end of rock music at the station” and judging by Rolling Stone’s retweet of the statement are, eyes are peeled  on what it all sums up to from here onwards. Not to paint a situation that is all dire, 5FM has also had it bursts of brilliance during its midweek graveyard slot where the local independent rock circuit has had a fair ‘share of the ear.’ This slot has broken alternatives acts such hard metal band Rebuurth and Savage Lucy.

 

The new line up at the station boasts Capetonian Stephanie B from sister station, Good Hope FM and Ms Cosmo, a female hip-hop DJ previously from YFM. The direction is a clear indicator that the station is on a mission to lure a younger crowd, one that is easily sold ternds. Savage’s bow out will surely leave a few rockers disgruntled since he was the sole custodian of their kind of music on 5FM amidst a flurry of popular sounds.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Lotus FM provides the gift of Mobility

Posted by radio On April - 9 - 2013 ADD COMMENTS

In celebration of Lotus FM’s 30th Birthday day, the station will be giving away 30 wheel chairs to 30 physically disabled listeners, whilst creating awareness of the needs, difficulties and abilities of people living with physical disabilities.

 

This initiative is sponsored by The Church of Jesus Christ of Latter Day Saints, which is set to improve the lives of those who are handicap in our community by providing mobility.

 

Alvin Pillay Station Manager of LotusFM said, “We are a brand that is all about its community, its listeners and families.  Our mandate is to serve the community by resourcing and developing individuals who are less fortunate. These new wheel chairs will give those in need a new lease on life”.  This wheelchair project is designed to improve employment, independence, health and educational and economic opportunities for people living with physical disabilities.

 

If you are in need of a wheelchair please fill in an application form which can be found at LotusFM offices (100 KE Masinga Road Durban) or go to Lotusfm.co.za for more information. Applications close on the 30th April 2013.

Issued by

LotusFM Publicity

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Radio according to Alan Khan

Posted by radio On April - 9 - 2013 ADD COMMENTS

[By: Kgomotso Moncho]

 

Alan Khan is a well known name in radio circles. But more than that, Khan is a reputable media personality, as well as an academic. He is now the Senior Director of Corporate Affairs at the Durban University of Technology and is included in the judging panel of the MTN Radio Awards. He is a former CEO of Jacaranda 94.2; former deputy MD of East Coast Radio and a presenter of the weekday morning show there, called Big Breakfast. His career started at TNT Radio back in 1990. He joined Capital Radio 604 in 1993 and worked there until the station’s last day of broadcast on November 26, 1996. On television Khan presented Powerboating on Supersport in the 90s and co- hosted Am2day, a daily morning national TV show on SABC2. He has written for The Post in Durban as a sports columnist. In 2008 he gave a presentation at the third Annual African Media & Broadcast Congress of his paper on The Future of Radio in a Digital World: Is The Internet an Extinction Level Event For Radio? He always has radio on his mind. He speaks to Radiobiz about that and more.

  

 

What has your experience in radio revealed to you about the SA radio industry?  

 

The South African radio industry is in an interesting position. Whilst the regulator has licensed new commercial broadcasters, the big private media owners still dominate the landscape. This has resulted in shared content with common programming and news strategies and two or three sales houses that control radio advertising. These are not necessarily all negative concepts however, as technology and access to technology improves in South Africa, radio will have to evolve and the way we play the game will need to change.

 

 

Are you still actively involved in radio? 

Unfortunately not. After two decades in the industry, I needed a change and wanted to relocate back home to Durban. However, as Senior Director of Corporate Affairs at the Durban University of Technology, I’m often interviewed by radio stations in KZN and I still get excited every time I’m on air. I am now also a client and it’s been interesting sitting on the other side of the table, especially since I have some knowledge of what the media owners and broadcasters are trying to sell. My involvement as a judge in the MTN South African Radio Awards also keeps me close to the medium that I still love.

 

 

What does being involved in the MTN Radio Awards do for you? 

Personally, being a member of the judging panel allows me to play a positive role in acknowledging outstanding talent, great ideas, superb storytelling and broadcast innovation. It also gives me the opportunity to track new talent which is being nurtured on campus and community radio. The commercial radio industry will be reliant on this new talent to be original, to be innovative and to ply a significant role to ensure that radio remains relevant to a changing audience with new behaviours.

 

What observations have you made from the judging?

 I have been impressed by some of the talent on campus and community radio. If they are allowed to flourish and maintain their originality, then many have a successful future ahead. Then again, I have been left a little disappointed by the radio promotions and competitions. Many of these are copies or extensions of concepts from Australia, England or the USA. It would be good to see more original ideas coming through. I would love to see the audience becoming “the stars of the show!”

 

Which categories do you enjoy? 

 I always go to the campus and community categories first. Then, being a former breakfast and afternoon drive presenter, I’m keen to assess those entries, followed by radio promotions and news/talk/current affairs. I think that it is fantastic that the MTN South African Radio Awards also recognize Hall of Famers and Brightstars. 

 

 

How do you think radio is faring in the digital world today? 

They once said that video would kill the radio star! Well, VHS is dead but radio is still here! My gut feel is that the digital revolution will not be an extinction level event for radio. Certainly, it brings new challenges and increases the options for the audience but if radio can remain relevant to its market, continue to deliver local, original, fun and entertaining content, it will still have a fighting chance. South Africa has had unique developments. We are still waiting for the digital signal migration to materialize and once television goes digital, radio should be next, however, that could be some years away. At the end of the day, it’s all about the audience and if radio cannot retain and grow target markets, then there could be trouble ahead. You are already seeing media owners diversify from pure broadcasting. Many have invested in digital platforms, not just for content needs but for revenue generation too. In my opinion, the next 10 years will be a vital phase in the radio evolution.

 

 

Do you think there are areas local radio could improve on? 

Yes. I think presenters must be excellent storytellers. The art of delivering a good story in 30 seconds is disappearing. There should also be a renewed focus on original, fun and innovative promotions and concepts. Radio talent should be actively and consistently promoted. There has to be higher profiles for our leading on air talent in South Africa. It’s not just about the station brand. Then, I honestly believe that radio is about connecting people. Let’s be honest, it was one of the first forms of social media. I also love the fact that so many radio stations have a social conscious. The outstanding projects that take place around the country are a credit to the industry. Whether it be blankets, toys, teddy bears, food parcels, schools, rhinos or awareness in the fight against domestic violence, rape and child abuse, radio does its bit. The industry really has the ability to change people’s lives for good! 

 

 

It’s often said that the media cannot tell you what to think, but what to think about. What is the sole role of radio to you? 

Someone once said that “people don’t care how much you know, until they know how much you care.” It’s all about the people! From the audience, to the presenter, the sales executive to the client, the programme manager to the marketing experts. Radio must connect with the consumer and for that to happen, radio needs to have intimate knowledge of their audience. And with that knowledge, radio can start making the relevant connections to satisfy their consumer’s needs. Radio must remember that what people want and what people need is not always the same thing!

 

 

What makes good radio? 

Radio has to compete in the battle of the attention economy. As it faces the challenges of a world in evolution, a digital environment and a changing audience – radio has to be relevant, be local, be original, be fun and connect with the consumer. Radio must focus on connecting people. But one thing is certain, increased competition coupled with a changing digital world is forcing radio to up its game and evolve, which can’t be a bad thing.

 

 

 

Anything you’d like to add?  

I would like to congratulate all the winners at the 2013 MTN South African Radio Awards. I am also proud of the Hall of Fame and Brightstar recipients. I would also like to thank Lance, Taryn, Michelle, Jeremy and the entire team at the MTN South African Radio Awards for their passion, commitment, dedication and support of South African radio.

 

 

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Matona Sakupwanya on judging radio

Posted by radio On April - 8 - 2013 ADD COMMENTS

[By: Kgomotso Moncho]

 

When it comes to women in radio who have become influential in their work, Matona Sakupwanya is right up there with the rest. But she is not one to let gender define or influence how she works. She much prefers to see herself as an individual passionate about the radio medium.

 

Known for being station manager of Metro FM from 2006 to 2011, a period during which the station grew exponentially, Matona’s extensive experience in radio has seen her come through the ranks in sales and marketing, before heading up one of South Africa’s biggest commercial radio stations.

 

After leaving Metro she was appointed General Manager at Primedia Unlimited, heading up a division called Mallworx. She is now General Manger at Radio Advertising Bureau (RAB) and is judging the MTN Radio Awards for the first time this year.

 

Her work at RAB sees her promoting the medium she is passionate about as a primary advertising platform. This is done by improving the level of familiarity and favourability towards radio and enhancing its perception as an effective advertising tool, as well as developing and maintaining relationships within the advertising and marketing industries.

 

Her vision is to continue to champion the cause of radio by educating and guiding marketers and agencies in the effective use of the medium, thereby growing radio’s revenue share in SA. What she loves about radio is its immediacy, flexibility and ability to move with the ever evolving media landscape. But here’s what she finds exciting about radio right now. “The right station with the right message and the right frequency will yield good returns. Also, as digital media grows, radio is brilliantly positioned as it is the medium that synergises best with digital platforms. Radio compliments the way people are using social media and radio promotions and campaigns can create great content which can be leveraged in social media. All of this takes the client’s message further,” she says.

 

She feels the growth of the MTN Radio Awards is an indicator of the growth of radio and that its recognition of achievements and talent within the entire broadcast radio industry can only be a good thing for our industry. Having headed up the largest commercial radio station in the country and the second largest in listenership has given her a well-rounded view and capacity to gauge what works and what doesn’t and this, she says, helps her in her judging responsibilities.

 

“What I personally look for are presenters and shows as well as content that grab attention. This by no means infers being ‘loud’ but rather speaks to content that kept me listening or wanting to hear more. I enjoyed all the categories I judged, but must say that judging Programming Innovation was very exciting,” Matona says. According to her what makes good radio is programming that is in-touch and reflective of its listeners and on-air personalities that are knowledgeable & entertaining.

 

Talking about her observations from her many years of experience and what the radio industry has revealed to her, Matona says, “Radio is a powerful medium in our country.  It still reaches more than 80% of the population across all LSM groups. It excels at reaching just about everyone – It’s quite frankly the medium for all South Africans. Although this might be the case, the industry hasn’t yet embraced the medium to its full capabilities and this is evident in the revenue figures. This shows that there is a lot of work for us to do to change the latter.”  

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