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IMPROVING TIME SPENT LISTENING

Posted by radio On January - 21 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

The latest SAARF RAMS report reveals that during December 2012, local listenership dipped slightly by 54 minutes per week. These figures combine fieldwork for large urban areas from the beginning of July to mid-October 2012, and the small-urban areas/rural components for Jan-June 2012 (Gauteng’s new community station, Radio Veritas, did make a notable beep on the RAMS radar – the station has a reach of 0.1% into the province, with an audience of 7 000 on the basis large-urban data only). There has been no upward movement in listenership neither in this RAMS release, nor over the few years previous.

 

 

 

 And yet, the modern day radio listener exists in a time where technology constantly curves up. In light of the sluggish RAMS figures, local radio surely has no choice but to meet the constantly changing needs of audiences by considering emerging technologies. The two areas that offer great potential in enhancing the radio experience are mobile and social media. According to Kristen Purcell of Pew Internet Research “information has become free, ambient and controlled by audiences” and “radio stations must use social media to draw audiences into a conversation”.

 

 

 

 Research shows that radio still has 80% ‘share of the ear’ as global radio analysts from audience dialogue point out (www.audiencedialogue.net), where the experience starts with audio but as trends suggest, doesn’t need to end there. The same research reveals that South Africa has recently seen an upward surge in the number of online radio stations available to audiences. This has largely been due to the fact that online radio stations do not require licenses from the regulatory body, ICASA. Ballz Visual Radio (a brainchild of former Jacaranda jock, Darren Scott), worldtunes.net and 2oceansvibe are the more well-known online stations

 

 

 

At the recent Radio Days Europe, Tim Davies who is BBC’s head of audio suggested that “the most important thing you can do today is tell your mobile operator that you want phones to receive (digital) broadcast signals, as IP can’t deliver us the growth that we need”. All over the world radio is still “a speaker in the box”, as British radio futurologist James Cridland has put it, but it is also streamed, podcast, transmitted via satellite or to cellphones, programmed by the listener. Technical innovations are driving change in radio, making interaction with audience instantaneous and constant, and putting on the pressure to deliver quality content and creative ads. One of these emerging trends is former 5fm presenter, Mark Gillman, who as a radio consultant based in the UK has founded TMGS Creative. It is a company he says sells imaging, broadcast services and production creating tailored programming for brands. Gillman says in the UK, what’s most apparent is that radio has embraced new media rather than try to compete with it. “Those behind it have realised the usefulness of new media to showcase their medium. It is used as a tool to build audiences.” Gillman’s TGMS Creative has brought a new concept to South Africa, Broadcast My Life, which illustrates how new media can be used to present new programming concepts.

 

 

 

Broadcast My Life transposes new media onto radio by allowing BlackBerry users direct interaction with radio via BBM. The developments in radio have surged over the years; this is in the wake of there being demographics that are entirely at home with technology. One of the key opportunities for radio in using the online space is to offer 21st century audiences the opportunity to listen at the time of their choosing (podcasts). The content has to be worthwhile and go beyond inane comments by presenters about the weather.

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THE ROLE OF TRAFFIC PRESENTERS

Posted by radio On January - 20 - 2013 ADD COMMENTS

It’s hard to remember a time when there were no radio traffic reports, just as much as it’s hard to remember a time when there were no cell phones and the internet.

Periodic traffic reports at any time of day have become so entrenched in the lifestyle of everyday driving workers, that they have become a necessary part of daily life. It’s useful to know what is happening on major routes across the country to help you make better decisions about getting to where you need to. 

A traffic report could set the tone for the rest of your day and traffic reporters and presenters are there to make things a little better for the commuter. Names that tend to stick out when it comes to traffic and South African radio are Rob Byrne and Aki Anastasiou.

Anastasiou won an MTN Radio award for Best Traffic Presenter 2011.  He presents traffic Radio 702 and he admits to have witnessed horrific accidents from the helicopter that left him completely speechless. 

Traffic reporting has evolved from being specified to being accessible to anyone. Rob Byrne, who presents instant reports across national radio stations, set up TrafficNet – a real time information network for radio stations nationwide, available to radio presenters. It combines incident reporting with real time speed date to offer the most comprehensive traffic news service in the country.

As much as traffic presenters provide listeners with traffic information, most of the time it is the listeners who are providing that information. “90% of usable info comes from the motoring public. They phone in, sms and even email,” says Byrne.

Social media has also had a hand in this. Just as it has created the citizen reporter, it has also created the citizen traffic presenter with characters such as Pigs potter, as an example.

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EXCITING NEW POSITIONS AT RADIOBIZ

Posted by radio On January - 19 - 2013 ADD COMMENTS

Radiobiz is currently looking to fill the vacant positions of Junior Online Content Editor and Marketing Consultant. If you have a passion for the online industry, radio and marketing a fairly new brand this is the opportunity not to be missed. To apply send us your CV to info@radiobiz.co.za

 

Junior Online Content Editor

 Responsibilities:

  •    Ensure that content on Radiobiz social media and blogging platforms is of the quality needed to grow audiences and enhance the overall performance of Radiobiz.
  •     Lead and co-ordinate the efforts of Radiobiz editorial team across all areas in which Radiobiz operates.
  •     Design and create web banner/adverts, e-mailers & on-line newsletters.
  •     Source news and images for Radiobiz.
  •     Manage the website and give direction regarding updates and maintenance of the site.
  •     Writing, research, sub-editor, proof reading, design & layout pages, manage traffic, & chasing artwork, pictures, sign off, etc. for the website.
  •     Drive projects designed to grow readership.
  •     Co-ordinate the editorial and technical roll-out of new products.
  •     Produce articles on a weekly basis.
  •     Ensure that there is sufficient content to be published on the website.
  •     Represent Radiobiz in public.
  •     Work closely with the Directors to secure the financial sustainability of Radiobiz.
  •     Co-ordinate internal and external content before going live.
  •     Conduct interviews with key Radio stakeholders.
  •     Maintain good relations with key industry players.
  •     Attend press briefings and conferences.
  •     Interviewing media industry personalities.
  •     Keep up to date with latest news within the media industry.
  •     Explore new ways to create online channel content.
  •     Content creation and planning for future ideas.

 Skills Required

  •     Ability to manipulate images and use Photoshop, Fireworks etc.
  •     Strong editing, proofreading and writing skills, with a keen sense of design layout.
  •     Public speaking skills

 

 

Junior Marketing Consultant

Responsibilities:

  •  Plan and coordinate all marketing activities
  •  Establish an online, print and off-line presence with relevant stakeholder e.g. media houses, advertisers, govt institutions and regulatory bodies.
  •  Explore and drive online marketing avenues
  •  Investigate all guerrilla marketing options
  •  Assist the editor with sourcing content
  •  Keep and maintain a database of all the key contacts within the media/radio   industry.
  •  Monitor, evaluate and report marketing results to Management through good and    reliable self-produced reports
  •  Organize and run monthly marketing status meetings with key internal and external players
  •  Update Radiobiz  CSI/CSR initiatives online
  •  Attend all media events as requested by management
  •  Co-create marketing and PR calendar
  •  Plan and execute events
  •  Daily tracking and reporting on Radiobiz Google Analytics
  •  Tracks and measures the effectiveness of marketing materials.
  •  Knows our target market and what motivates them to buy.
  •  Compile PowerPoint presentations. Sales backup must ensure that the pictures are correct and that the spelling and layout of the presentations are in line with company’s      corporate image
  •  Manage and populate social media networks (Twitter, LinkedIn, FB etc.)
  •  Developing flash banners
  •  Execute all administrative duties of NAV Multimedia
  •  Formulate brand identity and integrity.

 

Closing Date: 31 January 2013

 

 

 

 

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MOTSWEDING FM ANGELS HARD AT WORK

Posted by radio On January - 19 - 2013 ADD COMMENTS

Motsweding FM Angels – a CSI movement made up of the radio station’s staff members, launched its 2013 Back2School programme on Friday 11th. The Angels, together with educators, learners and their parents spent the day at Onkgopotse-Tiro Comprehensive School in Tsetse [Mahikeng] giving the school a face lift by cleaning, painting and refurbishing all 23 classes and general surroundings.

The school which is named after South Africa’s student activist, Abram Onkgopotse Tiro, under the leadership of Principal Edwin Kgonothi, achieved I00% pass for both Grade II and 12 in the 2012 academic year.

The Angels also presented the learners with much needed essentials, which include school socks, sanitary towels, toothpaste, soap, etc.

“Education is a very important weapon in fighting poverty and a much valued brick in build-ing a better future for South Africa and Africa.” said Motsweding FM Station Manager, Sibongile Mtyali, during the donation hand-over. She pledged the station’s continuous sup-port to the learners and urged them to stay in school despite the challenges they face every day.

Mr Edwin Kgonothi thanked Motsweding FM Angels and indicated that the gesture will not be forgotten. This he said in the presence of officials from the North West Province Department of Education, Ngaka Modiri Molema Regional Office, who showed up after hearing the call to action on Motsweding FM. The delegation was led by Central Circuit Manager-Mahikeng, Mr Pat Mmolawa who ex-pressed gratitude and appreciation to Motsweding FM Angels for their continued support, selflessness and commitment to community development and nation building.

The Angels will continue to spread love on Monday 22nd January 2013 at Batswana High School, a school which like Motsweding FM, celebrated 50 years in 2012. The program for Batswana High School will however be different in that the focus will only be on emotional preparedness of the leaners to face the 2013 academic year.

Issued by: Motsweding FM

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METRO FM MUSIC AWARDS NOMINEES ANNOUNCED

Posted by radio On January - 17 - 2013 ADD COMMENTS

The 2013 METRO FM Music Awards Finalists announcement, was held last night at a cocktail event at Summerplace,  in Johannesburg.

The nominees, the industry and the media were invited to witness which artists have made it as finalists in this year’s awards.  Given the fact that the awards did not take place last November as it is the norm, the Finalists announcement was highly anticipated.  Metro FM being a station that celebrates local music, the guests were entertained by South Africa’s sensation and talented DJ Black Coffee, followed by DJ Ganyani and last but not least, the hilarious, ever colourful and  energetic Dr Malinga.

The MC’s at the event were our very own smooth Wiliam Lehong, The Black Chinese Guy, of the Pyajama Party Show and the ever so classy Azania Mosaka who presents Total Bliss weekdays on METRO FM.  Needless to say they did a sterling job.

The voting lines opened today 17th of January 2013 for the public to vote for their favourite artists to win the most coveted award, a Metro FM Award this year.  Remember to sms category name and favourite artist to 34764.  The voting lines will then close at 11:59 on the 17th of February 2013.

For the full list of finalist visit www.metrofm.co.za/content/news/metro-fm-music-awards-finalists-announcement-2013

Issued by Metro FM

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RADIO SPONSORSHIP, HOW IT WORKS

Posted by radio On January - 17 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

Radio sponsorship is a numbers and lifestyle game. Radio mirrors people’s lifestyles and sponsorship on radio operates with that DNA. It works because it is specifically calculated and targeted at the market the sponsor or advertiser wants to reach. In this way, it is more direct and cost effective than television. While television and print have the advantage of visuals, radio just merely needs to grab the listener’s consciousness. And radio is more immediate. Promotions and sponsorships make up one of the biggest growth areas and revenue in commercial radio. It is estimated that it already accounts for about 20% or more of most stations’ annual income.

But when a promotion or sponsorship is done well, it is win/win situation for the advertiser and the station. And it has to be, otherwise partnership would not exist.

Let’s take Metro FM’s mid morning show, Total Bliss and its partnership with international cosmetic company, Elizabeth Arden as an example. Total Bliss is presented by Azania Osaka, a very good looking woman who commands attention in the public. Elizabeth Arden is targeting females. But the company has had to check Azania’s influence in the media as well the number of audience her show has. And they would check that with the South African Amps Research foundation, which has information on Amps from year on year to weekly and daily assessments.

Azania’s listeners are as urban as she is. And her profile has shown that she is well groomed and so fits in perfectly with the Elizabeth Arden Market as well. She can also influence her listeners. What she does on a weekly basis is have celebrity make up artist and Elizabeth Arden ambassador, That Mashishi on Total Bliss to give make up tips for specific occasions. Currently they’re looking at holiday grooming /make up tips. She has also had a model and the South African face of Elizabeth Arden, Lerato Moloi on the show, speaking about how the products work. With a good sponsorship you get the listener’s buy in while the advertiser basks in the glow of a trusted and influential radio station presenter or DJ.

 

Social media used by both parties also lends a hand in extending the net’s reach. And the result will be in the audience flocking to Elizabeth Arden stores to buy their products. Another example is the sponsorship deal that MTN struck with Metro FM by sponsoring the Robert Marawa daily sports show. This deal came with a competition that the listeners who are sports fans, come up with a new name for the show. The fan/listener that comes up with a winning name would win R20, 000. They had to play by SMS-ing their name suggestions to a specified SMS line. Besides the revenue gained from the sms’s, MTN, as a constant feature on the sports show (and through the competition) is able to then influence other fans/listeners that are not already with the telecommunications brand to join it.  The brief of the competition stipulated that the name of the new show had to have MTN in the name suggestion. After 12000 entries from listeners across the country, The Metro Fm Sports Centre is now called 083 Sports @6 with Robert Marawa and the partnership is on for three years.  There’s a lot that can and will happen to reap the financial benefits of this union.

The same elements would apply if say a wine company from Cape Town targeting an upper LSM contacted KFM for a sponsorship deal. It is recommended that a sponsorship always be backed with an airtime campaign. Sponsorship should be regarded as an additional rather than a replacement for mainstream advertising activity. And the budget is usually determined by the advertisers, but it can be the other way around when the sales team of a radio station seeks sponsorship.

 So it’s all about pairing. The numbers and the target market have to make sense to the sponsor to ultimately ensure a favourable or desired return on investment.        

 

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702 RING IN THE CHANGES WITH NEW LINE UP FOR THE NEW YEAR

Posted by radio On January - 16 - 2013 Comments Off on 702 RING IN THE CHANGES WITH NEW LINE UP FOR THE NEW YEAR

Talk Radio 702 and 567 CapeTalk have announced a number of line-up changes which will come into effect from Monday 14th January 2013. A brand new sports show has been added to the weekday and Sunday schedule. Sports Talk with Udo Carelse will broadcast from 20h00 to 21h00, Mondays to Thursdays and from 19h00 to 21h00 on Fridays and Sundays.

“We like to say that for a talk station, we listen a lot, and this is true of the feedback we receive on our programming choices too,” said Talk Radio 702 station manager, Pheladi Gwangwa.

“Listeners have indicated a strong desire for more sports content, and we know that we are, largely, a sports mad nation, so the introduction of a sports-dedicated show has been on the cards for a while. Udo was a natural choice to host this show and we look forward to hearing from our listeners about Sports Talk.”

Udo Carelse has been working on radio for 12 years, starting as a sports reporter. From here he grew into TV sports broadcasting and has presented sports shows on SABC, e.tv and Supersport. He is still involved with content generation, writing and production as well as special features for Supersport. He has been hosting the Weekend Breakfast on Talk Radio 702/567 CapeTalk for the past year as well as hosting various other talk shows across the stations on an ad-hoc basis.

“Sports is big news in South Africa and it comes up in all our current affairs shows, Sports Talk will offer a more formal platform to unpack those conversations,” said Carelse. “As South African sports fans, we feel a sense of ownership over our sports teams and players and I’m really excited to be interacting with listeners who are so passionate about the issues we’ll be discussing.”

The ongoing popularity of Solid Gold music weekends has prompted two other changes.

The first is the introduction of Solid Gold Jukebox Saturday, a new show that will celebrate classic Rock n’ Roll, from the early days of the 1950’s through to the Rock n Roll heydays of the 1960s.

Solid Gold Jukebox Saturday will be presented by Benjy Mudie, who has 35 years’ experience in the music industry and has launched numerous South African bands. Benjy is also the voice behind the cult radio show, Rock of Ages which has enjoyed a loyal following on numerous stations.

Talk Radio 702 and 567 CapeTalk are excited to have another legend of South African music radio joining the Solid Gold team: Kenny Maistry. Kenny will be presenting Solid Gold from 13h00 to 16h00 on Saturdays and Sundays.

Kenny has been a music DJ on South African radio since he started at Capital Radio in the early 90s. He has worked on a number of stations including 94.7 Highveld Stereo and has also appeared on numerous TV shows, endearing himself to legions of fans.

As a consequence of these changes, Udo Carelse will no longer be hosting the Weekend Breakfast. Listeners can now tune into Kgomotso Matsunyane, who has a long standing relationship with 702 and CapeTalk and has proved very popular with listeners. South Africans may recognise Kgomotso from her TV show, Late Night with Kgomotso as well as from the breakfast show on Kaya FM. An academic, writer, director and producer, Kgomotso brings a wealth of experience and loads of personality to the Weekend Breakfast show.

The changes also mark the end of an era for a number of long running shows on the talk stations. On the weekends, it is time to say a fond farewell to The Bandstand, The Jazz show, The Movie Show and Believe it or Not. Weeknights say goodbye to A word on… which has been dispensing expert advice on matters ranging from cars to financial planning for many years.

The advisory elements of this show will come through in other programming on the stations, both in formal slots on Weekend Breakfast and as a topic necessitates discussion.

“In addition to saying goodbye to these shows, we say goodbye to some of their hosts, who have been part of the 702 family for a few years,” said Gwangwa.

Eleanor Moore and her Bandstand will be missed by her many devoted followers, as will Gary van Dijk who has been presenting The Jazz Show and Treasure Tshabalala who had been a host on Solid Gold weekends.

Leigh Bennie has been ably presenting A Word On… among many other segments and shows during her tenure at 702. She will be missed.

The legendary Barry Ronge will continue to offer movie and celebrity buffs his insights on the latest releases in his Friday slot on the John Robbie show and on the Weekend Breakfast with Kgomotso Matsunyane.

Kate Turkington remains on 702 and CapeTalk as a travel correspondent with a weekly feature on Sunday mornings with Kgomotso Matsunyane.

“We are privileged to name many of the country’s top broadcasting talents among our presenters at 702 and CapeTalk and we are excited to go into 2013 with this refreshed line up,” said Gwangwa.

For the full line up as well as more information on the shows and hosts, visit www.702.co.za

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CNBC AFRICA, Africa’s largest business television news channel, will be hosting a LIVE debate at the upcoming World Economic Forum (WEF) in Davos, Switzerland. The 2013 forum will take place from January 23 to January 27. The hour-long broadcast of the debate ‘De-Risking Africa’ will be hosted by CNBC Africa’s senior anchor Bronwyn Nielsen from 3pm CAT.

 The esteemed panellists include:

 Goodluck Ebele Jonathan – President of Nigeria

·         Jacob G. Zama – President of South Africa

·         Aliko Dangote – President and Chief Executive Officer, Dangote Group, Nigeria

·         Louise Arbour – President and Chief Executive Officer, International Crisis Group (ICG), Belgium

·         Sunil Bharti Mittal – Chairman and Group Chief Executive Officer, Bharti Enterprises, India

“CNBC Africa’s attendance as a debate broadcaster at this year’s forum is the first by an African television station. This is a notable milestone in the history of our channel as it indicates recognition of the role the channel is playing in disseminating information about Africa’s investment and trading opportunities,” said Roberta Naidoo, Managing Director for the ABN Group.

 Around 2,200 participants gather for the event every year, attending some 220 sessions over the week-long forum which unites international politicians, business leaders and journalists from across the globe to discuss and shape global, regional and industrial agendas with regards to economics, health and the environment.

 “CNBC Africa’s presence in Davos is testament to the growth and interest that Africa is increasingly generating on the global economy,” said Godfrey Mutizwa, CNBC Africa’s Chief Editor. “The De-Risking Africa debate featuring the leaders of the continent’s biggest economies and its biggest investor last year, will be an important window into the continent’s growth drivers.”

 

 

Issued By: CNBC Africa

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LOTUS FM CELEBRATES 30 YEARS ON AIR

Posted by radio On January - 15 - 2013 ADD COMMENTS

Issued by: Lotus FM

Thirty years in life sounds short, but when it comes to radio, 30 years is a lifetime. When these 30 years have been filled with Festive bhangra’s, dazzling events, pure Indian music, slapstick comedy, outside broadcasts and cultural victories one will know they’re celebrating a milestone.

What started out as a radio station broadcasting in Durban to mainly the Indian community has today become one of South Africa’s most–loved Indian Radio Station.  

Indian programmes started in Natal in 1932 and were broadcast from the old studios in the Durban City Hall on Mondays and Fridays from 18:00 – 18:20. There were no ‘live broadcasts and the programmes in Tamil, Telegu, Hindi, Urdu and Gujerati consisted entirely of music played on gramophone records. The very first announcer was the late Abel Peters who was known as ‘Thunderbolt’.

The Indian programmes were always broadcast from the transmitters of the English Radio Service at the SABC. In 1983 the SABC realised that there was a great need for a fully-fledged radio station aimed at the Indian community. Isabel Van der Linder was the first Station Manager, followed by Fakir Hassen who was appointed as station manager from 1985 until 1995. His tenure was followed by Khalik Sheriff, then Naresh Veeran, Shanil Singh, Gail Samuels and currently Alvin Pillay heads up the station.  

Thirty years down the line, the station has broadened its listenership and reaches a countrywide audience. With more than 360 000 listeners – the station has been hailed for keeping Indian culture alive.

Lotus FM celebrated its 30th birthday on the 8th of January 2013 and what better way to have started the day than not just listening to your favourite radio station but watching a live simulate broadcast on SABC’s Expresso Morning Show.  

The show featured Lotus FM’s Morning Rush Show driven by one of their most talented presenters Neville Pillay and his team, who was also accompanied by Station Manager Alvin Pillay, Marketing Manager Donne Henry and Programmes Manager Santosh Beharie.

Lotus FM further heated the airwaves with a surprising birthday line-up, showcasing previous and existing on-air presenters, airing the best of 30 years. The finale was the Top 30 song competition count down, revealing song 45. Radha (Album – Student of the Year) as number 1 and our lucky Lotus FM winner walking away with R30 000 cash prize.

Station manager, Alvin Pillay says: “For an Indian radio station which has become multi-cultural, the station has now grown into a big national radio station and this is fantastic for us.  Let us continue supporting the station, so that it enjoys many more birthdays.”

 

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A CLOSER LOOK INTO ALEX FM 89.1

Posted by radio On January - 15 - 2013 ADD COMMENTS

By: Boitumelo Mmakou

 

Community radio stations have had difficulties with staying relevant over the years, due to the rise of internet radio, and the competing occupancy of commercial radio fast growing, community radio stations have thus had to come up with much more innovative ways to keep in touch with the community and stay relevant, and more than anything build a huge number of listenership.

 

Image by:Tilo Mokgopo and
Kopano Sibeko-Alex Pioneer.

One such a radio station is Alex FM, “We are a radio station that speaks primarily to the community and create an open platform for the community” says Chris Matlhaku, content manager of the station. The station lives through its motto of being the spirit of the community. Its main purpose has been to serve in the interest of the community and make a difference in each person’s life, “Some of the work that we do, which is listed on the terms of our license is to help the community find missing persons, for unemployed people to find jobs, students who are doing well to get bursaries and advertise local businesses. We are all about community empowerment” states Chris. Thus, the attitude of Alex FM besides providing quality broadcasting is to provide fresh content that will appeal to the community. Alex FM ensures that the 91000 listeners in Alexandra and the surrounding areas such as Sandton, Marlboro, Kempton Park, Limbro Park, Midrand, Tembisa, Edenvale and Germiston know what is happening in and around their neighbourhoods.

 

It is a radio station by the people for the people, presenters at the station work on a volunteer basis. They are people who are based in the community and know their community well. Through the Alex FM internship program, the station is working on empowering young people in the area by providing a window into the world of radio broadcasting. Through the program, the station hopes to help interested community members build a career within the media industry.

 

There are always challenges that come with running a community radio station and according to Chris, finance is a challenge for Alex FM “One of our challenges is finance, because we are a small community radio station, we will always be defined as that, we do not always get the funding that we need. Advertiser would rather invest their money in a station with a larger audience. We rely on government funding and assistance”. The radio station continues to produce content that is not highly influenced by its sponsors, and government funding, and provides objective information, entertainment and music that cater for their audience.

 

Due to lack of funds the station has overcome many hurdles since its establishment in 1994. In 1998 Alex FM renewed a four year license with the Independent Broadcasting Authority, but the change of management during that time, lack of communication between those with the radio station and lack of sponsors, the station failed to renew the contract in 2001.

 

The license issues of Alex FM have also affected the location of the radio station; Alex Sankopano a well known community centre at 12th Avenue was home to Alex FM during 1995 till 2001; however the station relocated to 69  2nd Avenue in Alexandra after the renewal of their license in 2008.  “The relocation of the radio station has affected us as a brand, people who knew the old location are still going to the old address when they need us, we have had to put up bill boards with our new address to create awareness of our new home” says Chris . The full come back of Alex FM in 2008 introduced a new host of presenters, equipment and vibrant energy. Since its return on air, it has been fighting an uphill battle to remain on the air waves.

 

Nonetheless, regardless of all the negative responses, and the struggle to remain a powerful voice for the community of Alexandra Township and its surrounding areas, the station has achieved a lot in the past year, having recently set up a live stream through their website, and continuing  to  play music that listeners enjoy, creating content and shows that will cater for everyone and ensuring that the people of the community know about the station through word of mouth, banners all around the township, social networks and the stations involvement in community projects.

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