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MetroFM Mesmorizes Fans

Posted by radio On September - 18 - 2012 ADD COMMENTS

By Thato Mokhou

 

For the working folk, Saturday is the best day of the week.  One gets to sleep in. See friends; do some shopping; have a long, slow coffee. Feel good about life, the universe and, if not everything, at least most things. The MetroFM African Masquerade packaged Saturday, 15 September, into a night of mesmerizing entertainment and hypnotizing song.

 

Three of the country’s most soulful artists, Kabomo, Unathi and Zonke graced the stage of the Mosaiek Teatro in Fairlands in celebration of MetroFM’s 26th birthday.  Themed “African Masquerade”, people from every corner of the country poured into the sophisticated Teatro wearing masks and fashionably dressed.

 

A VIP lounge was prepared for guests to mingle and enjoy an African cuisine before the start of the musical extravaganza.  It was already half full when we arrived with couples occupying most of the couches. The bar was lined up with inviting drinks – of course we helped ourselves to one or two.

 

Sounds of Unathi and Kabomo’s music flowed through speakers as the lounge gradually filled up.  The flamboyant Somizi Mhlongo made a noticeable entrance as he attempted to liven the room saying: “You are all sitting like you’re in a dining room!”

 

He was just one of the media personalities seen at the event. The vivacious Khaya Mbau was seen with her boyfriend, Tebogo Lerole from Kwela Tebza.  Theo Kgosinkwe was also spotted with the current SA Idols’ Top 4.

 

At 7pm, an upbeat house song invited people into the auditorium were magic would soon be ignited. A slight delay had many frustrated while late comers were trickling in, in numbers. Saved by Glen Lewis and VigiLante on the decks, the crowd were moving to the rhythms of old school versus new school between the two DJs.

 

The VIP lounge

 

Entrance to the Mosaiek Teatro

 

DJs Vigilante (left) and Glen Lewis (right)

 

Sibusiso Leope affectionately known as DJ Sbu, host of the event, ramped up the pace as he welcomed a lively audience to the musical fest that saw Kabomo open the stage

Nothende and Kabomo

up for the two soul queens.  Performing songs from his debut album, All Things Grey, he lured ladies to sing to his melodies. Recently signed by Reverbnation, the multi-talented singer and producer is a fiery performer who lays his soul on stage. He had the crowd dancing to hits like Uzobuya and Busisizwe. People went nuts when he called for Nothende to join him in singing the hit song, Colour of You.  He also thoroughly entertained the audience with renditions of songs by the American artist Musique Soul Child and SA’s own Micasa Music.

 

A stellar performance by Kabomo opened up for the incredibly talented Zonke Dikana. Splendour dressed in a feathery blouse and stylish high-waisted pants, Zonke is one of few artists who has the backing of a full band on stage.  Belting perfect notes from her core, she gave a magnificent performance leading the crowd from one song to the next. Her first album, Ina Ethe, has since reached platinum she announced and she had her fans to thank she said.

 

Radio hits such as Feelings and Jik’Izinto were obvious crowd pleasers and her infectious voice could be listened to all night and it certainly had the people asking for an encore straight after her last song. Gracefully she returned and sang her heart out.

 

Zonke Dikana entertains the audience

 

“WOW!” said DJ Sbu to a roaring applause after Zonke’s performance. He stood on stage and scanned the room behind his gold mask and encouraged the crowd to participate in competitions.  MetroFM gave away prizes to its listeners which saw each winner walk away with weekend getaways at some of SA’s top boutique hotels.

 

An elegant Unathi took the stage to close off the evening’s celebrations with self-entitled song Unathi.  She gave a gorgeous performance as she showered on the souls of her audience through heart-rending tracks such as Thembisile and You make me happy. Joined by the Drakensberg Boys’ Choir, Unathi wooed the crowd as it waved in unison.  She finished off with her latest hit song Kwa Nolali.

 

Unathi serenades audience accompanied by the Drakensberg Boys’ Choir

 

The MetroFM African Masquerade, an entertaining event, well-organised from spectacular stage effects to soothing music that left fans wanting more.  It formed part of the radio station’s birthday month celebrations themed “Rewind”, which also brought events such as the massive party on September 1 at Sedibeng in Meadowlands, Soweto.

 

In the same vein, the station calls on record labels to submit their best work for the annual MetroFM Music Awards set to take place later this year.  Both the nominees and finalist announcement parties will be hosted and listeners will stand a chance to win tickets to this much sort after event.

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702 Celebrates Small Businesses

Posted by radio On September - 13 - 2012 ADD COMMENTS

Jenneth`s Hair and Beauty Studio was named the winner of this year’s 702 Small Business Awards with Softline Pastel in an awards ceremony held at the Michelangelo Hotel in Sandton on Tuesday night.

 

The Awards are based on outstanding service and call for listeners to nominate small businesses they have dealt with that go the extra mile.

 

Clem Sunter addressed the 30 finalists and stressed the critical role that entrepreneurs such as themselves play in South Africa’s growth and development.

 

“In the current business environment, big business is not able to grow and provide jobs in the way that small businesses can,” he said.

 

“There is such a need to promote small business which is why a competition like this, which gives small businesses the exposure they need, is so important,” he added.

Steven Cohen, MD of Softline Pastel was equally enthusiastic about the finalists’ contribution to the country.

“All of the small businesses that were profiled this year prove that if you are passionate about something, you can make money from it,” said Steven Cohen, managing director of Softline Pastel.

“I hope that their success inspires others to open small businesses, as the SME sector is so vital to creating jobs and taking our country forward.”

 

The judges were pressed to select their winners but all were blown away by Jenneth Ntanwisi’s sheer passion for her business, Jenneth’s Hair and Beauty Studio.

 

Winners from Jenneth’s Hair Salon

“Her strength of personality has been the driving force behind the growth and the success of her hair salon,” said 702 presenter, John Robbie, who announced the winners at the ceremony.

 

“She has cultivated an extremely loyal customer base over the years that has encouraged and supported her in the development and the expansion of her hair salon, which has in turn enabled her to employ new staff and nurture their loyalty.”

 

The judges were also very impressed about the potential growth plans and prospects for the business.

 

The two runners up in this year’s awards were Shop and Ship, an online tech store and Atlantic Pools and Ponds, which offers pool and pond installations and repairs.

 

The winner and two runners up were rewarded with airtime packages to advertise on Talk Radio 702 as well as laptops loaded with Softline Pastel Accounting, Payroll, HR and other business software in addition to software training and support.

 

Shop and Ship is an online store that started selling Apple products but has expanded to include a broad range of cellular and electronic products.

 

The judges were impressed with the way in which the owners, the Shein brothers have spotted a gap in the Apple market, where margins are small, by identifying the need for quick intelligent service, turnaround time on orders, and support.

 

Atlantic Pools and Ponds has managed to grow almost entirely through word of mouth referrals based on the quality of owner Jacques Marais’ service. The judges were very impressed with the way in which he inspires loyalty in his staff, that his staff see themselves as part of a family, and the employees take pride in their work. The judges were also impressed with the way in which he uses a network of other small business providers to assist him on projects and jobs.

 

“We congratulate the winners, and all the finalists. They are shining examples of why the SME sector is so important to our economy and we look forward to watching these businesses go from strength to strength,” said MC for the evening, 702 presenter, David O’Sullivan.

 

Source: 702 Talk Radio 

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702 Pop Up Radio at FNB Jozi Art Fair

Posted by radio On September - 13 - 2012 ADD COMMENTS

Talk Radio 702 added their own artistic flair to the FNB Joburg art fair on Friday as their outside broadcast incorporated a pop up radio show.

Host, Leigh Bennie, moved around the fair, interviewing guests on a chat mat, which was accompanied by a large empty frame, a mobile “Live on air” sign and a caricature artist who drew the guests as they were being interviewed.

 

 

“The remarkable creativity on display at the FNB Joburg art fair inspired us to get creative too,” said Talk Radio 702 programming manager, Alastair Teeling Smith. “Gary Oberholzer, who produces the show, came up with the pop up radio concept, which was our mini art installation at the fair.”

The FNB Joburg art fair showcases the largest collection of art from the Southern African region under one roof and ran from Thursday 6th until Sunday 9th September 2012.

Source: 702 Talk Radio

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LotusFM Unearths Talent

Posted by radio On September - 5 - 2012 ADD COMMENTS

By Thato Mokhou

 

 

LotusFM’s efforts to uplift communities unearthed talent through its What’s Your Talent initiative which came to a brilliant end on Saturday, 1 September, after 5 weeks of exciting entertainment.

 

The Phoenix Plaza in Durban was filled to capacity during a nail biting final where Kwazulu Natal’s finest talent was showcased.

 

 

17 year old Mahendren Michael walked away with the title as well as prizes including R12 000 cash and a 3 month contract with LotusFM which will allow Michael to perform at some of LotusFM’s outside broadcasts across Kwazulu Natal.

Winner Mahendren Michael

 

He was an obvious crowd pleaser as the audience roared in joy to the announcement of his name as overall winner.

 

“I am happy that he won.  I knew that it would be him from his first audition,” said LotusFM’s Lendel Moonsamy.

 

Hot on his heels was second runner-up, “Zeph Squad”, a group consisting of Fahim Abraham, Yasim Naicker and Mustafa Tulsi.  Third runners-up were Stringin Moodley and Nathan who make up the group “Rising Voices”.

 

The Durban-born winner was thankful to the radio station for making his dream come true and that he would donate some of his prize money to his church and buy musical instruments with the rest.

 

“I was stunned, firstly by the talent that Phoenix has and even more taken aback by the hundreds of people who lined up almost two hours before the show, cheering and routing for their favorite contestants,” said LotusFM Marketing Manager, Donne Henry, “it was quite evident that this community initiative has taken the North Coast by storm, and LotusFM will defiantly look into making this an annual event.”

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DSTV Strengthens Channel Monopoly

Posted by radio On September - 5 - 2012 ADD COMMENTS

 

On 29 August, DStv announced it will migrate its services to a new satellite, which will provide more capacity to add more channels and services in the future.

 

Some channel numbers are expected to change on 1 October 2012 in order to make space for the new channels and to group relevant channels together.
General entertainment channels with international content will be located from channel 101 to 143, whilst general entertainment channels with local content will feature from channel 144 to 169. Documentaries and lifestyle channels will sit from channel 170 to 190 and the free-to-air channels such as SABC and eTV will be on channel 191 to 195. The SuperSport channels in HD and SD will be housed from channel 200 onwards.

 

The changes will happen automatically in the early morning hours of Monday, 1 October. DStv customers are advised to access the information about their specific decoder on DStv.com or press OK on their DStv remote to see if any action is required on their part.
Customers who live in a complex or flat where they don’t have their own dish will have to request their body corporate to verify if their system is capable of receiving new services before 1 October. These customers can SMS their email address to DStv at 32444.

 

 

Standard Definition (SD) and High Definition (HD) channels on same number

 

 

Whilst some channels are being moved around, DStv is also taking the opportunity to put HD and SD channels on the same channel number. For example, M-Net and M-Net HD will be on channel 101 also from 1 October. This means that if you are a DStv Premium customer with an HD PVR, you will receive M-Net HD on channel 101 whilst a customer with an SD decoder will get M-Net on channel 101.
The only exceptions will be Discovery HD Showcase, which is not available in SD and SuperSport HD channels which are not scheduled with the same content as the SD channels.

 

“Whilst it may take some getting used to, we trust that the new channel numbering will make for an overall better navigation and viewing experience on DStv. We want to assure our customers that we have taken every care to ensure there is as little disruption and change to their viewing routine as possible,” said Collins Khumalo, CEO of MultiChoice South Africa.

 

Themed M-Net Movie channels 

 

M-Net will also replace its MM1 and MM2 movie offering and expand it to six movie channels, one premiere and five themed channels: M-Net Movies Premiere, M-Net Movies Action +, M-Net Movies Family, M-Net Movies Comedy, M-Net Movies Drama and Romance, and M-Net Movies Showcase. These channels will all be available in HD.

 

Movies released by Hollywood studios will first be screened on M-Net Movies Premiere or on M-Net on a Sunday night at 8pm. Thereafter, the movie will be screened again on the relevant themed M-Net Movies channel. However, some niche movies will be screened directly to the relevant themed M-Net Movies channel. There are two movies starting on the M-Net Movies channels starting every half hour.

 

“The change to themed movie channels will make it easier for viewers to find a movie that appeals to their mood or taste at a particular time. The daily choice of movies on the M-Net Movies channels will increase and it will be more convenient to find a movie to watch,” says Pierre Cloete, Director of M-Net Movie Channels.

 

More channels and more HD

 

DStv will also be adding two Africa Magic channels: Africa Magic Entertainment and Africa Magic Movies 1. This brings the number of SD channels, which will be added to the DStv platform at the beginning of October to six: four additional M-Net Movies channels and two Africa Magic Channels. DStv Premium customers will get all six channels.

 

DStv customers with HD PVRs will also get Studio Universal and Universal channels in HD from 1 October, in addition to the M-Net Movies channels, which they will also get in HD. This means that there will be an additional 7 HD channels from 1 October, increasing to 14 the total number of HD channels on DStv.

 

“We know that DStv customers are enjoying the movies on Studio Universal and the unique series on Universal Channel. We are excited to further enhance their viewing experience by making these channels available to them in HD as well,” commented Colin McLeod, Managing Director Emerging Markets, EMEA, NBC Universal.

 

“We want to give our customers the best entertainment experience possible, which is why we are excited to be adding more HD channels. Our focus is on continually improving the viewing experience for all our customers and we believe that as of 1 October, that experience will truly be so much more,” said Collins Khumalo.

 

DStv will be embarking on an extensive communication and marketing campaign leading up to 1 October, ensuring all its subscribers are informed of the upcoming changes.

 

For more information keep checking their special feature on the channel changes, press OK on your DStv remote or go to channel 198 on DStv. A full list of the new channel numbers is also available by pressing OK on your DStv remote or in the October Dish Magazine.

 

Source: DStv Online

 

 

 

 

 

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Kill The DJ – SA Tour

Posted by radio On September - 5 - 2012 ADD COMMENTS

 IVAN SMAGGHE AND CHLOE FROM KILL THE DJ (EU) GRACES SA SHORES IN SEPTEMBER

– BROUGHT TO YOU BY TOY TOY AND RED BULL STUDIO CAPE TOWN –

 

Kill The DJ – South African Tour – 14th / 15th September 2012

 

France and South Africa are collaborating to culturally cross-pollinate the two nations, indulging us with phenomenal creative talent. This initiative is now moving into high gear as the first French Season in South Africa goes into full swing.  France – South Africa Seasons 2012 & 2013 have more than 120projects, exhibitions, concerts, performances, colloquiums and interactive sessions, which celebrates the commonality of our cultural diversity, with one of the most exciting spectacles being the Kill The DJ South African Tour.

TOYTOY, one of Johannesburg’s top underground clubbing brands is celebrating their first birthday and will be rolling out the red carpet at their weekly home Capital Music Café in Rosebank on the 14th September and then moving on to the Mother City the following night at the legendary Fiction on Long St.

 

Two of the hottest artists from Kill The DJ’s stable, Ivan Smagghe and Chloé Thévenin will be entertaining us with their flawless skills. These hard to define masters of electronic music are sure to delight the local crowds with their unusual sounds and fluid mixing.

 

Ivan Smagghe

 

Ivan Smagghe is widely regarded as France’s most wanted radio host and selector, effortlessly fusing his uncompromising musical integrity with distinctive Parisian hype.  Ivan has inspired a new generation with his genre defying production work, and his music promises fans the equivalent of stargazing from Mars on the dance floor. Renowned for his work in Black Strobe and It’s a Fine Line, his dj mix albums like Suck my Deck and his Fabric compilation hold their place in the fabled hall of dj fame with recognition from fellow world electronic maverick pioneers like Andrew Weatherall, James Murphy, Ata and Optimo to name a few.

 

Chloé

 

Celebrated for her unusual and eclectic musical style, Chloé is well known for her ability to captivate the dance floor as her dark, sensual undertones gently bring the music to life. She is a regular on the European club scene, including places like Robert Johnson, Mondo and Rex Club – and now TOYTOY. She also frequents the festival circuit, and has fast become one of the most sought-after leaders of the contemporary electronic scene. Fans will know her for her large back catalogue of remixes and EPs, releasing killer cuts on Live at Robert Johnson, Karat records, BPitch Control, as well the albums, “The Waiting Room”, and “One in Other”, which was nominated for French music award (Les Victoires de la Musique.) Both albums were released on the seminal label that she co-founded: Kill The DJ.

 

This joint action between France and South Africa will leave a lasting impression on the hearts of the nation’s electronic music lovers, to check out other awesome happenings visit: www.france-southafrica.com. The Kill The DJ South African Tour is in collaboration with Tone Def Media and Red Bull Studio Cape Town and so it seems the greats have partnered up to bring you this experience that will leave you danced out and breathtakingly wanting more.

 

Date: 14th September 2012 – Johannesburg / 15th September – Cape Town

 

Tickets: Available at www.webtickets.co.za

 

Johannesburg R100 Presale / R150 Door | Cape Town R80 Presale /R100 Door

 

Venue: ToyToy – Capital Music Café, Rosebank – Johannesburg / ToyToy – Fiction Cape Town

 

Doors Open: 9pm

 

FaceBook: https://www.facebook.com/events/379183265486123/

 

Web: www.welovetoyotoy.tv

 

Facebook Page: www.facebook.com/welovetoytoy

 

For more information please contact:

Jani Roodt – Tel. 082 802 6110   /   e-mail: janiroodt@gmail.com

 

 

 

 

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MetroFM Takes Weekend Radio Seriously

Posted by radio On September - 3 - 2012 ADD COMMENTS

By Radiobiz

 

Let’s take a trip down into Metroville to see what they have to offer their listeners in the next year or so. In April we witnessed a few additions to the Metro FM line-up with a noticeable change of Minnie Dlamini joining Adil on the Saturday Top 40 countdown show.

The weekend team has more or less remained unchanged with the likes of DJ Sbu, Leko, Ismail Abrahams, LuloCafe, Naked DJ, Oskido, Dj Naves & Spectacula , Thami Ngubeni , Wilson B Nkosi the list goes on. While the weekday shows feature Paul Mtirara , Glen Lewis, Azania, Amon , T-Bo Touch  and Eddie Zondi, one could do a bit of DJ reshuffling to illustrate how weekend DJs could easily anchor weekday shows. Adil takes over the weekday afternoon drive show between 3pm and 6pm; Thami Ngubeni to anchor the mid-morning show, Sbu to take over the breakfast show and Oskido serves lunch between 12pm and 3pm.

 

 

This is an indication of the expansive talent MetroFM has in its possession; I also think that it shows how seriously they take weekend radio. At any given moment Metro can provide a high quality line-up to fit in a lot of stations around the country. You would commonly find that most radio stations use a weaker line-up on weekends because they don’t take weekend radio seriously.

 

The question remains whether Metro’s formidable weekend line-up prevents the station from introducing new and young talent. Paul Mtirara first joined in 2002 and has since grown and been progressive in the station. Should Metro not groom a new Paul or Glen in order to maintain their high standards? On the other hand, Yfm provides the most basic radio foundation which allows for the grooming and training of fresh talent that is ultimately pouched by MetroFM. There is a whole list of former Y-fm’s jocks that left the youth station for the commercial giant; this includes Thato Mataboge, William Lehong, Bad Boy T, Oskido, Unathi, Amon Mokoena, Adil and Chilli M.

 

Whatever it is that Metro FM’s management is doing to attract and retain exceptional talent, they should keep at it. This has translated into the station growing its weekly listenership to over 6,2million according to the latest SAARF RAMS.

 

What do you think is MetroFM’s secret strategy? Is it effective? Please share your views.

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Kuli Roberts’ KayaFM Debut

Posted by radio On September - 2 - 2012 ADD COMMENTS

By Thato Mokhou

 

Kaya FM’s breakfast show, 180 with Bob, will be brewing a different kind of coffee when Kuli Roberts joins the show as co-host.

 

As a fashion and beauty journalist, Roberts is notoriously known for her Bitch’s Brew column in the Sunday World newspaper where she developed a reputation as a controversial figure of bold opinion.  She is expected to add a feminine touch to ‘180 with Bob’ as she is welcomed by Bob Mabena and his team on Monday, 10 September.

 

“I’m excited, scared and glad to be so blessed. Kaya FM is the perfect brand me for me. I am looking forward to learning from Bob. God is good,” she said about this new exploration behind the mic.

 

She is the host of Headline, a celebrity and gossip show on DSTV’s Mzansi Magic, where she is seen as a formidable socialite. Roberts made her debut as a journalist at Fair Lady before moving to Drum where she was fashion and beauty editor and later joined the tabloid, Sunday World, as a columnist.

 

Kaya FM is excited to launch Roberts’s outspokenness onto the airwaves. Greg Maloka, Managing Director of Kaya FM, says “After extensive discussions with Kuli we are thrilled to have her join 180 with Bob.”

 

He adds, “She’ll be adding a female voice to our hugely popular breakfast drive time show and we can’t wait to see the magic that’s created on air with Bob and Kuli.”

 

Tune into Kaya FM95.9’s 180 with Bob weekdays between 6 and 9am and especially on Monday 10 September when Kuli Roberts makes her radio debut.

 

 

 

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Radiobiz is Hiring!

Posted by radio On August - 28 - 2012 ADD COMMENTS

By Radiobiz

 

Radiobiz is looking for a Junior Online Content Editor, do you have what it takes? If you think you do, send us your CV to nathi@radiobiz.co.za or ann@radiobiz.co.za .

 

Junior Online Content Editor

 

Job Mission

– To produce, edit and manage the Radiobiz website content, keep it updated and increase the number of visitors in the site through quality content.


Responsibilities:

– Ensure that content on Radiobiz social media and blogging platforms is of the quality needed to grow audiences and enhance the overall performance of Radiobiz.

– Lead and co-ordinate the efforts of Radiobiz editorial team across all areas in which Radiobiz operates

– Design and create web banner/adverts, e-mailers & on-line newsletters.

– Source news and images for Radiobiz.

–  Manage the website and give direction regarding updates and maintenance of the site.

– Writing, research, sub-editor, proof reading, design & layout pages, manage traffic, & chasing artwork, pictures, sign off, etc.  for the website.

 – Drive projects designed to grow readership.

– Co-ordinate the editorial and technical roll-out of new products.

– Produce articles on a weekly basis.

 – Ensure that there is sufficient content to be published on the website.

– Represent Radiobiz in public.

– Work closely with the Directors to secure the financial sustainability of Radiobiz.

– Co-ordinate internal and external content before going live.

– Conduct interviews with key Radio stakeholders.

– Maintain good relations with key industry players.

– Attend press briefings and conferences.

– Interviewing media industry personalities.

– Keep up to date with latest news within the media industry.

– Explore new ways to create online channel content.

– Content creation and planning for future ideas.

 

 

Skills Required

– Ability to manipulate images and use Photoshop, Fireworks etc.

– Strong editing, proofreading and writing skills, with a keen sense of design layout.

– Public speaking skills

 

Personal Skills/Attributes

– A willingness and ability to learn

– The flexibility and willingness to work unusual hours occasionally.

– Full understanding of digital content.

– An interest in  Radio issues

– Ambitious

– Organised

– Reliable

– Reliable and takes pride in the quality of their work.

 

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This Is How Radio Really Works

Posted by radio On August - 28 - 2012 ADD COMMENTS

By Thato Mokhou

 

On 23 August, radio heavyweights and creative geniuses convened at the Radio Advertising Bureau’s (RAB) RadioWorks Conference 2012 to engage in discourse about re-igniting passion and love for radio through advertising.

 

Held at The Forum at the Campus in Bryanston, this year’s instalment of the conference was an outstanding success as it focused on radio and digital advertising.  Cannes 2012 Radio Jury President, Rob McLennan, Founder and Director of The Digital Marketing Academy, Walter Pike and advertising guru, Andy Rice were just some of the speakers who shared great insights that inspired many to do radio differently.

 

MetroFM’s Azania Mosaka shined on stage alongside entertainer, Ernest ‘Ray Ray’ Madlisa, as the event’s MCs. ‘Ray Ray’, popularly known for his flamboyant appearances on

Azania Mosaka and Ernest ‘Ray Ray’ Madlisa

MTN’s adverts, kept spirits high with his humour and energy. Twitter was abuzz as delegates hashtagged RadioWorks to share their thoughts and views about the conference.

 

Recently appointed General Manager of the RAB, Matona Sakupwanya, officially opened the last leg of the conference.  RAB visited the shores of Durban and Cape Town before jetting to Johannesburg. The programme consisted of an array of talented people from the radio and advertising industries, some veterans who have conceptualized some of South Africa’s brilliant advertising campaigns and others who have taken radio to new heights.

 

The depth of knowledge knew no bounds and the first speaker to contribute to the abyss was founder of presentation firm, Missing Link, Rich Mulholland. His presentation was sabotaged by a technological glitch which had ‘Ray Ray’ desperately trying to keep delegates from imminent frustration through his dancing frenzy. After a number of attempts Rich opted to present ‘old style’. His eccentric demeanour immediately caught everyone’s attention and he animatedly spoke about the birth of digital and it being the illegitimate love-child of radio.

 

Rich delved into the importance of maintaining a retention economy in advertising. Using Nandos as an example, he illustrated how the brand has had viral campaigns from being consistent in converting attention to retention. He elaborated that Nandos has had brilliant marketing strategies which have enabled the brand to attain a lot of reach and to maintain attention by reaching out to that audience as frequently as possible – hence repetition. Digital allows brands to reach as many people as possible, it grabs people’s attention and it allows for great frequency. He finally pointed out that radio is the perfect medium for a retention economy because it allows for ideas to be recycled until they stick in someone’s brain. Repetition gives way to retention and retention is everything in advertising.

 

Rich Mulholland presenting “old style”

 

Before presenting the next speaker, Azania and ‘Ray Ray’, treated the delegates to a comical skit of Azania having a gym workout in studio during her show and with this they drove home the point that radio is the theatre of the mind; one never really knows what goes on behind the scenes. Following the skit Claire Wright of the RAB UK took the stage to present the outstanding work which the bureau has done over the past 20 years. Entitled “Harnessing the power of radio: Learnings and insights from RAB UK”, her presentation revealed how the bureau has gained a 50% growth in audience and how it has affected the radio industry in the United Kingdom. A short video clip consisting of representatives from reputable media and advertising agencies all around the UK showed that RAB has put radio on the map as well as make it acceptable to creatives. It has helped radio transform into ways that talk to consumers and other industries. It is, among many other things, a complex yet simple and mundane thing which can become an exciting, modern industry body.

 

Claire Wright of the RAB UK

 

Claire also demonstrated the exponential revenue growth of radio against other mediums especially since the birth of digital and online. She divulged into the influence of radio through the following three stages: emotional influence, accountability and digital opportunity. She shared radio’s involvement in digital and social innovation through the RAB’s campaign called Britain Loves Radio. After which she concluded that the future of the RAB UK is, among other things, in creative development which is set to boost radio.

 

Justin Gomes of agency, FoxP2 shared secrets behind Frank.net’s brilliant radio adverts which have enabled the insurance company see R15.6 billion of cover sold and win the 2012 Apex Effectiveness Award. Justin has contributed to the creation of memorable ads which have made their way onto Talk Radio 702 Jenny Crwys-Williams’s show with Andy Rice.

 

Justin Gomes of FoxP2

“The power of radio gives opportunity for repetition and creativity which are both important for advertising,” he said.

 

A quick tea break prepared delegates for the long-awaited appearance by 5FM Morning Drive presenter Gareth Cliff. Arriving with mic in hand and no PowerPoint presentation, Gareth cut straight to the point that radio is about imagination and personal connection.

 

“People follow a personality; they don’t listen to a station anymore,” he said, “you can’t be everything to everybody or you’ll end up being nothing.”

 

5FM’s Gareth Cliff

 

He stressed that radio is not a performance and evidently he and his breakfast team can attest to this. He also spoke about his tacit relationship with SABC management as well as his independence in being the caretaker of a product of the SABC – the 5FM breakfast show. While he may be amusing, Gareth is candid and has informed views on radio. He highlighted the importance of social media networks as a tool to drive and interact with listeners.  “It’s about the listeners and what’s important to them,” he concluded.

 

Gareth’s talk warmed up the stage for creative genius, Rob McLennan, who was Cannes 2012’s Radio Jury President.  Fresh from his duties at Cannes, he shared his experiences at the world’s most prestigious advertising award ceremony. He got under the skin of many of the creatives in the theatre room as he spoke about why South Africa is the radio capital in the world for advertising. Firstly, radio is the oldest medium thus giving way for unlimited innovation. Secondly, SA consumes radio more than any other medium. He stressed that radio’s affordability feeds creativity and allows creatives to create compelling content. He finally praised SA at being the best in winning Gold every year at the Cannes Festival.

 

Rob McLennan

 

The monotone of the conference was interrupted by either a short skit featuring the MCs at the MetroFM studio or a question and answer session were prices from different radio stations were given away. Such activities preceded prolific writer and Chairman of Chillibush Communications, Victor Dlamini who also ended the second session of the day. Dressed in a colourful African print top, he took centre stage showcasing his photography in his presentation about the power of stereotypes. He explored and challenged stereotypes found in images and adverts and illustrated this by playing an Opel Corsa radio spot produced in Xhosa and a Lotto ad in Xitsonga.

 

Victor challenged creatives to take risks and break through barriers of political correctness. “Politeness makes advertising terrible,” he said, “say things deliberately; be troublemakers that are not naive.”

 

Azania later ran a tweet saying: “One of the failings of the rainbow nation is the political correctness.” @VictorDlamini #RadioWorks

 

Victor’s talk led the delegates into a much need lunch break which also allowed for mingling and networking.

Panel of experts

 

Session three of the conference opened up to a panel of industry experts including Draftfcb Social’s Qingqile ‘Wing-Wing’Mdlulwa, Marius van Rensburg of Ninety 9 Cents Communications, Lynn Joffe of Creatrix joined by MTN SA Chief Marketing Serame Taukobong and faciliated by Andy Rice.  The panel tackled a contentious issue involving language in radio advertising and the proneness of things being lost in translation.  Sensitivity to idiom and culture, new evolution bringing a new language i.e. twitter and facebook language and also listening to radio in native languages were just some of the issues that emerged from their discussion.

 

CEO of DMG Australia, Cathy ‘O Connor took over from the panel with her exciting talk about digital radio and how it has taken Australian radio to new heights since its launch 10 years ago. DMG Australia has seen growth in the digital sphere where more and more digital radio stations are created in the form of applications. The services offer a faster frequency and better enhancements thus becoming very popular in Australia. She said more money is injected into digital advertising and advised radio station managers to have a united voice in negotiating low cost access, space and incentive once the digital wave finally hits the SA’s radio industry.

 

Cathy O’ Connor

 

An eye-opening talk about how data impacts everything we do was presented by Abey Mokgwatsane, CEO of Ogilvy & Mather SA. He shared great insights about how the future agency needs to facilitate one-on-one relationships with consumers thus mastering communication with them. Thus creating a platform for innovation and compelling content. He highlighted that brands are starting to launch their own radio stations through applications therefore radio at large needs to activate the experience of social media.

Ogilvy’s Abey Mokgwatsane

 

Concluding his talk, he left a thought-provoking quote taken from the title of Jason Jennings and Laurence Houghton’s book:

“It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow.”

 

‘Ray Ray’ and Azania shared some of the funniest and most controversial ads that got pulled off air before giving way to the three last speakers of the day.

Azania and Ray Ray

 

“Someone who chooses to listen is a 1000 times more valuable than who is forced to listen,” said Craig Rodney, MD of Cerebra Communications as he introduced his talk about the rise and attraction towards digital content and the death of interruption based advertising.  He challenged widely held assumptions while also proposing to radio industry players to take advantage of digital opportunities by providing content and delivering it in a manner that listeners want to receive it.

 

“Advertising should be the delivery vehicle for content,” he concluded.

 

Founder and director of The Digital Marketing Academy, Walter Pike, dissected the role of radio in the social era in his personalised presentation that included pictures he took himself earlier that day. His sophistication left many in awe as he used his iPhone to page through his projected presentation revealing for the first time that the Internet has is a many-to-many relationship.  He stressed that social media has changed the marketing model; it is not about audiences however, it is about connections. Radio needs to adjust itself to suit the newest model.

 

A long yet insightful day was  finally wrapped up after John Smeddle of Leo Burnett in Dubai shared his views on the digital platform and radio in the United Arab Emirates.

 

Matona on stage with Azania and Ray Ray

 

After all the humour, the fun, the discussions and conversations, RAB General Manager pulled the curtain to a conference that was seasoned with truly incredible insights that turned many views and ideas about radio and advertising around.

 

Did you attend the conference? Please share your views.

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