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Presenter Guidelines

Posted by radio On June - 4 - 2012 Comments Off on Presenter Guidelines

1. Attitude – Always think of the listener. Radio is talking, sharing and speaking person-to person—not just saying what YOU want to say.


2. Animation – You are an actor. You need to act in order to compensate for the fact that there are no gestures, facial expressions or motions in the words you are speaking. Project your voice and use appropriate intonation that fits the context of the message.


3. Script reading – Speak to the listener, don’t just read information. Speak with authority to enhance credibility. Only sound like you are reading when the text allows reading, as in Scriptures. Otherwise, talk to the listener.


4. Listening – Listen to yourself and evaluate yourself. Does your voice sound natural or artificial?

Listen to the program. Does it keep the listener in mind? Compare your program with others. Does it maintain a high quality? Is the technical quality excellent? Analyze your answers to these questions and learn from your errors. Only by the art of critiquing yourself and your programs can you improve your broadcasts.


5. Critique from others – Accept all kinds of critiques or criticism from others because you learn even more from others than from self-evaluation. No one is perfect, but the ideal is to assume the role of learner. Some of what you hear will not be positive, but you can always learn something from it. However, remember, you won’t please all the people all the time, so stay balanced when analyzing the critiques.




1. Narrative – Use one voice. Aim for a casual and normal way of speaking rather than pulpit type preaching.


2. Dialog – Use a natural setting of two people talking. Lead into a discussion, statement and comment style. This style is credible and natural to the target audience.


3. Question and Answer – Use care in choosing your speakers. Special attention should be given to the way questions are asked, for naturalness and progression. It’s a very good way to deal with difficult matters. It can make otherwise heavy information more interesting.


4. Modified Drama – Use lots of voices to give more interest and variety. You need to make sure each one has practiced his or her part. It is good to use mixed voices where possible and suitable. Each part should be dramatized rather than read in a stiff manner.


5. Ethnic Chants and Music – Use these for storytelling. They have proven to be an effective way to share truth that could not be readily expressed through a sermon format. You need to keep a close check on content to ensure teaching is truth.


6. Poetic – Poetry is especially effective with the Muslim community. It is similar to the above chants but in a rhyme form. It has great appeal to the otherwise disinterested audience.


7. Testimonies – Carefully select believers who can give concise true life stories. They can have a tremendous impact because of the person’s story of the life-change. In some cultures it is considered inappropriate to identify the person.


8. Storytelling with Sound Effects – This is very effective if sound effects are readily understood andsound real. The storyteller keeps the listener in mind and tells rather than reads the story. This is especially good for children’s programs.



9. Songs – Thematic teaching through the use of songs has proven very helpful. It causes the listener to think on the message rather than dwelling on the music. Be careful when selecting existing songs. Make sure they are biblical in their teaching.


10.Read-a-longs – As a motivational tool read-a-longs can increase reading skills. A reader on cassette needs to pause at punctuation marks and use expression. Special attention needs to be given to the pace of the reader. Bear in mind those who will be reading along. Time needs to be allowed for finding pages, turning pages, etc. If drawings or pictures are used in the printed materials, time should be allowed for viewing them. Attention should be drawn to the illustration. This is especially true when introducing new materials and if the users are new readers.




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It’s Idols Time Again

Posted by radio On June - 4 - 2012 Comments Off on It’s Idols Time Again

The eighth season of South Africa’s biggest television talent competition, Idols SA, hits the airwaves on Sunday 3 June at 17:30, with judges Gareth Cliff, Unathi Msengana and Randall Abrahams arriving at the first auditions in style, ready to search for that one elusive superstar who will be South Africa’s next Idol.

Idols SA is a co-production between M-Net and Mzansi Magic this season and on all the Sundays in June, viewers of both these channels will see how the search took the judges from Sandton and Soweto in Gauteng to the sunny shores of Durban, where they encountered a thrilling batch of new contestants – the good, the bad, and the tragically misguided!

The Johannesburg auditions, which took place in Soweto and at the Sandton Convention Centre, will be the focus of this Sunday’s show, while the auditions at Ushaka Marine World in Durban will take centre stage on Sunday, 10 June and the Cape Town auditions at the Table Bay Hotel on Sunday, 17 June. The highlights of the audition tour will be screened on Sunday, 24 June.

“Viewers can look forward to the most spectacular and entertaining Idols auditions to date,” says M-Net Communications Manager, Lani Lombard. “The backdrops of the venues bring an extra dimension to the series, adding more drama to the already high-tension surroundings and it’s evident right from the start that the variety of contestants are adamant to live the Idols dream. Everybody wants to be the next Idol, so be prepared to experience all the emotional ups and downs as the contestants receive their Golden Ticket or get those honest opinions from the judges!”

But who will it be? Two contestants who have already received some media attention are Rethabile Khumalo and Dumi Masilela. The 17 year-old Rethabile Khumalo, who believes music is her destiny, is the the daughter of AfroPop legend Winnie Khumalo, so music runs in her blood. Multi-talented 23 year-old soccer star, Dumi Masilela, who sees no conflict in a dual soccer and singing career, has been praised for his talent and charm.

Apart from being screened on M-Net and Mzansi Magic, Idols will also be available on other platforms. From Sunday, 3 June, DStv viewers can enjoy more of the auditions on the dedicated 24/7 Idols Extra channel (channel 199) and all the auditions will be loaded on the official Idols website:

DStv’s mobile users can a be enjoyed Idols SA on their Drifta of Walka and DStv On Demand offers the shows for its PC users. Fans can also visit the Facebook page for Season 8 of Idols at “Idols South Africa”, or tweet on Twitter @IdolsSA.

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DStv Mobile Unveils The New iDrifta!

Posted by radio On June - 4 - 2012 5 COMMENTS

DStv Mobile announced today the launch of a brand new product: the iDrifta; a convenient little gadget that is set to enhance the mobile TV viewing experience on popular Apple mobile devices.
The iDrifta is a plug and play mobile DVB-H receiver exclusively for Apple mobile devices; it is portable, lightweight and designed to be simple and intuitive for users of these devices.

“Using the iDrifta is very easy, you simply plug it into an iOS device, the application opens automatically and viewing can begin right away” said Mark Rayner, CEO of DStv Mobile.

The device is compatible with iPod 4th generation, iPhone 4/4S and iPad 1/2/3. With a battery life of 3.5 hours, viewers are set to enjoy hours of music, sport, general entertainment, news and cartoons on the move.

“Remaining at the forefront of innovation is something important to us and we are continuously searching for ways to increase access to DStv Mobile. We acknowledge the popularity of Apple’s mobile devices, so launching the iDrifta was a natural progression in our strategy” concluded Rayner.

South Africans now have even more ways to make sure they stay tuned to two of the planets greatest sport events: the London 2012 Olympics which start on 27 July and UEFA Euro 2012 which kicks off on 8 June. The launch of the iDrifta comes just in time for Father’s day and would make the perfect gift for dads who can’t get enough sporting action.

The same great channels are available across all DStv Mobile capable devices and subscription is also the same at R49 per month. DStv Premium subscribers pay no additional subscription fee to access DStv Mobile.

The recommended retail price is R499 and the device will be available from MultiChoice service centres, select retail outlets and online stores from 11 June 2012. DStv Mobile coverage is available in the 9 major cities of South Africa: Johannesburg, Pretoria, Bloemfontein, Cape Town, Rustenburg, Mbombela, Polokwane, Port Elizabeth and Durban.



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SA Collaborates With World Radio Astronomy Body

Posted by radio On May - 28 - 2012 Comments Off on SA Collaborates With World Radio Astronomy Body

On 13 May, 2012, it was announced that South Africa has joined the international JIVE radio astronomy research institute, the National Research Foundation (NRF).

The Joint Institute for Very Long Baseline Interferometry, alternatively referred to as JIVE, is an institution which works in various fields of galactic and extragalactic radio astronomy, planetary and space sciences and is funded by the national research councils in nine countries in Europe and beyond.

South Africa has proven to be a worthy member of JIVE and partner to Europe with regard to the development of science. This is attributed to the newly built radio astronomy facility titled ‘KAT-7’ in the Karoo, Western Cape. In addition, the country has proven to be beneficial to JIVE through the research conducted by the NRF via the Hartebeesthoek Radio Astronomy Observatory.

According to SAPA, South Africa is one of the African countries which will be used to convert obsolete satellite communications dishes across the continent into radio telescopes. South Africa is augmenting its radio astronomical capabilities with the Karoo Array Telescope (KAT-7 array and MeerKAT), which will also be used for Very Long Baseline Interferometry (VLBI).

NRF deputy CEO Dr Gansen Pillay says: “We are most excited that this collaboration will aid in promoting South Africa’s commitment to the science of astronomy and forge more international science relations,”

The biggest role of this partnership according to Pillay is “it is expected to act as an additional mechanism in promoting the growth of science in South Africa, with developmental benefits well beyond the field of radio astronomy,” says Pillay.


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Useful Broadcasting Hints and Tips

Posted by radio On May - 28 - 2012 6 COMMENTS


1. The listener controls the radio. He can turn it on or off. That is why you not only need to acquire an audience, but also know how to maintain one.


2. Radio is one-time communication. The message needs to be clear, simple and precise for a one-time hearing. Don’t be afraid to repeat the information in different ways.


3. Radio is one-way communication. There is no listener dialog. Therefore, consider the listeners’ thoughts and reactions and meet them where they are. Design your programs so they feel you understand them. Talk to them. Convince them you are aware that they are out there listening.


4. Radio is audio only. It is not like TV or video. Radio only stimulates the audience with the speakers expressive words, music or sound effects. Radio must create an image and stimulate the imagination to validate its message.



 1. Our minds can only receive a limited amount of information at one time. Therefore, limit the details and the number of concepts presented in any given program. Be as brief and concise as the rules of the language will allow. Do not overwhelm or overload the listener with unnecessary details or too many topics.


2. No message can be understood faster than the mind can process and understand. Do not race through a program to save time. Speak naturally, as if talking with another person.


3. The quality of your voices tone influences how the message is received and interpreted. Match the quality of your tone to the intention, importance, and dynamics of the message.


4. Speak to a person, throughout the entire program, even when the selected target is a group. Always keep the individual person in mind.


5. Do not allow anything to impede the reception of the message. There is always the possibility of distractions during the transmission or reception of a message. Distractions can be technical, mechanical, semantic or some interruption. It can come from outside things over which you have no control. Make sure you cannot possibly cause a distraction. Watch your own movements. Do not make any noise or comment that will detract from the message.




1. Focus on People – A program is interesting if it has an effect on the life of the listener. Talk about his culture, language, history, village, or someone he knows. Describe an activity that interests him. Make people feel a part of what is going on and draw them into becoming involved. Facts alone are boring. Resist relying on a list of figures, abstract facts or theories. That will almost guarantee that loss of interest in programs, now and in the future.


2. Include Conflict – Challenge and struggle stimulates. A program is interesting if it includes conflicts between people, interests, ideas or concepts. It doesn’t have to be violent or a case of life or death. It can be about differences, struggles, unresolved problems, questions or challenges.


3. Get Excited!! – Create interest and involve the audience. A program is interesting if the speakers show real passion and excitement for their subject. If the narrator, interviewer or actors are not involved in the program, you can’t expect the listener to feel involved, animated or enthused.


4. Keep It Simple – Avoid confusion. The program material needs to be adapted a level the audience will understand. Adjust words, speed of the speaker’s presentation and the number of concepts to their level.


5. Use Your Imagination – Make it come alive! A program is interesting if sounds as if it is

happening, even as you speak. Try to visualize the situation. This not only helps the presentation, but it also helps the listener understand. So, imagine the situation and describe it.


6. Bring in Variety – Change demands attention. A program is interesting if it has variety. Change keeps programs from becoming routine, boring and unattractive. Change the format, presentation, speaker’s voices, and the technology. Use sound effects, re-verb, and equalization. It will encourage the mind to continue to focus on the message.



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RAMS Stats For 2012 Released

Posted by radio On May - 22 - 2012 Comments Off on RAMS Stats For 2012 Released

By Nyeleti Machovani

There are some noteworthy improvements in the radio sector, and the biggest indicator is that the incidence of listening remains at a steady 88% in South Africa according to the latest South African Advertising Research Foundation (SAARF).



Ikwekwezi is performing quite well in the Public Broadcasting Server (PBS) sector. The station’s seven-day listenership rose from 4.1% in RAMS Feb 2012 to 5.0% in May 2012. The radio station which targets 25-49 years olds in the LSM 4-8, is the only isiNdebele station in the country has been positioned to improve the lives of its listeners by keeping them in touch with current issues while catering for the needs and tastes of the Ndebele people. According to the statistics, the average Monday to Friday reach is also up, from 2.0% to 2.4%, thanks primarily to more male listeners, 35-49 year olds, and listeners from Limpopo.

Another radio station which is also performing remarkably well is Ligwalagwala FM, with its weekly reach which has risen over the previous RAMS release, up from 3.5% to 4.0%, with the large urban sector being the biggest contributor to this growth.

On the other end of the spectrum, some radio stations are experiencing a decline in radio listenership. According to the SAARF statistics, the small urban/rural sector is the biggest contributor to this decline, losing 11 minutes of listening per day since the previous survey, while the large urban sector lost two minutes.

Some of the radio stations which are in decline are;

Jacaranda FM 94.2 FM, : declined from 5.9% reach in RAMS Feb 2012 to 5.2% currently (past 7 days), with an average Monday to Friday reach is also down over the previous survey, from 2.9% to 2.4%.



Capricorn FM is down from a weekly reach of 4.4% previously, to 3.9%, with losses amongst females and the 35+ group. Average Monday to Friday listenership is also down, from 2.0% previously to 1.6%, specifically in the 35+ market.

North West FM’s weekly reach is down from 2.2% to 1.5%, with average Monday to Friday listening down from 0.9% in RAMS Feb 2012, to 0.6% currently. These losses were seen specifically in the 15-34 age group.

The community radio sector’s reach has remained stable over the previous survey, at 24.5% of adults on a weekly basis, and 12.4% on an average Monday to Friday.


The next release of SAARF RAMS will take place on 21 June 2012.

For more information, visit:



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Radio Ownership in South Africa

Posted by radio On May - 22 - 2012 Comments Off on Radio Ownership in South Africa

By Nyeleti Machovani

South Africa is the leading country in Africa with regard to telecommunications. It boasts the most developed digital network of wireless, satellite, and fixed-in technology in Africa.

Ownership and control of radio station is strictly regulated by The Independent  Communications Authority of South Africa (ICASA), which is the regulator for the South African communications, broadcasting and postal services sector. An average of 58.3% of all private commercial and secondary market radio stations is owned by HDI. In addition, Kagiso Media and Primedia own the majority of radio broadcasting media. There are 126 licensed community radio stations in South Africa, broadcasting in all the nine provinces in different languages.


The South African Broadcasting Corporation (SABC) has a total of 18 radio stations. There are 15 Public Broadcasting Stations (PBS) radio stations broadcasting in all 11 official languages, and 13 private commercial radio stations which are all regional or provincial stations.


ICASA licensed 3 other commercial radio station in areas they called “secondary markets”. These 3 radio stations are majority owned by HDI (Historically Disadvantaged Individuals).  ICASA also issued 3 more licenses in December 2011 for primary markets Gauteng (GP), Kwa-Zulu Natal (KZN) & Cape Town (CTN).


 Public Radio Stations

The radio industry is dominated by the South African Broadcasting Corporation (SABC) in terms of number of radio stations. SABC has 18 radio stations, of which 15 are public broadcasting service (PBS) stations, broadcasting in all eleven official languages; and 3 are public commercial services (PCS) stations. The SABC accounts for about 41.6% of the total radio audience in the country according to AMPS 2012.

 Community Radio Stations

According to ICASA, there are 126 community radio stations, of which 87 stations are on air. And according to AMPS data, community radio audience represents 4.6% of total radio audience. There are 13 private commercial and 3 secondary market radio stations in South Africa.

For more information visit:

Sources: of Ownership and Control of Media in South Africa

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Indomitable Gwangwa, 702 Station Manager

Posted by radio On May - 17 - 2012 Comments Off on Indomitable Gwangwa, 702 Station Manager

By Mpho Smart









Photo:  Pheladi Gwangwa, versatile 702 station manager with an impish charm


She is that most unusual of creatures – a female media manager who has risen smoothly to the top. Thrust into the deep end as station manager of Primedia’s 702 with no background in journalism, Pheladi Gwangwa rose to the challenge.

Her quick-wittedness and thorough nature, which borders on the pedantic, ensured she learned the ropes quickly. She turned the station around from a loss-making venture. When she took the post the station’s listenership was dwindling to such an extent that the company’s board were considering closing it down. But Gwangwa came through for them. She tripled the audience over the next eight years.

Gwangwa did her junior law degree at the then University of the North in Limpopo and her LLB at the University of Witwatersrand. Looking to equip herself with a communications law qualification, she went back to Wits to study for her LLM part time.

“I would come back from work totally knackered and snooze for a bit in the evening, then get up around nine and study,” she says. “It was hectic but I loved the adrenaline. That’s what defines me: I am an adrenaline junkie.”

Her legal background came in handy, steering her in the right direction as she took 702 forward, and bagging the ‘Station of the Year’ award in the ‘BBC Africa Radio Awards’ in the process.  Gwangwa (38) joined Primedia in late 2002. She had cut her teeth in the media sector at the Independent Communication Authority of South Africa (ICASA) . She left ICASA and joined Primedia Broadcasting as a regulatory affairs manager before being promoted to the top job.

At 150cm tall, her stature and young visage give her an impish charm which belies a steely character. Calm, self-possessed and competent , she has steered 702 onto an FM frequency, instigated big changes to the station’s content and kept a solid line-up. Her calm demeanour lends an air of authority as well as approachability and is an important aspect of her management style, particularly when dealing with temperamental on-air talent.

Yusuf Abramjee, Primedia’s head of news and current affairs, says Gwangwa is an incredibly capable manager with a no nonsense attitude. He says Gwangwa is feisty, balanced and a good listener.

Asked to describe her management style, Gwangwa says: “Listening to all sides, being a straight, honest communicator, and having the ability to balance lots of balls in the air.”

702’s station manager grew up in Mankweng, a township near the University of Limpopo. She attended a school where her mom was a teacher. She was a bright pupil who was promoted a year and was the youngest in her matric class. At school she was a lively, hard-working pupil. “I was a livewire; always had too much to say and always wanted to be the teacher’s pet.”

She sets herself high standards and expects people around her to do the same. Matjie Chuene, a former colleague and close friend, says: “Pheladi is charming, a go-getter and a more rounded human being than most people I know. She loves her friends. Her house is usually a bustling place, and there she’ll be, the calm centre of it.”

When she is not working, Gwangwa enjoys spending time with her eleven-year-old daughter Ntsimedi, takes part in marathons and plays golf.

Gwangwa’s future plans for 702 include growing the audience further: “The aim is to keep the revenue growing through constant innovation,” she says. She uses the audience’s response to help shape the station’s offerings. As well as the use of focus groups, Gwangwa studies listeners’ communication with the radio station on its telephone and email feedback lines and the text messages received during programmes.

Driven as she is, Gwangwa also sets her personal priorities. “On a personal level, I want to be a good mother to my daughter,” she says. “I don’t want to miss any moment in her life – significant or not. I want to be able to spend both quality time and quantity time with her. They grow so quickly!”






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Radio Still Rocks Contemporary SA!

Posted by radio On May - 17 - 2012 2 COMMENTS

By Nyeleti Machovani

The South African Advertising Research Foundation (SAARF) has released its latest Radio Audience Measurements (RAMS) findings from a fieldwork period measured from late-October to mid-December of 2011, combined with Mid-January to Early-March 2012.

What is apparent from the findings is that radio is still far from kicking the bucket in South Africa. In comparison to Australia, India, Malaysia, Singapore, and China, South Africa ranks top. South Africa is leading the herd, clocking in 23h48  Time Spent Listening (TSL) on a weekly basis, with China taking last place on the podium with their weekly TSL at a mere 8h10minutes. Yes, indeed, we South Africans love our radio. Noticeably, the TSL per week has dropped by 7 minutes (25h24, to 24h36) from February 2012 to May 2012, this however, doesn’t deter the steady and stable national trend.

According to research compiled and published in ‘Radio in Africa’, “radio has refused to die by continuing to adapt to changing circumstances and technologies. As it continues to converge with new technologies such as the Internet and the mobile phone, its uses and user gratifications continue to evolve”.

Statistics from SAARF  indicate that sustaining the evolution of radio is South Africa is the youthful age group from 15-24 years, and coming a close second; a more mature audience of 35-49 age.

The relationship between the age group and the evolution of radio is sustained by new age culture which is emerging in the South African landscape.  In addition to these trends, new socio-political dynamics also emerge with innovations such as live online streaming and podcasting encourage a spirit of participation, which then creates a more appealing profile for radio.

Ukhozi FM must have the winning formula, as they still rank number 1 on South Africa’s national top 10 favourite radio stations, attracting an amirable 15% of the population. Umhlobo Wenene is a worthy contender, parking as the second most popular radio station, puling an impressive 10% of the population’s ears. In third place, we have fierce competition between  Metro FM and Lesedi FM attracting between 7% and 7.1% of SA’s population respectively.

Numbers never lie, and what these statistics remind us is that radio is still very much a relevant platform in contemporary South Africa. The power, popularity and affordability of the medium of radio in Africa has been evident from its early inception and its widespread use during the colonial period, particularly from the 1950s onwards. Radio in South Africa definitely refuses to appease those awaiting its downfall.

For more in-depth RAMS, visit:

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A Monumental Leap for NewsFlash

Posted by radio On May - 17 - 2012 5 COMMENTS



NewsFlash News Agency is an agency which has sealed its success in the industry by delivering radio news bulletins with sound-bytes (interviews) to 42 radio stations. The agency has recently celebrated its monumental leap of reaching a combined radio audience of 3.1 million radio listeners.

The agency which was founded in 1995 is certainly a one-of a kind. The grand idea behind this initiative, according the agency’s press release is that it was ‘to specifically provide news to radio stations, including commercial and community stations that were going on the air for the first time countrywide”.

NewsFlash News Agency is owned and edited by Henning Coetzee. The agency has employed full time journalists who gather news in Gauteng and Western Cape. According to Coetzee, the agency has been this successful because it is, most importantly, cost effective. When considering the South African economic climate, it makes sense why this is a viable formula.

The idea behind the agency is derived from models in the United States and Europe, where most radio stations use a combination of their own news staff and an independent news agency that specializes in radio news. An additional bonus to this advantage is that, it frees a station’s own news staff up concentrate on news in the station’s own reception area, and news of particular interest to the station’s audience profile. NewsFlash gathers news by phone. It occasionally interviews newsmakers outside South Africa, recently for instance in Libya, and New Zealand.

“We supply news to radio stations in 6 of South Africa’s 9 provinces, with most clients in Gauteng and the Western Cape”, says Coetzee. Two of the agency’s clients are outside South Africa – a commercial station in Namibia and a station in Dubai that caters for the large number of South African and British expats working and living in Dubai. Many stations have been clients for more than 10 years.

Coetzee says NewsFlash is aiming for BEE partnering by the end of 2012.

For more information, visit:

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Tracey Lange leaves her Heart behind

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