Google+
Subscribe to: Newsletter      Comments      News

PRODUCT PLACEMENT ON THE AIRWAVES

Posted by radio On December - 14 - 2012 ADD COMMENTS

[By Kagiso Mnisi]

Product placement is a well understood phenomenon on television and cinema. A brand such as Aston Martin naturally associates with the James Bond franchise or Miway sponsors a prime time soap opera. But recently the phenomenon has appeared more on radio too. The embracing of convergence by radio where the traditional radio conversation now ranges across social media and sms has enabled the medium to extend conversations beyond the live broadcast. Radio is thus rendered fertile for endorsements, branded entertainment and subtle public relations.

How has television fared?

According to the Journal of Management and Marketing Research due to media fragmentation, traditional advertising has seen a decline in pushing products in favour of strategic placements. Cases in point are prime time soapies such as Generations, Muvhango and Isidingo, which have endorsed material like clothing, furniture and banking products. These products are strategically placed throughout the soapie’s plot narrative which audiences can relate to. The consumption of imagery resulting from a well-loved television programme has allowed marketers to influence behavioral patterns through products. Pervan and Martin’s research on the Exploratory Study Of Television Soap Operas reveals that “soap operas are defined by their serial nature where the narrative is controlled not by the reader, but by the producer or distributor”. The recent flurry of reality TV programmes has seen the small screen’s nose peeking ahead of the rest in the race. As seen on SABC 3, Justin Bornello’s Ultimate Braai has elevated Pick n Pay’s banner as the go-to hypermarket for meat products.

Has radio caught on?

Drive time radio slots are considered flagships by many radio stations. They are the advertiser’s main attraction to paraphrase Joanna Wright in an article for The Media. Gareth Cliff’s morning radio show on 5fm, for example, is marked by a mix of news, music and entertainment. The show’s narratives encompasses different characters with Cliff being the protagonist cum agitator, this has seen a franchise such as News Cafe sponsoring the show’s news segment. Cliff’s commentary and parodies of the country’s political landscape give the product mileage via the general ‘Cliff narrative’. The emergence of multi-platforms such as blogging by radio personalities as well as their presence on social media means product placement has room to thrive.

Who is winning the battle?

As much as radio is still the title holder in information purveyance to households across the country, there are still great challenges in getting sound returns on investments from product placements through the medium. Television triumphs through its ability to visually tell desirable stories that viewers aspire to. A trip to a picturesque destination such as the Maldives sponsored by Glenmorangie on Top Billing is too herculean when compared to a live read by Kaya FM’s T-Bose on the latest BMW offering. Internet radio is dealt a sour deal by the perpetual red herring that is this country’s bandwidth issues. To add salt to the wound, marketers are still grappling with models to monetize online content effectively.

Is radio news tainted by commerce?

Brand sponsorships of the radio news broadcast is a common trend and practice. But has the line between sales and news started blurring? News by nature has to be objective, balanced and offer insight into the socio-political paradigm of a country. But what implications are there when a commercial interest is married to this paradigm? Whether editorial premise is set or influenced by the sponsor is an often open question.

Interesting facts

• Generations is viewed by over 4.9 million people daily.

• The latest SABC TV rate setting has become very aggressive. SABC 1′s 20 spot schedule is a massive +34.4% up which with a slump of -9.2% in viewership yields a massive +48.0% Media Inflation Watch (MIW), cost per thousand (CPM) increase.

• According to Mike Leahy’s latest Media Inflation Watch figures, radio rates are up by +7.38% and MIW Index (CPM) is up by +7.38%. Black format stations upped their rates by 8.18%, which with no Performance measure possible, provided a +8.18% MIW Index (CPM). The CIW format stations rates/MIW Index (CPM) is up by 7.01%.

The above article was developed through research using the following sources: The Bottom Line with Evan Davis, South African Country Report Context, and Product placement effectiveness: reinvented and renewed, Exploratory Study Of Television Soap Operas and Media ShopTalk: w/c 10 December 2012 – Media Inflation Watch.

Did you like this? Share it:

LIGWALAGWALA FM UNEARTHS NEW DJ TALENT

Posted by radio On December - 13 - 2012 ADD COMMENTS

LIGWALAGWALA FM UNEARTHS NEW DJ TALENT

A befitting end to the illustrious search for Mpumalanga’s Finest Dj was witnessed at Carlito’s in Ermelo. The competition that discovered DJ Afro and Sir Tellus who are now presenters of the Saturday midnight Show on Ligwalagwala FM sought to unearth another gem.

 More than 100 talented Dj’s from all around the province of Mpumalanga sent in their demos with the hope of becoming the next to be crowned MP’s Finest DJ. Only one could win it and it was none other than Njabulo Magagula, affectionately known as DJ Quentin, from Nkomazi.

 The young man submitted his 10-minute-long mix which was given the nod by judges and saw him sailing into the second round where he auditioned in front of judges at the station against 13 other contestants who had made the shortlist. His impressive skill was evident when he proceeded to the final round of eliminations where he played a 10-minute set live on air on the afternoon drive show.

Three finalists chosen by the listeners on air, DJ West, DJ Hotjuice and DJ Quentin went head to head in a packed club Carlitos. They all gave their best but there could only be one winner. DJ Quentin impressed both the judges and the crowd with his ‘Black Coffee’ style of playing. Black Coffee also happens to be his role model and inspiration.

 To wrap the evening up in style on the decks was DJ Afro, Shabbisto, The Prince, Dj Cleo and Dr Malinga. The capacity filled club celebrated with DJ Quentin on his win where he grabbed himself Pioneers CD350’s with a Pioneer Mixer, Sennheizer earphones and a carry care for all DJ equipment that costs R 27 000.

 “This is proof that we are committed to empowering our listeners. Mpumalanga is a province filled with talent and we aim at finding it and showcasing it to the world.” said Rio Mabunda, Ligwalagwala FM Station Manager.

Issued by SABC

Did you like this? Share it:

[By Chloe Smith]

When invited to the launch of a gospel choir, I had my misgivings. Though the invitation said that the choir was young and interested in combining traditional gospel with their newer, younger musical tastes, I was still unconvinced. Only to be very pleasantly surprised by Gospel Goes Beyond.

 Unlike any other launch, this one began early, with complimentary non-alcoholic drinks for the attendees (there was a bar available for those who so wished). Located in the Yamaha Theatre, the gathering was small with a rare sense of community among the guests. Though the surroundings were glamorous, the local celebrities were real and engaging.

 The choir itself is made up of fourteen young singers from all over South Africa and their gospel rendition of Eminem’s Lose Yourself certainly points toward their desire to give gospel a fresher sound. Despite this, they held true to the idea of a gospel choir. Their timing was impeccable and their harmonies well-placed and rehearsed, combining to deliver a spectacular choral performance.

Many of their songs incorporated interesting rhythms, using vocals to dictate the beat and the flow of songs instead of relying on traditional percussions. This technical proficiency can be directly attributed to Nqobile Sibeko of Joyous Celebration, who also wrote, composed and produced all songs on the upcoming album. The band was made up of a keyboard, a set of drums, a bass, two bongo drums and an electric guitar. Their original songs have a distinctly funk feeling to them, encouraging members of the audience to get up and dance (which they did, co-ordinating a “bus” and bringing the party to the front of the stage).

 In the first half of the launch, Reggie Hufkie included religious rap in each song. The ladies of the choir were all clad in stylish purple numbers, as a professional choir would be, swaying and snapping in unison. The sheer togetherness of their performance was impressive.

The choir was joined by Kay-Leigh O’Donovan, Omen and Howza of Peanut Gallery, covering 4 Non Blondes’ What’s Up? O’Donovan’s vocals were powerful and Peanut Gallery certainly raised the roof.

Ernie Smith, a two-time SAMA winner and four-time KORA nominee, was the highlighted guest star of the launch. With guitar that made you want to cry and dance at the same time, an impossibly funky style and a voice made of gold, we were all sold. When joined on stage once more by GGB, we were sold again by their beautiful rendition of Love Don’t Hurt Me, easing into an acappella chorus near the end of the song that moved every person present. 

The rest of the launch was comprised of one or two choir members leading individual songs, belting out catchy tunes in powerful voices. The choir worked hard to present a united front by giving each member an equal opportunity to shine in their own right, while not specifically promoting one member above another.

Fezi Hlatshwayo, founder of Gospel Goes Beyond, ended of the launch with a speech. “Should I speak as a man of God or a businessman? This time next year, at five past nine, GGB will not look the same, they won’t sound the same and they won’t just be playing at the Yamaha theatre but bigger things. I have a feeling in my heart. That’s me speaking as a man of God.” He called on all present businessmen to support these talented young people and promised special rates for all present between January and April. He challenged all media to put GGB on high rotation. “Let’s get these guys rolling.”

Their full-length album will be available next year, with tracks like “Nkosi Impilo Yami”, “I’m Free” and “Down on My Knees”. I strongly recommend you keep an eye out for these talented young musicians and their project to give gospel in South Africa a new face.

Did you like this? Share it:

 

Director of the Wits Radio Academy, Professor Franz Kruger

[By: Abongile Zizi]

At a time in our country where the fate of journalism is being discussed on multiple platforms ranging from parliament to journalism classes nationwide, it is heartening to know that the future of radio broadcasting is in good hands and moving from strength to strength.

The Wits Radio Academy presents a well-rounded approach to the world of radio offering courses in marketing, programming, management and presentation. Launched in 2009, the centre is primarily funded by the Media Development and Diversity Agency (MDDA) and Kagiso Media and is part of Wits Journalism. The Advanced Radio Certificate is a holistic approach to the business of radio in its entirety with courses like Radio studies (which is a compulsory aspect of the certificate), radio presentation, local radio journalism and radio sales amongst others. This year, the academy opened up applications for their new offerings, Honours in Journalism and Media Studies and masters in Journalism and Media Studies.

Director of the Wits Radio Academy, Professor Franz Kruger said the seven modular courses run at the academy are mainly aimed at community radio. Around a hundred broadcasters from all tiers of radio have done courses at the Wits Radio Academy since its inception.

The need for proper training and skills is very evident within community radio and this has not gone unnoticed, the academy is developing a radio station health check and Station Advice, Mentoring and Support service. This is intended to offer support to community radio stations. “I do worry about the news on the community radio side because they are strongly recycled. There are all sorts of dynamics at play within community radio, they are struggling financially and a lot of stations have skills difficulties because a lot of people come and go.”

The academy has been drawing radio practitioners at various levels from different parts of the world through the Joburg Radio Days conference. This year the conference focused on the future of radio looking at themes such as; the Zimbabwe broadcasting reform, the current state and future challenges of an old medium, how best radio stations can make use of the opportunities of online and social media and examples of great new programming concepts. The conference aims at getting a conversation going from all spheres of radio, commercial, PBS and Community radio. “Probably the most significant platform for radio people to talk, across the continent”

In a country where community radio continues to grow, the opportunities seem endless.

 

Did you like this? Share it:

The Independent Communications Authority of South Africa has noted recent media reports about the SABC cancelling a current affairs studio interview before it went on air earlier this week. The Metro FM programme was to involve a panel discussion with some journalists regarding developments in the run-up to the ANC Mangaung conference to be held in a week’s time.

The Authority has requested the SABC to provide facts related to this incident with the purpose of determining whether the incident referred to constitute a violation of its licence terms and conditions as well as the SABC Editorial Policy.

In addition, the Authority has requested the SABC to provide the recordings of the Metro FM programme concerned, subsequent to which the Authority will apply its mind to determine its next course of action.

The Authority gave the SABC until Tuesday, 11 December 2012, to respond to the matter.

 

Issued by ICASA

Did you like this? Share it:

ICASA SHUTS DOWN MAGARENG FM.

Posted by radio On December - 8 - 2012 ADD COMMENTS

The Independent Communications Authority of South Africa has received a Court Order to close down Magareng FM, a community radio station in the Northern Cape today for broadcasting without a valid service and frequency spectrum licences, thereby contravening the Electronic Communications Act.

Magareng FM applied to the Authority for a Community Sound Broadcasting Service licence in October 2008 to provide a broadcasting service within the Magareng Municipality in the Northern Cape. Magareng FM’s application was considered and processed by the Authority; and was subsequently granted a Five Year Community Sound Broadcasting licence. The licence was therefore not issued due to the fact the Magareng FM had to comply with pre-licencing terms and conditions, one of which was the registration certificate as a non-profit entity. The station was informed about the Authority’s decision on 25 March 2009.

Magareng FM supplied the Authority with a certificate of registration as a non-profit organization and a copy of their constitution. In considering Magareng FM’s constitution for compliance with the pre-licencing terms and conditions, the following were noted:

  1. That the constitution does not address the quorum for the Annual General Meeting as stated in the Authority’s letter dated 25 March 2009;

  2. That the constitution does not address appeal process as stated in the Authority’s letter dated 25 March 2009; and that the constitution which was lodged with the Department of Social Development is not the same as the one that was considered by the Authority when the registration for a class community sound broadcasting service was approved.

 Based on the above concerns, the Authority’s Licensing Unit was of the view that Magareng FM has not complied with its pre-licensing conditions as outlined in the Authority’s letter dated 25 March 2009, and as a result cannot recommend that Magareng Community Radio be issued with a Class Community Sound Broadcasting Service licence, until such conditions are fulfilled.

In the interest of wanting to assist the station to comply with the conditions and commence with the broadcasting service, the Authority paid the station a visit and it was discovered that Magareng FM is providing an illegal broadcasting services on 90.7 MHz to the community in Warrenton without broadcasting service and frequency spectrum licences as required by the Electronic Communications Act.

The Authority decided to send a letter to the station on 30th October 2012 requesting them to desist from an illegal broadcast and informing them to stop broadcasting within fourteen (14) days of the date of the letter. Following receipt of the letter, the station’s management requested a meeting with the Authority to find a solution to the matter. The Authority agreed to have the meeting but Magareng FM’s management failed to attend the meeting they requested.

 All the attempts to assist the station to comply and to find a solution to the matter have been exhausted by the Authority and Magareng FM is still broadcasting without a community sound broadcasting service licence and a spectrum licence, despite the instruction to desist from the action and is therefore in contravention of the ECA and ICASA Act. The Authority has therefore confiscated the broadcasting equipment used by the station to provide an illegal broadcasting service.

Issued by ICASA

Did you like this? Share it:

MTN PLAY RADIO, A NEW DIRECTION

Posted by radio On December - 7 - 2012 ADD COMMENTS

[By: Abongile Zizi]

 As the first mobile radio station to be launched in South Africa, MTN play radio gives MTN subscribers around the clock access to five mobile music radio stations. Subscribers pay R35 a month to access the service. Currently it offers the latest Hip Hop, Afrikaans, Gospel, House/Kwaito, and Pop music, 50% of which is exclusively local music. What sets MTN Play radio apart is that unlike conventional radio stations, the content is exclusively uninterrupted music.

 According to SAARF, 20.7% of cell phone users in the country use their cell phones to listen to music. MTN’s Lucky Mokabane says what sets this service apart is the amazing niche music and entertainment features that are not currently on offer in the free to air broadcast space. Intrinsic in the nature of online radio is the niche experience; audiences are spoilt for choice, from terrestrial stations that stream their content live to exclusively internet based radio stations like 2Oceansvibe Radio and Bakgat. What separates MTN Play radio from 2Oceansvibe and Bakgat is the format; these stations have kept some of the traditional aspects of radio format by having continuity as part of their content.

The mobile network has very big plans for the service, aspiring to be the best radio service in the country for young South Africans looking for new music. MTN Play Radio is expecting to offer an advanced media rich interactive experience. “Unlike traditional radio, the service will provide customers with exactly what they want, when they want it, in great audio quality. The content offering is going to grow into a more media rich interactive listening experience, with more than 20 radio stations.”

As a subscription service, MTN Play requires that subscribers pay upfront for their music experience while other online radio offerings are free. The arrival of the Apple Itunes store in South Africa can be interpreted as further indication that there is a market for pay to play services in the country.

The service has been operational for two months and made news when renowned media personality Majota Mandlakayise Isaac Kambule, popularly known as Phat Joe left Heart FM to focus on his other media ventures, one of which is MTN Play radio. “Phat Joe is a multitalented broadcaster, techie and businessman. His talents are being used to help establish the MTN Play Radio brand and set it on a course to being the number one radio platform in Africa” said Mokabane. Phat Joe’s career in broadcasting spans over seventeen years. He has worked with a number of radio and television stations from Radio Bop, Yfm, Metro FM, Kaya FM, Heart 104.9 FM and e.tv. Joe now hosts the popular The Real Goboza on Sabc 1.

To listen to MTN Play Radio right now, go to MTNPlay.co.za or sms MTNRADIO10 to 083 123 686.

Did you like this? Share it:

METRO FM AWARDS TO BE HELD IN DURBAN

Posted by radio On December - 6 - 2012 ADD COMMENTS

Bigger, better and nothing short of spectacular! This is how the 12th METRO FM Music Awards will be at the Durban ICC, on the 23rd February 2013. This was revealed at the media launch which took place on the 30 November 2012, at the beautiful Coastlands Hotel at Umhlanga in Durban.

 This is the second time that the city of Durban, will be hosting these prestigious awards, as they did back in 2003 when they were hosted outside of Johannesburg, for the first time. To top it all, METRO FM is repositioning these iconic awards, which have been undergoing a major make over and will undoubtedly change the South African music industry as a whole.

 SABC Radio Group Executive, Mr. Leslie Ntloko said that, the METRO FM Music Awards helps build talent in the music industry. “Not only are these awards a celebration of the artists, they are also an economic drive for the province as scores of people will be visiting the city to witness this spectacular event come February 2013. KwaZulu Natal MEC: Economic Development & Tourism, Mr. Mike Mabuyakhulu said, “We are extremely excited to partner with the SABC and METRO FM as the fundamental brands. We know you will have a great time in KwaZulu Natal as the province is the “…Mecca of entertainment in South Africa. We work with brand leaders in this industry and METRO FM is a big one.”

“We would like to thank the South African media for helping to build the METRO FM brand. SABC is a huge brand, the only public broadcaster”, said SABC Spokesperson, Mr. Kaizer Kganyago. METRO FM Station Manager Mr. Martin Vilakazi gave the vote of thanks.

 Do yourself a favour by saving money this festive season and book your ticket and be part of this spectacular event come the 23 February 2013.

Issued by SABC

Did you like this? Share it:

TruFM joins the fight against women and child abuse

Posted by radio On December - 5 - 2012 ADD COMMENTS

As we intensify efforts to fight against the abuse of women and children, I wish to highlight the story of Tholeni, a village in Butterworth near Eastern Cape. This is a community that has suffered the devastating effects of women and children abuse over a period of five years, where residents have lived in fear in the village dubbed as “The Village of Death”. Since 2007 a total of 15 women and 11 children have been killed.

 The village is mostly made up of elderly women and children in many cases homesteads are far apart. The victims had mostly been raped and hacked to death at night. Community members of Tholeni have gone through all kinds of feelings from anger, hurt, fear, mistrust, loss, grief and uncertainty. The community members have to deal with the realities of losing loved ones in the most inhumane manner which will linger on in their minds for a long time to come.

 Trufm has done its part by holding a number of dialogues to provide a platform for the victims to vent and share their anger. This process was not easy and the men’s sector together with the Eastern Cape Council of churches assisted the station a great deal. Community members are the ones who guided the station on how best to assist them as they go through the process of making sense of what has happened in their lives.

 Critical stakeholders have joined TruFM to be part of this sensitive and necessary journey to rebuild the lives of the community of Tholeni. Stakeholders include, the Film and Publication Board, Men’s sector, Brothers for life, Commission on Gender Equality, Eastern Cape Council of Churches and the Eastern Cape House of Traditional Leaders.

Issued by TruFM Marketing

 

Did you like this? Share it:

The Media Connection’s brand activation specialist, The Brand ConneXion, has launched a new service offering for advertisers and brands – live community radio outside broadcasts.  The Brand ConneXion has converted two of its vehicles into full outside broadcast units, enabling it to run live outside broadcasts from just about any location in South Africa.

“We team up with the local radio station in that specific area, the station brings its presenters and DJs along to our outside broadcast unit and we run the live show from any event or activation,” explains The Brand ConneXion’s Operations Manager, Simon Milne. “This added event or activation advantage enables the brand or advertiser to secure even greater reach for an existing event,” he adds.

The live outside broadcast unit is professionally branded with both the client and the radio station’s branding, and each live broadcast lasts for three hours. “Our clients also receive ten pre-promo slots on the particular radio station to draw consumers to the event, and the live broadcasts can include interviews, competitions, consumer engagement and so much more, all closely tied to the client’s message,” says Milne.

The Brand ConneXion has already conducted a number of live outside broadcasts for The Department of Trade and Industry and various retailers. The Media Connection provides a sales and administration function for radio and TV stations that have limited experience with, and access to, the national advertising industry in South Africa. There are 135 community radio stations on air, with which The Media Connection has representation agreements, as well as 15 sub-Saharan TV and radio stations that have appointed it to procure advertising for them.

For more information, contact The Media Connection at 086 137 2346 or visit www.themediaconnection.co.za.

Issued by: The Media Connection

Did you like this? Share it:

Smile 90.4FM Programme Manager announced

Smile 90.4FM are pleased to announce the appointment of their new Programme Manager, Naveen Singh, from 1 January 2019. Singh, […]

Entries Open for 2019 Liberty Radio Awards

Liberty is pleased to announce that entries for the 2019 Liberty Radio Awards officially open on Monday 5 November 2018 […]

Mkhari to host businessman Johann Rupert in the 2018 POWER 987 Chairman’s Conversation

POWER 98.7 Chairman Given Mkhari will host prominent South African and international businessman Johann Rupert in an intimate discussion for […]

In Numbers – The #DStvMVCA Favourite Radio Personality Nominees

Anele Mdoda 2 – The number of times she’s been on air at 947 – she was poached by 5FM […]


TAG CLOUD

POPULAR