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[Issued by: Kaya FM]

The annual Africa Energy Indaba is pleased to announce that Kaya FM is an official media partner of its 2013 event.

The fifth annual Africa Energy Indaba (AEI) is the Continent’s premier energy event, endorsed by the South Africa National Energy Association, the World Energy Council and supported by the African Union and the NEPAD Planning & Coordinating Agency. It is the forum and business networking opportunity for decision-makers and leading role-players planning and developing Africa’s energy future.


Africa is the fastest urbanising continent in the world, and must provide enough energy to meet its annual urban growth rate, which is twice as high as that of Asia and Latin America. Africa, as home to the poorest of the poor, must innovate energy solutions for 50% of the world’s impoverished that live here in order to meet its enormous growth potential for the future.


Liz Hart, Managing Director of the Africa Energy Indaba, says “We welcome the opportunity to work with Kaya FM as they share our vision for a prosperous Africa that can achieve sustainable solutions for our Continent in the energy space. They are notably committed to informing South Africans about tomorrow’s growth opportunities in Africa, including the exciting energy sector.”


Kaya FM Managing Director, Greg Maloka agrees, “Our partnership with the Africa Energy Indaba affords our “Afripolitan” listeners opportunities to engage in the debate on Africa’s energy future from a uniquely African perspective, whilst exploring and optimizing new business opportunities on their home ground.”


The Kaya FM listener is defined as “Afropolitan”: a mature, sophisticated, socially-conscious individual rooted in heritage and a progressive thought leader. The Afropolitan is a self-determining, discerning individual who is well informed and a player in the global environment

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What is In-House Radio?

Posted by radio On February - 19 - 2013 ADD COMMENTS

[By Kgomotso Moncho]


More and more in-house or in store radio stations are emerging.  The SABC is planning its own internal radio station similar to those in some of the country’s retailers like Pick n Pay or Ackermans.


Retail store, Game is also said to be planning a radio station in the pipeline.  This is in addition to existing and successful in-store radio stations like Red Cap Radio, found at all Mr Price stores, which is one the leading in house radio stations in the country. The organisation that has been instrumental in this revolution is Adsat, which has been running and managing private radio and television channels for corporate South Africa since 1998.


“We created this industry. The Nando’s radio station was the first start. Our objective has been and still is to project-manage the building of all facilities; install reception systems in all outlets; assemble a team of qualified professionals; maintain a continued liaison with clients and stakeholders; to manage all related costs including distribution and royalties and to build on the content according to the vision of each station.  We promote disciplined delivery which is why in-house radio is a good way to learn about broadcasting. It’s a good training ground.  In house or corporate radio is a symbiotic product, there are a number of models that make it work. No ‘one size fits all’ applies here each station has its own feel and individual branding and we are not dictatorial on how that works,” says MD of Adsat, Damian Boyce.


You do not need a licence to have an in house radio station, and in other cases you may not even need a studio. The main purpose of in-house radio is being a great communicator. David Yapp, one of the founders of Red Cap Radio, says of the station, “It remains a powerful communication and motivational tool.” The communication and motivation go for both the sales associates and the customers and helps them keep in touch. “The station makes associates realise they are valued.  It’s an important way to ensure that our culture of dreams and beliefs is perpetuated, even in areas far from Mr Price’s headquarters,” adds Yapp


This is something radio powerhouse Phindi Gule knows all too well. She managed Score supermarkets’ Radio Siyaya in the late 1990s.“In-house radio helps to maintain a close relationship with directors, the staff and the customers. Because Score had so many stores extending to countries like Botswana and Swaziland, management could not reach everybody. So the station became a platform to talk to everybody and to encourage performance. On top of this it was to add a human touch by wishing a staff member a happy birthday for instance and to keep staff motivated,” Gule says.


In addition to providing a platform for communication and cohesion to management, staff and customers, in house radio stations are the extensions of the corporate companies or retailers they represent. They become practical by creating an environment to promote sales and discounts to the consumer. “An in house radio station uses the advantage of catching the consumer in the shop and influencing what they can buy. People come into a shop and they get to hear different brand adverts on air. So product advertising is one of the main ways the station generates its revenue,” Gule explains.


But she points out that when thinking of starting an in house radio station, it’s important to think about whether you need it, because the dynamics are never the same.




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Trish Taylor driving the east coast airwaves

Posted by radio On February - 19 - 2013 ADD COMMENTS

[By Kgomotso Moncho]

As CEO of East Coast Radio, Trish Taylor is a force behind the airwaves and as well as an experienced business leader. She started her career at the SABC in 1992 where she was elected onto the SABC’s management programme. When East Coast Radio got its independence from the SABC in 1996, Taylor was approached to head the commercial side of the company. She was sales manager until 1999 when she was appointed sales and marketing director, a position she held for three years before being promoted to CEO.  She knows East Coast Radio like the back of her hand and she is still excited about working for the station as the first day she started. She tells Radiobiz why and what keeps her and the station going strong, revealing her warm and compassionate personality.  

I have been the head of the station for 10 years now and what I love about it is that it’s a business that is constantly evolving and that requires innovation. That is what makes the position and the brand exciting. East Coast Radio is more than just a media brand. We’re now a lifestyle brand in KZN.  We have become the biggest event organisers in the province. We do things like the Big Walk which attracts about 25 000 participants, and the Durban Day music event. We are South Africa’s leading radio website in terms of traffic. Our vision is to connect with and build communities and we have influence in the province.


The nature of my job is varied. It entails anything from corporate governance to brainstorming with clients. I’m also involved in the strategic planning and the architecture around content structure.


What makes ECR different is our involvement in the community and the way we see ourselves as one of the lifestyle brands in KZN. We recently launched FunSunZi, a play on the words fun, sun and see – recognising what a beautiful place we live in, and getting people excited and proud of their province.  Our vision is to positively influence KZN people. There’s a net migration to Johannesburg for business and our message is to make people see how much we have here. Our events are family oriented. We won an MTN Radio Award for Best Community Radio Outreach.  We have outreach programmes such as Toy Story where we collect brand new toys for 60 government hospitals. We also work with the rotary club in giving food parcels to orphanages and child headed households.


We are only as strong as our relevance to the market place. So we are constantly learning about our market through various research mechanisms. We have over 1.7 million listeners. We are a culturally diverse province so we play cross over music to cater to the variety of our audience. We’re not a Lotus FM or a Gagasi, we have a cross appeal and it’s a deliberate strategy that’s doable and goes to serve our multi cultured listenership.


What goes into running a successful radio station is a well articulated strategy and indicating that to the staff. Every year we take two with the entire staff where we go away. Some get to do outside broadcasts while there. This is where we get to unpack the strategy and brainstorm ideas.  Through that you bring your staff close to the strategy. Many businesses make the mistake of allowing management to make the decisions. By including staff you get them to be accountable for the results they’re meant to fulfil. Our culture is that we don’t micro manage people. We train them and give them the space and latitude to create. Radio has a lot of creativity and we don’t want to limit and box people’s creativity. We have an interesting dynamic: we have had 13 people rejoin the station after leaving, and we take them back. We have a high performing team, but a team that has fun.  We are a people business.


The challenges I see in my work include a lack of radio talent. We’re based in Durban and a lot of talent is in Johannesburg or it moves there. The radio industry does not have enough talent coming through. The other challenge is the advertising market which gets affected by the economic cycle.


There were not a lot of female CEOs in the industry before. There has been an increase in the last five years.  It is becoming better.


I’m a great believer in health and fitness.  I’m an outdoor kind of person. I enjoy scuba diving. I’m a Comrades Marathon runner, I have done it eight times, and this year will be my ninth.  I also did the Iron Man, which is an endurance triathlon. Being active keeps me balanced.         

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OFM to give away an experience of a lifetime

Posted by radio On February - 18 - 2013 ADD COMMENTS

[Issued by: OFM]

Central South Africa is abuzz with exciting news that OFM will give away a sound of your summer experience in Las Vegas in partnership with Emerald Resort and Casino worth R120 000.

A lucky listener and a partner could be jetting off to Las Vegas to see the legendary Elton John perform live in his Million Dollar Piano concert at Caesar’s Palace. This prize includes five nights’ stay at the Emerald Resort and Casino in Vanderbijlpark, four nights’ stay at Caesar’s Palace as well as flights and entertainment.


On air, weekdays from February 18, OFM will play snippets of Elton John songs. Various call-to-action adverts will be used to inform listeners what to listen out for. When they hear the snippet, they will then send an SMS to 36636 (R1.50/SMS) to be in the draw to become a finalist. There will be 20 finalists over the two weeks of the campaign. A winner will be announced on February 28.


Except for on air, the sound of your summer campaign will be promoted across all of OFM’s touch points including our webpage (, mobi-site ( and our Facebook and twitter accounts (@OFM9497). According to OFM Communications Manager Tumi Sefemo, the summer campaign is now in its second year. The campaign celebrates the essence of being a South African. South Africans love summer and what better way than to give our listeners an opportunity to experience summer in a city renowned as a major holiday destination?


In 2012, OFM through a similar campaign, the summer of your life, made the dreams of Maureen Louw come true when she dashed off to Las Vegas to see Celine Dion perform live.

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SAARF releases first RAMS for 2013 – Commercial

Posted by radio On February - 18 - 2013 ADD COMMENTS

Late last year [December 2012], RAMS figures by South African Audience Research Foundation [SAARF] charted a significant change for some commercial radio stations. The methodology of these RAMS is through self-completion of diaries, which respondents are left to complete in their homes over a seven-day period. Among the risers were Thobela FM, its weekly reach rose from 7.8% to 8.9%, with audience numbers breaking through the 3million mark to settle at 3.119million. The latest RAMS [February 2013] shows that radio listenership is stable, with both time spent listening and incidence of listening remaining comparable to the previous release, RAMS Dec 2012


Listening levels are relatively the same in comparison to RAMS Dec 2012. Contributing to the slight peak is the event of striking farmers in the Western Cape, which listed in the last RAMS along with Nelson Mandela’s admittance to hospital, Mangaung conference and the Eastern Cape floods.


Overall listening levels are:

Seven-day listening – 89.5%, with declines in metros, Gauteng as a whole, and Johannesburg and Soweto specifically. Seven-day listening is significantly up on the 88.1% seen in RAMS Feb 2012. 

Average Monday to Friday – 69.3% [with growth in metros]

Saturday listening – 65.7%

Sunday listening –  65.4%


Time spent listening

Total time spent listening (TSL) per day is down by a minute, marking no change from the previous RAMS. TSL is 3h30 per day, and 24h30m per week.


Demographic ups & downs for commercial radio stations


Kaya FM lost audience in cities and large towns on an average Monday to Friday.

5FM lost audience in cities and large towns [past 7 days ]

Metro FM charts at 2171 in the adults age 15+ bracket with -2.3% diary on diary

Other stations who lost listeners against the previous period are  Capricorn FM, East Coast Radio , Algoa FM, Kfm , Jacaranda FM , 567 Cape Talk

The commercial stations that gained listeners are, Yfm, Gagasi FM, GoodHope FM, Heart FM, North West FM, SAfm and Talk Radio 702.


The second RAMS release of 2013 will be on 9 May 2013.











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Staying Soft Power: Azania Mosaka

Posted by radio On February - 18 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

Part 1

Popular philosophy has been churning the phenomenon of Soft Power quite frequently in the past three years. This premise that leadership with feeling can yield better results than brawn is one that Azania Mosaka can so easily be a poster figure of. The current host of Metro FM’s Total Bliss, has had a graceful career in the media space. Mosaka’s interest worthy appeal can be traced back as a presenter on a music television show Bassiq in 2002. She gave off an air of a young person on the more edgy and cerebral side of popular culture. Bassiq was the brainchild of the Rage production team and was one of the few to break ground in the introduction of counter culture of those years to the mainstream. Azania has carried on in this vein by also being little fodder for the gutter press; this can be thanked on her repertoire as a ‘thinking woman.’


Aza, as fondly known, started off on radio as Glen Lewis’ producer for The Ride. She subsequently went on to fill the obligatory start up slot for first time jocks, the witch hour gig known as Midnight Oasis. From observation these were the golden years for another ‘cross town, Yfm was the station of everything that has to do with popular culture. For Mosaka to resist the lure of being one of Yfm’s jocks surely was a calculated thought. Why settle for what’s seen as cool, when you can have greater reach on Metro FM right? Besides she had previously done the gap year thing in London, where exposure to enclaves such as HMV record bars, SOHO, East end pubs and a thriving night life, which had given her license to being a culture vulture. This was to influence her career path as well.


Came 2003, Mosaka steered the reigns of Metro FM’s coveted afternoon drive show, Route 3 2 6. During that span, a call to be on Coca Cola Popstars panel of judges came. Her first season as judge had the urban chic group Adeela winning the contest. Mosaka’s run as a judge on the show had with it a mellow toned criticism at hopefuls. It can be pinned down somewhere between Maya Angelou’s rhetoric and the sisterly advise of a cousin you get to see once every year. Though a questionable feat whether instant fame reality shows are pockets where true talent can be harnessed, Aza’s involvement however offered Popstars a tinge of authenticity.


If a comment such as “with you we feel on top of the world” on her twitter time line by a Total Bliss fan is anything to go by, Mosaka must be tweaking the right knobs. On the other side of the social media divide is a note on the show’s facebook page which reads “Laughter so tasteful, a touch that’s naturally massaging. Naturally healing like two becoming one and remains everlasting. Spirit in Azania….” The tome is by Tumi Motswenyane which is revelatory of the kind of effect the jock has had in her listeners’ lives. The mid-morning show between 09:00-12:00, is a happy pill of balanced talk and music. Its foremost features are the Office Power Play and an agony segment. The former encourages professionals to make a request of ten songs of their choice and latter a tell-all purging experience about the listeners’ personal agonies. The mid-morning radio game has by default become a matriarchal; others who have stood firm include Unathi Msengana (during Yfm days) and 702’s firebrand Redi Tlhabi.


Some of Azania’s noteworthy exploits include:

          a guest presenter on Top Billing 

          Cooking with Azania on SABC 3.

          an ambassador for Guiding light and National Book Week


Watch out for Part 2 of our chat with Azania in the next few days.




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The social climax of radio stations

Posted by radio On February - 16 - 2013 ADD COMMENTS

[By: Boitumelo Mmakou]


Currently, radio stations have to compete not only amongst themselves but with the evolution of the internet. People can get information whenever they want to, and download music they want to hear off the internet without having to tune-in to any radio station. Hence the reason why radio stations across the globe has a huge reliance on social media. Social networks such as Facebook have become the perfect way to interact with the listeners.


Metro FM, an urban radio station that thrives on making sure that both their young and old listeners interact with the station. Metro FM gains over 1 136 fans per/week making over 5 260 fans per month, this according to the Social baker, a social media analytics platform established in 2009 to allow all kinds of brands on the social network to compare, contrast and measure themselves to their competitors, in order for the brands to become more effective and maximize their brand through the social network.



5FM which marks itself as a youth radio station with drive and passion to entertain its audience has more than a 90% fan base in South Africa, and just above 1% of fans in the United Kingdom, United States and other neighbouring countries. 5fm has fast become a leading radio station of its kind to have a fan growth of a 748 fans per week. Social Bakers states that 5FM gains around 3 375 fans per month. The station is one that is constantly interacting with the fans.


Highveld stereo’s Express breakfast show is one with diversity, bringing in lots of fun, entertainment and hot of the press news every weekday, between 6am and 9am. The weekday breakfast team consists of the bubbly presenters Darren Simpson, Deysel, Bongani Nxumalo and Sam Cowen. The active team has gained a fan increase of 180 fans per week, and over 708 fans per month.  The Express breakfast show on Highveld stereo is one, that’s on many people’s lips, and fingertips with over 3 553 people who have spoken about the show on Facebook. It is not only because of the great voices that the breakfast show on Highveld lives, but mainly because of the listeners that clearly show their support on Facebook.


One other radio station that is making waves on the shores of Cape Town is KFM. Situated at the heart of the mother city KFM is home of the greatest hits as well as a vibrant gang of presenters, and one in particular being Ryan O’Conner the host of the morning breakfast show on weekdays. The success of this show is coined by the fans that support the show through the social network. According to Social Baker statistics KFM has over 87.6% of fans in South Africa alone, and above 1% of fans in other parts of the country who listen and like the KFM breakfast team. The Cape’s breakfast team has over 416 fans per week, to 1 079 by month.



Thanks to Social baker’s statistics that give insights into just how many fans really do love the radio stations, also radio stations have immense assistance in finding ways to gain more listeners and grow as a station through their success on the social media.


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Cape Town Radio (PTY) Ltd to launch mid-March

Posted by radio On February - 15 - 2013 2 COMMENTS

Joint chairpersons of Cape Town Radio (Pty) Ltd, Anant Singh and Dr Ernest Messina announced that the company’s brand new radio station will go on-air in mid-March this year.  They also announced the appointment of an experienced executive team comprising of Managing Director, Tony Mallam, Programme Director, Clive Ridgway, Head of Talk Content, Lizma van Zyl and Marketing Manager, Nomfundo Calana, all of whom come with a wealth of knowledge.

Singh commented: “We are excited about launching a brand new radio station in Cape Town. Our format is based on extensive research and it is designed to deliver to the market the under-served elements of talk, news and current affairs, especially in the Afrikaans language.  Additionally, the station will take heed of what our listeners want to hear and this will further inform our content.  For us, we are very excited that the station is a venture following Cape Town Film Studios and we are confident that it will meet with the same success.”  

Dr Messina added: “We will further develop vibrant new radio talent who will be supported and nurtured by experienced professionals in our team.  To this end, we are convinced that we have assembled an experienced and formidable team who has the necessary skills, passion and commitment to ensure the long-term viability and sustainability of the station.  Our objective is to establish and develop it to become the Number One radio brand in Cape Town.”

Says Managing Director, Tony Mallam: “The station, which will broadcast in both Afrikaans and English, will be a hybrid talk and music station and will broadcast live 24/7 in the Cape Town Metropolitan area.”


Commenting further on the station format, Programme Director, Clive Ridgway said: “Our music format is a mix of adult contemporary and pop hits, aimed primarily at listeners between the ages of 25 and 49 years old. The playlist comprises 50% local South African songs and 50% international songs.  Regular music research will be conducted to ensure that the station is in tune with the target audience.


“The other 50% of our content will be talk.  Our talk programmes will be a mix of news, actuality, listener participation as well as interaction between news anchors and content presenters. The talk will be a seamless mix of Afrikaans and English with a typical Cape Town flavour. This will be managed by our Head of Talk Content, Lizma van Zyl,” continued Ridgway.

The overall programming sound will be upbeat and energising with the intention of making a positive contribution to the diverse Cape Town community.  According to Mallam the ‘talk and tunes’ format has been designed to provide a unique listening experience to the Cape audience as well as being an attractive modern platform for radio advertisers.

Ridgway further commented: “What we will be launching is more than a radio station.  It’s a purpose driven audio brand started by a conscientious group of Cape Town radio professionals, business and community leaders. As custodians of a powerful communication medium, we understand that we have an obligation to make a constructive contribution to our community and we have chosen to do so through positive programme content and being solutions-driven on air. Through our research, we will be broadcasting with the knowledge that we have a deep understanding of the needs and sentiments of our listener-community.    We will be presenting content with the knowledge that what you hear, affects how you feel – how you feel, affects what you do and what you do affects who you become.”


About Cape Town Radio (Pty) Ltd

Cape Town Radio (Pty) Ltd is co-chaired by renowned film producer, Anant Singh who also chairs Cape Town Film Studios.

Co-chairperson, Dr Ernest Messina is a respected business leader with an academic background.  Dr Messina chairs among other bodies, the Groot Constantia Trust.

Historically Disadvantaged Individuals hold 88.7% of the shareholding of Cape Town Radio (Pty) Ltd.  The shareholders have significant media, entertainment and business experience with a deep understanding of the radio industry.

The shareholders are: 

·      Videovision Entertainment (Pty) Ltd

·      Women’s Development Bank (WDB) Investment Holdings

·      Allparts Cape (Pty) Ltd

·      African Peoples Investment Company (Pty) Ltd

·      Radio 021 (Pty) Ltd


Issued by  :    Gina T Z Ganswyk

                      Cape Town Radio (Pty) Ltd

                      Tel: 021 914 6388 / 082 578 5010


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[By Kgomotso Moncho]


Tuks FM won the 2012 MTN Radio award for community radio of the year, and this is among the many awards the station has bagged. It is one of the leading community radio stations in Gauteng and specifically in the capital city. What it has done exclusively is help unearth bands that now form part of the country’s live and recording music scene. Notable alumni from Tuks FM include Anele Mdoda, Gareth Cliff, Grant Nash, Poppy Ntshongwana and Hlogi Mampuru, aka, Joe Mann (of Metro FM). Marketing Executive at Tuks, Tony Graham speaks to Radiobiz about what keeps the station growing from strength to strength.       




Looking at the history of Tuks FM, what do you think makes it stand out among other community radio stations in Gauteng or the capital city specifically?


Tuks Fm has been a part and parcel of Pretoria for the last 32 years, inexorably threaded through the life of the University. While students make up a rather large proportion of our listenership, the largest part of our audience comes from outside the Varsity. A large proportion of them are Alumni. Tuks Fm offers a training ground for the radio industry. So unlike other radio stations that go through years and years with the same line up, Tuks FM is constantly changing as its student staff comes and goes; as their studies end and lives begin. This ensures that there are always fresh ideas and more importantly a constant desire and drive that might be missing from an industry that seems to do the same thing from week to week, and year to year.


Not only that but it’s also the youth speaking directly to the youth. Tuks FM also offers the one thing that no other station currently offers: Music for the people who listen to music. Unlike commercial radio stations that play the lowest common denominator music for the broadest audience, Tuks FM has chosen a specific genre of music that speaks to our audience’s core.


Which, taken all together, means that for a small little community radio station that broadcasts from the University of Pretoria’s main campus we punch way above our weight when compared to the Commercials. And they recognise that. This is why a huge proportion of our staff moves on to fill positions at commercial stations. They can see the excellence that we offer


What is the ethos that the station works with?


Our ethos is that all the people who pass through our doors should grow and change and discover who they are throughout their time with us. Tuks FM is not just a radio station that broadcasts awesome music to awesome people. It’s a place where people come to figure out who and what they are. On top of that Tuks FM likes to instil a sense of purpose and professionalism in everyone who comes through our doors. Oh, and Fun. Above all our ethos is to have fun.


The station has won many awards including the MTN Radio Award for Community radio of the Year for 2012. Is there a formula to getting this right?


We have a group of great volunteers who give up their spare time, holidays, sleep and numerous other things for us on a daily basis. Our listeners can hear that, and apparently so can everyone at the MTN Radio Awards. If there’s a formula, that’s what it is. Oh, and lots of training and late nights. That probably helps as well.


What is special about your programming?


It’s the fact that we have so many different voices. With an intake of volunteers twice a year, we’re constantly changing, just like our audience.


Besides putting a lot of DJs on the map, I have watched how Tuks FM has also put a lot of bands on the map and the station has become a leader in this. What is the importance of this?


Tuks FM has broken pretty much every band South Africa has produced. The Nude Girls, to Fokof to Prime Circle to the Parlotones, and lets not forget Saron Gas (who now call themselves Seether) as well as the Kongos. The importance of this is out of this world! Without Tuks FM there would be a lot of bands still trying to gain a foothold in the market. This means that South Africa would be poorer in terms of the voices being heard.


We’re a proudly South African radio station. We always have been. Here’s the thing: Our licence says that we have to play a minimum of 40% local music. That’s never been a problem for us and we always play way more than that. Of course commercial stations don’t have the same sort of terms. They have to play 20 odd percent, which means they limit themselves to only the current popular bands, which are only popular because we broke them and put them into the mainstream market. We on the other hand, are constantly looking for new music that reflects who our Fans are listening to, and who they’re seeing live.


 What bands can we look forward to in 2013?


Who knows? There are a bunch of upcoming bands that we’re currently playing who are definitely going places. But the bands to look forward to are the ones who are still out there, gigging, recording and practicing. But if you truly want to know what bands to look forward to the only thing you can do is listen. Just like we are.


Anything you would like to add?


We’re not just a Pretoria based radio station anymore. We’re now broadcasting into Jo’burg as well, which means we’re getting commercial station reach. So to the big boys: You can take our staff to try and make your stations as good as ours. But you’ll never be us. So you better watch out, because here we come.



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Radio 2000’s Online Streaming need not be linear

Posted by radio On February - 14 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

Radio 2000 now has an internet-only transmission whose purpose is to cast special events and sports coverage. The station  found on a 97.2-100 frequency width nationwide, can now leverage  on a hallmark that has long served as its positioning device- sporting spectacles- via live streams. The AFCON experience has recently fell within this perimeter in the commentary of live matches; the advantageous aspect of this is that there is more instantaneous reach to a wider audience. Other events that stand to benefit in this move are national attention grabbers such cricket and rugby matches. This extension bridges the limitations that come with traditional way of radio broadcasting.


The online streaming phenomenon presents listeners with a continuous stream of audio that cannot be tuned forth or replayed, the service has the benefit of accessibility from anywhere in the world. In the case of Radio 2000’s interface, the prominent features are tabs which offer a choice to ‘listen live’, ‘studio cam’ and DJ Blogs. As supplement, there is a continuous update of developing news which in essence is a perpetual feed of incoming information.


Other noteworthy aspects of the station’s streaming feat are presidential addresses on matters with a bearing on national interest. If popular wisdom is anything to go by, this will surely guarantee more reservations from opposition on the issue of SABC AS an abyss of spin for the state. Radio 2000’s content is fairly balanced with a crop of what may termed as renegade jocks. They include Ernest Pillay, Just Ice and Angela Ludick to mention a few, whom have had colourful careers at other stations in earlier years. However even with that kind of breed, the dynamics of interactivity are at play on radio and it takes more than streaming to be ahead of the curve.


At face value, Radio 2000’s portal is static, brochure-like and barely aligns with the stations more attractive appeal via frequency. It is a well known fact that radio streaming makes for a more effective intervention if coincided with podcasts. This enables the listener to revisit memorable programmes close to their heart at leisure and continue to be brand loyal. Being devoid of this only hurts the station’s its streaming campaign strategy.



The new internet-only transmission venture is a novel feat and modern day necessity, but it can only be effective with a more dynamic homepage/interface. For greater appeal it should be populated with diverse content that will accompany the live-listening aspect. A veer in that direction will not only appease Radio 2000’s infotainment oriented listeners but also allow it to successfully chart the online terrain.





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