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This Is How Radio Really Works

Posted by radio On August - 28 - 2012 ADD COMMENTS

By Thato Mokhou


On 23 August, radio heavyweights and creative geniuses convened at the Radio Advertising Bureau’s (RAB) RadioWorks Conference 2012 to engage in discourse about re-igniting passion and love for radio through advertising.


Held at The Forum at the Campus in Bryanston, this year’s instalment of the conference was an outstanding success as it focused on radio and digital advertising.  Cannes 2012 Radio Jury President, Rob McLennan, Founder and Director of The Digital Marketing Academy, Walter Pike and advertising guru, Andy Rice were just some of the speakers who shared great insights that inspired many to do radio differently.


MetroFM’s Azania Mosaka shined on stage alongside entertainer, Ernest ‘Ray Ray’ Madlisa, as the event’s MCs. ‘Ray Ray’, popularly known for his flamboyant appearances on

Azania Mosaka and Ernest ‘Ray Ray’ Madlisa

MTN’s adverts, kept spirits high with his humour and energy. Twitter was abuzz as delegates hashtagged RadioWorks to share their thoughts and views about the conference.


Recently appointed General Manager of the RAB, Matona Sakupwanya, officially opened the last leg of the conference.  RAB visited the shores of Durban and Cape Town before jetting to Johannesburg. The programme consisted of an array of talented people from the radio and advertising industries, some veterans who have conceptualized some of South Africa’s brilliant advertising campaigns and others who have taken radio to new heights.


The depth of knowledge knew no bounds and the first speaker to contribute to the abyss was founder of presentation firm, Missing Link, Rich Mulholland. His presentation was sabotaged by a technological glitch which had ‘Ray Ray’ desperately trying to keep delegates from imminent frustration through his dancing frenzy. After a number of attempts Rich opted to present ‘old style’. His eccentric demeanour immediately caught everyone’s attention and he animatedly spoke about the birth of digital and it being the illegitimate love-child of radio.


Rich delved into the importance of maintaining a retention economy in advertising. Using Nandos as an example, he illustrated how the brand has had viral campaigns from being consistent in converting attention to retention. He elaborated that Nandos has had brilliant marketing strategies which have enabled the brand to attain a lot of reach and to maintain attention by reaching out to that audience as frequently as possible – hence repetition. Digital allows brands to reach as many people as possible, it grabs people’s attention and it allows for great frequency. He finally pointed out that radio is the perfect medium for a retention economy because it allows for ideas to be recycled until they stick in someone’s brain. Repetition gives way to retention and retention is everything in advertising.


Rich Mulholland presenting “old style”


Before presenting the next speaker, Azania and ‘Ray Ray’, treated the delegates to a comical skit of Azania having a gym workout in studio during her show and with this they drove home the point that radio is the theatre of the mind; one never really knows what goes on behind the scenes. Following the skit Claire Wright of the RAB UK took the stage to present the outstanding work which the bureau has done over the past 20 years. Entitled “Harnessing the power of radio: Learnings and insights from RAB UK”, her presentation revealed how the bureau has gained a 50% growth in audience and how it has affected the radio industry in the United Kingdom. A short video clip consisting of representatives from reputable media and advertising agencies all around the UK showed that RAB has put radio on the map as well as make it acceptable to creatives. It has helped radio transform into ways that talk to consumers and other industries. It is, among many other things, a complex yet simple and mundane thing which can become an exciting, modern industry body.


Claire Wright of the RAB UK


Claire also demonstrated the exponential revenue growth of radio against other mediums especially since the birth of digital and online. She divulged into the influence of radio through the following three stages: emotional influence, accountability and digital opportunity. She shared radio’s involvement in digital and social innovation through the RAB’s campaign called Britain Loves Radio. After which she concluded that the future of the RAB UK is, among other things, in creative development which is set to boost radio.


Justin Gomes of agency, FoxP2 shared secrets behind’s brilliant radio adverts which have enabled the insurance company see R15.6 billion of cover sold and win the 2012 Apex Effectiveness Award. Justin has contributed to the creation of memorable ads which have made their way onto Talk Radio 702 Jenny Crwys-Williams’s show with Andy Rice.


Justin Gomes of FoxP2

“The power of radio gives opportunity for repetition and creativity which are both important for advertising,” he said.


A quick tea break prepared delegates for the long-awaited appearance by 5FM Morning Drive presenter Gareth Cliff. Arriving with mic in hand and no PowerPoint presentation, Gareth cut straight to the point that radio is about imagination and personal connection.


“People follow a personality; they don’t listen to a station anymore,” he said, “you can’t be everything to everybody or you’ll end up being nothing.”


5FM’s Gareth Cliff


He stressed that radio is not a performance and evidently he and his breakfast team can attest to this. He also spoke about his tacit relationship with SABC management as well as his independence in being the caretaker of a product of the SABC – the 5FM breakfast show. While he may be amusing, Gareth is candid and has informed views on radio. He highlighted the importance of social media networks as a tool to drive and interact with listeners.  “It’s about the listeners and what’s important to them,” he concluded.


Gareth’s talk warmed up the stage for creative genius, Rob McLennan, who was Cannes 2012’s Radio Jury President.  Fresh from his duties at Cannes, he shared his experiences at the world’s most prestigious advertising award ceremony. He got under the skin of many of the creatives in the theatre room as he spoke about why South Africa is the radio capital in the world for advertising. Firstly, radio is the oldest medium thus giving way for unlimited innovation. Secondly, SA consumes radio more than any other medium. He stressed that radio’s affordability feeds creativity and allows creatives to create compelling content. He finally praised SA at being the best in winning Gold every year at the Cannes Festival.


Rob McLennan


The monotone of the conference was interrupted by either a short skit featuring the MCs at the MetroFM studio or a question and answer session were prices from different radio stations were given away. Such activities preceded prolific writer and Chairman of Chillibush Communications, Victor Dlamini who also ended the second session of the day. Dressed in a colourful African print top, he took centre stage showcasing his photography in his presentation about the power of stereotypes. He explored and challenged stereotypes found in images and adverts and illustrated this by playing an Opel Corsa radio spot produced in Xhosa and a Lotto ad in Xitsonga.


Victor challenged creatives to take risks and break through barriers of political correctness. “Politeness makes advertising terrible,” he said, “say things deliberately; be troublemakers that are not naive.”


Azania later ran a tweet saying: “One of the failings of the rainbow nation is the political correctness.” @VictorDlamini #RadioWorks


Victor’s talk led the delegates into a much need lunch break which also allowed for mingling and networking.

Panel of experts


Session three of the conference opened up to a panel of industry experts including Draftfcb Social’s Qingqile ‘Wing-Wing’Mdlulwa, Marius van Rensburg of Ninety 9 Cents Communications, Lynn Joffe of Creatrix joined by MTN SA Chief Marketing Serame Taukobong and faciliated by Andy Rice.  The panel tackled a contentious issue involving language in radio advertising and the proneness of things being lost in translation.  Sensitivity to idiom and culture, new evolution bringing a new language i.e. twitter and facebook language and also listening to radio in native languages were just some of the issues that emerged from their discussion.


CEO of DMG Australia, Cathy ‘O Connor took over from the panel with her exciting talk about digital radio and how it has taken Australian radio to new heights since its launch 10 years ago. DMG Australia has seen growth in the digital sphere where more and more digital radio stations are created in the form of applications. The services offer a faster frequency and better enhancements thus becoming very popular in Australia. She said more money is injected into digital advertising and advised radio station managers to have a united voice in negotiating low cost access, space and incentive once the digital wave finally hits the SA’s radio industry.


Cathy O’ Connor


An eye-opening talk about how data impacts everything we do was presented by Abey Mokgwatsane, CEO of Ogilvy & Mather SA. He shared great insights about how the future agency needs to facilitate one-on-one relationships with consumers thus mastering communication with them. Thus creating a platform for innovation and compelling content. He highlighted that brands are starting to launch their own radio stations through applications therefore radio at large needs to activate the experience of social media.

Ogilvy’s Abey Mokgwatsane


Concluding his talk, he left a thought-provoking quote taken from the title of Jason Jennings and Laurence Houghton’s book:

“It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow.”


‘Ray Ray’ and Azania shared some of the funniest and most controversial ads that got pulled off air before giving way to the three last speakers of the day.

Azania and Ray Ray


“Someone who chooses to listen is a 1000 times more valuable than who is forced to listen,” said Craig Rodney, MD of Cerebra Communications as he introduced his talk about the rise and attraction towards digital content and the death of interruption based advertising.  He challenged widely held assumptions while also proposing to radio industry players to take advantage of digital opportunities by providing content and delivering it in a manner that listeners want to receive it.


“Advertising should be the delivery vehicle for content,” he concluded.


Founder and director of The Digital Marketing Academy, Walter Pike, dissected the role of radio in the social era in his personalised presentation that included pictures he took himself earlier that day. His sophistication left many in awe as he used his iPhone to page through his projected presentation revealing for the first time that the Internet has is a many-to-many relationship.  He stressed that social media has changed the marketing model; it is not about audiences however, it is about connections. Radio needs to adjust itself to suit the newest model.


A long yet insightful day was  finally wrapped up after John Smeddle of Leo Burnett in Dubai shared his views on the digital platform and radio in the United Arab Emirates.


Matona on stage with Azania and Ray Ray


After all the humour, the fun, the discussions and conversations, RAB General Manager pulled the curtain to a conference that was seasoned with truly incredible insights that turned many views and ideas about radio and advertising around.


Did you attend the conference? Please share your views.

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Who Owns Who on Mzansi’s Airwaves?

Posted by radio On August - 24 - 2012 2 COMMENTS

By Radiobiz


We all know that the State through the SABC owns three commercial radio stations (namely 5fm, Good Hope fm and Metro fm) and fifteen public service stations. But as to the rest of the commercial stations we don’t seem to know all the details as far as ownership and control are concerned. Lets unpack a few and see exactly who is controlling the information in the country through the airwaves.


Talk Radio 702, 567 Cape Talk, 94.5 Kfm and 94.7 Highveld Stereo are all owned by Primedia Broadcasting.  The ownership of these premium brands gives Primedia access to Gauteng, Eastern Cape and Western Cape. I guess KZN is the only primary market where they don’t have footprint however, they do syndicate broadcasting between 702 and 567 Cape Talk on a regular basis.


Hosken Consolidated Investments (HCI) owns 64% of 99.2 Yfm; they also own the same stake on eTV. This basically gives them a controlling interest in the radio station, thus HCI can influence the youth (mainly black) of Gauteng and the rest of the country through their media assets.


Kagiso Media has interests in quite a few stations across the country, they have minority stakes in KZN based Gagasi 99.5fm , Cape’s Heart 104.9 FM, Orange fm and an economic stake in Kaya FM. They are majority shareholders in Jacaranda FM and East Coast radio; this gives them access to both primary and secondary markets. Some might say the control of these private commercial stations is in the hands of the few, which could be a problem in the long run as far as diversity is concerned. We are hoping that ICASA would take note of this when deciding who to award the primary markets licences to commercial radio stations.


Kaya FM does not have a majority shareholder, alongside Kagiso Media there is Thebe Holdings, Shanike Investments, Kaya Investments and Mokgosi Holdings.


African Media Entertainment (AME) has a controlling interest in Orange FM of 70%, in Eastern Cape’s Algoa FM they have a 100% stake and 24.9% interest in Mpumalanga based M-Power FM. Orange FM has a footprint in five different provinces namely, Free State, North West, Northern Cape, northern KZN and southern Gauteng making it the regional station with the largest footprint in the country.


Up north, Limpopo based Capricorn FM is partly owned (37.5%) by MSG Africa Given Mkhari’s company, Safika Holdings and Limpopo based business people.


Makana Radio Communication (MRC) a company founded by former Robin Island political prisoners, they have controlling interests in Heart FM and iGagasi FM.


Radio North-west is owned by Direng Investments, SADTU Investment Company and other BEE company. Direng Investments and Mbombela Investments Holdings also have a stake in M-Power FM.


Classic FM doesn’t have a majority shareholder; it is owned by Liberty Life foundation, Ingoma Trust. Moneyweb Holdings and London-based Classic FM PLC.


Well now that you know, do you think the industry is diverse enough or more still needs to be done? Keeping in mind that there are more commercial radio licences still to be issued by ICASA.

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King David Endorses Mandela’s Vision

Posted by radio On August - 21 - 2012 4 COMMENTS

By Thato Mokhou


Just over a month after Mandela Day has been celebrated; Radio 2000 maintains the spirit of charity through its everyday initiatives.  The station’s presenter, David Mashabela, has pledged to give away a portion of his salary to assist poor families who cannot afford to put their children through tertiary education.



Mashabela, affectionately known to his fans as “The King”, ran a competition urging Radio2000’s listeners to send their stories to his show about the challenges that hinder them from furthering their education.  They were also requested to name the institutions which they would like to register into.


After a flood of entries, Ntlelo Buthelezi, Ntombenhle Gumede and Mojalefa Mophete were selected as winners expected to receive an overall amount of R21 600 from the Radio2000 presenter.



“The initiative was spurred on by my eagerness to contribute towards the legacy of Mandela Day.  The whole idea was championed by my producer and I decided to run with it,” said Mashabela.


“I had an extra R100 to spare and decided to help people who needed it more. I felt it was the right thing to do,” he added.


One of the winners, Mojalefa Mophete, joined Mashabela on his show on Friday, 17 August, to share his life story and aspirations.  Mophete and his family moved to Johannesburg from Rustenburg and they currently live in a shack in Diepsloot.  According to Mashabela, Mophete is one of many disheartened young people who do not see life beyond their challenges.


“He was overwhelmed by the experience.  He didn’t think that a small email would generate such a huge opportunity,” Mashabela said.


David Mashabela (The King)


Education is close to Mashabela’s heart and he says this is the least he could do given the myriad of challenges the country is facing.


“We make a difference when we help each other.  It’s something which can’t be achieved as individuals.”


Catch The King on “1 Night with the King” between 8pm and midnight weekdays on Radio2000.


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MetroFM and 5FM Gaga Over Golden Swimmers!

Posted by radio On August - 16 - 2012 21 COMMENTS

By Thato Mokhou


Gold medalists Chad Le Clos and Cameron van der Burgh have received a tumultuous welcome from the media as well as hundreds of supporters since their arrival from the London Olympics 2012. They made an appearance at SA’s top commercial radio stations, Metro FM and 5FM, earlier this week, charmingly showing off their medals. 5FM’s Gareth Cliff celebrated with Cameron on his breakfast show while Chad  appeared on Metro FM’s  TSI with Amon and Thato and he later serenaded the ladies on the Fresh Drive.


Gareth and his team never fail to entertain as they jokingly made references to perculiar stories that emerged from the Olympics, such as the unofficial condoms found in an Olympics village, which headlined on international news sites.  Gareth could not resist exploring the  idea of athletes having sultry engagements outside of the Olympics arenas. However, Cameron shyly denied engaging in any secret rendezvous as he had his eyes set only on his girlfriend, who had joined him over the period of the tournament.   “As athletes we were not allowed to touch a drop of alcohol,” he said.  This must have eliminated all possibility for any wild behaviour.


The conversation continued as Cameron interacted with the listeners who asked about his experience in London, the thrill of winning the 100 metres breaststroke in world record time and also meeting the invincible American swimmer, Michael Phelps.   A picture of his sterling medal was shared on Gareth’s twitter page.


Cameron van der Burgh with Sias du Plessis


A fan, Kirat Diar Lalla, got a snapshot with Cameron which he posted onto his Facebook profile page.


Kirat Diar Lalla with Cameron van der Burgh


Compatriot Chad Le Clos who snatched the gold in the final stroke of the 200 butterfly from American Michael Phelps spent lunchtime with MetroFM’s duo, Amon Mokoena and Thato Mataboge, and joined 5FM’s Nicole da Silva (standing in for DJ Fresh), Poppy Ntshongwana and the rest of the Fresh Drive team an hour later.


During each interview he was praised for his fantastic win against Olympic champion, Michael Phelps and  he admitted to being in total disbelief over the victory.  His success has also attracted attention from eligible girls, he certainly had Nicole and Poppy in his clench as they pleaded with him to serenade them with a classic song but he failed to deliver.   His cute dimple won Nicole over evidently in the photo she posted onto her Twitter page.


Chad le Clos with Nicole da Silva


Metro FM’s Thato comically tweeted about Chad’s surname and only SeSotho speakers would appreciate the humour.

Kaleidoscope ‏@PandoraOL

LOL! RT @MrThato: Apparently Basotho are convinced Chad LeClos are 2 different people.


Other athletes featured on Gareth’s show were gold medal winning lightweight 4: Sizwe Ndlovu, Matthew Brittain, John Smith and James Thompson.   The photo was posted onto Gareth’s Facebook page.

Gareth Cliff with gold medal winning lightweight 4 Sizwe Ndlovu, Matthew Brittain, John Smith and James Thompson


Talk Radio 702 also interviewed a host of athletes including Chad and Cameron.

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Ukhozi FM Gospel Revival

Posted by radio On August - 13 - 2012 2 COMMENTS

By Thato Mokhou

Renowned artists in the gospel music fraternity set the stage ablaze at the Ukhozi Gospel Music Festival held at the Coca Cola Park (Ellis Park) on Saturday, 4 August.  Acts such as Rebecca Malope, Sechaba, Hlengiwe Mhlaba, Lundi and Sipho Makhabane thrilled the crowd as they belted out their most loved songs.


It was clear that the Zulu radio station has a massive following as people poured in to experience this impressive musical extravaganza.  By  10 am stadium was roaring with joyous songs of worship and praise coaxing the crowd into a dance frenzy.


Source: UKhozi FM Facebook page



Ukhozi’s Linda Sibiya graced the stage to add to the entertainment.  The DJ is famously known for his powerful and motivational breakfast show.


Ukhozi FM’s Linda Sibiya interacting with the crowd.


The overarching message of the festival was “Worship God Together”. This resonated throughout Coca Cola Park as performances by Rebecca Malope reached out to the hearts and souls of those who had gathered before God.  A choir of fans sang along in unison.


Gospel multi-award winner Rebecca Malope 


The festival is the brainchild of EMI Live and BIG FISH Productions who collaborated with Vodacom and SABC as official sponsors.  Proceeds were donated to the Arnie Williams Foundation for Abused Women and Children.   Ukhozi has surely increased its following by bringing the most loved artists to the public. It is an initiative which prompts society to work together in building relationships and reviving hope in the lives that are in need.   The organisers are set to make the show an annual event.


As people enjoyed stellar performances, they also celebrated their faith till the sun set at 7pm.


Is gospel music a method used to bring people together? Should other radio stations get involved with such music festivals to boost social presence and promote social cohesion? Share your views.


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Graveyard success for radio DJs

Posted by radio On August - 3 - 2012 ADD COMMENTS

By Helen Phushela

Those ungodly hours of the night spent studying for my Matric exams were comforted by the sounds of late night radio floating in the background. Soft tunes of familiar soul ballads lulled me to a good place where I could keep the midnight oil burning. Suddenly, there was dead air; I cringed at the thought that the DJ had fallen asleep.  Maybe he had for a couple of seconds and I didn’t blame him; truth is, unless it’s a late night weekend shift, there is nothing to be excited about at 2am on a Tuesday morning interacting with all of 20 listeners.


If you’re not hosting a breakfast or drive time show then get off radio. Is this true? Most radio DJs spend their entire careers crossing rivers and oceans to get to what is known as radio’s ultimate.  While industry veterans move from one popular slot to the next, aspiring DJs have to hack their way into the circles of influence. So where do they start? – the grave yard shift.


Every person with a drive to pursue a career in any sphere should understand the principle of small beginnings. A small start in the right direction forms a firm foundation for better and bigger opportunities. Ironically, a start at the graveyard for a radio career is a start to life and is not a dead end zone.


Graveyard shifts offer opportunity to learn and make mistakes. They teach the basics of holding down the ford during times when listenership is close to non-existent. At 3am people are either still partying hard in clubs or catching up on some sleep; the temptation to catch a quick nap during a show must be hard to resist.  However, radio hosts today have learnt to overcome these challenges through using tools such as social media networks, and create content that will encourage listeners to engage in conversations even at 2’oclock in the morning.


Many successful DJs today rose from late night radio to well-liked day time shows. Bryce Clarke also known as Ankle Tap is a DJ at Yfm who found his footing in radio while hosting graveyard shows. While studying at the University of Johannesburg he joined the institution’s radio station, UJFM.  Starting out on the graveyard shift, he quickly worked his way up, and within a year he was the host of the “Urban Brunch” show from 9-12pm.  He joined the Yfm team to host the 12-3am weekday show called Strictly Tap Nights.

Yfm’s DJ Ankle Tap


“My first real graveyard experience was after joining Yfm,” he says, “hosting Tap Nights made me fall more in love with radio.”


“It was an amazing experience and I would not have it any other way, it’s the best platform to learn your trade,” he adds.


DJ Ankle Tap admits that hosting a graveyard show is a challenge. “You never know if anyone is listening and there is less interaction with the listeners,” he says.


He recently moved to midday 12pm-3pm and is the host of the Tap Mansion and can also be found every Saturday between 3pm-6pm on The Warehouse on Yfm.


“This proves that an opportunity only presents itself once and in radio one has to start somewhere.  I live for radio and have always had fun presenting my shows, both on grave yard and daytime shifts.”


Students will always have studying vigils, ravers will always need a voice to keep them company on their drive back after a wild night out and there will always be some insomniacs in need of a tune to lull them to sleep. Point is, with radio, someone will always be listening.  A graveyard shift is no dead end instead it is a good starting base for those DJs in pursuit of success.


Are graveyard shifts a dead end zone or platform for grooming successful radio DJs? Share your views.

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A Music Review: Toya Delazy

Posted by radio On July - 23 - 2012 8 COMMENTS

By Nyeleti Machovani


Toya Delazy’s talent is undisputed. She embodies all things cool; she is funky, fresh, young, and has such infectious energy. At only 23 years of age, this young songbird has chirped well-enough to wake up South Africa, and get the nation singing along to her catchy beats. Toya Delazy, whose real name is Latoya Buthelezi, and granddaughter to Inkatha Freedom Party (IFP) leader Mangosuthu Buthelezi, came to our attention in 2011.


As unexpected and seemingly sudden her rise to fame has been, Latoya’s background gives us enough inclination to assume there has been sufficient struggle through the years to make it. Her Sony packaged album titled “Due Drop” which was released in October, 2011, is led by a feisty debut single called “Pump it on”. The airplay this single has received has been tremendous, and the music video packaged for the debut track deserves honorary recognition.


The official video for “Pump it on” is currently sitting on 107, 053 YouTube hits, and receiving support from prominent music channels, such as Channel O, MTV Base and TRACE Urban. The second single is titled “Love is in the air” and is also well received by the public; the video has received 33 777 hits on YouTube. Buthelezi describes her album and sound as; “it’s a little bit of everything: jazz, electro, hip hop, pop. I get my bass elements from my jazz background; add some electro keys and my flow is heavily influenced by hip hop. “Pump It On” has all these elements, but it’s still quite poppy”, she says. With such diverse appeal, the former Howard College (University of Kwa-Zulu Natal) jazz student has been embraced both locally and abroad, with listeners often mistaking her slick sound for that of an international act.


Due Drop features production from the likes of Jax Panik and Octave Couplet, and collaborations with The Soil and others.  Music critics have on the general scale appreciated that the lass certainly has talent, however condemned this apparently permeating trend to auto-tune, and overly-produce a perfectly good sound for the sake of commercialization. The album is poppy, electro, and very much a dance-album; the lyrics do not offer much depth. The auto-tune is dominant, and this is a distraction to an artist who otherwise, has more to show. The feeling here is, it would be a treat to hear Toya Delazy at her most natural and undeterred, just her voice and piano playing with harmonious melodies. Nonetheless, she had garnered enough supporters to show that there is something she is doing rather well.


Buthelezi is as interesting to listen to as she is to look at. Her choice of aesthetic appeal is an array of ensembles rich in multitudes of colours, and textures. She describes her personal style as a mixture of “street and vintage”. All of this is usually adorned by her brand crown of an intricate braided Mohawk and eccentric nerd glasses.


The songstress’s future certainly looks as colourful as her style, and the anticipation for more is at its peak. Delazy is South Africa’s latest gem and I certainly am keen for a second album.


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Its ‘Lekker to Be Here’

Posted by radio On July - 23 - 2012 3 COMMENTS

How much do you love South Africa? Why are you happy to be living here? Why is it “lekker to be here”?

After a recent re-branding campaign, Jacaranda FM last week announced the launch of its “Lekker To Be Here” campaign – a positioning statement which forms part of the station’s overall brand experience.

For the last 27 years Jacaranda FM has played a critical role in the broadcasting landscape to its listeners and advertisers. At the end of 2011 the station started looking back on all the experiences it had been through with its audience: the music, the charitable promotions, its presenters and guests. The one word that was found to describe all of these moments was “lekker”.

“There has been a consistency over the years around everything the station has done, and we felt this was a great time to express that idea both internally and externally,” says station GM Kevin Fine.

“‘Lekker to be here” is about the people, things and places of South Africa – like Madiba, Biltong, the Boks, Arno Carstens, Bafana Bafana, braaing… everything that’s just lekker,” he adds.

“We really believe that it’s ‘Lekker To Be Here’, says Fine. “What we’re doing now is encouraging everybody to express themselves and to be part of our ‘lekker’ movement. Lekker has a different meaning to every person. Whether that’s about fun, caring, music, good food, entertainment or family time, we want them to shout it from the mountain tops together with us.”

The “Lekker To Be Here” campaign includes various on-air, print, online, outdoor, social media and direct marketing elements to create awareness and interaction with the station’s listeners and broader audiences. Jacaranda is looking for all the lekker things people do, the places they go, the food they eat and where the lekker places are that they hang out. Listeners have been asked to tell the station about what they think is lekker via Twitter (with the #LTBH hashtag), Facebook, and SMS.

The best messages are going to be put up on billboards all around Gauteng. This way people will get to see and hear why people think its “Lekker To Be Here” and share in the excitement of the campaign.

Media and media agencies have also been included with the purpose of allowing them to play a significant role in the “lekker” movement. The individuals in agencies are being asked to tell Jacaranda FM what they think is Lekker, and the station will do something Lekker for those who respond – the details of the lekker something have not been revealed at this stage.

Look out for “Lekker To Be Here” in what you read, where you drive, where you have a get-together, on Twitter at #LTBH or on and Jacaranda FM’s airwaves!

Jacaranda FM broadcasts in English and Afrikaans to an audience of approximately 2 million listeners across Gauteng, Mpumalanga, Limpopo and North West. The line-up features a host of South Africa’s top radio talent, including Rian van Heerden, Ashley Hayden, Barney Simon, Martin Bester, Julio Garcia, Maurice Carpede and Paul Rotherham. The station combines this great talent with a rounded music offering that delivers SA’s Best Mix of the 80’s, 90’s and now, as well as innovative, informative and entertaining content.


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On Saturday, 4 August, Coca Cola Park is set to host one of the year’s biggest gospel events yet.

From 10:00, the stadium will erupt in song from some of the biggest names in South African gospel, all under the banner of Ukhozi FM Gospel Music Festival.

EMI, through CCP Music, represents some of South Africa’s biggest gospel acts, including Rebecca, Winnie and Hlengiwe. It also distributes BIG FISH’s gospel label acts such as Sipho Makhabane, Israel Mosehla and Sechaba – all who will be on the Ukhozi FM Gospel Music Festival bill.

As the brainchild of BIG FISH Productions and EMI Live, in association with official sponsors Vodacom and SABC1, Ukhozi FM Gospel Music Festival will benefit from the production and repertoire clout of all committed. Currently, BIG FISH has a national tour underway, with Coca Cola Park obliging to host the line up in an effort to bring the powerful line-up to Gauteng.

“The public love these artists, and I believe that working together is beneficial to society,” says Pino Di Benedetto MD of EMI Music. “It is not only about the music, but also motivation to worship God together – changing the lives of some who think there is no hope.”

With the proceeds from Ukhozi FM Gospel Music Festival going to the Arnie Williams Foundation for Abused Women and Children, faith-filled fans will not only be receiving, but also giving back to a critically important cause, sure to benefit beyond the stellar performances promised for this extraordinary show.

Ticket prices are R80, R100 and R130 each and are available from Computicket. The gates open at 08:00 and the show will being at 10am, ending at 19:00.

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RAB’s (Radio Advertising Bureau) third annual RadioWorks Conference, themed ‘Radio – Amplified’, is set to break through the complacency to inspire and re-ignite a passion for radio as the powerful advertising medium that it is.

Moreover, with more advertisers acknowledging that consumers are now more than ever connecting with brands through digital and social media communities – the big question is, ‘what does this mean for radio?’

RAB GM, Matona Sakupwanya confirms that this year’s line-up of speakers, who’ve each been tasked with ‘fuelling the fire for creating great radio, to help advertisers achieve their objectives’, will address this and many more other radio advertising issues of the day.

“Despite the popularity of our growing digital offerings, radio’s real power still lies in the connection it makes with listeners. Radio has become the meeting point for a number of new technologies such as mobile, social media and the internet.

As the champion of the medium of radio in South Africa, we’ve made it our business to prove the effectiveness and relevance of the medium in the new media landscape and demonstrate how advertisers and their advertising agencies can take advantage of this in their radio advertising”, she says.


Not Your Average Listener! Rich Mulholland, former Rock ‘n Roll roadie and founder of presentation firm, Missing Link puts the ‘freak’ in frequency with a helicopter view on the birth of digital – radio’s illegitimate love-child.

In studio…Some of the best in the business, namely Ukhozi FM’s Linda Sibiya (Durban only), 94.5Kfm’s Ryan O’ Connor (Cape Town only) and 5FM’s Gareth Cliff (Johannesburg) give advertisers their tips on how to best connect with the evolving listener and optimize their use of radio for maximum ROI.

Judith Spilsbury, head of Effectiveness Insight at the RAB UK road maps its evolving challenges and milestones over the past 20 years, providing an excellent perspective on how media strategists and marketers today, can determine the effectiveness of their radio campaigns ‘machetied through the radio clutter in 2011 with its straight-talking, tell-it-like-it-is, honest brand voice’. Hear CEO Lenerd Louw and multi award-winning agency, FoxP2’s ECD Justin Gomes unpack radio’s role in a campaign that sold R1-billion of life cover in the first 4 months of launch – and continues to grow!

Prolific writer, chairman of Chillibush Communications and honorary member of the Twitterati, Victor Dlamini contests lazy ideas and simple-minded concepts in marketing.

Cathy O’ Connor, chairperson of Commercial Radio Australia looks at digital radio and its impact on terrestrial radio internationally + what we can take forward from the Australian success story

Fresh from his duties as Cannes 2012 radio jury president, Rob McLennan gets under the skin of creatives with breakthrough knowledge from the festival and tells us why South African radio advertising has the ‘best reputation in the world’.

Craig Rodney, MD of leading digital communications agency, Cerebra explores the rise and attraction towards digital content, the death of interruption-based advertising, and how creative agencies have the biggest opportunity right in front of them.

‘Lost in Translation’ – a panel of industryheavy-weights tackles language in radio advertising. Walter Pike dissects the role of radio in the social era, Ogilvy CEO Abey Mokgwatsane predicts how the digital revolution will impact the future agency and its partners and John Smeddle of Leo Burnett in the Middle East unpacks the increase in radio ad spend in BRICS nations, validating radio as a relevant platform in robust emerging markets.The Cape Town leg of the conference will take place at the Crystal Towers Hotel, opposite Century City shopping centre on Wednesday 22 August, while the Johannesburg leg is on 23 August at the Forum, at the Campus, Bryanston.

The Durban Breakfast is an invite-only session.

For more information, go to


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