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All too known story of interns

Posted by radio On March - 4 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]

The recent downturn had with it a sweep of job losses the world over as well as an upsurge in companies not recruiting new graduates. The Washingtonian highlights this with staggering accounts of graduates, dubbed ‘permaterns’, who leap from one internship to the other because they cannot be retained long term. The local radios pace has been not averse to scourge itself with only a handful of stations having visible structures most to facilitate the bridge from higher learning to the workplace. The Y-Academy as the most recognised beacon of light- is one where a six month internship programme is offered for participants to learn about varying aspects of radio. This drive involves a call up for those interested to register and result being a call to a few that make the cut. Save for the woes of the economic climate, what else is done to stimulate growth through work force across the board so that there is sustainability? From a personal experience, very little.


An anecdote from my not so distant past had me applying for an internship at a news department of a talk radio wedged somewhere in in the high rises of Sandton. Good enough, one passed the phone litmus test via the stations HR- I had an impressive voice according to the lady. Came the start of my interning, a desk was given to me and hardly five minutes the much dreaded Monday morning editorial meeting was underway. The news items of the day where gone through and whatever follow ups needed to put stories to bed. I was not a stranger to the drill since I had done another week long stint at a paper earlier that same year. What would have any newcomer perplexed was the general lack of interest in the new guy on the floor. No brief or the slightest orientation on how a radio news department functions or even where the cool water urn is. Yes the recesses of one’s mind are screaming ‘show initiative’ at that moment but where does a new urchin start when he is far from confident about drafting a news bulletin or stepping into the editors office to ask about microphone technique.


This beckoned the question: are new graduates given the right tools to survive or are they left to speculate and at that do poorly so as to retain the appeal of already existing radio personalities? If audience retention and expansion are any indicators, it is a no-brainier what the answer to that is. The lack of legitimate training is one congruent to the concerns highlighted in JP Morgan’s SMME Development paper which states that “the country is significantly lacking in the delivery of high quality Business Development Services (BDS) to accompany technical skills development and access to finance for emerging business people.”


In the media environment skills such as interpersonal conflict awareness/resolution, content development, market relevant material and business administration skills are few and far between. The odd media school module only just scrapes the surface on these and their delivery is often not satisfactory. A step into the cauldron by a graduate without these skills is perpetual of the cycle of ‘permaternship’ from company to company because of shortage in the know how. And the obvious intervention by newsrooms and radio stations would be a needs assessment and orientation based on these important pillars.



Another of the hindrances evident in newsrooms is the second language dynamic. That a student did not mind their P’s and Q’s their entire lives using the English medium should be taken into account. Truth is editors would like to wish it away to the point of doing a disservice to their organisation and the new graduate. Media practitioners new on the job should be coached in writing for the web, print and broadcast.


And that are some of the things I wish had been taught as an intern and I believe so many others hopping from one place of employment to next in search of the holy grail of permanence and job security.

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5FM Mentorship Programme kick-starts in June

Posted by radio On March - 3 - 2013 ADD COMMENTS

5FM’s mentorship opportunities are two weeks long and accommodate 6 interns at a time. This is an intensive programme, where you will experience every aspect of 5FM. An open day is a full day at 5FM – a one day whirlwind tour of what happens on and off air.


Mentorship dates for 2013:


Mentorship programme – 24-28 Jun

Mentorship open day – 23 Oct

Mentorship programme – 25-29 Nov





1.  Email with your name, age and region where you live; a 100-word motivation as to why we should pick you and what your aim in obtaining this experience is all about; and 5 things that make you stand out from the crowd. Please also specify whether you are interested in taking part in the 2-week mentorship, or to attend our open day.

2.  It does not matter if you are studying, working, chilling or still at school – if you love 5FM, you stand a chance to be picked.


1.  Any content produced by an intern during the duration of their time at 5FM is owned by 5FM, unless permission is granted otherwise by management

2.  The internship programme is an experience for which you will not be remunerated

3.  Interns need to be located in Johannesburg for the duration of their 2 week internship at their own expense


Again, if you’d like to take part, mail with your reason. Also, please also specify whether you are interested in attending our open day or in taking part in the 2-week mentorship programme.


Please note that we have received over 2000 applicants so please be patient. If you have submitted your motivation and have not been chosen, send it in again!


[Issued by: 5fm]


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Music Exchange, South Africa’s 3rd Independent Music Conference that gets everyone in the music industry talking, is set to take place from 21-22 March, with an additional day confirmed for the 23 March 2013 for workshops (see list below for more details on workshops).

The most influential names in the music industry have signed up to impart and share their knowledge and expertise at this year’s Music Conference 

Some of the Panelists and Artists to look out for are:

Benjy Mudie A&R for Universal Music and Idols mentor, Rashid Lombard, founder of Cape Town Jazz Festival, internationally acclaimed artist Sipho “Hotstix” Mabuse, Music label Ghetto Ruff CEO Lance Stehr, renowned producer Gabi Le Roux, chief editor for Rolling Stone SA Magazine Miles Keylock.


Thebe Ikalafeng, ( Ikalafeng is vice-chairman of the Brand Council of South Africa and a non-executive director of Mercantile Bank Holdings, Brand South Africa, WWF South Africa (WorldWideFund for Nature to name a few),  as well as CEO of Brandsrock Mike Joubert   and CEO of SAMRO  Nick Motstate ,  Nick Matzukis  the renowned  Music Attorney is launching his new book at the conference entitled ” South African Music Law, Contracts and Business” – 2013 (third) edition”  as well as Radio personality  Ian Bredenkamp from KFM to name but a few, are all speaking at the conference .


Artists who are speaking at the Conference include :Arno Carstens, R J Benjamin ,Chad Saaiman ,  Jimmy Nevis, Dubmasta China ,  Andrew McPherson  ,Mark Haze ,The Rudimentals , REBURN , Shadowclub , 7th Son , Goodnight Wembly, Dino Michael , DJ Da Capo. International producer and record label owner Charles Webster who produces luminaries such as Black Coffee, Bucie, MiCasa,Tracy Thorn (Everything But The Girl/Massive Attack) , Cathy Batistessa, Vanessa Daou, Wendy and Lisa and Robert Owens to name a few)


Delegates will hear about the future of music from the “who’s who” of the music industry. All panelists and speakers will make themselves available for the full two days. Delegates will move into focused presentations on a number of topics and these will be followed by panel discussions with experts in each field.

Delegates are encouraged to submit their demos via the Soundcloud link on the website.5 to 10 bands /Artists / DJ’s and Music Professionals will be selected and given the opportunity to showcase their talent at the showcase evening at the end of Day 1. Attendance for the Showcase evening will be free to delegates.

A number of key International Music Aficionados will also be present…”Speakers will be published shortly.

Please see website for a full list of Artists and Panelists and for further details on Topics to be discussed at this year’s 2013 Music Conference.

Music Exchange Offering:

A 2 day ticket purchased for Music Exchange at R499 will include the following:


1. Catering for                                      21, 22 and 23 March 2013

2. Showcase Evening on the                  21 March 2013

3. Concert Evening on the                     22 March 2013

4. Workshops –                                    23rd March as follows:


  • ADMT – African Dance & Music Technology – An interactive DJ interactive workshop which will include how to DJ/ production / remixing / mastering and running label etc.


  • With Dino Michael and Charles Websterwho is producing luminaries such as Black Coffee, Bucie, MiCasa,Tracy Thorn (everything but the girl/massive attack) , Cathy Batistessa, Vanessa Daou, Wendy and Lisa and Robert Owens to name a few!!!!) The very talented SA Producer & DJ Da Capowill also be part of this interactive workshop


  • The Score – Music database and Music Portal for Artists – “How to use this database to List Your Gig Guide” and other effective tools.


  • Contracts and Advise Legal  – Ankia Pelser


  • Web development  and Sugaman.Org  – Brian Currin


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Ligwalagwala FM dresses 80 school kids

Posted by radio On March - 1 - 2013 ADD COMMENTS

80 Learners expressed joy and excitement as the “pride of the nation” Ligwalagwala FM took an ample amount of school uniforms to 4 different schools in the Lowveld. This was part of the Back to School campaign that the station hosts annually to uplift the lives of children. The schools that received the uniform were, Makhosana Manzini High School Mkhuhlu, Thembeka High School Kanyamazane, Zikodze Secondary School Gutshwa and M C Zitha Combined School Nkomazi.


A team of people from the station including station DJs, The Angel of the Airwave, Lanyambose, The Bigzill, Drama Queen, Fortune Ntekati and T-Boy travelled to the schools to surprise the leaners with a handful of school uniform on the week of 18 February 2013. All the schools gave the team a warm welcome as some of the leaners expressed their joy through dance and music.


“We were over joyed when Ligwalagwala FM contacted the school wanting to donate school uniform to some of our leaners, we have needy children with parents who are unable to provide due to unemployment and some of our leaners do not have parents. We wish the station all the best and hope that it will proper in all that it does,” said Mrs Nyalunga, Principal, Zikodze Secondary School, Gutshwa.


“The station would like to thank its listeners for identifying these schools and wishes to continue working with its listeners in uplifting the lives of the disadvantaged,” said Rio Mabunda, Station Manager.


[Issued by: Ligwalagwala FM]

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Zooming in on Donald

Posted by radio On March - 1 - 2013 ADD COMMENTS

[By: Helen Phushela]

“The Love I know I Deserve” the loud screams of people singing along to Donald’s I Deserve single. The song has held its own on the charts since its release last year February. For those who live under a rock, Donald Moatshe is the new R&B hype master, who has all women and men across the age difference singing along to his music. He is one of Mzansi’s best talent yet, he is from Northam just outside Rustenburg. Where he went to St Dominic Primary and then became a University of Johannesburg student. Donald burst onto the music scene with his biggest single I Deserve (The love I know I deserve). This gave him the right ladder to super stardom, lending him a national anthem.



Donald Moatshe has been in the music industry for 8 years, unnoticed he has written songs for the likes of Kelly Khumalo and Kwela Tebza. His first album was titled Just Donald, and was released in 2009 under DJ Cleo’s Will of Steel Productions (WOS). Donald has since left WOS to start his own label, D-Exclusive in 2011. “I took a long time thinking about it and made a life changing decision so that I could grow” said Donald. In 2012 he released his second album Train of Love, which has the track “I Deserve” a chart topping lead single.


Donald started working on his second album in 2011; he wanted to target a younger crowd so he made a dance album. As a song writer and vocalist this didn’t come as a problem. On the album he worked with Chris J. from Ghana. The hit-single I Deserve came from a personal experience that the artist went through after an accident he survived in August 2011. He did not receive support from his girlfriend and says that the album is like a diary for him as it talks about how he crawled so that he can walk again. “It took me literally 30 minutes to write those lyrics and verse”. At that very moment he knew that was a song he just had to share with South Africa; little did he know that it would become this big. The song’s video received airplay from Channel O, Live Amp and MTV; it now sits at 109,017 and ‘In Denial’ with 98,112 views on YouTube.


I Deserve reached Top 10 on the Media Guide charts. Also securing first place on RAMs Top 100 & Top 40 charts. Donald says that the song Denial explains how it feels to get into a new relationship with old wound. “You sort of hold back and your partner can feel it when you not fully committed to them.” After six nominations at the Metro FM awards, Donald took home best produced album and best styled artist/group awards. He has managed to keep a slick clean cut look to keep his female fans going gaga. In an emotional thank you speech Donald thanked his fans and announced his album hitting the gold mark in sales. When listening to the 12 track album one can’t help but bob their head and dance to tracks such as Dance with me. 


He has gone through so much to produce this album and got positive feedback. “I’m over whelmed by all these good things that are happening to me. It doesn’t matter how bad the situation is, you can make a comeback.” He says he still believes in love now more than ever and it will only happen when it should.


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Mbuli’s Lukewarm Mic at SAFM

Posted by radio On February - 28 - 2013 ADD COMMENTS

[By: Kagiso Mnisi]


An hour into SAFM’s Morning Talk between 09am-12pm weekdays,  host Vuyo Mbuli prompts listeners to call in with positive stories, which in talk radio territory is a rarity. What follows via a Facebook response is: “how can you talk positively when there aren’t positives for the majority of the people,” a seemingly bewildered listener replied. A tight rope walk by the presenter given the climate of perpetual violence in the country, an uninspiring SONA13 and a call for political game change by Agang and other opposition. Mbuli’s sunshine-like anchorage is what is to be expected of an interim presenter, he is holding the fort until a suitable replacement is found after Siki Mgabadeli’s departure. SAFM’s specs punts Morning Talk to be a one stop shop where “newsmakers and guest experts offer their insights and perspectives into the national and global discourse on a myriad of issues.”


If full circles are anything to go by, Mbuli’s radio career started at SAFM in 1995, which subsequently paved way for other accomplishments such as hosting Morning Live on SABC 2 and public speaking ventures. However his return to the stations comes at a time when SAFM’s editorial independence is being questioned across the media spectrum. After Mgabadeli’s show was cut in the run up to the ruling party’s elective conference, the general sentiment is that the station dances to the state’s fiddle.


SAFM commands a listenership of 550 000 and Mbuli’s show is said to “navigate the minefield of legislations and codes of practice, to give listeners news they can use” to appease this mix. But typical of the media machine ‘flavours of the month’ have shorter lifespans than moths, where you can be the ‘in’ for a while and before you know it much more colourful wunderkids such as Eusebius Mckaiser have trumped you.


A listen to Morning Talk has all the niceties of talk where listeners can call in with whatever they deem pressing on the day. It also features corporate relations where organisations are warranted space to divulge their latest maneuverings. A tit bit of on this morning (20th February 2013) just happens to be Nedbank and Old Mutual Budget Speech Competition, where an open call is made to University students to have a go at the budget speech. This lends the show a collaborative /crowdsourcing clout where issues affecting society are concerned.


If read into, Mbuli’s presence at SAFM does not smack of any major overhaul but rather a case of the station filling a gap with an experienced host. The move falls short of a seismic shift appeal when for instance compared to recent changes implemented at Talk Radio 702. The crux is that Mbuli is temporarily warming the mic and if taken permanently, even that won’t warrant a must-tune-in for listeners.


Lead so that we can listen


Thought leadership has given dynamism to so many industries across the sphere. A chef in Accra is able to relate insightful experiences about Ghana’s culinary heritage to people all over the world through the right positioning devices. Advice equates to commerce! To a certain degree local radio has also enjoyed the play of thought leadership, SAFM in itself has Business and Arts SA’s CEO, Michelle Constant, presenting a show on developmental issues in the arts. Others thought leaders include Ashraf Garda with a gaze on South African media matters. In this light a clear craft of a niche which takes context and needs into account can benefit Mbuli’s current campaign at SAFM. The range of issues tackled on Morning Talk are vast but with a singular arrow head in the form of a feature, the show can be top of mind. It all boils down to the clichéd business speak of recognizing opportunity. The same old does not cut it for modern day radio. With a country clearly going through puberty. South Africa has a lot of issue based narratives. Pick one as a flagship feature and start advocating Mr. Mbuli, a long time in the media space warrants you that.


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Narrowcasting: Widening the royalty net

Posted by radio On February - 27 - 2013 ADD COMMENTS

Keitumetse Setshedi, SAMRO’s Broadcasting and Online Transmissions Manager, and Xolani Zulu, Accounts Executive for Mechanical Rights at SAMRO, explain some of the ins and outs of narrowcasting – a potential additional revenue stream for music creators and an excellent branding tool for music users. 

What is narrowcasting?

This form of television or radio broadcasting is defined as the transmission of content to a certain targeted section of the public – such as the music you hear in the supermarket or at the shopping mall.  Whereas broadcasting is aimed at a larger, general audience, narrowcasting is, as its name implies, geared towards a smaller, defined niche audience. 

How is the narrowcasting signal transmitted?

It is usually transmitted via satellite or the internet to a restricted audience, not to the general public. 

Is a broadcasting licence required to narrowcast?

Such in-store or in-house radio stations do not require an ICASA licence. But a business or entity does need to obtain a music usage licence from SAMRO, authorising them to narrowcast SAMRO members’ music. A licence to use or play music in public is required by law, in terms of the South African Copyright Act.

Obtaining a SAMRO licence to narrowcast will help ensure that the Performing Rights royalties that accrue from the public use of the musical works will be channelled to the SAMRO members who created them.  

What are some examples of narrowcasters?

A narrowcaster can be used for any venue. The most common examples are in-store radio stations like Mr Price’s Red Cap Radio, but even hospitals, schools, taxi ranks or airports can narrowcast their own content, as the concept is simply about relaying a signal to a specific target audience. 

What about music that is relayed via a public address (PA) system – is that narrowcasting?

No. An airport or taxi rank can “broadcast” some content through its PA system, not as a narrowcaster but merely playing pre-recorded content aired from its offices. 

Can narrowcasting be used for special once-off events?


 How can SAMRO music creators benefit from narrowcasting?

Narrowcasting is yet another avenue for SAMRO members to reap the rewards for their creative output whenever their original music works are used publicly. The Performing Rights royalties that accrue to them through this method of public music usage will be paid to them during the regular SAMRO distribution cycles. Members can rest assured that SAMRO is continuing to work hard to protect their music rights and is continuing to pursue ways to ensure compliance in this growing industry. 

What are the advantages of narrowcasting for a business? 

For businesses, the principal benefit is that the music creates a feel or ambiance. That then adds value to the business’s offering, as it helps create a pleasant setting that is enjoyed by the target market, and it makes the audience stay longer (e.g. at a restaurant) and keep coming back.

Narrowcasting is also becoming a popular form of marketing and branding by retailers. They use customer demographics to select the type of music played in specific areas at specific times of the day.

What are some of the challenges concerning the licensing of narrowcasters?

New digital technology and online streaming has made commercial music more “freely” available and is posing licence compliance challenges for SAMRO – in several areas of music usage, not just narrowcasting.  Not all narrowcasters possess a SAMRO licence, or are aware that they require one. However, the SAMRO Sales Department is actively addressing this challenge.  

And what are some of the opportunities or pluses?

Narrowcasting is also presenting SAMRO with exciting new opportunities for growth. It is a potential additional revenue stream for SAMRO’s music creators, and SAMRO is always looking for new ways to extract the optimal value from members’ music in order to maximise members’ earnings. Furthermore, the use of digital media is far more accurate when it comes to reporting and capturing data, which will be a definite advantage going forward. 

How does SAMRO keep abreast of the volume of licensed music used in narrowcast channels?

SAMRO collects playlists and cue sheets from all licensees. This allows the organisation to track music usage and perform statistical analyses to determine the appropriate licence fees, which will ultimately be passed on to the music creators as royalty income. 

In addition, SAMRO collects market intelligence and receives information from members whose music is played by some of the narrowcasters. In some cases the organisation conducts cold-calling exercises to investigate the use of rights-protected music. Who at SAMRO can members and music users contact to enquire about the possibilities offered by narrowcasting?

Source: This article first appeared on SAMRO’s website


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Listen up guys and girls, if you are grade 9, 10 or 11 and want to expand you knowledge, experience a world of adventure, explore new land and express yourself, then the Boxer Youth Leadership Programme 2013 is where you need to be.

All you have to do to enter is write a 500 word essay that begins with the words “Thanks to Human Rights Day, It’s my right to…” and who knows, you could be chosen to spend a week in KZN.

Get to your nearest Boxer store now and submit your essay. You have until the 28th of February 2013 to enter. Don’t miss out.

For more information visit the Boxer website on, you can also visit the official Boxer and Ukhozi FM Facebook pages.


Source: Ukhozi FM

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ABN Productions to host a pre-BRICS summit session

Posted by radio On February - 26 - 2013 ADD COMMENTS

ABN Productions, in partnership with CNBC Africa, Brand South Africa and South African Tourism will host a networking session for delegates on the eve of the BRICS Summit taking place in Durban. The session will be held at the Hilton hotel in Durban on 25 March 2013, under the theme ‘BRICS and Africa – the Bankable Ties’.

The session will provide attendees with a platform to discuss strategic objectives on business opportunities, economic development and identify key areas that representatives from different countries can work together on.


“South Africa’s hosting of BRICS shows the country’s strategic influence in the telling of Africa’s economic regeneration,’’ said Roberta Naidoo, ABN Group Managing Director.“South Africa’s role not just in the economic arena, but also in peace, security and reconstruction on the continent, is a story CNBC Africa wants to capture critically from a variety of perspectives.”


For Brand South Africa, the summit next month will help its mission of promoting trade and investment, industrialisation and job creation, says CEO Miller Matola. “The forthcoming BRICS Summit is the biggest gathering of the most powerful grouping of the world’s leading emerging economies, and underlines South Africa’s leading role in global affairs today,’’ Miller says.


“Since joining BRICS in 2010, South Africa has committed itself to advancing its national socio-economic interests, trade and investment, the African agenda and sustainable growth. As the current chair of BRICS, South Africa is providing critical leadership to the grouping’s fight against poverty, job creation and sustainable economic growth”.


Over 3,000 delegates are expected to attend the summit to be held on March 26 and 27. The Fifth BRICS Summit marks the end of the first cycle of high-level meetings since the first summit was hosted by the Russian Federation in 2009.

For more information go to 

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Stage is set for the first SAMRO Wawela Music Awards

Posted by radio On February - 26 - 2013 ADD COMMENTS

SAMRO is raising the curtain on the first annual Wawela Music Awards, putting the best of South Africa’s global breakthrough acts on show. 

Wawela is a Zulu word that means “go beyond”, and no phrase could be more fitting for the inaugural Wawela Music Awards, proudly brought to you by SAMRO, which celebrate South African music that has done just that: gone beyond our borders and put our tunes on the international agenda. 


There’s no doubt SA music is on a mission. Never before have we had so many of our own composers, songwriters and performers making their mark as loud and proud South African music ambassadors all over the world. SAMRO believes it’s time these musicians are rewarded with as much applause from South Africa as they receive internationally. The first annual Wawela Music Awards ceremony will take place in Johannesburg on Friday, 28 June 2013.  These awards are inspired by South African music creators’ accomplishments on the international stage. They will also pay homage to the legends of local music who have paved the way to this point through their extraordinary lifetime achievements. 


So how does it work? The awards are open to SAMRO members only, and only those who have had their work featured outside the borders of South Africa for the period 1 January 2011 to 31 December 2011. Composers will be selected across a range of genres, styles and categories. The judging panel will also hand out a number of special awards.  


The winners of the inaugural Wawela Music Awards will be those musicians who have truly “gone beyond” – whose music has broken through and made an impact internationally. Certain categories will be judged on statistical performance, based on sales and radio play in international markets, while other awards will be decided on merit by a panel of respected and experienced industry professionals. 


Do you fit the bill? Has your music flown the SA flag internationally? SAMRO members who would like to submit their entries for the Wawela Music Awards should visit and register. Entry is free, but all entrants must be available to attend the awards, if nominated. As the excitement ramps up, SAMRO will be releasing more details about the event, the performing acts, nominees and finalists. 


The awards are a gesture from SAMRO to thank the country’s creative trailblazers who have flown the South African music flag high abroad and have made us proud of our vibrant, diverse and ever-evolving musical heritage. 

Go beyond, with the Wawela Music Awards: Internationally embraced, locally awarded! 


Contact SAMRO:


Twitter: @WawelaMusic


Tel:  011 712 – 8505

For media interviews, access to high res pictures and any media enquiries please contact or call (011) 788 7632 or 083 954 6133.


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