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Its ‘Lekker to Be Here’

Posted by radio On July - 23 - 2012 3 COMMENTS

How much do you love South Africa? Why are you happy to be living here? Why is it “lekker to be here”?

After a recent re-branding campaign, Jacaranda FM last week announced the launch of its “Lekker To Be Here” campaign – a positioning statement which forms part of the station’s overall brand experience.

For the last 27 years Jacaranda FM has played a critical role in the broadcasting landscape to its listeners and advertisers. At the end of 2011 the station started looking back on all the experiences it had been through with its audience: the music, the charitable promotions, its presenters and guests. The one word that was found to describe all of these moments was “lekker”.

“There has been a consistency over the years around everything the station has done, and we felt this was a great time to express that idea both internally and externally,” says station GM Kevin Fine.

“‘Lekker to be here” is about the people, things and places of South Africa – like Madiba, Biltong, the Boks, Arno Carstens, Bafana Bafana, braaing… everything that’s just lekker,” he adds.

“We really believe that it’s ‘Lekker To Be Here’, says Fine. “What we’re doing now is encouraging everybody to express themselves and to be part of our ‘lekker’ movement. Lekker has a different meaning to every person. Whether that’s about fun, caring, music, good food, entertainment or family time, we want them to shout it from the mountain tops together with us.”

The “Lekker To Be Here” campaign includes various on-air, print, online, outdoor, social media and direct marketing elements to create awareness and interaction with the station’s listeners and broader audiences. Jacaranda is looking for all the lekker things people do, the places they go, the food they eat and where the lekker places are that they hang out. Listeners have been asked to tell the station about what they think is lekker via Twitter (with the #LTBH hashtag), Facebook, and SMS.

The best messages are going to be put up on billboards all around Gauteng. This way people will get to see and hear why people think its “Lekker To Be Here” and share in the excitement of the campaign.

Media and media agencies have also been included with the purpose of allowing them to play a significant role in the “lekker” movement. The individuals in agencies are being asked to tell Jacaranda FM what they think is Lekker, and the station will do something Lekker for those who respond – the details of the lekker something have not been revealed at this stage.

Look out for “Lekker To Be Here” in what you read, where you drive, where you have a get-together, on Twitter at #LTBH or on www.jacarandafm.com and Jacaranda FM’s airwaves!

Jacaranda FM broadcasts in English and Afrikaans to an audience of approximately 2 million listeners across Gauteng, Mpumalanga, Limpopo and North West. The line-up features a host of South Africa’s top radio talent, including Rian van Heerden, Ashley Hayden, Barney Simon, Martin Bester, Julio Garcia, Maurice Carpede and Paul Rotherham. The station combines this great talent with a rounded music offering that delivers SA’s Best Mix of the 80’s, 90’s and now, as well as innovative, informative and entertaining content.

 

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On Saturday, 4 August, Coca Cola Park is set to host one of the year’s biggest gospel events yet.

From 10:00, the stadium will erupt in song from some of the biggest names in South African gospel, all under the banner of Ukhozi FM Gospel Music Festival.

EMI, through CCP Music, represents some of South Africa’s biggest gospel acts, including Rebecca, Winnie and Hlengiwe. It also distributes BIG FISH’s gospel label acts such as Sipho Makhabane, Israel Mosehla and Sechaba – all who will be on the Ukhozi FM Gospel Music Festival bill.

As the brainchild of BIG FISH Productions and EMI Live, in association with official sponsors Vodacom and SABC1, Ukhozi FM Gospel Music Festival will benefit from the production and repertoire clout of all committed. Currently, BIG FISH has a national tour underway, with Coca Cola Park obliging to host the line up in an effort to bring the powerful line-up to Gauteng.

“The public love these artists, and I believe that working together is beneficial to society,” says Pino Di Benedetto MD of EMI Music. “It is not only about the music, but also motivation to worship God together – changing the lives of some who think there is no hope.”

With the proceeds from Ukhozi FM Gospel Music Festival going to the Arnie Williams Foundation for Abused Women and Children, faith-filled fans will not only be receiving, but also giving back to a critically important cause, sure to benefit beyond the stellar performances promised for this extraordinary show.

Ticket prices are R80, R100 and R130 each and are available from Computicket. The gates open at 08:00 and the show will being at 10am, ending at 19:00.

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RAB’s (Radio Advertising Bureau) third annual RadioWorks Conference, themed ‘Radio – Amplified’, is set to break through the complacency to inspire and re-ignite a passion for radio as the powerful advertising medium that it is.

Moreover, with more advertisers acknowledging that consumers are now more than ever connecting with brands through digital and social media communities – the big question is, ‘what does this mean for radio?’

RAB GM, Matona Sakupwanya confirms that this year’s line-up of speakers, who’ve each been tasked with ‘fuelling the fire for creating great radio, to help advertisers achieve their objectives’, will address this and many more other radio advertising issues of the day.

“Despite the popularity of our growing digital offerings, radio’s real power still lies in the connection it makes with listeners. Radio has become the meeting point for a number of new technologies such as mobile, social media and the internet.

As the champion of the medium of radio in South Africa, we’ve made it our business to prove the effectiveness and relevance of the medium in the new media landscape and demonstrate how advertisers and their advertising agencies can take advantage of this in their radio advertising”, she says.

Speakers

Not Your Average Listener! Rich Mulholland, former Rock ‘n Roll roadie and founder of presentation firm, Missing Link puts the ‘freak’ in frequency with a helicopter view on the birth of digital – radio’s illegitimate love-child.

In studio…Some of the best in the business, namely Ukhozi FM’s Linda Sibiya (Durban only), 94.5Kfm’s Ryan O’ Connor (Cape Town only) and 5FM’s Gareth Cliff (Johannesburg) give advertisers their tips on how to best connect with the evolving listener and optimize their use of radio for maximum ROI.

Judith Spilsbury, head of Effectiveness Insight at the RAB UK road maps its evolving challenges and milestones over the past 20 years, providing an excellent perspective on how media strategists and marketers today, can determine the effectiveness of their radio campaigns

Frank.net ‘machetied through the radio clutter in 2011 with its straight-talking, tell-it-like-it-is, honest brand voice’. Hear Frank.net CEO Lenerd Louw and multi award-winning agency, FoxP2’s ECD Justin Gomes unpack radio’s role in a campaign that sold R1-billion of life cover in the first 4 months of launch – and continues to grow!

Prolific writer, chairman of Chillibush Communications and honorary member of the Twitterati, Victor Dlamini contests lazy ideas and simple-minded concepts in marketing.

Cathy O’ Connor, chairperson of Commercial Radio Australia looks at digital radio and its impact on terrestrial radio internationally + what we can take forward from the Australian success story

Fresh from his duties as Cannes 2012 radio jury president, Rob McLennan gets under the skin of creatives with breakthrough knowledge from the festival and tells us why South African radio advertising has the ‘best reputation in the world’.

Craig Rodney, MD of leading digital communications agency, Cerebra explores the rise and attraction towards digital content, the death of interruption-based advertising, and how creative agencies have the biggest opportunity right in front of them.

‘Lost in Translation’ – a panel of industryheavy-weights tackles language in radio advertising. Walter Pike dissects the role of radio in the social era, Ogilvy CEO Abey Mokgwatsane predicts how the digital revolution will impact the future agency and its partners and John Smeddle of Leo Burnett in the Middle East unpacks the increase in radio ad spend in BRICS nations, validating radio as a relevant platform in robust emerging markets.The Cape Town leg of the conference will take place at the Crystal Towers Hotel, opposite Century City shopping centre on Wednesday 22 August, while the Johannesburg leg is on 23 August at the Forum, at the Campus, Bryanston.

The Durban Breakfast is an invite-only session.

For more information, go to www.rab.co.za/radioworks2012.

 

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Radio 2000 celebrating Nelson Mandela Day

Posted by radio On July - 18 - 2012 8 COMMENTS

Radio 2000 is celebrating International Nelson Mandela Day in the following ways:

Radio 2000 recorded & composed two original songs, two music videos titled ‘All About Love’ and ‘Happy Birthday Madiba’ and a behind the scenes video of the making of these Mandela songs.

Hours before Madiba’s birthday the station will be giving away the CD/DVD collector’s item to listeners on air as a build up to the launch of the product in stores nationwide.

Radio 2000 is a media partner towards the building of the Mandela Children’s Hospital.  This will kick off in three months’ time and all proceeds will to go to the Nelson Mandela Children’s Trust.

Radio 2000 will have an Outside Broadcast coming from his home village Qunu, from 6am until 15:00

The station’s 67 minutes of Love activation will take place in Primrose during which time the station will be feeding the homeless and assisting the elderly. Radio 2000 will partner with the Ekhurleni Municipality.

This event has been marked as public. Please contact the event organizer should you wish to participate.

For more information, visit: http://www.mandeladay.com/calendar/event/radio-2000-celebrating-nelson-mandela-day

 

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MPower FM Reach Out For Mandela Day

Posted by radio On July - 18 - 2012 3 COMMENTS

MPower FM will be participating in BNI’s initiative to reach out to underprivileged children for International Mandela Day taking place on 18 July.

Individuals and organizations around the world will spend at least 67 minutes doing good work in their own communities on 18th July, in honour of the 67 years Nelson Mandela gave in service and sacrifice.

Wimpy will be surprising the children from Dasha in Nelspruit with a breakfast over lunch time on 20 July. Even the Ford Pumas will visit the children. Looking up at the big players, the children will see why it is important to have a healthy breakfast!

The children will also be transported to the Mbombela Stadium on Saturday at 15:00 to see the muscles flex when the Ford Pumas play against the Valke.

Three of Nelson Mandela’s grandsons, Ndaba, Kweku and Luvuyo Mandela spoke of the Nelson Mandela International Day programs in which they will be involved including planting trees; building houses with Habitat for Humanity; painting schools and helping to stock school libraries. Also as Luvuyo Mandela said: “Just a simple ‘hello’ good morning a smile and something to uplift someone else’s day”.

Join MPower FM, BNI and Wimpy to put a smile on the faces of Dasha children.

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By Nyeleti Machovani

Last week Radiobiz brought to you a retrospective look about where Motsweding FM as a station comes from (http://radiobiz.co.za/?p=1021), revealing to us a past grounded in the deep context of South African history. There is wisdom in knowing where ones roots emerge from, to know where you are going. With this in mind, today we look at Motsweding FM currently, and the stations’ future aspirations.

 

Motsweding FM presently

Bokamoso Tota, meaning “The Real Future” which is synonymous with cultural values, positions Motsweding FM as a progressive brand that delivers the future while embracing our heritage.  Today, the station speaks to over 3 million Setswana speaking and understanding South Africans and delivers cutting edge, distinctive and compelling programming that creates excitement about brand Motsweding FM and instills a sense of pride for Batswana both in South Africa, Botswana and abroad.

 

It is commendable for a radio station to maintain longevity in this competitive contemporary radio landscape. Re-branding and evolving seems to have been the secret ingredient which has kept Motsweding FM abreast of trends, and sustained its relevance. “The platforms for distribution of audio content are increasing, and media and telecommunications are converging across the board, defining what we mean by the “radio industry” now, or what it may become in future. So in line with these industry changes, it is relevant for Motsweding FM as the “Real Future” brand to also evolve and take advantage of new media platforms and technologies available while retaining radio’s unique strengths, which is that of being immediate; creating a platform for interaction; and providing advertisers with an opportunity to sell their products to a specific target market.

 

These new media platforms give a lot more options in terms of content and programming than traditional radio does. For instance, Podcast listeners can determine the time and place at which they decide what programming they would like to receive and when exactly they want to listen to it”, says Mtyali.

 

Community Engagement

Corporate Social Responsibility (CSR) is a contentious topic as the title has in many an instance proved to be the ideal cover-up for corporates to expedite selfish agendas. Mtyali feels ardent about the role of CSR in our communities: “No corporate should get involved in social responsibility for brand awareness.  Bettering the lives of our people should be the key aim.  We must all be concerned with restoring the dignity of our people more than just running a PR campaign for the sake of brand visibility”, she says.

 

Mtyali accentuates that Motsweding FM is an authentically caring brand.  “We ran a Back to School campaign initiative at the beginning of the year to raise funds for children who cannot afford school fees, a Car Wash CSI initiative was also executed with an intention to assist buy school uniforms for deserving children”, she says. In addition to these initiatives, the station ran a clean-up campaign at Mafikeng High which saw Motsweding FM personnel dedicate a day to a clean-up in preparations for school reopening.  The station also hosts Soup Kitchens CSI initiatives during the winter to cater for audiences in need.  “We have recently donated a fence for a school in Dipudi (Ganyesa), a vegetable Garden in Tweelagte (Rustenburg), Blankets in line with our winter campaign to communities in Mafikeng.  Last year, our on-air personalities volunteered their time at the Moses Kotane Hospital in celebration of Nelson Mandela Day, hosted a shave-a-ton in partnership with CANSA with an aim to raise funds for cancer patients”, says Mtyali.

 

There is no doubt that Motsweding FM has travelled a long journey, with meandering cures of self-discovery. Mr Senne, who still listens to Motsweding FM remarks “the station has improved a lot. It is free now, no longer under sanctions, and to note these changes are so interesting because there are so many differences compared to my time. There are several programmes that I certainly still enjoy’, he says.  In conclusion, Mtyali believes that Motsweding FM will still be as relevant and exciting in 50 more years’ time as it is today; “In 50years, I believe Motsweding FM will be an international brand.  With all the walls and barriers removed due to digital convergence, the possibilities are endless”, she concludes.

 

Radiobiz wishes the station the best, and we will certainly be keeping a watchful eye on the progress.

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Radio Stations Fined For Defamation

Posted by radio On July - 17 - 2012 4 COMMENTS

Photo: Leigh Matthews / www.iol.co.za

On July 13, 2012, the Independent Online News (IOL) reported that Talk Radio 702 and 94.7 Highveld Stereo have each been fined R25 000 for defamation, according to the Broadcasting Complaints Commission of SA (BCCSA).

The fine followed a complaint by Silvanus Naicker about a story aired in May on the kidnapping and murder of Johannesburg student Leigh Matthews.

The BCCSA said the stations were found guilty of implicating Naicker in the murder “on meagre facts available”.

“We do not think that the broadcasters acted with the intention of defaming the complainant,” the commission said.

“But in South African law, negligence is sufficient for a finding of defamation by the media. In the result, we hold that the Broadcasting Code has been contravened.”

The complaint was brought against Primedia, which owns both radio stations.

The BCCSA said the facts available to the radio stations did not justify their implicating Naicker.

“We have no doubt that the radio stations were negligent in broadcasting the material.”

BCCSA said a reasonable broadcaster would not publish such an item with such scanty evidence at its disposal.

Naicker was implicated in the Matthews murder after a source said he was a friend of convicted murderer Donovan Moodley and that they had played volleyball together.

Naicker confirmed that he had played volleyball with Moodley, but said he had nothing to do with the murder.

In their defence, the radio stations said Piet Byleveld, a renowned detective, had told the radio stations that a Silvanus Naicker had been on his list as a possible accomplice at the time.

“But (Byleveld) had not had him prosecuted, since he did not regard phone records as a sufficient source to involve a person in a murder trial,” they said.

The radio stations further argued that a member of their team had left a message on Naicker’s phone, but that he had not phoned back.

In 2005, Moodley was convicted of kidnapping and murdering 21-year-old Matthews.

In February this year, Moodley went to court claiming there was a conspiracy against him.

He accused State advocate Zaais Van Zyl and Byleveld of creating and manipulating evidence against him. – Sapa

Source: www.iol.co.za

 

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By Nyeleti Machovani

 

Radiobiz brings you a two-part article in celebration of Motsweding FM turning 50 years this year. We first have a look at the history of the station.

 

Not too long ago, turning 50 was synonymous to having reached your sell-by-date, because 50 is….old, and ‘old’ is irrevocably undesirable. In 2012 however, we would like to believe that we, as a society, have somewhat matured and discovered grace in being ‘old’. Those in the know say wisdom is at the feet of the old, and if there is any truth to this sentiment, Motsweding FM is the proof in the pudding.

 

On June 1, 2012, Motsweding FM celebrated a noteworthy milestone. The Setswana radio station welcomed this golden age with a series of commemorations which were kicked off with a special live breakfast show where the entire station crew cracked open a bottle of champagne and joined SABC Group Chief Executive Officer Ms. Lulama Mokhobo in toasting to 50 years of Setswana broadcasting excellence. The festivities were hosted in Mahikeng, including a partnership in a music concert featuring eight (8) South African Music Award (SAMA) winner Zahara, Riot and local performers from the North West Province.

 

Let’s go back in history…

Sibongile Mtyali, Motsweding FM station manager takes us through the through the evolution of the station. “Motsweding FM was established during the tumultuous time of apartheid to service and meet the demands of the rural population, in particular, the Setswana speaking audiences. Obviously the agenda at the time was totally different from today’s agenda, where we are now faced with an increasingly competitive broadcasting environment. As a public broadcaster the focus is now on audience centricity, where the consumers of our services are at the fore front.  Back then, broadcasters were used as instruments to perpetuate colonial oppression and apartheid.  However, broadcasting has since transformed to a modern institution, that promotes social cohesion, nation building and democracy in our vibrant multi-ethnic society”, says Mtyali.

 

Reminiscing on days gone by, Rocky Senne (74) narrates his experience of working as a disk jockey (DJ) at Motsweding FM formerly known as Radio Bantu. “I started working at Radio Bantu in 1962 and I left in 1974”, says Mr Senne. “There would be 3 people in studio, the DJ, the announcer (host), and the controller. The kind of music I played on rotation was what we called bantu music, the likes of Mahotella Queens, Hugh Masikela, Miriam Makeba, to name a few”, says Mr Senne. “You must remember that times were different back then. Radio did not broadcast live 24/7, our radio programming started at 9 am and broadcasting ended at 10 pm. That was our radio”, adds Mr Senne.

 

The stalwarts and first radio announcers including, the first Radio Bantu News reader, Rufus Mpolokeng and other personalities like Sello Phiri, Thapelo Thipe, Tlhapi Maithufe, Alfred Mathibe, David Mothibi, Obakeng Gopane, Julius Kgori, Ben Maitsapo and many others. These personalities kept listeners entertained through vibrant content, music and competitions such as Itlhopele Senotlolo and Agang-Ka-Ditlhaka where listeners could win R2 cash prize or instant prizes sponsored by big companies back then. They played a pivotal role in keeping listeners abreast of political events happening at the time when the country was in turmoil with riots in the 1970s.

 

Trying to Find an Identity

The station has undergone a series of name changes and was known as Radio Bantu, Tirelo ya Setswana, Radio Tswana, Setswana Stereo and so forth, but freedom is bitter sweet for others; the former homelands and its sovereignty were dismantled in the late 90’s, Radio Setswana joined hands with Radio Mmabatho (of Bophuthatswana Broadcasting Corporation) in 1998 and after all these tremendous changes Motsweding FM was born.

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Q&A with Metro FM’s SPHEctacula and Naves

Posted by radio On July - 13 - 2012 72 COMMENTS

By Helen Phushela

This dynamic duo has managed to set decks on fire from Johannesburg to Cape Town.  You can call them the new kids in Metro FM’s block. The two inseparables host the ‘Pre Party’ on Metro FM that airs on Saturday from 6pm-8pm. The show targets the young and vibrant listeners who are either on their way to a club or getting ready for a night on the town by playing old school kwaito jams, hip hop club mixes and house music.

 Who are SPHEctacula & Naves?

 SPHEctacula: My birth name is Sphe Ngwenya, I’m a driven and enthusiastic young entrepreneur born and raised in Durban.

Naves: I’m Lebogang Naves by birth, and I’m a young man from Soweto living my dreams and working hard on reaching the ones I keep discovering every day.

When and where was your first gig?

SPHEctacula:  I started out playing at home in Durban where all the neighbourhood kids hung out when I was in grade 10, which was in the late 90s. I had to entertain and since I had the coolest music, and I started connecting up the home sound system to mine so that I had two sound systems and voila, there was my first 1st gig.

Naves: I also started in the late 90s. I was at my cousin’s house for his birthday party and they asked me to play the music and I was like “hey, this is pretty cool!” Who knew it would bring me here today?

What did you study?

SPHEctacula: I studies towards a BCom Accounts degree at Wits University, which I finished in 2004.

Naves: I studied for a marketing qualification through IMM and graduated  in 2009.

Where does your passion for music stem from?

 SPHEctacula: On my end definitely, it has to be my dad. He used to sing all the time and as much as it was church music, it helped me appreciate melodies. The great record collection at my grand-parents’ house and the unattended turntable with needle always played a role. I wonder whether they ever figured out how the vinyl’s got scratched up like that. (Laughs)

 Naves: My inspiration for music has to be from my mother. I come from one of those homes where we loved to entertain guests and music was always a big element of these occasions so I grew up in touch with a lot of music over the years.

 How did the two of you meet?

 Naves: We met through common friends really. We were always on the scene with Euphonic and company, so we were pretty much aware of each other and always ended up on the same scene. Also Sphe was already Dj-ing and I was partying so we knew each other and were just became cool with each other.

How did the concept for the show ‘Pre-Party’ come about?

SPHEctacula: I think it came about through proper divine intervention. Fistaz gave us the time and opportunity when it presented itself, because it was available and he needed it taken up. He said that Naves must run the desk for me. We switched the mike on, I spoke to him and the rest is history we enjoy making.

What is the run through before you go on air?

Naves: The content of the show is prepped on every Tuesday, and so come Saturday we’re ready to roll like a well-oiled machine. When that time comes, we would have both thought about how we’re going to bring the content to life in our individual ways. We usually get there 45 minutes before the show starts, chit-chat about general stuff and then before you know it the show has started and ended and we have to put away the wands.

When did you realize you have great on-air chemistry?

 SPHEctacula: After our first radio link in May 2010. We see it as great chemistry, not necessarily just about us being “on-air” because it translates and transcends to our personal lives.

Who is the boss of whom?

Both: We believe that God is for us all and teamwork makes the dream work. There are no egos entertained here.

 How do you come up with the topics?

SPHEctacula: We have a hard working producer called Fezokuhle Zulu who is in tune with what we like to talk about so she sources a lot of stuff for Tuesday and we jointly decide what is cool for us;  we then think about what kind of soundtrack or effects we can add to that to make it more exciting for our listeners.

Which radio stations do you listen to?

 Naves: Primarily Metro FM, but we do sample other stations just so we can keep tabs on what’s happening in our industry. Music and talk radio shows really.

What are your future plans as a duo?

Naves: To keep on breaking new ground for talent in our industry and being positive role models to the generation after us by making it good in what is generally considered as an unorthodox industry for black people. All this while slowly ticking off on a very long goals checklist.

What is your life motto?

SPHEctacula: I have two really. My first one is my own one; “be amazing, be hard working, hard-loving, be sensitive to others”, and then there’s “teamwork makes the dream work”.

Naves: Mine is ; “for the brave, nothing is too difficult”.

 

Radiobiz wishes the hardworking duo all the best for the future.  Make sure you diarise The ‘Pre-party’ and tune into METRO FM every Sat 18h00-20h00 for an experience you’ll never forget. Look out for another great summer this year as Naves and Sphectacular have a few tricks up their sleeves that we know you will love. Also, Check out the Annual Naves Experience Tour: 10 parties, 9 cities, 1 month. Starting from the 27th July 2012.

 

 

 

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The Second uVuthumlilo Maskandi Festival

Posted by radio On July - 13 - 2012 4 COMMENTS

Ukhozi FM in partnership with its Sister radio station, Umhlobo Wenene is bringing you the second Maskandi Festival called Vuthumlilo. The two SABC radio stations partner with Greater Kokstad Municipality to bring the people of Kokstad and surroundings this event which have shown a success last year when attracting more than 10 000 people who attended the event. DJs and Presenters will share the station as MCs on the day. Ukhozi FM will shows Utalagu and Top 20 will be broadcasted live at the venue of the event.

Line up: Thokozani Langa, Amageza amahle, Mjikijelwa, Ichwane lebhaca, Phuzekhemisi, iNyonemhlophe, Imithente, Izingane Zoma nabanye abaningi, Hhashelimhlophe, Mfiliseni Magubane nabanye.

Details

Date     : 14 July 2012

Venue : Kokstad

Time    :  10 am

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