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Community radio…For us, by us

Posted by radio On November - 5 - 2012 ADD COMMENTS

 

[by Abongile Zizi]

Community radio in South Africa is enjoying a strong foothold on audiences that is growing daily. SAARF RAMS released in August 2012 show that community radio listenership sits at 8720’000 listeners. Around the same time last year, total community radio listenership sat at 84466’000. These numbers indicated a slight growth from 24.8% to 25.0%. A single percentile might not seem like a drastic jump but the steady and consistent climb of this type of radio is very telling of the impact community radio is starting to have on audiences. The consistent growth of community radio is due to a myriad of factors that intrinsic to its very nature. The existence of agencies like the Media Development and Diversity Agency (MDDA) which give financial and structural support to community based media organisations has created a fertile environment for community radio to flourish. Earlier this year, the oldest community radio station in South Africa, Bush Radio experienced severe financial difficulties; this is not a unique situation. Many community radio stations experience financial difficulties because they are funded through grants, sponsorships and the little advertising revenue they generate.

Community radio is for the community, by the community. In this instance community is a broad term as it refers to both geographical communities and communities of interest. Catering to a niche market is part of the reason why there’s a growing listenership base for community radio.  Within communities localised media serves to create a common ground for the group to explore their shared concerns in depth and on their own terms be it through language, religion or shared geography. Within geographical communities, community radio further extends the already intimate relationship that radio stations share with their listeners as it speaks directly to their needs in a language they can understand.

While PBS and Commercial radio cater to a multitude of interests that are relevant to their target market, the ground level approach and localised content provided by community radio has a stronger appeal to audiences because of the localisation of the content. The foothold that Commercial and PBS stations had on audiences has been shaken by community radio because these stations compete with them for audiences and enjoy somewhat of an advantage.

Currently, there are over a hundred community radio stations in South Africa, these stations cater to multiple communities with multiple needs. In community radio not only is content aligned with national interest, content approach is focused on localised impact. Isolated communities have found a voice though community radio. Most community radio stations are made up of volunteers from the community who can be seen as a representation of the community within which these stations function. They also nurture raw talent by affording interested community members an environment to learn and grow as radio presenters, producers, reporters and newsreaders. Radio personalities like Metro FM’s DJ Sbu and 702 Talk Radio’s Niall Collie started off at community radio level. Community radio not only trains and produces media practitioners who can rival those of PBS and commercial stations, it gives communities a voice.

Sources: MDDA, SAARF

Picture taken from: www.Bushradio.wordpress.com

 

 

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Squawk with Bruce Whitefield

Posted by radio On November - 2 - 2012 ADD COMMENTS

This month, renowned financial journalist and Radio personality Bruce Whitefield will be joining CNBC Africa. The television news channel will be introducing two new shows Squawk with Bruce Whitefield and Share Shootout. Chief Editor at CNBC Africa, Godfrey Mutizwa said the appearance of Bruce Whitefield was a testament to the channel’s commitment to work with only the best in financial journalism. “Bruce brings with him a story-telling ability matched by few and a wealth of industry experience earned over nearly two decades.

Whitefield has won multiple awards for his work in print, radio and television. The awards include a Sanlam Financial Journalist of the year award, Citadel and Citibank’s South African Financial journalist of the year and MTN awards for best financial broadcaster for three years running.  He also presents The Money Show with on Talk Radio 702 and 567 Cape Talk each weekday between 18h00 and 20h00.

Squawk with Bruce Whitefield is a new show that will be highlighting and analysing important and interesting market events and activities both locally and globally. Every week the show will feature investment experts, fund managers, traders and other investment experts. Bruce will also act as the “sheriff of the shootout” an exciting element of the show that will involve two fund managers or traders who will come in every week and try to convince him and each other why three shares  they live by are worth buying. Bruce will then decide who remains and who is eliminated. .

Don’t miss Squawk with Bruce Whitfield every Thursday at 21:00

Source: DSTV online

Picture taken from: eventsource.co.za

 

 

 

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CHATSWORTH’S GOT TALENT

Posted by radio On November - 2 - 2012 ADD COMMENTS

After five weeks of singing, dancing and acting, Lotus FM and Chatsworth centre hosted the Grand Finale of the Chatsworth’s got talent competition. 16 year old Anneline J Govender walked away with the title and a R12 000 cash prize. Lotus FM presenter Lloyd Paul, said he was happy that Anneline won. “I am happy that she won. I knew that it would be her from her first audition”.  Asked what she would do with the money Govender said she would put it in a savings account for her future.

A firm crowd favourite, the Durban born singer further said the most exciting moment of the competition was definitely the win and thanked Lotus FM and Chatsworth centre for the opportunity to make her dreams come true.  Other winners included “SAChina” a group comprising of Jani Sabeso, Sphelele Dhengu, Mzi Mtono and Kwazikwakhe Jani who were second runner up. Beat boxer Branon Joseph came third.

Lotus FM Marketing Manager, Donne Henry said, “I was stunned, firstly by the talent that Phoenix has and even more taken back by the hundreds of people who lined up, cheering and routing for their favourite contestants.   It was quite evident that this community initiative has taken the Chatsworth by storm, and Lotus FM will definitely think of making this an annual event.

Source: SABC

 

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Radio and the digital migration

Posted by radio On November - 2 - 2012 ADD COMMENTS

By Abongile Zizi  

In a country nearing complete readiness for Digital Terestrial Television (DTT), the same transition for radio is still far off. This is because digital radio would only be a necessity if all analogue frequencies were full and no more FM stations could be licensed. It is a misconception that analogue radio will have to give way for a digital transition, the question then becomes, what does digital migration mean for radio?

South African radio audiences seem satisfied with the current AM and FM signals which are analogue and widely used for radio broadcasts. The obvious advantage that goes without stating is that with the digital migration more radio channels can be accommodated on the spectrum.  This gives room for radio to grow and diversify to cater to a variety of interests and audiences.  Radio stations are moving to using digital equipment in production but this does not translate to a readiness. Currently, ICASA is working on revising the Frequency Migration Plan for South Africa as the implementation of DTT has a notable influence on radio frequencies. Because of DTT, ICASA has to now efficiently plan how they allocate frequencies to radio communications. The regulator has already approved two digital technologies for digital radio in South Africa: Digital Audio Broadcasting (DAB) and Digital Radio Mondiale (DRM).

Debates around the type of technology to be implemented for a move to digital radio are pivotal in understanding what a possible radio migration would entail. Part of the appeal of radio is that unlike television, it is an exclusively audio based medium. Some digital radio standards allow for data streams to accompany the audio in the form of text with programme information and web-cam like pictures of DJ’s or advertising, this change the exclusively audio element of radio.

As a country far from an audio digital migration, it is fair to note that digital audio is being delivered to audiences through other mediums. In a paper titled “Challenges and perspectives of digital migration for African media, Professor Guy Burger, Director for Freedom of Expression and Media Development at UNESCO states; “Even if digital terrestrial broadcasts for radio do take root in African countries, eventually it is likely that audio will actually travel via a patchwork of technologies, such as satellite for remote areas, and cell phones for outdoor listening, while indoors would be via internet or even digital TV.”

It is an exciting time for the country with the strides we have made in relation to DTT and although digitised radio signals are still far off in terms of implementation, digital technology in the country is revolutionising radio from production to reception.

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SATMA Awards bring glits and glamour to East London

Posted by radio On November - 1 - 2012 ADD COMMENTS

East London in the Eastern Cape was abuzz this past weekend for the first time the South African Traditional Music Achievers Awards took place in the province. At a star studded affair that attracted many traditional music lovers ranging from politicians, traditionalists and SABC TV celebrities.

Local SABC station Umhlobo Wenene FM walked away with two awards for Best Traditional Music Radio Program (PBS) and Best Traditional Radio DJ for Saba Mbixane’s show, Lavutha Ibhayi. Mbixane was also nominated for Best Traditional Radio DJ for PBS and Traditional Music Radio Program, he won both awards.

In other categories, Inanda FM’s Mzothule Shembe walked away with Best Community Radio DJ, Best Traditional and Cultural News Journalist for Print media went Charles Khuzwayo of Isolezwe while Best Traditional and Cultural News Journalist (Electronic Media) went to Sphamandla Goge.

The award ceremony is an all-inclusive annual celebration of South African Traditional Music Achievers with categories ranging from Best Sicathamiya to Best Boeremusiek. The SATMA’s were founded in 2005 in order to uplift honour and promote traditional music and musicians across racial and ethnic backgrounds. Since inception, the SATMA awards were hosted in Kwa-Zulu Natal at the Durban ICC. This year, the event was an equal success after having been moved to the Eastern Cape. This year’s SATMA ambassador was afro pop artist Ntando Bangani who calls the Eastern Cape home.

The awards were hosted in partnership with the Eastern Cape Provincial Government, SABC, National Heritage Council of South Africa (NHC), Ilanga newspaper, Premier Hotels Group and the Buffalo City Metro.

For the full list of winners follow this link: http://www.satmaawards.co.za/docs/Winners%202012.pdf

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ADJUDICATION NO: 51/A /2012

NAME OF PROGRAMME: SPECIAL ASSIGNMENT, 21h58 ON 2.10.2012

BROADCASTER: SABC 3

COMPLAINANT: TANYA BOSHOFF

ADJUDICATOR: BCCSA ADJUDICATOR

COMPLAINT

Complaint that promo showed the method how to smoke Tik at a time when children could still have formed part of the audience.

APPLICABLE RULE

Clause 6(1) of Free-to-Air Broadcasting Code of Conduct:

Broadcasting service licensees must not broadcast material which is harmful or disturbing to children at times when a large number of children are likely to be part of the audience.

ADJUDICATION

[1] The complaint refers to a promo for a Special Assignment episode that was broadcast on 2 October 2012 at 21h58. The complainant contends that an explicit scene shows exactly how to smoke Tik. The complaint reads as follows.“Promo showing how a woman abuses the drug Tik. Visually shows the woman (supposedly a mother) putting the drug, Tik, into the pipe, lighting it, and smokingit. No warning was given of the nature of this promo prior to the promo being shown. People are not able to decide whether they want to see how this drug is abused by watching the “Special Assignment” show. People already see the sensitive content of the show promoted without any warning. Most teenagers are still awake after watching the TV show “The Good Wife” and would have caught the promo straight after the show. Previous addicts could also be watching TV and would not want to be reminded of this. This promo is so graphic that someone who does not know how this drug is abused suddenly is taught how to abuse it. Not everybody wants to see the show, but now everybody is subject to the sensitive content of the show unexpectedly. Surely this content can be kept for when the show is aired after warning of its content. I assume the reason for the show is: 1. awareness to try and combat the Tik addiction in the Cape flats; and 2. awareness of an increase in Tik babies due to addicted mothers, but airing such content in an promo defeats the object. This promo is harmful to the general public and in my opinion must be amended to not show such harmful content.”

The broadcaster responded as follows: “The promo for Special Assignment was broadcast well into the watershed period at 22:00. The promo displayed the episode’s advisory of PG13. We submit that there has been no contravention of the BCCSA Code.” I watched the promo and understand the complainant’s concern about the scene showing the direct use of Tik. However, it must be borne in mind that Special Assignment is a current affairs investigative documentary series, with the aim to uncover the truth about news events and the people involved in them. The promo in question can be described as cautionary since it is quite clear that it relates to a film intended for adult audiences which will be broadcast after the start of the watershed. It is also clear that the destructive effects of drug abuse will be addressed in the programme and that people who use Tik need to carefully consider their behaviour and the consequences of their actions. Typical of the genre of television advertising, the scene is also very fleeting of nature. The Code of Conduct specifies that promotional material which contains explicit scenes intended for adult audiences must not be broadcast before the watershed period. In this case the promo was broadcast after the watershed and the programme’s advisory of PG13 was displayed.

The issue of drug abuse is of great importance and concern to our nation, and part of the educative and informative task of the SABC is to reflect reality accurately and to raise awareness about destructive behaviour. However, as long as such behaviour is not presented as the norm, or approved of, it may serve an educational purpose. In the case of the scene under discussion, the promo makes it clear that the behaviour of the character is definitely not approved of and the use of drugs is not glamorised, condoned or encouraged. The complainant raises the concern that many teenagers could still have been in the audience after watching “The Good Wife”. It is possible, but in today’s world, it becomes more and more difficult to shield teenagers (and younger children) from the social ills of society and it serves no purpose to turn a blind eye on reality. One of the aims of current affairs programmes is to open the eyes of viewers to the dangers of life, a task which is not always sufficiently addressed by parents with regard to their children. The media provide a context for interpreting the world around us. This is one of the consequences of living in a media-saturated society and also the reason why content advisories are provided. In this case, if children under the age of 13 were exposed to the promo accidentally, hopefully they would not have understood the scene for what it was, which would reduce the possibility of imitation.

The legal test in determining whether material is permissible or not, is based on whether the reasonable viewer, who is broadminded, balanced and not overly sensitive, would allow the material to be available to other viewers even if he or she would not choose to be exposed to it. The contemporary South African level of tolerance is thus taken into account, as well as the contemporary mores of society. The test is not whether the BCCSA would regard material as appropriate or not, the question is whether the broadcaster has exceeded the limits of its freedom of expression. In this case the promo may seem risqué, but is not sufficiently over the edge to be in breach of the Broadcasting Code. In case children or teenagers were exposed to it, it might even have provided an opportunity for parents to discuss the consequences of drug abuse with them. The complainant mentions that “previous addicts could also be watching TV and would not want to be reminded of this”.

Cases where a complaint is lodged on behalf of other people are difficult to judge since it is unknown what these people’s reaction might have been or whether they are even aware of the broadcast. It would be presumptuous for the BCCSA to come to a decision without hearing their personal views. Broadcasters should nonetheless bear in mind that children and teenagers may form part of the audience at any time and exposure to promos are effectively impossible to control because there is no schedule available for when they are shown. Although the scene in question is fleeting, it was nevertheless quite clear. The broadcaster is urged to be extremely careful in the choice of clips that are used in promos and in the choice of timeslots for promos carrying disturbing material of any nature. In the result, no contravention of the Code could be found and the complaint is not upheld.

SOURCE: BCCSA

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RSG celebrates 75 years of Afrikaans radio with a couple of surprises and glimpses into yesteryear.  For an hour Losplip disappeared and former RSG presenter Nickie Van Der Burg kicked off this action packed weekend.  For two hours listeners reminisced about their memories from steam to internet radio. Other surprises include the news bulletins being read by the beloved Riaan Cruywagen who started his career on RSG.

75 years is a long time on air and many on- air personalities have been part of the RSG family.  People like Marius du Plooy, Dawid van Lill, Nic de Jager, Gerda Coetzee, Anita Armand, Monica Breed, Dolf van Niekerk, Corrie Huyser, Daniel Hugo, Barbara Jooste Jan Snyman and Pieter de Bruyn will be gracing the airwaves on the RSG frequency once more. Part of the programming includes a lot of guests who made a considerable contribution to the station programming over the years like Marx Du Preez a forerunner of talk radio.  The station has come a long way since the days of a B service broadcast from the Union Buildings in Pretoria.

During the course of the weekend, listeners will also be entertained by the likes of Leon Schuster and Cobus Robinson. Sports lovers are also in for a treat, many of the sports commentators and presenters that have graced the airwaves under the banner of RSG have an action packed sporting afternoon planned.  Radio in South Africa is still a very powerful medium; stations like RSG are changing with the times, a walk down memory lane will serve to remind us all why RSG is still the one.

source: RSG

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CASE NUMBER: 49/2012

DATE OF HEARING: 11 OCTOBER 2012

DATE OF ISSUE OF JUDGMENT: 19 OCTOBER 2012

J COMPLAINANT

vs

HEART 104.9 FM RESPONDENT

TRIBUNAL: Prof Henning Viljoen (Deputy Chairperson)

Dr Linda Venter

Ms Zenobia Africa (Co-opted member)

The Complainant was invited but was unable to attend.

For the Respondent: Mr Vernon Adams (Programme Manager)

Complaint that the privacy, dignity and reputation of the Complainant had been impaired by the Broadcaster – personal information about the Complainant was disclosed regarding her divorce – although her name was not mentioned, the presenter described her as the ex-wife of the presenter’s only brother – Tribunal finding that Complainant was sufficiently identified and finding that dignity and reputation of Complainant had been impaired by being portrayed by presenter as someone who came into marriage with nothing but relieved her husband of everything at the divorce – the fact that the topic of discussion was of public interest did not save the Broadcaster from a finding of contravention of clause 15(1) of the Code – complaint upheld and a fine of R 5 000 imposed – J vs Heart 104.9FM, Case no: 49/2011(BCTSA).

 

SUMMARY

A complaint was received by the Complainant that her privacy, dignity and reputation had been impaired by the Broadcaster during a Morning Show when a discussion was broadcast about pre-nuptial contracts. During the show a copresenter in an emotional outburst quoted the divorce of her only brother as an example why she is in favour of pre-nuptial contracts. During the discussion personal information about the Complainant was disclosed regarding her divorce. Although her name was not mentioned, the presenter described her as the ex-wife of her brother. Evidence before the Tribunal is that the presenter is a popular person with a large Facebook following. The Tribunal found that the Complainant was sufficiently identified because some of her friends, family and colleagues phoned her after the broadcast to tell her that personal information regarding her divorce had just been disclosed in the broadcast. The Tribunal found that the dignity and reputation of the Complainant had been impaired by being portrayed by the presenter as someone who came into the marriage with nothing, but relieved her husband of everything at the divorce. The fact that the topic of discussion (prenuptial contracts) was of public interest, did not override the rights of the Complainant. The Tribunal found a contravention of clause 15(1) of the Code. The complaint was upheld and a fine of R 5 000 imposed.

__________________________________________________________________

Click here for the full judgement: http://www.bccsa.co.za/images/hearings/JUDGEMENTS2012/PDF/HEARTFM/case%20no%20-%2049-2012.pdf

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Radiobiz is looking for an Online Sales Consultant

Posted by radio On October - 26 - 2012 ADD COMMENTS

 

The job involves selling premium advertising space on our website to suitable clients. You will be required to identify and contact clients, set up meetings, present and close deals.

Job description

  • We are looking for well-spoken, energetic and dynamic sales professionals to sell online advertising space.
  • Suitable candidates who are highly motivated, self-starters and target driven need to apply.
  • Candidates must have a proven track record with own vehicle
  • Previous face-to-face sales experience is necessary.
  • The person will be responsible for driving new and existing sales to both agencies and client direct.
  • Initiate contact with potential advertisers; maintain relationships with customers and explaining the advertising opportunities offered by Radiobiz.
  • Act as the liaison between clients and Radiobiz and perform various other duties in facilitating the relationship with clients.
  • You will be required to make your own appointments during the morning and afternoons in order to fill your diary with your five daily appointments
  • You will have to reach monthly sales targets in order to qualify for commission

 

Successful applicants will have strong presentation skills, be driven by meeting sales targets, have extensive knowledge of the media industry and have an existing client base within the mass market both within agency and client directly

Personal Skills/Attributes

The ability to meet sales targets
Increase revenue streams with existing clients
Creatively identify new revenue streams
Customise and implement specific solutions for key clients
Strong people skills
Team player

Reporting capabilities

 

Education level: Matric or similar
Own transport required: Yes
Type: Permanent

Remuneration: Basic plus Commission

If you believe that you meet the requirements, e-mail your CV to info@radiobiz.co.za

Closing Date: 30 November 2012

 

 

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Radio evolution

Posted by radio On October - 25 - 2012 ADD COMMENTS

By Abongile Zizi

Immediate, live and area specific, these are some of the aspects of radio that have been drastically changed by the growth of radio podcasts, cell phones and PVRs. Internet access in South Africa has grown rapidly with the growing use of smart phones and the influence this growth has had on media consumption and production is unmistakable.

Researchers put the numbers of South Africans with access to the internet at roughly 39% of the urban population and 27% of the rural bearing in mind that these figures are growing daily. With the integral relationship being formed by radio stations with their audiences through social media, the ability to reach segments of these audiences who are outside the immediate broadcast area speaks directly to the rise of radio consumption because the location barrier is broken.  Cellphones and PVR are a driving force in the breaking of the broadcast location barrier. Growing internet access and the creation of cellphone applications allows us to listen to audio streams of our favourite radio channels on the go and from anywhere in the country. PVR has introduced a dynamic to media production that allows for audiences to record their favorite television programs and watch them at their own leisure; this creates an opportunity for them to catch live radio broadcasts while recording television content for later viewing.

Podcasting has introduced another dimension to the consumption of radio.  Traditionally radio broadcasts were live, thus making them immediate and limiting the impact of content to the people listening to the radio at that specific time. The ability to access segments of broadcast material long after the fact and at audiences’ own leisure has increased the “shelf life” of radio content. Content is easily accessible for download and reaches a wider audience and thus has the potential for greater impact.  Youtube has also revolutionized content consumption and content shelf life. Earlier this year, 702’s Redi Thlabi had an interview with President Jacob Zuma that was simulcast on air and youtube, the interview was then podcast and was available on a myriad of platforms after it aired live. This is just one example of how these mediums can be used to further influence the consumption of radio content.

The evolution of radio consumption has run parallel with the growing accessibility to the internet and modern technologies. The incorporation of online media into traditional ways of broadcasting is an evolution on its own when considering its implications on content production, branding and advertising. Accessibility plays a major role in the steady rise of radio consumers in the country at all levels and this has been demonstrated by the SAARF RAMS released in August 2012. These show a steady climb in radio consumption.  They also showed that the percentage of people listening to radio through other devices had increased by 24.7% for cellphones and 3.7% through the internet. Content production trends are evolving rapidly to cater to the changing radio landscape and the shifting consumption patterns.  It looks like radio is evolving and the transformation is a site to behold.

 

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