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What’s new with the Liberty Radio Award

Posted by radio On February - 3 - 2017 ADD COMMENTS

The Liberty Radio Awards aims to present a credible, well-judged transparent programme that promotes and recognises excellence in radio, with the objective of ensuring that radio remains one of South Africa’s foremost media choices. Read more

 

 

MY STATION AWARDS VOTING NOW OPEN…

 

The My Station Awards gives listeners the opportunity to vote for their favourite stations via an online form available on the Liberty Radio Awards website.

 

All voters go into a draw where one lucky winner will win a prize to the value of R30 000. Find out more and how to vote

ADJUDICATION PANEL

In excess of 65 people will constitute the adjudication panel for the 2017 Liberty Radio Awards. We had an excellent response to the call for adjudicators and have assembled a panel which includes several Station Managers, Programme Managers, Producers, Editors, Radio Trainers, Marketing experts, and some radio consultants.  This panel will commence adjudicating and reviewing the submissions from 13th February 2017. Read more

 

LIBERTY RADIO AWARDS BANQUET TICKETS NOW AVAILABLE…

 

The Liberty Radio Awards Gala Banquet will take place on Saturday 8th April at Emperors Palace. It’s a celebration of the radio industry and is the industry’s must-attend event of the year. Tickets for the Banquet are now available. To book your tickets, Click here or contact melissa@libertyradioawards.co.za

 

08 April 2017 | Emperors Palace | R950 ex VAT

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Magoda joins Umhlobo Wenene FM

Posted by radio On February - 1 - 2017 ADD COMMENTS

In December 2016, Umhlobo Wenene FM bid farewell to one of its well respected talk show host Mr Luzuko Koti after a solid 5 years with the station. This year the station is proud to announce the appointment of another seasoned and well respected broadcaster Mr Siphiwo Magoda. Mr Magoda is not new to the SABC as he has 20 years of experience within the SABC.

 

Mr Magoda started his career in 1982 when he joined radio Transkei as an operations controller, reporter and news reader, senior reporter, news and current affairs presenter. Mr Magoda has been trained and has also had international exposure; he was afforded an opportunity to train as a journalist at the British Broadcasting Corporation in London. He also had an opportunity to be trained in change management at the Canadian Broadcasting Corporation in Toronto.This seasoned broadcaster also worked as an intern at the CBC’s St Johns Radio and Television in New Foundland in Cananda. Back at home Mr Magoda worked as a News Reporter for Good Morning South Africa. Ahead of the historical elections in 1994, Mr Magoda played a pivotal role as he was tasked with interviewing all major South African Political Party Leaders.

 

Umhlobo Wenene FM welcomes Mr Magoda as a host of Umxholo which is a midnight talk show. For a midnight talk show Umxholo enjoys a fair share of audiences ,sitting at 472 000 listeners ,the show is on air daily from Monday to Friday  between 24h00 – 03h00.His first show  will be on Wednesday the 01st February 2017.

 

The station Manager would like to welcome Mr Magoda to the team and wishes him all the best. Mr Mnci says, “I have no doubt that Mr Magoda will take the show to greater heights due to his experience as a journalist and a tried and tested broadcaster.”

 

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Metro FM Music Awards 16 Finalists are…

Posted by radio On January - 24 - 2017 ADD COMMENTS

WHAT’S NEXT IS ALL THAT MATTERS’

 

METRO FM, The South African Broadcasting Corporation (SABC)’s biggest commercial radio station, recently announced the finalists for the 16th Metro FM Music Awards (MMA16), with the theme, ‘WHAT’S NEXT IS ALL THAT MATTERS’.

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The 16th Metro FM Music Awards will once again be hosted by the Kwa-Zulu Natal Province in association with eThekwini Municipality. METRO FM is also excited about the return of BP, Audi and African Brank as sponsors, as well as the edition of a new sponsor Caivil. SABC 1 is once again the broadcast partner for the awards.

 

The awards will be held on Saturday 25 February 2017 at the Inkosi Luthuli Convention Centre (ICC) in Durban, Kwa-Zulu Natal and will be broadcast live on SABC1.

 

The finalist announcement also officially opened the voting lines for the public to vote for their favorite artist/s in the various categories. Voting lines open to the public at midnight on the 17 January 2017 and close at 23:59 on the 12 February 2017 via the official USSD line *120*1512#  . Voting for Song of the Year will close on the night of the awards, at a time communicated during the main event. USSD rates will be charged at R1.50 per minute.

The following are the categories for the 16th METRO FM Music Awards to be voted for via the USSD Line:

ALBUM CATEGORIES:

1.         Best African Pop Album

2.         Best Compilation album

3.         Best Dance Album

4.         Best Duo/Group Album

5.         Best Female Album

6.         Best Hip Hop Album

7.         Best Kwaito Single

8.         Best Male Album

9.         Best New Artist

10.       Best Urban Gospel Album

11.       Best  Urban Jazz Album

12.       Song of the Year 2016
SINGLE CATEGORIES:

13.       Best Hit Single

14.       Best R&B Single

15.       Best Collaboration

16.       Best Music Video

17.       Best Remix
METRO FM SPECIAL AWARDS:

The following categories can only be voted online on www.mma16.co.za or via www.metrofm.co.za . The receiver of Lifetime Achiever Award will be chosen by the station:
18.       Lifetime Achiever

19.       Best Styled Artist/Group

20.       Best Produced Album

21.       Listeners Choice (Artist/Group)

22.        One Africa Award
For the second year running, winners in the respective categories will be walking away with R100, 000 prize money per category.

2016 saw the introduction of the 90% local music quota and we have unearthed a volt of South African music. Delivering local music content quota is something we don’t only brag with but something we hope many copy because celebrating your own can never be a bad idea. Charity indeed begins at home.

 

 

Ms Sibongile Mtyali, METRO FM Station Manager stated “In 2017 we are still being legendary but this time around we are not just proclaiming ‘Legends Don’t Stop, They Ask What’s Next’, we are solidifying that statement by anchoring it, by pronouncing, ‘What’s Next Is All that Matters’.  Now, it’s time to push harder than ever before, to learn lessons, to shatter those glass ceilings and be better than your best.

 

 

The SABC and its partners promise to deliver an amazing awards ceremony with a world-class broadcast. We wish all the finalists the best and encourage them to galvanize support and campaign amongst their fans to get votes.

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Liberty Radio Awards Roadshow – Dates Announced

Posted by radio On January - 11 - 2017 ADD COMMENTS

Are you planning on entering the Liberty Radio Awards, but you have several questions about your entries? Save the date in your diary for the Liberty Radio Awards roadshow and find out all you need to know about the Liberty Radio Awards, and have all your questions answered.

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Roadshow dates are as follows:

 

17 January 2017 Cape Town

18 January 2017 Durban

19 January 2017 Johannesburg

 

And for the areas in the country that will not be having a presentation, don’t feel left out. The presentation will be made available on the Liberty Radio Awards website from Friday 20 January 2017 onwards.

 

You can also contact Lance Rothschild on 082 443 1530 if you have any issues that you would like to have resolved.

 

To reserve your seat or for more information, contact Phila Nkanunu – phila@libertyradioawards.co.za

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Latest RAMS Nov 2016 from BRCSA

Posted by radio On December - 3 - 2016 ADD COMMENTS

The new RAMS from the Broadcasting Research Council of SA are out and the numbers look quite different from what SAARF used to show.

 

See below highlights:

stations

Metro FM declining

  • Metro FM have lost listeners from 4,1m to 3,9m  [Jan – Jun] – [Jan – Sep]
  • Ukhozi FM remained flat at 7,2m listeners
  • Gagasi FM up to 1,4m from 1,3m listeners
  • Power FM broke the 100k line growing to 103k from 99k
  • Talk 702 declined from 547k to 530k listeners a week
  • North West FM is up from 203k to 212k listeners per week
  • Izwi Lomzansi is up to 109k from 93k

 

device-mix

Interesting Listening patterns

dev-mix3

  • 64% listened to one station only, Ndebele & Swati are driving this trend at 73% and 70% respectively.
  • 76% consume radio on their normal radios, 37% use their cellphones , 26% use vehicle radio , 8% listen via TV and 2% through computers.
  • 87% listens from their homes , 33% consumer radio while driving on the road , 11% while at work/school and 6% do so while at restaurants, malls or airports

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New Insights

  • 7 Highveld has the highest % of people listening through vehicle radio followed by Talk Radio702
  • Rise FM has the highest % of people listening via Computers
  • Trufm & Rise FM are leading the pack on people listening through TV
  • Bok Radio has high % of people listening in their vehicles

 

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Radio Awards – what are the judges looking for?

Posted by radio On December - 2 - 2016 ADD COMMENTS

The judges will be looking at the following criteria, and the extent of their relevance, when listening to entries:

 

librawawCreativity – Marks are awarded for innovation, originality and novelty. Is the entry based on a new idea? Or does it follow the old ‘tried and trusted’ formulae?

Presentation – Marks are awarded for the way in which the piece is presented. If a presenter is used, is he/she comfortable with the subject matter? Does he/she appear knowledgeable and well-versed/well-rehearsed on the subject? For pieces without presenters (e.g. drama entries), does the entry run smoothly? Is it well scripted? Is it ‘polished and professional’?

 

Value – Does the entry achieve its objective? Does it entertain? Does it raise awareness? Does it prick the conscience? Does it hold the attention of the target audience?

 

Production – This relates to the technical side of the entry, the production process itself. Is the piece well produced? Is quality evident in the production? Are sound effects used appropriately? Is incidental music well placed and appropriate to the mood/atmosphere being conveyed? Please note that production “embellishments” on the actual entry will not gain extra marks. The judges want to experience the submission just as the listeners did.

 

Hint – In all categories, judges will be seeking to reward the contribution made by radio practitioners, rather than the input of those whose contribution would have been equally as impressive on another medium. For example, the relay of an outstanding musical performance will merit less attention than the added value an imaginative radio practitioner might have brought to such a performance.

 

The Judging Process

 

The categories are split between various judges who work independently and score each submission on its merits. The scores are entered into an online system and averaged for complete fairness. The results will be audited by a professional audit firm.

 

The categories are split between various judges for preliminary judging. In a secondary process, the scores are reviewed at a moderation workshop, at which ties are broken and winners selected.

 

Judges for the Liberty Radio Awards are selected on the basis of their relevant experience and expertise. They offer their service and expertise voluntarily. They are required to judge each entry in its entirety, subject to the entry’s conformity with the rules. Judging will be based solely on the entry submitted, in an independent and objective manner and NOT on the programmes aired throughout the year. If it isn’t in the entry, it isn’t being judged.

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Jenny Morris joins Heart FM Talent Management

Posted by radio On December - 1 - 2016 ADD COMMENTS

One of South Africa’s best loved celebrity chefs, Jenny Morris also known as “The Giggling Gourmet” has joined Heart FM. Jenny, a household name in culinary circles, will feature on the Cape’s biggest breakfast show #HeartBreakfast every Thursday morning just after 8am.

 

jenny-morris-logo-picJenny will the act as resident go-to celebrity chef and will bring a fresh new flavour to the taste buds of Heart FM’s loyal listeners. She is the first South African chef to be signed to Food Network, the largest international food lifestyle television channel. Her television shows, Jenny Morris Cooks Morocco, Jenny Morris Cooks the Riviera, Lead judge Chopped South Africa and Jenny & Reza’s Fabulous Food Academy are broadcast to 140 countries.

 

Adding to her already impressive accolades, 20 years ago she created Giggling Gourmet and the Cooks Playground (known as SA’s leading recreational and Corporate Team Cooking™ School) has cooked for royalty and Presidents and was voted onto the Oprah’s Power List in 2012. She is also an author in her own right, having penned five cook books. Her newest baby is her restaurant in the bustling De Waterkant Cape Quarter precinct called “Yumcious”.

 

Jenny says “I am very excited to be joining the entertaining and energetic Heart FM breakfast team and look forward to sharing my passion for food with the Heart FM listeners “.

 

Heart FM Managing Director Renee Redelinghuys shares Jenny’s sentiments. “We are very excited to welcome Jenny Morris to the Heart FM family.  ‘One cannot think well or eat well if one hasn’t dined well’ -Virginia Wolfe, and we are confident Jenny will teach us how to dine well.”

 

Catch Jenny every Thursday morning just after 8 am as she takes you on a gastronomical journey, exclusive to Heart FM.

 

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The South African Broadcasting Corporation’s (SABC) radio station METRO FM, is proud to announce the launch of the 16th METRO FM Music Awards (MMA’s). Today’s launch of the MMAs also made a call for submissions for nominees from the music industry regarding the awards.

 

Metro+FM+Music+Awards[1]The awards ceremony is scheduled to take place on Saturday, the 25th of February 2017 at the iNkosi Albert Luthuli International Convention Centre (ICC) in Durban. This great spectacle will once again be carried live on SABC 1 with live crossings to the public viewing area in Durban.

 

The 16th edition of the Metro FM Music Awards is themed ‘What’s Next Is All That Matters,’ building onto last year’s theme, ‘Legends Don’t Stop, They Ask What’s Next’. The theme indicates that it’s not just about getting that hit song play-listed on Metro FM, it’s not about finishing off a great album and it’s not about having a great video to go with your track, but about what you do next to continue building onto your glories.

 

“We had a successful event with the 2015 Metro FM Music Awards and taking from our theme, the question is not about repetition but what matters is what’s next and what the 2016 Metro FM Music Awards will have in store. The success of the MMA15 is something of the past; we can’t keep blowing that trumpet, we have to sing a different tune in the next edition and keep growing the event and the artists involved with it’, said Ms Sibongile Mtyali, METRO FM Station Manager.”

 

In the past 15 years the MMAs categories have increased reflecting growth in the local music industry, a development that can partly be attributed to the contribution made by the awards. Once again the awards will see winners walking away a R100 000 prize money per category.

 

METRO FM celebrates talented musicians from not only from South Africa, but across the continent and we proudly support the collaborations between South African talent and the talents from the rest of the continent as a bid to form a distinctive continental sound, a kaleidoscope of cultures and creativity.

 

For METRO FM, being the Number one commercial radio station in the country means we are at the forefront of determining the local soundtrack and this will be reflected yet again at the 16th Metro FM Music Awards.

 

Visit the Metro FM website on www.metrofm.co.za  for more information and details around call for submissions and stay tuned to Metro FM for more information.

‘What’s Next Is All That Matters

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The final Kaya FM Presents Live @ The Bassline of 2016 promises to bring out the SOUL SHINE summer vibe Jozi has been waiting for! Friday December 2nd sees the always welcome return to the Bassline stage of legendary Mamelodi based troubadour VUSI ‘The Voice’ MAHLASELA.

 

kyaKaya FM 95.9 and Bassline are proud to present this titan of African music, live on stage, bringing his unique sound and powerful live show that has created magic across the world for over three decades.  Kaya celebrates #HerSummer with premium music experiences and this show is no exception.

 

With his hugely successful global career and numerous accolades and awards, Vusi Mahlasela remains a humble man committed to his music and to his positive messages.  It is impossible not to be moved by Vusi’s unique vocal style and lyrical acoustic guitar playing.

 

Vusi has coined the SOUL SHINE concept to encapsulate this experience, and his return to the Bassline in Newtown, whilst always a special occasion, promises to set the bar even higher.  SOUL SHINE is the spread of Ubuntu through music, and as we head to the end of 2016, the time is perfect to celebrate and share some positive energy.

 

Vusi’s SOUL SHINE AFRICA MUSIC NIGHT at Bassline will not only feature all his popular tunes drawn from a songbook built over ten  albums, but the show will feature more than a few musical surprises.

 

Also featured ‪on December 2nd will be young Mamelodi based guitar prodigy Sbu Mashinini, who has quickly built a reputation as an ace player.

 

This epic evening will bring a stirring end to the Kaya Live @ Bassline series for the year.

 

Get your tickets at Webtickets now, and let your soul shine!

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PRESENTER CATEGORIES

AFTERNOON DRIVE PRESENTER

This category is open to the any presenter who plays the starring role in hosting the Afternoon Drive show typically between 16:00 and 19:00 (but not limited to these times) on weekdays. The time channel is in substantial demand by advertisers who aim to reach mobile and economically-active individuals and the key to presentation here is to present information and entertainment in such a compelling manner as to reduce stress during rush hour.

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BREAKFAST SHOW PRESENTER

The breakfast presenter is the “flagship” presenter of any radio station, as this person not only sets the tone for the rest of the day`s broadcasting, but also sets and guides the style of the entire radio station. The presenter needs to be at the top of his/her game, and understand and be able to address the complex needs of the time-challenged morning audience with style, verve, confidence, ease and originality. The judges will look for someone who rises to this immense task, and will judge both their relationship with the audience, as well as their broadcast stamina.

 

SPORTS PRESENTER

The Sports presenter award is for a presenter who presents a sports-focused show and shows an in-depth passion for sport and an ability to translate this passion into presentation that informs, entertains and educates the listener and which adds value to the listeners’ experience.

 

TRAFFIC PRESENTER

Ask any person what their biggest gripe is, and on the list will be traffic snarl and gridlock. Commuters at all times of the day rely on up-to-date traffic information that is delivered clearly but, more importantly, interpretatively. In other words, am I being told of alternative routes and options. A good on-air traffic reporter will also reflect the mood of the moment. They need to understand our frustration behind the wheel.

 

NEWS BULLETIN READER

This category is open to any news reader working on any radio station who is responsible for delivering a news bulletin of between 90 seconds and 7 minutes in duration. While authority and believability in reading, as well as the reader’s intrinsic understanding of the bulletin and the issues that it raises will be of significant importance, the judges will also appraise pace, style, nuance and ease on the ear.

 

FIELD NEWS REPORTER

Reporting on a news story; and in particular a developing story from the “field” is a challenging task. The reporter needs to capture the scene and to then report on this in an informative and compelling manner – one which allows the listener to be “transported” to the heart of the story. In many cases these reports are filed under extremely challenging and sometimes even dangerous conditions. This category is open to any field news reporter who is responsible for delivering concise, compelling informative reports from a remote location which is normally the source of the news story and which is used in the content of a news bulletin on the station.

 

PRODUCER CATEGORIES

CONTENT PRODUCER

This category is open to the unsung heroes of radio – those people who conceptualise and sustain a block of programming during the day or night. Producers have to have an intricate knowledge of their audience and make sure the presenter is delivering accordingly. At the same time, the producer needs to have the trust and confidence of the presenter/s in order to get them to deliver their best work. Judges can instinctively hear a well-produced radio show, but they will also look at new ideas, creative sustainability, and will look for seamless continuity from one idea to another. While music and speech formats are very different, good producers, in both genres, are critical to success. The judges will determine if the show is tight and crisp. If it is, often it is due to the “silent tiller work” of a great producer and THAT person/s will be our winner!

 

NOMINATIONS

BRIGHT STAR

This is a category which will rely on brief written nominations from any Station Manager. The Candidate for this award must be 35 or younger – either on air, or behind the scenes – who is making his/her mark on the industry. The award is aimed at a person who has an intrinsic understanding and love for the medium, respects its past, but who also has great ideas about its future. The person would be someone who is a tireless worker and on whom the radio station has come to rely.

 

HALL OF FAME NOMINATION

This is a category which will rely on brief written nominations. The judges would like to consider a person who has been in the industry for over 15 years, who is either still in the business, or has retired. (The judges would also be happy to consider a posthumous award). This person/s (more than one award will be made) needs to have made an indelible mark on the industry – either on air, or in management and, ideally, who is revered and talked about by the industry. The judges would like this person to have been a strong inspiration and mentor.

 

RADIO INNOVATION AWARD

This category seeks to recognise and reward innovative, “out of the box” concepts in the form of programming and in any form of technology that serves to improve the radio industry and the radio experience for all stakeholders. This will include external organizations who innovate solutions that add value to the industry and that ultimately enhance radio’s business proposition.

 

SHOW CATEGORIES

AFTERNOON DRIVE SHOW

Although it doesn`t always pull the same audience numbers as Breakfast, Afternoon Drive is critical to the station`s mix on air and plays a significant role to the overall Time Spent Listening (TSL) and cumulative audience figures. The pace of the show is critical with a substantial volume of news and information having to be incorporated into the mix. Getting this show right requires a skilful mix of the ingredients that will keep the listener locked to the station and provide that mix of information and entertainment that shortens the ride home and reduces the stress of rush-hour traffic.

 

BREAKFAST SHOW

The adage – “If a station is not in profit by 9 a.m. then it never will be” – makes this particular award one of the most important. The judges will be looking for a show that captures the energy and essence of its target market both geographically and demographically. Morning radio can often sound the same in many markets, so the judges will look for style, content and presentation that is original, creative, exciting and enticing. Morning radio is often about team-broadcasting, and judges will, therefore, pay special attention to how the team blends together and plays off one another. The best morning radio, while often tightly packed and pre-produced, can be a meaningful vehicle for advertisers.

 

BUSINESS AND FINANCE SHOW

This category is open to all radio stations that have a dedicated business show of 15 minutes or more in duration. Not only will the judges take into account how the core business demographic is catered for in terms of programming choice, but also how the subject is covered for the broader audience in terms of ease of explanation. They will be looking for “penetrating interviews” and interpretation that get to the heart of the business debate in South Africa, as well as how business is covered in terms of the empowerment and developmental economy debate.

 

 

DAYTIME SHOW

This category is open to all radio stations across all categories broadcasting typically from 09:00 to 15:00 during weekdays and over weekends. The show will be assessed on how well it understands the unique needs of the time channel and programmes accordingly, and judges will be looking for freshness in presentation, and how uniquely the broadcast hour is used. Consideration will also be given to whether advertisers have got value for money, and whether the show deserves the accolade of being a daily must-have appointment with the listener. High production values are a must.

 

 

RADIO DOCUMENTARY

Radio is an excellent medium for telling stories and there are few better ways of telling a story than through a well-crafted documentary. Documentary programmes provide compelling listening and edutainment and remain imprinted on the listeners mind for a long time after listening to the programme. Masters of the documentary craft use the material at hand to evoke exceptionally powerful images in the listener`s mind, with the fabric of the story engaging the listener and keeping the listener tuned into the story to hear the conclusion. We are looking to acknowledge the best documentary programmes broadcast on radio.

 

DRAMA PROGRAMME

Radio Drama is a specialized field. This is true exploration of “theatre of the mind”. A skilful drama producer will use all the tools available to bring the drama to life and conjure up vivid images within the imagination of the listener. Utilising voices, sound effects, stereophonic separation and a great deal of craftsmanship, the producer can play on the imagination and the emotions of the listener. Judges are looking for exceptional work in this arena – work that has captured the attention of the listener and kept the listener glued to the radio. This category comprises any full-length radio drama or radio sketch.

 

MUSIC SHOW

This category is open to any show in any music-only format across any time channel. The judges will focus specifically on how the show understands and interprets the format in a manner that is entertaining, engaging and compelling and adds real value to the core listenership. Special attention will be given to show production, which would include links and special features.

 

NEWS AND ACTUALITY SHOW

This category is open to all radio stations that have a bona fide news and actuality programme comprising original news and current affairs of fifteen minutes in duration or more, and broadcast at any time of the day or night. This excludes hourly news bulletins. The category would also be open to a broader talkshow that covers current affairs. The show will be assessed on the way in which stories and issues are handled in terms of presentation, immediacy, style and objectivity.

 

NIGHT-TIME SHOW

This category is open to all radio stations across all categories broadcasting from 19:00 in the evening to 06:00 in the morning, weekdays and over weekends. Night-time broadcasting typically requires a change of pace and mood, and the show must reflect this. Judges will also look at how the show best addresses the needs of the audience, as well as excellence in presentation and production. Given that night-time radio audiences tend to dwindle as it gets later, judges will be asking one key question: “What compels me to stay with this show?”

 

SPORTS SHOW

This category is open to all radio stations that have a dedicated sports programme or feature of 10 minutes or more in duration. Extended radio sports bulletins would be eligible to enter this category, as well as once-off reports. Passion and knowledge in presentation, and the ability to generate excitement for listeners will be key elements sought by the judges. Team, provincial or national partisanship would not be considered in a negative light. The judges will be looking for a show, or a bulletin, or a feature that goes beyond just the score line and the scorers – in other words, the human element, the drama, the pain and the sweat of the event, and how it`s articulated on radio.

 

WEEKEND RADIO SHOW

This is open to all shows that air over weekends. Weekend radio is often overlooked and yet it plays a vital role in the station`s overall “past 7-day” audience figures. Whilst the pace and the style of presentation can be substantially different over weekends, the judges are looking for shows that make a difference – shows with which the listener will make an appointment to listen, shows that are seen as the highlight of a listener`s weekend entertainment diet.

 

STATION AWARDS

STATION OF THE YEAR

This is the grand prix, the big kahuna, the mother of all prizes, the one staff will want to tell their mothers about and have the station logo tattooed on their bodies. We recognise four categories: commercial, community, campus and PBS station of the year. We need a detailed and comprehensive written motivation that would look at on-air success and innovation, audience growth, community outreach and that X -factor. If a brief audio presentation with key outtakes helps your cause, feel free to send us a disc. What, we ask, would give your station the right to call itself the Liberty Radio Station of the Year?

 

COMMUNITY PROJECT

A great radio station is one that understands the community it broadcasts to and the contribution it can make. This category seeks to reward radio stations that do this in a meaningful and sustained manner and whose outreach makes a genuine difference to peoples` lives. The judges would look at both ongoing and one-off events, but those that are undertaken with real heart and not by expediency.

 

MULTI CHANNEL PROMOTION AWARD

The Multi-Channel Promotion Award highlights radio’s ability to integrate new technologies to enhance the relationship between the station and its listeners. The award will recognize stations that develop- and creatively execute- campaigns that jointly feature the station’s brand and one or more of the following: vodcasts/podcasts; mobile phones; multimedia apps; electronic media; and social media/networking sites. Judges will be looking for campaigns that champion the station brand and the on-air product, whilst engaging the listeners and fostering a more intimate relationship between the station and its audience. You need to demonstrate how you have used multi-channel media platforms to encourage new listeners, increase TSL (Time Spent Listening), create on-air excitement, generate hype and broader exposure for the station and reward loyal listeners.

 

STATION IMAGING

The “sound” of a good radio station is clear, impactful and, most of all, distinct. This category looks at well-constructed, jingles, stings and stabs and how they all fit into the overall construct and personality of the station. Judges would listen carefully to the craft of packaging and would be particularly interested to hear special packaging for dedicated on-air events.

 

PROMOTIONS STUNT/EVENT

This category recognises excellence in promotions and related activities that are designed to strengthen a radio station`s own brand, and to entrench it more deeply with its audience. Conventional on-air promotions commissioned by and for regular advertisers are excluded, as the focus here is on the station`s own brand. This does not exclude the possibility that third-party brands may be involved as secondary sponsors. The promotion or event could be anything from a charity drive or sports event to a treasure hunt, etc.

 

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