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Tebogo Matima takes over North West FM programming

Posted by radio On September - 11 - 2015 ADD COMMENTS

SOUTH AFRICAN BROADCAST AND MUSIC HERITAGE PRESEVED AT NORTH WEST FM

 

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Seasoned broadcaster, Tebogo Matima has joined North West FM with immediate effect to play a major role in fine-tuning the radio station’s on air identity.

 

Matima was brought on board as a programming consultant and will also host a specialist show on Thursdays from 9pm up to midnight.

“We are very excited about securing Mr Matima’s valuable services. For a time now we have been looking for a person with a vast knowledge of radio broadcasting to help us further tighten-up our on air offering that was bolstered by the signing of some top on-air personalities in the last couple of months. Matima is that person and it was not easy to secure somebody of his caliber became he is a busy man,”

said David Mabusela, North West FM’s station manager.

 

Matima’s responsibility will include overseeing all of Northwest FM’s programming while guiding, empowering and mentoring the station’s programming coordinator, Dimakatso Isaacs. The Thursday’s specialist show by the veteran broadcaster has been perfectly-timed to kick-off on heritage day, 24 September 2015, as ninety-nine percent of the programme will always focus on South African Music heritage. Listeners can expect the kind of songs to be played on the show to include classics by among other giants Hugh Masekela, Gloria Bosman, Dolly Rathebe, Caiphus Semenya, Miriam Makeba, Sibongile Khumalo, Judith Sephuma, Don Laka, Paul Hanmer and Zim Ngqawana.

“South African musicians, especially those that are generally considered to be the afro-fusion/jazz kind do not have a station they can call their home at all times or at any time of the day. Thus we are working hard to turn Northwest FM into that home of the best, evergreen, matured and homegrown music,” adds Mbusela.

 

Matima was part of the team that co-founded Joburg’s Kaya FM, a station where his various responsibilities included programming. His long journey in broadcasting includes working for Radio Bob and SA FM among others.

 

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When Gumtree wanted to embark on a campaign to drive new ad listings and downloads of its mobile app, multichannel media sales house Mediamark proposed that it look inside the box – rather than outside it – for an innovative way to grab the market’s attention.

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Gumtree is South Africa’s largest classifieds site, with 20 ads posted every minute and over 700,000 live ads to choose from at any time. Mediamark, working with its creative division Lab42 and regional radio station Jacaranda FM, proposed “Secret Stash” – a mystery box concept that had people buzzing for weeks in face-to-face communication, on the airwaves, and on social media.

 

Secret Stash saw South Africans trying to guess what was locked in a mysterious freight container suspended from a crane parked at busy locations around Jacaranda FM’s catchment area. Once consumers were intrigued by the secrets of the box, Jacaranda FM and Gumtree owned up to the stunt. They invited Jacaranda listeners to phone in and guess what was inside the box – but to enter the competition, they had to place a listing on Gumtree.

 

Says Richard Taylor, Head of Lab42: “We’re often told to think outside the box when brainstorming a campaign to come up with creative concepts that deliver results that outperform the benchmark. But we think it can be much more effective to look inside the box, evaluate your assets, and combine them in smart and original ways.”

 

An arsenal of assets

Mediamark started by looking at which of its assets could help Gumtree meet its goals. These included the award-wining creative division, Lab42; advertising inventory for Jacaranda FM with its more than two million listeners; online and mobile reach; and an on-the-ground events division.

 

Taylor says: “With these multiple platforms, we had a number of angles from which we could approach the challenge of keeping consumers captivated throughout the weeks of the campaign. These included social media channels such as Facebook and Twitter; display advertising on Jacaranda FM’s website; content on Lekker TV, a Jacaranda music show on DSTV’s Kyknet Musiek; and prominent outdoor billboards.” Die Heuwels Fantasties endorsed the competition by giving away a guitar on Gumtree.

 

Boiling point: an on-the-ground activation

The hype peaked with an event sub-sponsorship of BP Jacaranda Day, where the regional radio station hosted some of South Africa’s hottest musical talent at Supersport Park in Centurion. With more than 15,000 people in the crowd, one lucky listener was named as the winner of everything inside the container, including a brand new car from fellow sub-sponsor Volkswagen.

 

“From on air and in the air to on-the-ground and social media, this campaign drove record engagement for our client,” says Warren Bedil, Business Development Director at Mediamark. “It is a strong showcase for the power of multichannel campaigns in amplifying a message, increasing its impact, and extending its reach, all helping an advertiser to maximise return on investment and meet its business objectives.”

 

The customer experience

The campaign delivered over 4,000 listings and 2,000 app downloads – four times as many as any regional or national radio campaign we’ve run in the past,” says Claire Cobbledick, Marketing Manager at Gumtree. “We were blown away by the entire campaign from planning to execution, and enjoyed the way that the collaboration between ourselves, Mediamark and Jacaranda FM helped to bring our message to life.”

 

 

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The Sport Marshall returns to Heart FM

Posted by radio On September - 3 - 2015 ADD COMMENTS

Heart FM has brought back the Sport Marshall to Cape Town radio.  As of Monday 31 August 2015, Mark Marshall joined host Suga on #Drive326 as Sports anchor on the biggest drive show in the Cape metropole.

 

Heart FMMarshall has extensive experience in sport broadcasting having been a contributor to a number of drive shows in the Mother City. His passion for sport is easily identified when on air and he is a keen promoter of local sport bringing a “home-grown” feel to his bulletins.

 

Marshall is also quite the sportsman having represented both South Africa and Western Province in a number of sporting codes. He has a long standing history with Heart FM having presented sport on both the drive and breakfast shows on the station in the early 2000’s. Marshall believes with his appointment he is finally returning home.

 

“I am thrilled to return to Cape Town and to be joining a drive team and radio station that is so passionate about their footprint. I look forward to many years as the “go to” local sport voice for many sporting codes that have been ignored.”

 

Stay tuned to #Drive 326 as we welcome Marshall back to the sports desk.

 

[Issued by: HeartFM]

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SABC Heritage month activities

Posted by radio On September - 3 - 2015 ADD COMMENTS

Heritage Month celebrates the nation’s diversity and calls on South Africans to unite despite their cultural differences. SABC has lined-up various activities and campaigns around the country in celebration of this important event in the history of our calendar.

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SABC Heritage Month will kick-off with 5FM’s  Joburg Live Loud Concert which takes place at Marks Park on Wed 12 Sept 2015. 5FM will unzip Spring with South Africa’s 2015’s greatest music extravaganza featuring: JIMMY NEVIS, ZEBRA & GIRAFFE, NATHEW MOLE, GANGS OF BALLET, BLACK MOTION, BEATENBERG, JEREMY LOOPS, FRESHLYGROUND, A.K.A, TIMO ODV, PARLOTONES, RIKY RICK, KO, PRIME CIRCLE, KWESTA DJ SLIQE; MI CASA, DJ CAPITAL.

 

SABC will also host the Moshito 2015 music conference from 10 – 12 September at its premises. The theme for this is  “From Kwela to Hop: the Great South Africa Song Book’, with a stimulating conference programme, an expanded expo section and plenty of live events.

 

The Public Service Broadaster’s spokesperson Kaizer Kganyago says, “As the SABC we see our role as being to ‘reflect both the unity and diversity of the cultural and multilingual nature of South Africa, its regions and audiences’, and as such we dedicate numerous platforms and countless hours of programming both on radio and television to this role”.

 

SABC activities during the Heritage Month include among others:

 

Munghana Lonene FM:

The station will be involved in the official inauguration of Hosi Mashila Castro Mathevula of the Mathevula clan in Makhuva village,  Greater Giyani Municipality. The official ceremony will be followed by a cultural festival featuring some of the well-known Xitsonga musicians like Joe Shirimane, Benny Mayengana, Prince Rhangani, Kenny Bevhula, Sunglen and many others. This event will take place on Saturday 5th September 2015 from 10am till 6pm.

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CHANELL AFRICA:

The station will be paying tribute to the greatest choral music gurus  on 6 Sep 2015 from  01:00 PM – 05:00 PM under the theme: “I love Choral Music”

 

RSG FM:

Will cover a wide variety of topics that focuses on Heritage and Tourism during September.  An Outside Broadcast will take place on Thursday, 24 September from Artscape in Cape Town to highlight the various faces and voices of Afrikaans and how Afrikaans as a language can play a role in a joint heritage.  Praat Saam, the talkshow will broadcast from 08:00-09:00.  A competition with Sanparks during September will strive to increase the knowledge and interesting facts of South Africa’s jewel and then offer one lucky listener a weekend stay at any of the national parks in South Africa.

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Thobela FM :

The station will support and participate in  Traditional Dance competition ( Tsa Manyalo) OAP’s ( On Air Presenters) will form part of Judges as well as interact with listeners.

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Venue: Bakemburg- Mokopane

Date: 19th September 2015

 

The station will also celebrate Braai Day and broadcast live from a Chesanyama venue as well as OAP’s   interacting  with listeners.

Braai Day/ Heritage Day

Venue: Busy corner, Tembisa

Date: 24th September 2015

 

Ligwalagwala FM:

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The station will visit 3 tertiary institutions in celebrating Heritage month and wishing students good luck for upcoming exams.

The stations will be targeting a segment of our listeners, the Now Generation.

The campus tours will be in a form of cultural music and dance activities

 

Date and institution

17 September 2015 – Wits University

18 September 2015 – UJ (Bunting Road Campus)

23 September 2015 – TUT, Nelspruit Campus

 

Shows that will broadcast live from institutions

Kusile Mzansi (6h30 – 10am)

Khibika Natsi (12pm – 3pm

Asambe Drive (3pm – 6pm). Programming will also implement on air features that will be inline with heritage month.

 

Phalaphala FM:

phalaThe station will be hosting the Phalaphala fm  Royal Heritage Festival:

10 September 2015 music workshop at Khoroni Hotel.

11 September Venda Kings Walk  from Miracle  Christian church to Royal Gardens.

12 September Music Festival at Royal Gardens .

On 21 September it will be Indigenous games at Polokwane Cricket Club.

 

 

Umhlobo Wenene FM:

As part of Heritage Day the station will broadcast at the top of Table Mountain on 18 September, the show, Sij’ikilanga from 13:00 – 15:00

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On 24th Sept 2015 At Empolweni in Midrand from 15:00 – 18:00

24th – 27th Sept 2015 the station will partner with Mthatha Heritage Festival in Umthatha.

27th Sept 2015  the station will take 55 winners to the Robben Island Museum, as part of International World Tourism Day

 

Ikwekwezi FM:

The station will be part of the Indigenous Games taking place in Limpopo Cricket Club on the 21 September 2015.

 

TRU FM:

The station will be partnering with the Steve Biko Centre to commemorate the 38th anniversary of his death on 12 September 2015. The will be various cultural activities to also celebrate Heritage Day on the 24 September.

 

SABC 2:

is the lead channel for Heritage Month with activations at the,

Royal Gardens Heritage Festival on 12 September

Joy of Jazz 25 – 27 September and

Taung Cultural Festival 26 – 27 September 2015

 

 

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East Coast’s Bid to get Ritch Quick

Posted by radio On August - 26 - 2015 ADD COMMENTS

One of KwaZulu-Natal’s largest independent radio stations, East Coast Radio, has recruited international voice of the stars Howard Ritchie in their latest branding remix.

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In a move to strengthen market positioning, the radio station has opted to join London’s world famous Capital FM by using their well-known British voice.

 

Howard is no stranger to SA having worked on major radio branding projects in Johannesburg and Cape Town. He is also the voice of several new TV channels in South Africa.

 

Scottish born Howard said: “This will be my third appointment for a major player in South Africa and I will be glad to announce a fourth later this year, it is a pleasure to work along side local voices and talent and I am delighted that SA are widening creative horizons”.

 

Heard by around 14 million households each week Howard is known for also introducing the world’s biggest artists to the stage at their stadium concerts and festivals. Last year Taylor Swift is reported to have said his voice was the best she had heard on her world tour.

 

East Coast Radio has a loyal following of 1.4 million listeners across KwaZulu-Natal. Their imaging director Salendran Thulukanam and Programme Director Zane Derbyshire are pleased with the final sound on air.

 

Derbyshire says “Whilst our radio station intends to stimulate and engage our local audience first and foremost we also want to internationalize our sound by offering the best international talent not just in music but across our station. Howard has proved himself to be a measurable marketing asset in other markets and as a result we decided to get him on board”

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East Coast Radio’s dynamic presenter, Zaba, was recognised in the Best Youth Radio Initiative Category at the 5th Annual KZN Young Achievers Awards in Durban over the weekend.

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Zaba, 26, is overwhelmed at the award which acknowledges, encourages, rewards and promotes positive achievements within the youth of KZN.

 

“I’m honoured and humbled by this achievement,” says Zaba. “It’s a great feeling to know that the work you do every day inspires the youth to do better and achieve greatness. I often prep shows and get on air and I never notice the impact my work has on the youth of KZN.”

 

Home Affairs Minister Malusi Gigaba and First Lady, Thobeka Zuma were among the special guests at the glittering ceremony at the Blue Waters Hotel on Saturday.

 

Zaba presents the 9am to midday show on weekdays on East Coast Radio.

 

 

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North West FM’s Vuyo Matunda has passed on

Posted by radio On August - 24 - 2015 ADD COMMENTS

 

News of versatile radio presenter Vuyo Matunda’s passing has left her colleagues at North West FM deeply saddened.

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The pain of her loss is worsened by the fact that Vuyo has departed during a month when the level of celebrating women is taken a few notches up in South Africa.

“We know for a fact that Vuyo left a mark and made a valuable contribution to the broadcasting sector and was an inspiration to countless young girls, particularly in the North West. She has been with the station though thick and thin and we will continue to appreciate her commitment, dedication and loyalty to the station,” says North West FM station manager, David Mabusela.

 

“The condolences we, as the North West family, are sending to Vuyo’s family are deeply heart-felt and sincere,” added Mabusela.

 

Vuyo Comfort Matunda joined North West FM just after the station went on- air in 2008. She first held the position of presenter for the station’s current affairs programme, Viepoint, before going on to present various music shows.  At the time of her passing she had settled in on the show called Pillow Talk (midnight to 3am) that she co-hosted with Keabetswe Ncube and was also co-hosting with seasoned broadcaster Aldrin Mogotsi on a show called the Platinum Network Castle on Friday’s 8pm to midnight and on Saturday from 6pm to 10pm

 

 

Further news regarding funeral arrangements will be communicated soon.

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Four of South Africa’s trailblazers, thought-leaders and trendsetters shared key insights with more than 700 women at Durban’s ICC this morning as part of Women’s Month celebrations. The FNB Business Women’s Breakfast in association with GIBS and East Coast Radio provided corporate Durban with a morning of inspirational personal journeys and shared learnings.

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Hosted by East Coast Radio’s Carol Ofori, the event was more than a networking breakfast to celebrate the phenomenal strides women have made in SA. It was about earnest advice from individuals who dare to dream, break moulds and set trends.

 

“As women, we all need to believe unconditionally that our passion can create the life we really want,” says East Coast Radio’s General Manager, Boni Mchunu. “We have the in-built ability to do whatever we put our minds to and need not wait for things to fall into our laps. Opportunities exist and we need to seize those opportunities and make things happen for ourselves, rather than waiting for society’s approval.

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IT innovator, former Google SA boss, Stafford Masie, kicked off the morning. As one of SA’s celebrated digital strategists, Stafford shared advice on how to navigate the challenging – and fast-changing – world of technology and the role his grandmother played in getting him to where he is today. His challenge for women is to encourage their daughters to innovate. “Men run the internet. But women rule the internet!”

 

Packing a magnetic personality, the business savvy Lorna Maseko discussed the challenges she faced as one of SA’s premiere ballet dancers. From the moment she put on her first pair of dancing shoes at the age of 9, to her meteoric rise as SA’s first professional black dancer and Top Billing presenter, Lorna’s journey is nothing short of remarkable and inspiring. “There’s something about hard work that no-one can take away from you,” Lorna advised as she encouraged women to dream and work hard to achieve their dreams.

 

The woman who served as assistant to one of the greatest men on earth gave the audience an intimate glimpse of life with Madiba. Zelda la Grange shared some of the key lessons she learnt while at Nelson Mandela’s side for 19 years until his death in 2013. She poignantly shared anecdotes of how Madiba taught her valuable life lessons including the importance of living life with discipline, respect and integrity. Zelda stressed the importance of women standing together and how imperative it is to instil good values in our children to ensure that we build a great South Africa.

 

Rounding off the morning, Zolani Mahola, lead singer of Freshly Ground, took the audience on an inspiring journey of the challenges she faced and obstacles she overcame during her rise to stardom. Hers was a story that challenged everyone to pursue their dreams as she challenged women to “know your worth!” As mother, poet, songwriter and businesswoman,  Zolani’s soulful voice resonated with the audience as she peppered her time at the podium with song.

 

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Heart FM and Gagasi FM have appointed media sales house Mediamark as the strategic sales partner in the Gauteng region to further enhance the brands beyond FM. The partnership took effect on the 1st of August 2015 and will replace the contract previously held by United Stations.

Heart FM

All other sales channels at both radio stations will remain the same. Advertisers can thus contact the stations directly for any Cape Town or Durban related sales enquiries.

 

The move is part of the stations strategy to grow their share of the national market and further expand the brand into new areas of opportunity.

 

Mediamark comes with a wealth of experience in the industry representing some of the biggest radio stations in the country including East Coast Radio in KZN, Smile 90.4FM in Cape Town and Jacaranda FM in Gauteng.

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Heart FM Managing Director Renee Redelinghuys explains the reasoning behind the move. “A rapid changing environment such as the one we find ourselves in requires businesses to be agile, hence our move to Mediamark to represent us in the Gauteng region. The national market is very important to our business and we believe that this partnership and the business model we will be using will ensure that the Heart FM brand is top of mind and that we see an increase in our share of revenue from this region.”

 

Gagasi FM Managing Director Vukile Zondi says the partnership is in line with the strategic direction the business is taking. “The partnership will redefine our business approach in a sense that for the first time we will have a dedicated Johannesburg sales force for Gagasi and we are very excited about it. This is a very strategic move for us, as it will allow us to streamline our interaction with trade in this highly competitive region. We have big plans in terms of creating marketing solutions across on-air, digital and events platforms and the Mediamark stable is an ideal environment for us to actualize those plans.” says Zondi.

 

ENDS

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North West FM teams up with Tribute Concert

Posted by radio On August - 5 - 2015 ADD COMMENTS

Fresh from playing a major role to help sell-out the Joyous Celebration leg of the North West tour at Sun City Superbowl; North West FM continues to put its money where its mouth is as far as support for South African and African music is concerned.

 

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North West FM has thrown its weight behind the Tribute Concert staged annually at Moretele Park in Mamelodi, east of Pretoria. The partnership is in line with the station’s unflinching and solid support of South African music that is most prominently and totally displayed during the Proudly South African Music Thursday’s where only local music is played at the station. Thursday’s special programming is in addition to the consistent support of South African music throughout the stations normal programming.

 

 

“The partnership with the Tribute Concert is not just for the sake of partnership or for narrow selfish reasons. As station that prides itself as the home of the best South African and African music, our intention is to play a significant role in alerting more people within our broadcast area about this massive proudly South African festival promoting our identity and preserving our music heritage,” said David Mabusela, North West FM’s station manager.  We are fully conscious of the fact that the more people are exposed to great African music is there easier they will support and consume it thereby opening up and increasing employment and wealth creation opportunities among ourselves as Africans.”

 

 

Confirmed artists for the Tribute Concert 2015 include Caiphus Semenya, Oliver Mtukudzi from Zimbabwe, Kanda Bongo Man from DRC, Bhudaza from Lesotho, Mango Groove, Vusi Mahlasela, Thandiswa Mazwai, The Soil, Mzwakhe Mbuli, Black Motion, Afrotraction, Tshwane Bands, Puisano Artists.  The concert is on Saturday, 29 August 2015 at Moretele Park in Mamelodi, Pretoria.  North West FM, having just launched its 103,9FM frequency in Garankuwa, will broadcast live from the Tribute Concert.

 

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